Shenhao started as a military training anchor

Years later, Holly returned to Jiangcheng and led Yisu Travel’s Series B financing.

There are ten participating investment institutions.

The financing scale reached 72 billion.

Rainbow Investment Company invested 15 billion in Yisu Travel.

This is another investment company created by Holly at the end of last year in preparation for this war. The company's funds come from Holly's private wealth, which is the money in the system's account.

Currently, there are nearly 10 billion funds in the system account.

Another equity capital held by Holly, Shunwei Capital, once again provided 10 billion investment in Yisu Travel.

Tencent invested RMB 3 million in cash + WeChat first-level traffic portal at a discount of RMB 15 billion to invest in Easy Travel.

Qiangyin invested in Yisu Travel with 5 million in cash + the first-level traffic entrance of Qiangyin’s short video platform at a discount of 10 billion.

Although Qiangyin has a large traffic pool, except for e-commerce, the conversion rate of other services is very low, and the page design is very poor, so it is also a first-level traffic entrance and is not as valuable as the WeChat traffic entrance.

Two traditional car companies are also important partners of Yisu Travel. Changan Holding and Chery Holdings provided cash investments of 8 million and 7 million respectively to Yisu Travel.

CITIC Group, JD.com Investment, Sequoia China, and Capital Today invested 6 million in Easy Travel.

After completing the B round of financing of 72 billion, the market valuation of Yisu Travel has soared to 240 billion.

It brought a big earthquake to the online ride-hailing market.

All major platforms are aware that there is a tough battle ahead.

Didi immediately shouted the slogan of “hitting 70% of the market share”.

Want to reshape the situation of "one super, many strong".

No matter whether you have T3 or Yisu Travel, you can't shake Didi Chuxing's super dominance in the online ride-hailing market.

T3 is once again seeking financing to prepare for the challenge. Hongtai Fund provided hundreds of millions of yuan in Series A+ financing.

However, the company did not disclose the specific amount.

After T3 completed A+ financing, it launched the slogan of “2+X”.

I know that I can’t surpass Didi for the time being, but I can’t let the fast-rising Yisu Travel surpass me, so I include myself in the ranks of the two super giants.

"2" refers to the two giants, Yisu Travel and Didi, which include Yisu Travel in the "X".

Why “X” does not mean “X factor”.

It is the first letter of "小", which means that Yisu Travel, like other third-party service platforms, is a small company and small platform, which is very ironic.

Then the slogan "40 Days to Win" was launched within the company.

Whether it is to seize the market or defend the position, we must go all out and show momentum in the next forty days.

Caocao Travel, Shouqi Car Hailing, Xiangdao Travel... These platforms are backed by traditional car companies such as Geely and Shouqi. While they are seeking financing, they are also quietly expanding the market.

There isn't much movement, so be prepared to wait and see.

As for other third-party service platforms, they are just making small fuss and drinking soup, but they cannot make big waves.

Meituan and Amap have paid attention to it, but they have not reached the point of joining the battle.

The market positioning of the two platforms is not as online ride-hailing service platforms.

After AutoNavi has fully integrated into Alibaba’s local life, except that the home page is a map navigation, its business scope is actually very similar to that of Meituan.

Alibaba's integration of local life into Amap is actually to deal with the oppression of Meituan and Qiangyin in the local life market.

Compared with the RMB 5000 billion market for online ride-hailing services, the market for local life services is even larger, worth RMB trillion.

Therefore, the offensive and defensive battle in the online ride-hailing market is mainly between Yisu Travel and Didi and T3.

In the President's Office of Easy Travel, CEO Zhao Dong said, "Mr. Huo, do we need a slogan?"

Internet wars love to shout slogans.

The loudest and most interesting thing that year was the e-commerce market, especially the period when JD.com, Taobao, and Suning were competing for hegemony.

Used to boost morale.

Both Didi and T3 have made loud slogans.

You also need to be careful when traveling easily.

Holly nodded: "Go ahead and do this."

Judging from the city map, the battle in the online ride-hailing market is very interesting.

Easy Travel is in Jiangcheng, T3 is in Nanjing, and Didi is in Beijing. These three cities have all been political and economic centers in China’s modern history.

…    In mid-February, Didi fired the first shot.

The driver's commission rate has been reduced across the board, from the original 20% to 10%.

Immediately, various fancy subsidy activities were launched, such as fixed-price, special discounts, zero-yuan taxi rides, etc.

T3 follows closely behind.

Other platforms have been forced into the subsidy war for ride-hailing services.

Because the transportation department has strict supervision on the kilometer charges for online ride-hailing services, it cannot work hard to reduce the kilometer charges. It can only provide various subsidies to allow passengers to enjoy high subsidy discounts in order to seize the market.

Regarding Didi's first shot, Holly showed a faint smile.

In what age are you still doing this trick?

It’s an old trick, nothing new at all.

On the surface, it seems that the platform has lowered the commission, and the driver seems to have made a profit.

In the past, you would get twenty or thirty yuan for a hundred yuan, but now you only get ten yuan.

In fact, the platform imposes more severe penalties, and the cost of subsidizing customers also comes from the driver's remuneration.

For a 60-yuan order, sometimes or yuan may be subsidized to the passenger. Adding in the -yuan commission from the platform, you can only get about yuan now.

Earn less.

The driver must have felt uncomfortable, but after the fight started, the number of orders increased, the number of orders run every day increased, and the income increased to a certain extent, so he temporarily swallowed his breath.

Holly would not let Yisu Travel fight like this.

The financing has just been completed, and it is the time when the army is strong. Who will give you two tricks? What Yisu needs to do is to fully penetrate the market in first- and second-tier cities.

While promoting the slogan "One million orders per day", Yisu Travel has increased its subsidies.

Launched “Half Price Taxi” and “Zero Yuan Taxi” activities.

The subsidy fee does not take away the leeks from the driver.

The "White Run Plan" launched years ago is still maintained.

Full-time drivers who join Easy Travel will also enjoy the platform’s zero-commission welfare plan as long as they complete the indicators of the “White Run Plan”.

It's equivalent to burning money at both ends.

The online fission is centered on passengers, and the offline fission is centered on drivers.

One side is subsidizing the driver, and the other side is subsidizing the passengers.

If you want to penetrate quickly, you have to spend a lot of money.

Steal drivers to increase transport capacity.

Improve the conversion rate of the traffic pool and increase user stickiness.

At the beginning, Didi and T3 did not feel the deterrent effect of Yisu’s “subsidy plan” and “free money plan”.

By the end of February, the online ride-hailing market was picking up, and the scale of subsidies increased sharply.

Platform losses increased sharply.

In the last two days of February, the total losses of all major platforms exceeded 5000 million.

Among them, Yisu Travel lost 2000 million yuan.

Didi’s President Cheng Wei and T3’s CEO Cui Dayong realized that the online ride-hailing market’s style of play in the first half seemed to be back.

A loss of 4000 million in a single day was expected by Holly. What he could accept was a loss of less than million in a single day.

He was sure Didi didn't dare to play like this.

Because Didi's current stock market is too large, exceeding 50% of the market share. For such a large market, if we follow Yisu Travel's two-sided subsidy strategy.

The number of orders to be subsidized every day exceeds tens of millions.

The loss in a single day may exceed 100 million.

However, Yisu Travel is currently small, with daily subsidies of only hundreds of thousands of orders, and the scale of losses can be controlled.

In this way, if Didi does not follow suit, its existing market will be divided up by Yisu.

Didi’s CEO Cheng Wei already sensed something was wrong and held an emergency meeting to discuss countermeasures.

During the heated discussion, Cheng Wei and Didi’s chief operating officer Liu Qing reached a consensus and prepared to launch a suicidal strategy to bring down Yisu Travel.

(End of this chapter)