Shenhao started as a military training anchor

Bernard first asked his daughter Delphine to talk to Holly, not because Delphine had been leading the negotiations for the Dior Greater China market, but to test Holly's attitude again.

From Holly's words, it is not difficult to hear that he is very ambitious.

However, in Bernard's view, as long as he grasps the four major lifebloods of the brand, even if the trademark rights and franchise rights are sold to Holly, Dior (China) will still be under the control of the LV family.

The two clinked a glass of wine and continued talking.

Bernard made it clear that in the operation of the Dior brand, after Dior (China) was acquired by Holly, it must remain highly consistent with the parent company.

Holly listened to his tone, what kind of advertisements should Dior (China) shoot, who should be chosen as its spokesperson... These things all need to be allowed and approved by the Lv family before they can be executed.

A smile appeared on his face.

"President Bernard, Ms. Delphine, I do not deny that Dior and Dior (China) have a close relationship.

If after acquiring Dior (China), we are completely separated from Dior, the brand value will be greatly reduced.

In terms of brand operation, we can communicate and discuss and seek common ground while reserving differences, but if you hold power so tightly, what's the point of buying it for me?

It would be better to talk directly about the acquisition of Dior.

Or through today's meal, I officially inform you that I want to acquire Dior.

Several senior executives from the LV Group's board of directors are here. Can you discuss whether you are willing to cooperate with the acquisition?
If you don't want to, we'll see you on the stock market. "

The faces of several directors darkened.

A head-on confrontation is not what they want to see the most.

Bernard is not afraid of Holly's opponent, but he is aware of the huge losses caused by hostile takeovers. It is not easy for Dior to establish a blue-blood luxury brand and cannot withstand the hardships.

What's more, as this game unfolds, Holly has no chance of winning.

At least during the time he has known Holly, he has seen the financial resources of this young rich man.

"Mr. Huo, the conditions I proposed are just to better tap the market in Greater China and achieve mutual benefit and win-win results." Bernard said.

Holly smiled and said: "Another malicious vilification incident, and let me take the blame?"

The calm old fox Bernard's face darkened when he heard these words.

Delphine, who was sitting next to her, was even more embarrassed to face Holly.

The #DiorAduglyPhotograph incident aroused the anger of the Chinese people at that time.

If this acquisition fails to gain a say in brand operations and similar problems arise in the future, it will be Holly who will be scolded.

Brother Huo is here to buy the company, not to take the blame for you.

Chinese people have a huge demand for high-end luxury fast-moving consumer goods, but we cannot allow brands like yours to deliberately disgust Chinese people.

This is also an important reason why Holly decided to acquire Dior (China).

Bernard couldn't defend himself against the scandalous advertisement. Even if he didn't instruct it, he still had to be responsible for his company's brand.

"Mr. Huo, I agree with your suggestion. Let's seek common ground while reserving differences." Bernard chose to take a step back.

Then when it came to cosmetic ingredients, Bernard did not relent and was unwilling to disclose the ingredients and patents.

Dior (China) can only obtain goods from Dior global OEM factories.

As expected by Holly.

Beauty accounts for a very important part of Dior's revenue, and it is very difficult to capture today's beauty market.

Take Mademoiselle Dior's perfume as an example. It struggled with Mademoiselle Chanel's perfume for more than half a century before it turned around. It once lived in the shadow of imitating Mademoiselle Chanel's perfume.

Regardless of the company's trade secrets or the brand's core competitiveness, Dior will not disclose the raw material ratio and patents of beauty products.

Holly said: "OK, I accept it.

However, I must have the final say on the sales price in Greater China, and Dior must ensure no discrimination. The price we get from Dior’s global OEM must be the same as the price we get from European and American agents. "

Bernard nodded: "OK, I can promise you."

Holly is not worried about Bernard's tricks in beauty. Dior has a very high proportion of the beauty market in Greater China. He is playing tricks just because he doesn't want to make the money.

Giving away the profits you hold is not a smart businessman.

If Bernard's vision was so narrow, he would not be where he is today and would not be the richest man in the world.

In addition to the pricing power of beauty products, Holly also wants to hold the pricing power of leather, bags, ready-to-wear products, etc.

The foundry is owned by the LV Group, and you have the final say on the purchase price. If you still decide the sales price, how much money will you make?

How is this different from an agent?
Bernard did not argue with Holly on this issue and readily agreed to it.

The two launched several rounds of negotiations on the last issue, which was also the most contentious issue.

Finished design.

Design is the blood of luxury goods. Dior’s finished products can be recognized and sought after by consumers, and the design team plays an important role.

After Holly wants to acquire Dior (China) and form an independent design team, to a certain extent, he is challenging the bottom line of the Lv family.

"President Bernard, China has a profound cultural heritage and rich spiritual soil, which can be turned into fashion elements for a high-end luxury brand." Holly elaborated, "You have attended my event in Milan fashion festival.

I believe your evaluation of me is sincere. The combination of new Chinese style and world fashion trends is a trend that any brand must follow in the Chinese market. "

Bernard said: "Mr. Huo, you are indeed a rare fashionista. The fashion events you organized in Milan are amazing and worth learning from.

However, design is not achieved overnight. Dior has its own design culture and design philosophy since its development. If it is changed easily, the brand will lose its vitality and competitiveness.

I agree with your point of view. When Dior enters the Chinese market, it needs to integrate into the Chinese cultural system and respect Chinese aesthetics. On this road, I hope that we can make harmonious progress together.

Dior will also work hard to design more products that Chinese consumers like. "

It was said tactfully.

But he still wanted to reject Holly's proposal.

Holly smiled and said: "President Bernard, you may have misunderstood me. I am not trying to completely subvert Dior's design philosophy. Many of Dior's classic products and audience products have been tested by the market. There is no need for us to change them.

What I mentioned is the creation of an independent design team for the Chinese market, which should be even more powerful for Dior.

I don't understand why you are rejecting it?

Do you not trust my level, or do you not trust our designers?

Or is it rejecting Chinese culture and Chinese elements? If that's the case, we don't need to continue talking. "

Hawley also remains tough on the issue.

We finally reached a consensus on brand operation, cosmetic ingredients and market pricing. If we can't find common ground while reserving differences in the design of the finished product, today's negotiation will fall short.

Upon seeing this, the eldest princess Delphine wanted to share the burden for her father and took the initiative to introduce, "Mr. Huo, our designers are seriously studying and understanding Chinese clothing culture. In the past few years, Dior has launched ready-made clothes that incorporate Chinese clothing culture. products and fashion items.

We will make greater efforts in this area in the future. We trust you and hope you can trust us. "

Holly shook his head and smiled, "Ms. Delphine, that's called plagiarism, not understanding and learning."

One word silenced Delphine.

She knew what Holly was talking about.

The #Dior plagiarism horse-faced skirt incident caused quite a stir, and she personally reviewed the design draft of that dress.

(End of this chapter)