Shenhao started as a military training anchor

The "White Run Plan" launched by Holly quickly achieved good results.

Before the New Year's Eve, in half a month, the driver fission rate was very fast. The number of registered drivers of Yisu Travel exceeded 20,000, and it began to spread from the original 20 cities to the second and third tier cities.

The number of registered users exceeded 1300 million.

The fission happened faster than Hawley expected.

This means that the amount of losses before the year will continue to increase.

But Hawley isn't worried.

Now that it has begun to split into second- and third-tier cities, we should take advantage of the situation and adopt a two-pronged approach.

While continuing to penetrate big cities, it began to sink into the market.

Taking advantage of the hot spots on Xiaoda’s Eve and Instructor Huo’s activities on the three Internet platforms, we will continue to promote and expand the traffic pool.

Following the "White Run Plan", Holly once again held a video conference with CEO Zhao Dong and proposed the "Hundred Cities Plan".

Hundreds of second- and third-tier cities such as Foshan, Shenyang, Harbin, Shijiazhuang, Dalian, Nanning, Guiyang, Changzhou, Shaoxing, Taiyuan... will be included in the "Hundred Cities Plan" of Easy Travel.

Yisu Travel quickly organized a highly penetrating local push force to rush to hundreds of cities, and also expanded the market through two models: community local push and driver fission.

In addition to Instructor Huo’s three activities, the company will also raise hot topics for online promotion, allowing major Internet celebrity bloggers, review bloggers, and car bloggers to participate in discussions.

Continue to build momentum on short video platforms, information search platforms, social platforms...

The publicity effect that Holly wants to achieve is to bombard the name indiscriminately, penetrate into the lives of city residents, and make them quickly remember the name.

After the launch of the Hundred Cities Plan, the online ride-hailing platform has already created some sparks.

But they are still restrained.

Knowing that the sluggish market before the Spring Festival would be very expensive and difficult to fight, we did not carry out large-scale subsidies and preferential activities. We only appropriately adjusted the unit price and commission ratio to further defend our position.

The first few platforms focus on positional warfare.

No one expected that Yisu would seize the market opportunity of insufficient transportation capacity before the Spring Festival and quickly deploy.

Holly was able to win by surprise.

Two days before Little New Year's Eve, major TV stations began to promote their New Year activities on online platforms.

However, the limelight was overshadowed by three major events: "Qiangyin Instructor Huo's New Year Fan Club", "Kuaishou Instructor Huo's New Year Party", and "B Station Instructor Huo's Second Year End-of-Year Party".

Netizens still remember the scene of last year's "Instructor Huo New Year Fan Club" competing against the "Mango TV Spring Festival Gala".

It was a fan club with no commercials, a gathering of stars, and high energy.

Instructor Huo brought an ultimate audio-visual feast to netizens on all platforms.

The three major events this year have just released posters and guest lists, and they have already exploded on major information platforms such as Qiangyin, Kuaishou, Weibo, Baidu, etc.

Netizens joked: Instructor Huo will stand out this year, and all satellite TV stations will step aside.

As sponsors, Easy Travel and Star Community sponsored three major events.

Hawley actually paid for it himself.

Yisu Travel is regarded as Holly's biological son, so with the advertising money, Holly treats it as an adopted son.

Star Community is the younger brother of Holly. Although the advertising fee is not paid by Star Community, it is included in the shares of Star Community and is paid in shares. Holly increases his shareholding in Star Community.

At 7:30 pm on New Year’s Eve, the three major parties kicked off at the same time.

Holly has been squatting in front of the Qiangyin live broadcast channel. After all, Qiangyin is the platform with the largest traffic volume. The other two parties are watched by the advertising departments of Star Community and Easy Travel.

Interactive answers and sending benefits.

As soon as the Qiangyin Fan Club started, Holly handed out a million-dollar lucky bag.

"Here he comes, he comes again."

"Here comes the only male god on the Internet who can send millions of lucky bags."

"Everyone, hurry up and grab it."

"You can also grab a lucky bag while listening to the song, so who's going to watch the Satellite TV Spring Festival Gala?"

"Brothers, please also support the sponsors of this event."

"..."

Instructor Huo's previous activities also had sponsors, such as Huawei, major domestic brands... Everyone knows that Instructor Huo's activities have the right to choose sponsors. This is the authority given to him by Qiang Yin.

So it’s not surprising to see the two sponsors “Yisu Travel” and “Star Community”.

The cost of the three-platform and three-channel party is close to two small goals. It is normal to have sponsors.

Officials from the three platforms continue to push streams.

Qiangyin's side, the New Year Fan Club has only started ten minutes ago, and the number of online viewers has already exceeded 1000 million. Kuaishou and Bilibili followed closely behind.

Although Station B is the smallest in size, it has high stickiness and the natural conversion rate will not be low.

It is worth spending 30 million on Station B.

The popularity of follow-up activities will continue for some time.

Half an hour later, Instructor Huo received another million-dollar blessing.

"We can't finish it all. We can't finish it at all."

"Uuuuuuuuuah, I can't get it, I can't get it at all."

"There are 20 million people, how can we rob them?"

"It's better to listen to the music."

"..."

The hot searches for the three events completely overshadowed the Satellite TV Spring Festival Gala.

Dominated Weibo hot searches, strong voice hot spots... and other factual popularity lists.

The exposure of Yisu Travel has also increased.

That night, the two platforms of Easy Travel and Star Community added nearly 500 million new registered users.

The excitement of the event hasn’t really reached its peak yet.

In the next week, activity slices, topic discussions, etc. continued to increase.

The exposure of the three events exceeded 20 billion people.

It’s a huge exposure and a huge traffic pool.

The number of registered users of Easy Travel has exceeded 2500 million.

At the same time, the number of registered drivers exceeded 50,000, and full-time commuter drivers remained at around 20,000.

On the third day after the New Year’s Eve event, Yisu Travel’s single-day order volume reached a small peak, exceeding 300,000 orders.

It became the 16th online ride-hailing platform with a single-day order volume exceeding 300,000.

Although there is still a big gap between Didi's tens of millions of rides per day and T3's three million rides per day, Yisu is by far the fastest online ride-hailing platform to complete rides per day.

After being acquired by Haikuo Investment, this feat was completed in less than two months.

This data is enough to cause a sensation in the online ride-hailing market.

Once again, it has sent a strong signal to the online ride-hailing market. Yisu is not a third-party service platform, but is aiming to share the big pie in the 5000 billion market.

Naturally, the top platforms cannot sit still.

The original year-end meeting has become an annual strategy meeting to lay out next year's market strategy.

At the same time, Yisu began to attract the attention of many capitals and expressed their willingness to invest to Holly.

……

During the Spring Festival this year, Zhong Yiwen did not go home and came to Hainan to be with Holly.

The Northeastern eldest sister and Huang Ying returned to the Northeast for the New Year, and the tea artist Yu Huan also went home for vacation.

Only Holly and Zhong Yiwen were in the villa.

The two are struggling to have a child.

On the eve of New Year's Eve, Luyu Village still celebrated the Spring Festival as a village collective. Director Zhang of the village committee came to invite Holly.

Holly took Zhong Yiwen to have New Year's Eve dinner.

After dinner and returning to the villa, Zhong Yiwen asked with concern, "Sir, have you been put under a lot of pressure by public opinion on online platforms recently?"

Holly knew what she was talking about.

Easy Travel has been analyzed variously on the Internet by many financial media, Internet self-media, video bloggers...

There are both good and bad.

It's like having your clothes taken off, the analysis is clear and logical.

But Holly didn't take it to heart.

As long as public opinion is well guided, it will transform into propaganda.

Holly smiled and said: "What I care about now is not these public opinions. What I care about is Tencent and Alibaba. Who will reach out to me first?" (End of Chapter)