Shenhao started as a military training anchor

On this trip to China, Bernard brought the eldest princess and the prince with him.

The old man also saw clearly in his heart. Among his several children, the last person who could take over his mantle was Antoine Arnault, vice chairman of the group's board of directors, and Delphine Arnault, the current president of Dior.

The Chinese market is very important in Lv's global strategy. The old man brought the eldest princess and the prince to China to do three main things.

Visiting major stores in first-tier cities in China, participating in the Shanghai Lv fashion show, and the most important thing, discussing cooperation with Holly.

In the previous negotiations, the senior executives of Dior, headed by the eldest princess, were negotiating with the senior executives of Tianhong Trading Group.

The eldest princess showed a strong side and did not give in on many key issues.

That's why we had this meeting in Shanghai.

Holly and Bernard meet face to face.

After landing in Shanghai, the senior executives of Lv Group checked into the Bulgari Hotel.

Holly asked the general manager to arrange a dinner to receive them, and went from his private old Shanghai mansion to the Bulgari Hotel in the evening.

Gao Hong, the chairman of Tianhong Trading Group, also brought the group's senior management to the appointment on time.

Holly arrives at the box.

"Mr. Huo." He opened the door politely, stretched out his hand to invite, and informed the members of the Bernard family that Mr. Huo had arrived.

Bernard faced Holly with the same smile on his face.

These old foxes in the business world can remain calm in the face of anything and anyone.

Trying to find an entry point in the negotiation by looking at the other party's expression and chasing after him fiercely will almost never work.

That kind is only suitable for novices in the workplace.

The world's richest man, Bernard, who has been through shopping malls for a long time, has a deep city beyond your imagination.

The technique for negotiating with such an old fox is very simple. Directly state the interests and let him weigh them himself.

"Mr. Huo, my Chinese friend, I'm glad to meet you again." Bernard stood up, brought the prince and the eldest princess to greet him, shook hands with Holly and hugged him.

The eldest princess and the prince also addressed themselves as "Mr. Huo".

Holly treated him politely and extended his hand to invite, "Welcome to China as a guest, please."

The group of people took their seats.

Holly asked with concern: "Have you had a good rest at the Bulgari Hotel these two days?"

"Very well, thank you for your concern, my friend." Bernard smiled.

Holly nodded, "If there is anything that needs improvement in the hotel, you can give me your suggestions."

Bernard asked curiously: "The Bulgari Hotel is your property now?"

Holly smiled and raised his glass: "Three years of serious illness, the hotel industry has been hit hard, and coupled with the fluctuations in the real estate industry, many companies have begun to sell off their properties to save themselves.

There were some high-quality assets, such as the Bulgari Hotel, that were worthy of bargain hunting, so I bought them.

The same goes for the Westin Hotel in Beijing. When President Bernard goes to the capital to inspect stores, he can stay at my hotel, which is regarded as supporting my business. "

"I know that the Westin in Beijing is the favorite hotel of embassy and consulate officials." Bernard praised, "Mr. Huo, I wish your hotel career will get better and better."

"Thank you!", Holly and Bernard clinked glasses.

The eldest princess and the prince sitting next to him looked at each other.

They know very well that luxury hotels are a money-burning industry.

Holly was able to spend tens of billions of dollars in cash, once again proving that his cash flow is very large.

This is different from the last time the more than 20 billion Dior shares were purchased. The shares can be pledged to bank loans, and the cash scale of billions to tens of billions can easily leverage hundreds of billions of funds.

When a high-end luxury hotel is put up for sale, payment must be made in cash. The main purpose of selling high-quality assets is to collect cash and avoid a break in funds.

Holly frequently throws out tens of billions of cash to expand his business territory. To be honest, even the LV family does not dare to do this.

This can only mean one thing. The young man in front of them has far more cash than they expected.

As a result, they fell into a passive situation before the negotiation even started.

Before coming to China, I knew him as the head of domestic entertainment, the manager of a high-end jewelry brand, the godfather of Chinese fashion, etc. It was only after I came to China that I truly felt the depth of his business strength.

But what really impressed the eldest princess and the crown prince was that this rich young Chinese man was very good at winning and hiding.

The two people's micro-expressions were more obvious, but Bernard sat firmly on the Diaoyutai and expressed congratulations to Holly.

While eating, Holly said bluntly, "President Bernard, we can get straight to the point and talk about Dior's Greater China market.

This is the promise you gave me in Paris, and I hope I can get an answer today in Shanghai. "

"Yes, Mr. Huo, I think the same as you." Bernard tilted his head and looked at Delphine.

Delphine understood, "Mr. Huo, I believe you have read the two previous negotiation materials between us, and I would also like to hear your opinion."

Holly smiled and nodded: "Ms. Delphine, since you mentioned the first two negotiations, it is necessary for me to express my attitude to you in person.

What I want to do is not be an agent for Dior.

You can find countless agents in Greater China, as long as you obey Dior's corporate culture and take orders from the Lv family.

They can also get appropriate compensation from you.

Of course, you can also ban these agents at any time.

This cooperative model makes no sense to me.

The profits of agents are not attractive to me either. "

Delphine frowned slightly, as Holly's words exposed her scheming and methods.

After learning that Holly held a stake in Dior, in order to stabilize Holly's hostile acquisition of Dior and avoid a tragic stock market battle, Dior had to make some responses.

Delphine wants to develop Holly into an agent for Dior in Greater China, even an exclusive agent.

After all, Holly can make billions in profits every year.

Therefore, in the first two negotiations, she approached Tianhong Trading Group with this mentality.

Be firm and unwilling to compromise.

Holly woke her up with a few words. He wanted more than just money.

Delphine said: "Mr. Huo, can you tell me what you want?"

Holly picked up the glass and smiled: "Dior's trademark rights and franchise rights in China."

Delphine and Antoine frowned for a moment and stared at Holly.

She didn't dare to drink the glass of wine that Holly proposed.

Seeing that Delphine was unwilling to lift the cup, Holly smiled and said, "The eldest princess still doesn't see the situation clearly."

When the wine glass was about to be put down, Bernard suddenly raised his glass and clinked it with Holly, "We can talk."

Delphine and Antoine looked at their father in surprise.

Holly and Bernard smiled at the same time, clinked glasses and said, "Cheers, President Bernard."

"Cheers!", Bernard gestured with a smile.

After finishing the drink, he put down his glass and faced Holly, "What does Mr. Huo want to talk about first? The price?"

Facing Bernard's deep eyes and elusive smile, Holly responded calmly, "The price is the least of my concerns."

Bernard nodded, "I understand, Mr. Huo."

He glanced at his watch and said, "OK, it's still early, we can talk about it one by one."

Holly wants to acquire Dior (China) and obtain Dior's trademark rights and franchise rights in Greater China. Four issues must be avoided in discussions with the Lv family.

Brand operation, market pricing, finished product design and beauty raw materials.

These four questions are the lifeblood of a luxury brand.

(End of this chapter)