Shenhao started as a military training anchor

Mainland China is a 700-billion-dollar luxury goods consumer market, and the entire Greater China region is a trillion-dollar market. However, there is no luxury brand that can gain a firm foothold internationally.

This makes those big names in Europe and the United States often act like bitches, and they act like bitches at the same time.

While enjoying the dividends of the Chinese market, it will disgust you and even challenge your bottom line.

To be honest, it's quite a bummer sometimes.

A boycott is a boycott, but consumption is still happening.

Holly is confident in being a high-end jewelry brand, but not confident in being a luxury fast-moving consumer goods brand.

The raw materials of jewelry are of high value, such as jade, jade, gemstones... The value itself is recognized internationally. As long as the design is good, half the battle is won.

Next, just do a good job in brand promotion.

But luxury fast-moving consumer goods are different. Their own value is not that high, but the brand influence is more important.

This is not something that happens overnight.

It’s not something that can be built in a few years or ten years.

So the best way is to buy the Greater China market for luxury goods and let the Chinese manage it themselves.

Dior is Holly's major attempt at luxury goods.

The raw materials are patented, so you can compromise and continue to use yours.

But Brother Huo must have a say in brand operations and finished product design.

You can make money together, but you can't let Brother Huo take the blame for you.

In today's negotiations, Holly's attitude was very tough.

The eldest princess Delphine tried to regain the initiative in negotiations twice, but was blocked by Holly.

#DiorAdvertisement Defamation Incident#, #Plagiarism Horse Face Skirt Incident#... These stains put the Lv family at a disadvantage in this negotiation.

This is the second time Delphine has been suppressed by Holly's intimidation. The last time was the Dilraba endorsement incident, which plunged Dior into a public relations crisis.

She looked at her father Bernard beside her again, and now she could only listen to his father's statement.

If my father doesn't nod, tonight's negotiation will be aborted.

Next, the Lv family will face a huge hostile takeover.

Bernard smiled and asked Holly: "Mr. Huo, can I ask you one last question?"

"President Bernard, you tell me."

"Have you already begun preparations to buy Dior shares in large quantities for the second time?"

Holly raised his glass and smiled: "President Bernard, does it sound a bit familiar?"

No direct answer.

But the effect is the same.

LV's acquisition of Gucci was a pain in Bernard's life, and it was also the first time this ever-victorious leader suffered a defeat.

Holly used the same method to deal with Dio. Even if Bernard's city was extremely deep, his expression would change significantly.

"Mr. Huo, you are the most bloodthirsty Chinese businessman I have ever met." Bernard raised his glass and praised.

Holly smiled and said, "I don't treat Chinese people like this."

"I know you are a patriotic entrepreneur." Bernard finished his drink and picked up the napkin on the table to wipe his mouth. "I can allow you to form an independent design team, but the design draft, product raw materials, and layout ...needs to be submitted to Dior for review.

We have already talked about it here. The goals we pursue are the same, market benefits in Greater China. You don’t have to worry about us stumbling on you in these links.

On the other hand, Dior will also adopt the excellent works designed by your team of designers. "

Holly smiled and said, "You can adopt it, but Dior has to pay the patent fees, otherwise it will still be plagiarism."

Bernard smiled, "OK, Mr. Huo, happy to work with you."

Take the initiative to reach out to Holly.

"It's a pleasure to work with you." Holly shook hands.

The details of tonight's negotiation will be presented in the form of a contract. After the two parties sign the contract, if one of the parties breaches the contract, they can sue for compensation.

When the Rainbow Trading Group started its acquisition of Dior, it established a very experienced legal team that was good at fighting international economic lawsuits.

Hawley is well prepared to fight this battle.

As far as the current situation is concerned, the results of today's negotiations are very ideal. Bernard finally asked Holly: "Mr. Huo, can we go back to the original question and talk about the price now?"

Holly smiled again, "President Bernard, I am not responsible for price negotiations. We have a team and negotiation experts here.

You make a quotation and they will make reasonable opinions based on data analysis.

I am only responsible for signing and paying. "

Bernard smiled and nodded, "I admit that you are an excellent negotiator and an excellent business manager."

"You, the richest man in the world, should be the one to praise me." Holly clinked another drink with him.

"On behalf of Lv Group, I sincerely invite you to attend the Lv Fashion Show on the Bund in Shanghai." Bernard warmly invited you.

Holly responded readily: "I'll definitely be there."

Negotiations are negotiations. Bernard gave him face to attend the last event in Milan. This time in Shanghai, Holly also had to give him face.

The eldest princess and the prince took a deep breath and raised their glasses to celebrate Holly.

The two witnessed this epic negotiation with their own eyes. It is no exaggeration to say that this is the largest luxury goods acquisition initiated by a Chinese businessman.

Once the acquisition is completed, it will definitely cause commotion in the Chinese market.

Of course, it will play a very positive role in promoting the in-depth development of Dior in Greater China.

"Ms. Delphine, Vice President Antoine, welcome you to China." Holly clinked glasses with the two of them as a master.

"Thank you." Delphine said modestly, "Learn from Mr. Huo."

She now has no pride in front of Holly.

Holly will not only acquire Dior (China), but also holds 5% of the shares of Dior's parent company. There is no doubt that he will become a very important member of Dior's board of directors.

She will have to look at Holly's face to act in the future.

The prince is the happiest at this time. Holly's intervention has weakened the eldest princess's strength, and he is most likely to become the heir of the LV Group.

The two of them smiled and toasted holi wine, but they had different feelings in their hearts.

After dinner, Holly arranged for the general manager of Bulgari Hotel to receive the senior executives of Haolv Group.

He left the box and held an impromptu meeting with the negotiation team of Tianhong Trading Group.

Make important arrangements for the subsequent negotiation on the purchase price.

Holly has a number in mind, which is conservatively estimated to be around 100 billion yuan.

For this acquisition, he did not plan to finance the acquisition. He had more than 20 billion in cash, and together with three investment companies, Shunwei Capital, Haikuo Investment and Rainbow Capital, they leveraged the financial market to complete the acquisition of Dior (China).

For an acquisition of this scale, the purchase price will not be paid in one lump sum.

So Holly doesn't worry about money at all.

If it doesn't work, just find an opportunity to upgrade the system.

After explaining the relevant matters, Holly left the Bulgari Hotel.

He got into the driver's car and went back to his old Western-style villa in Shanghai.

It was also his and Zhang Ruonan's place of invitation.

Zhang Ruonan lives in the old western-style building bought for 1.6 million most of the time. Holly only stays there when he comes to Shanghai for business trips.

Back at the villa, the housekeeper opened the door and said, "Mr. Huo, Miss Zhang has just arrived home."

Holly smiled and nodded.

After walking into the house and putting on her shoes, Zhang Ruonan ran down wrapped in a bath towel, threw herself into Holly's arms, and called "Mr. Huo" affectionately.

Holly kissed her and said, "Is it not washed? Or has it been washed?"

"I was just getting ready to take a bath when I heard your footsteps."

"Let's take a dip together?"

"You can't ask for it." Zhang Ruonan smiled sweetly.

Holly picked her up in a princess hug, "See if my little sweet girl has gained some weight?"

"Hahaha, no." Zhang Ruonan put his hands on Holly's shoulders and whispered into his ear, "While you were not here, I was practicing body shaping!

If you don’t believe me, give it a try. Is it very curvy? "(End of chapter)