Shenhao started as a military training anchor

Didi Chuxing's daily order volume is more than 14 million. If it follows the money-burning strategy that was popular in online ride-hailing in 16 to , the losses will be terrible.

I can't bear it at all.

Only by relying on its dominant position in the market can we exploit drivers to subsidize passengers, defend the market, and strengthen penetration.

Now faced with the money-burning model of Yisu Travel, Didi's market share has dropped significantly, and it is a bit unsustainable.

CEO Cheng Wei and COO Liu Qing focused on the “White Run Plan” launched by Easy Travel.

The number of registered drivers on Yisu Travel has reached 8, and the number of commuter drivers has remained around to .

If we let the fission of Yisu Travel's "White Run Plan" go and don't compete with it, then Yisu Travel's drivers will develop into a huge group at an extremely fast speed.

With a subsidy of 40,000 to 50,000 drivers, Yisu can bear the losses caused by the subsidy. So with a driver of 100,000 or 200,000 yuan, can Yisu still afford such a large-scale subsidy?

Add in passenger subsidies, and daily losses will triple to four times at least.

This means that Yisu Travel’s daily losses may reach 70 to 80 million.

If it loses money at this rate, Yisu won't be able to hold on for long and will need to raise funds again.

The capital behind it is even more anxious than Yisu Travel, and will definitely reconsider the capabilities of the Yisu team and will not invest money easily.

Didi can easily bring down Yisu Travel. It can even ask Tencent, a co-shareholder, to step in and acquire Yisu Travel when Yisu Travel's capital chain is broken.

After the judgment, Cheng Wei and Liu Qing started a suicidal strategy, retreating in order to advance, allowing Yi Su to expand the market.

Of course, this is not an illogical concession.

Didi has the highest penetration rate in first- and second-tier cities, reaching more than 50%, and less than 20% in third- and fourth-tier cities and districts and counties.

Therefore, Didi’s suicidal strategy this time did not benefit big city markets, but small markets with lower penetration rates.

In cities with millions of orders like Guangzhou, Shenzhen, Beijing, Shanghai, Chengdu, and Hangzhou, Didi’s tactics are inconvenient and it still relies on its market dominance to squeeze drivers and subsidize passengers.

In Jiangcheng, Suzhou, Xiamen, Qingdao, Changsha, Wuhan, Nanjing... cities with an order level of 50, Didi has reduced subsidies.

In cities with an order volume of less than 30 yuan, Didi will not provide any subsidies.

It means giving up the city share of 50 single volume level and 30 single volume level. How much food can you grab?

This move is not only to bring down Yisu Travel, but also to drive Yisu Travel out of big cities and go to small markets for soup.

The suicidal play came out.

Yisu Travel’s market share has grown significantly.

But what followed was a substantial increase in losses.

CEO Zhao Dong has realized that this is his opponent's strategy. If he continues to fight like this, Yisu Travel's capital chain will be broken in less than a month.

Anxious to report to Holly.

After receiving the call, Holly took his private helicopter from the manor to the high-tech zone.

Zhao Dong took the heads of several departments to the rooftop to greet him.

When Holly got off the helicopter, Zhao Dong respectfully called him, "Mr. Huo."

Holly nodded and walked to the elevator, "Talking as we go."

Zhao Dong followed up and reported: "Mr. Huo, our penetration in the first-tier market has been slow, but our penetration in the sinking market has accelerated.

There seems to be a significant increase in market share, but the value of this increase is not proportional to the money we lose. "

This means that the first and second tier markets are more valuable.

Holly nodded: "The opponent's trick."

Zhao Dong said: "I think so too. Our opponents want to trap us in the sinking market and then drag us to death.

What should we do next? "

Holly walked into the president's office, sat down and said, "I have been studying Didi's various tactics from its inception to the present.

At the same time, I also studied the two commanders Cheng Wei and Liu Qing.

Especially for Liu Qing, I think this matter is endless. If this suicidal style of fighting is to be perfect, it should be a combination of punches.

It will not only drag us to death, but also make us spit back the market we spent money to grab. "

Zhao Dong frowned slightly, "Mr. Huo, do you think they have a back-up plan?" Holly nodded, "Let's put a smoke pop up first and see what their back-up plan is?"

Zhao Dong said: "Listen to Mr. Huo's arrangements."

Holly said: "Did you ask about the matter that I asked you to ask the High-tech Zone Management Committee years ago?"

"Asked, Mr. Huo, the High-tech Zone Construction and Development Group is selling properties in the park."

"Has the price been agreed upon? How much is it?"

"According to Mr. Huo's request, I went to negotiate. It will cost 35 billion to buy three Grade A office buildings.", Zhao Dong responded.

"If you can accept it, let's talk about it and lower the price appropriately." Holly said.

Zhao Dong immediately understood what Holly meant.

Didi launched a suicidal strategy in order to bring down the capital chain of Yisu Travel. At the height of the fight, Yisu Travel invested 35 billion to establish its global headquarters.

To the opponent, it is a smoke bomb.

It will make the opponent confused and not know what tricks Yisu Travel is playing.

How dare you spend such a large amount of cash on purchasing an office building at this time.

In this way, the opponent will definitely react, and Didi will be able to use all of Didi's combination punches.

Zhao Dong said worriedly: "Mr. Huo, I understand your intention, but now that you have embezzled such a large amount of funds from the company to purchase properties, is it..."

Holly smiled, "Who said you want to embezzle money from the company account?

I bought it with my own money. "

Zhao Dong nodded, "Understood, Mr. Huo, I'll hurry up and talk."

He heard about Holly's previous purchase of an office building, which is now the headquarters of Qihang Media.

These were Holly's personal investments and he had no right to interfere.

Do as Holly asks.

We quickly reached a consensus with the High-tech Zone Construction and Development Group and lowered the price to 32 billion.

Holly bought three group office buildings in the Internet Digital Industrial Park of the High-tech Zone for 32 billion.

He paid the money and the assets belong to him personally.

But the information released is that Yisu Travel spent 32 billion to build its global headquarters.

As soon as the news was released, the Internet platform became lively.

Financial media, Internet media... are all paying attention to this online ride-hailing battle of the century.

Didi’s suicidal style of play has been clearly analyzed by financial bloggers. Not only did Yisu not change its style of play, it was still losing money at a rate of tens of millions per day. It actually took out so much cash at this time to build the headquarters.

Online public opinion is one-sided, feeling that the management of Yisu Travel has made a stupid decision.

Some people even called Yisu Travel a pig-brained one.

Didi's Cheng Wei was a little confused. Although he didn't understand the purpose of Holly's move, based on his understanding of Holly and nearly a month of gaming, he didn't feel that Holly was the kind of person the online media said. pig.

Turning his head to look at his right-hand man, Liu Qing, Liu Qing said bluntly, “Easy Travel’s daily order volume is approaching one million orders.

The market share has reached 7.8%, and the network can be closed. "

Cheng Wei nodded.

Didi Chuxing issued a notice on its official website to strengthen the monitoring and management of single volume compliance rates.

And the specific data was published.

Office of the President of Easy Travel.

Zhao Dong knocked on the door and entered, reporting, "Mr. Huo, the opponent's combination of punches came out."

Holly looked at the computer screen and smiled, "I saw it.

What a set of combination circles, this is to use political power to attack us.

However, the results are not much different from what I imagined, and I can handle it. "(End of chapter)