Shenhao started as a military training anchor

At the end of the Wuzhen dinner last year, Ding Lei made a joke and asked Holly which track he was interested in so that they could be ready to compete.

Holly also joked back that he was interested in the online ride-hailing market.

At that time, not many people at the dinner table took it seriously. Only a straightforward person like Zhou Hongyi took it seriously and even cared about and persuaded Holly.

Cheng Wei didn't take Holly's words to heart at all, and even thought he was a bit impetuous.

In the field of online ride-hailing, Didi spent tens of billions to build today's Jiangshang. How can you, a newcomer, get a share of this pie?

But he never expected that it would take only four months for Holly to lead Yisu Travel to a strong rise and become the second largest force in the online ride-hailing industry.

After two months of planning and preparation, and forty days of subsidy battle, three tactics were used, which made Cheng Wei and Didi’s senior executives feel numb.

When I saw Holly again today, apart from some personal emotional embarrassment, to be honest, I was a little afraid of this opponent.

When Holly shook hands with him and mentioned the Wuzhen dinner last year, Cheng Wei felt that tonight's "truce agreement" might not go so smoothly.

The young man was belligerent.

"Mr. Huo, please." Liu Zhiping invited, "Mr. Cheng, Mr. Cui, please."

The four of them took their seats.

Liu Zhiping first toasted the three of them with a glass of wine as the host and welcomed them to Shenzhen.

Then he got straight to the point: "The subsidy war has been going on for forty days, right?

The losses of the three companies are obvious to all, and I believe that the current financial situation of the three companies is not very good.

So today I was invited by Mr. Cheng to form this bureau. There is no need to consider other platforms.

Should we still fight this subsidy war? The key lies with you three. "

Mr. Cui from T3 Travel was an old slick guy and immediately dropped the topic, “In terms of losses, Mr. Huo should be the worst offender.

In terms of the battle situation, it was Mr. Cheng and Mr. Huo who fought the hardest.

I listen to both of you. "

Liu Zhiping looked at Holly: "Have Mr. Huo done any calculation? How much have you lost in the past forty days?"

Holly smiled and said: "There are seven to eight billion, which is less than I expected."

Cheng Wei and Cui Dayong kept looking at him.

This is true.

Yisu Travel's "all-in-one toll" strategy brought back nearly 300 million in cash.

Otherwise, one billion would easily be burned out.

Liu Zhiping nodded: "It can be compared with the war in 15."

Then he looked at Cheng Wei, "Mr. Cheng, tell me what you think?"

Cheng Wei raised a toast to Holly: "Mr. Huo, I asked Mr. Liu to organize this dinner today, and thank you for participating.

It is undeniable that Mr. Huo is a very resourceful and courageous strategist.

Been taught a lesson.

But I don’t think Mr. Huo wants to continue fighting like this. After all, we are facing daily losses.

If the war ceases now, with Yisu Travel's current market share, funds can be quickly returned. If Yisu Travel's daily average order volume can be stabilized at five million orders, it will be profitable before the end of this year.

Mr. Huo, I personally think there is no need to continue the fight. "

Holly raised his glass and clinked it with him. After drinking, he smiled and said, "Mr. Cheng is right in saying that the subsidy war cannot go on endlessly.

But there is also a problem with this sentence. "

Cheng Weidao: "What's the problem?"

Holly smiled and said: "Whether the war will stop or not will not be decided at today's dinner table."

Cheng Wei frowned instantly.

I understand what Holly means.

He had no idea of ​​a truce.

I still want to continue fighting.

Cheng Wei said bluntly: "Mr. Huo, have you ever thought about the consequences of continuing to fight?"

Holly said: "After thinking about it, there is only one outcome: being stopped by interviews from above, or even facing a huge fine.

But I won market share.

Mr. Cheng has been interviewed more than once or twice. I believe you can handle it well. However, you have lost market share and face fines.

This is the final result of this subsidy war. "

Cheng Wei clenched his fists. Keeping his mood stable, he said: "Mr. Huo, do we have to tell the winner?"

"The winners and losers have already been decided," said Holly, "otherwise Mr. Cheng wouldn't have organized a game to have today's meal."

Cheng Weidao: "That's not necessarily the case. I believe you have heard about Didi raising funds and listing again. This time it is aimed at a market value of 800 billion US dollars. Once the listing is successful, it will be too late for Yisu Travel to stop the war."

Holly smiled: "Five years ago, Mr. Cheng said this, I believe it.

But even if I were to face the Didi from five years ago, I would not think of a truce.

Mr. Cheng, today’s online ride-hailing market is no longer what it used to be.

By the way, let me tell you something. The purchase of a building for 32 billion to build a headquarters is a smoke bomb I put for you.

The money was not withdrawn from the company's account, and Yisu currently has plenty of money in its account.

Mr. Cheng can raise funds and go public again, and we will have another fight.

Let’s see if I, the newcomer, can eat this piece of cake well? "

Cheng Wei's face completely darkened.

Not only was Holly's words full of provocation, he also knew that Yisu had raised 72 billion in Series B financing. If according to Holly, the 32 billion used to buy the building was not the company's money, then according to the funds currently in Yisu's account After all, Yisu can continue to fight this subsidy war for another 40 days.

But Didi can’t afford it.

The market value of 800 billion US dollars is just because he bluffed Holly.

"Since Mr. Huo has no intention of truce, why did he come all the way from Jiangcheng to Shenzhen?" Cheng Weidao.

Holly smiled and looked at Liu Zhiping: "I still have to give investors face."

He raised his glass and had a drink with Liu Zhiping.

Liu Zhiping finished his drink and said with a smile, "I already know the attitudes of all parties.

It seems that I am not qualified as a middleman.

If I had known this earlier, I should have asked Mr. Ma to come over. "

This meal is full of gunpowder flavor.

There is no hint of peace and truce.

After dinner, Holly returned to the hotel.

The investor's face is given, and his attitude will be conveyed to Ma Huateng by Liu Zhiping.

Ma Huateng doesn't like to get involved in infighting. In this online ride-hailing war, Tencent, as the major shareholder of the three parties, is actually watching infighting.

Tencent's current shareholding ratio in Yisu also gives him little say in the matter.

From the beginning, he knew that it was all planned by Holly.

So the outcome of today's dinner was within his expectation. He didn't show up, so Liu Zhiping could handle it and show Tencent's concern.

After Liu Zhiping finished his meal, he went to Ma Huateng's home. Ma Huateng opened the door and invited him into the house to drink tea in the tea room.

"How was the discussion?" Ma Huateng poured tea for Liu Zhiping.

Liu Zhiping took a sip of tea and said, "Cui Dayong has already adopted the attitude of lying down. He accepts whether to fight or stop.

Cheng Wei wanted to stop, but Holly still wanted to chase Cheng Wei.

The dinner table was full of gunpowder, and I probably couldn’t stop. "

Ma Huateng smiled and said: "It will stop one day."

"Have you already guessed the result?"

Ma Huateng picked up the teacup and said, "Do you still remember what Liu Qiangdong said?"

Liu Zhiping frowned slightly.

Ma Huateng said: "Holly is a respectable opponent or an excellent partner."

Liu Zhiping said in confusion: "You mean that Holly may become Tencent's opponent in the future."

"In this industry, everyone is our opponent." Ma Huateng said, "It depends on whether you can find the balance of interests.

There is TMD in the post-BAT era, and it is not surprising that Holly will appear after TMD.

My relationship with Zhang Yiming used to be so tense, isn't it now that it has eased?

Whether it's the Internet industry or business wars, no matter how you play, you can't get out of that circle.

You have to listen to the above sentence.

Interconnection is inevitable.

We and Holly are both opponents and partners. "

(End of this chapter)