Shenhao started as a military training anchor

Paul Anderson is an internationally renowned director.

Very famous in Hollywood.

He directed some of the world's highest-grossing films, such as "Resident Evil", "Death Race", "The Three Musketeers" and other films.

This film has also been honed for many years, and the global market responded strongly, earning a box office of one billion US dollars.

Then it targeted the Chinese market, the largest film market in the world.

Prepare to harvest a strong box office during the National Day period.

When it was first announced that this film would be introduced into the country, many theaters were already ready to make a move and took the initiative to contact the film producers. They felt that the film would also be a big hit in China and receive a high share of the box office.

We signed a filming contract in advance to ensure that we would have the highest possible filming schedule for this film during the National Day.

But when it comes to domestic theaters, Wanda Movies cannot be avoided.

Wanda Cinemas occupies 22% of the domestic market share, which means that if this Hollywood blockbuster wants to achieve high box office, it must rely on Wanda Cinemas' high proportion of film schedules.

What surprised the filmmakers was that Wanda would not distribute the film and refused to schedule it during the National Day holiday.

The reason given was that public opinion was too controversial.

Hollywood investors, including Australian and Indian investors, were immediately dumbfounded.

Start inciting public opinion on the Internet.

Overnight, all negative public opinions turned towards Wanda Cinemas.

This is something that several board members such as Holly and Wanda did not expect.

But I don’t think it will have much impact on Wanda Cinemas.

The trailer for this film is indeed very popular. The special effects and battle scenes are very exciting and arouse the interest of movie fans.

It is reasonable for movie fans to complain about Wanda Cinemas without knowing it, but it will not cause such a big public opinion.

There is obviously an instigator behind it.

Holly didn't have to guess, it must be some of his colleagues.

Holly made them suffer when it came to arranging movies for the Spring Festival this year, and now he's involved in the National Day movie schedule. Isn't it obvious that he won't let people make money?

They will definitely buy some marketing accounts behind the scenes for hype.

It belongs to the basics of business warfare.

“It’s so funny that I’m saying that there’s no market for other people’s blockbusters, but at the same time I’m not arranging films for them.”

"Isn't Wanda always so strong? It's not the first time."

"In order to support the movies you invest in, if you don't arrange movies for others, it's really ugly."

"What? Are you stuck in your ways again?"

"What age is this, and you still use this method?"

"Do we, the movie fans, still have a choice?"

"I will never go to Wanda Cinema to watch movies again."

"..."

Again, netizens have limitations in their judgment of online information and can easily be led astray.

As soon as the heat started to rise, the booing started.

In particular, those "Kochi" self-media bloggers publish all kinds of ambiguous videos in order to gain traffic, deliberately creating a tempo.

Public opinion is growing.

Producers, directors and Hollywood actors have begun to use the power of the Internet to put pressure on Wanda Cinemas.

Also under the banner of rights protection.

Wanda and Qihang Media have all been involved in the public opinion storm.

Some film studios and directors who had been suppressed by Holly seized the opportunity and followed the trend, trying to bring down the two domestic film giants from the altar.

Do you really think of yourself as a source of domestic entertainment?
Let yourself experience the power of public opinion.

No matter how fierce the public opinion storm outside is, Holly still sits firmly on the Diaoyutai at home. He trusts his experience and intuition in playing the Internet for so many years.

Let them scold you.

No matter how unpleasant the scolding is now, it will be embarrassing then.

Brother Huo can't do this in person.

We'll find out on release day.

In terms of stance, the board members of Wanda Cinemas are consistent with Holly and adhere to the original resolution made by the board of directors.

Even though several of Wanda's social media accounts were filled with negative comments, they did not respond in any way and pretended not to have seen it.

No matter how big the deal, Qihang Media and Wanda Film’s dominant position in the domestic market cannot be shaken.

This asset-heavy industry is built with real money. How can a few internet clowns just boycott it?

Traders like Holly and Wang Jianlin didn't take them seriously at all.

On National Day, Wanda screened the film according to its normal schedule.

Relying on its absolute market advantage, the box office revenue still ranked first on the day.

But less than half a day after the release of the Hollywood blockbuster, it was notified by the Radio, Film and Television and Film Bureau to take it off the shelves. Within two or three hours, all theaters across the country removed the film.

To be precise, movie fans who watched the movie in the early morning and night time put this movie on the hot search list.

The next morning it topped the list of hot searches.

There was a flurry of abuse.

Many remarks in the movie touched the bottom line of the Chinese people.

Even if the story and special effects are wonderful, they cannot affect the anger of movie fans.

"Money back!"

"What kind of garbage movie?"

"Can this kind of film be released?"

"With such a high sense of superiority, go back to North America and show it."

"It's so disgusting, I'm standing still."

"What the hell, I'm so angry when I see it."

"Why don't you keep this kind of film for the Chinese New Year?"

"..."

As fans criticized the film more and more, the relevant departments paid attention to it and set up a working group to review it again from multiple aspects such as translation, content and values.

Finally, all theaters notified of the screening have been removed from the shelves.

This means that they have worked all day in vain and will not get a single box office cent.

Looking at Qihang Media and Wanda, the trend has completely changed.

"I owe you an apology."

"It turns out Wanda had expected it."

"You can say that Wanda and Qihang Media are strong, but you cannot question their values."

"I'm just here to see these SBs who are following the trend. Why don't you stop scolding them? Keep scolding them?"

"Laughing to death, a bunch of wise people."

"I told you from the beginning that this matter is not that simple, and some people still come to scold me. Haha, now it's a slap in the face, right?"

"The most abominable thing is that the film critics set the pace and mislead the audience."

"..."

Holly looked at the comments, shook his head and smiled.

It’s you who are scolding and you are the ones who are praising, so what else can I say?
He really knows the Internet too well.

With the removal of this Hollywood blockbuster, Zhang Yimou's film, which Holly invested in, has become the most watched film during the National Day holiday.

Now it's the turn of those theaters who are doing little tricks behind the scenes to be greedy.

In order to stop the loss in time, I started to contact Qihang Media, hoping to get the screening rights, and I licked my face to take a bite.

Hawley's attitude is simple.

Okay!

He definitely hopes that the film will have a higher box office and that all theaters will exclusively invest in the film.

But for some theater chains, the requirements are more stringent.

Don’t think so much about the theater box office share.

Brother Huo has always adhered to the principle of treating others the same way they treat others.

An episode from a Hollywood blockbuster, Zhang Yimou's film became a hit, earning 2.9 million and 2.7 million box office in the two days before the National Day.

In the next few days, the average daily box office was hovering around 200 million.

It earned 16 billion at the box office during the seven-day National Day holiday.

It is conservatively estimated that the total box office of this film is around 33 billion.

As the largest investor, publisher and theater chain, Hawley has an income of at least 6 to 7 billion.

Make a lot of money.

Hollywood film.

Ha ha!

joke!

If you want to eat well from the pot of Chinese film market, don’t try to be too pretentious at the same time.

Brother Huo is now a capital player in the film industry and will not let you look so ugly.

If it is a good film and we sincerely cooperate, Brother Huo also welcomes it and we can learn from each other.

If you continue to bring in private goods, sorry, don’t come in.

(End of this chapter)