Shenhao started as a military training anchor

Based on the current market conditions and situation of online ride-hailing, the two common methods of encircling cities from rural areas and attacking cities and exploiting land will not work.

To encircle cities from rural areas, we need to first develop lower-tier markets, such as third- and fourth-tier cities, and district and county markets, and then encircle first- and second-tier cities.

The leading online ride-hailing platform has a high penetration rate in first- and second-tier cities, and other service platforms have already taken the lead in seizing the lower market.

Neither of these two roads is easy to travel.

The method of conquering cities and territories is only suitable for fighting opponents city by city when the trend is just beginning.

But now that they have occupied a solid fortress, if you bite the bullet and fight, the price will be huge.

So Huo Li and Zhao Dong chose another path to build a traffic pool.

Expand the traffic pool of Yisu Travel and convert it into users.

In addition to opening up online traffic channels, offline local promotion is also advancing rapidly.

According to the layout of the two people, during the New Year's Day, Yisu Travel will spend more than 200 million in advertising expenses.

This is the amount of money the company spends on publicity.

For Holly personally, Instructor Huo’s New Year Fan Club will continue to be held this year.

Last year, Instructor Huo's New Year's fan club became the most successful party on the entire Internet, with huge influence. In addition to the welfare broadcast, the cost of that fan club exceeded 100 million.

This year, netizens are also looking forward to Instructor Huo’s New Year Fan Club.

Holly will continue to run it in the name of Instructor Huo, and at the same time promote the two products he invested in, Star Community and Easy Travel, as sponsors.

This year, we will not only hold a New Year fan club in Qiangyin, we will also hold a star concert on the Kuaishou platform, and we will also hold a 2D New Year party at Station B.

All online platforms that Instructor Huo often plays on will be held events this year.

On the one hand, he continued to maintain Instructor Huo's popularity on the Internet, and on the other hand, he promoted the products he invested in.

Now the system has an annual revenue of 300 billion. This cash flow can basically guarantee Holly's business layout and living expenses in the country. There is no need to deliberately gain experience and pursue upgrades.

But in the future, when we expand domestic play, go abroad to play, and compete with world-class giants, this money may not be enough.

Because he will not accept a large capital injection from the Jewish consortium and become a tool of the consortium.

He needs huge funds to build a consortium empire of his own.

This is all a story for later.

Let’s play with the domestic Internet market first.

After counting the three online New Year activities, Instructor Huo estimated that it would cost about 200 million.

I still have close to 26 billion in funds, and there are still two months until the Spring Festival. Based on my monthly income of billion, I can guarantee a cash reserve of to billion before the Spring Festival.

Once the war starts in the next year, the online ride-hailing market will definitely be another round of financing competition.

To a certain extent, the scale of financing determines the upper limit of the Internet war.

Holly has to make two preparations. One is to obtain more financing from the capital market, and the other is to create an investment company to continue to inject blood into the products he invests in.

Don’t think about making money in return in a short period of time.

As long as the listing is successful, blood will be restored.

As long as you occupy an absolute market share, you can continue to generate revenue.

Holly told Zhao Dong: "Let's implement the short-term strategic plan first. A quick decision is unrealistic in the online ride-hailing market. We must be prepared for a protracted war.

If we encounter problems in the future operations, we will communicate and negotiate and find ways to solve them. If you have any questions, please contact me at any time. "

"Okay, Mr. Huo." Zhao Dong responded, "Lunch is already being prepared in the cafeteria. Mr. Huo will leave after lunch?"

"I won't have lunch. I promised others over there to go and sit down." Holly stood up and said, "By the way, you can communicate with the High-tech Zone Management Committee and ask if the building that Yisu is currently renting is for sale. ?

If you have any idea of ​​selling, tell me and buy the other two buildings together to serve as the global headquarters of Yisu. "

Zhao Dong nodded, "Okay, Mr. Huo, I'll contact you."

In the Internet industry cluster created here in the High-tech Zone, most of the office buildings were developed by the government and rented or sold.

If it were to be sold, Holly was prepared to buy it, estimating the price to be around three to four billion.

The main reason is that after the Hi-tech Zone took over the national-level project of Western Science City, it was not easy to get land for office building construction.     It's okay to buy it if it's ready.

There is also a helipad on the roof of the building itself. In the future, it will be convenient to take a helicopter from the North District Manor to the High-tech Zone for work.

If you drive too far, there will be traffic jams through tunnels.

Holly left the company and drove to College Station.

Qianqian knew that he was here today, so she ordered lunch and asked him to eat together.

Holly arrived at the hotel and Little Loli was there.

He hurriedly ran up, hugged Holly tightly, and called kindly, "Master."

He raised his head and said, "Kiss."

Holly kissed her.

Qianqian helped him pull off his coat and hung it on the hanger in the box.

Holly held Little Loli's shoulders and sat down, "What day is it today to have such a good time?"

Wang Qiqi said: "Sister Qian said that the master is going to war again, so I want to see you off."

Holly laughed and said, "It's like being on a battlefield."

Qianqian said: "Isn't the shopping mall a battlefield?

We little people can't play your game of hundreds of millions of dollars, and we don't understand it very well. We can only pray for you. "

A bowl of soup was placed in front of Holly.

"Master, let me feed you. I wish you immediate success and all your wishes come true." Wang Qiqi said as she picked up the mutton soup.

Holly smiled, pinched her little cheek, and asked with concern, "Have you not neglected your studies?"

"No, after New Year's Day, I will go to Beijing as a school representative of Sichuan Fine Arts University to communicate with the China Academy of Art." Wang Qiqi said proudly, "My results are excellent.

Work hard towards your dreams. "

Since her entrepreneurial failure, Little Loli has calmed down and taken her studies seriously. Her current life goal is to open her own art exhibition studio.

Holly promised her to provide her with financial and network support.

"Where are you going to celebrate the New Year?" Holly asked with concern.

"In Jiangcheng, only Jiangcheng's New Year's Eve has the most atmosphere. My roommate and I will go to the Jiefang Monument to grab a spot." Wang Qiqi said, "I will pray for the master."

Holly smiled and said, "Be safe."

"Hmm, master, you have another bowl." Wang Qiqi fed him.

Qianqian said: "Mr. Huo, the foot bath city's business is also good in the second half of the year. The monthly profit can be maintained between 120 million and 150 million. After New Year's Day, I will ask the finance department to remit your share."

Holly said nonchalantly: "I'm not in a hurry, just call over after you've made up your mind."

The profits of only a few million a year are shared with him, which is not enough to support the women around him, but is enough for his own cigarette money and human relationships.

"Okay, Mr. Huo." Qianqian said as she served Holly some food.

Holly came out after eating and told little Loli, "Xiaoqi, you must listen to Sister Qian. For small things, call Sister Qian. For big things, call me."

"Yeah." Wang Qiqi nodded, walked up and hugged Holly, and said with a smile, "Master, can you kiss Xiao Qi again?"

Holly smiled and kissed her.

……

Before New Year's Day, Holly will fly to Dongguan, go to Huawei Town to discuss things with Yu Chengdong, and also visit his respected entrepreneur Ren Zhengfei.

I have already communicated with Yu Chengdong on the phone. He will be in Dongguan and Shenzhen in the near future. Just go and see him at any time.

In the evening, Holly was going to call Zuo Yingying and ask her to have a meal. She was very busy at the end of the year. In addition to Shunwei Capital, she also had family business to take care of.

As soon as he picked up the phone, Zuo Yingying called him and asked, "Would you like to have a drink with me tonight?" (End of Chapter)