Shenhao started as a military training anchor

So what if the special effects explode?

So what if the film industry has a strong foundation?

So what if it sweeps the box office worldwide?

When it arrived in China, overnight, with a notice, all theaters across the country removed it.

This is what happens when Hollywood movies like to include private goods.

After this delisting incident, the eight major Hollywood film companies began to realize that when doing business in China, they must abide by China's national conditions and not engage in the tricks of American politicians.

Especially in today's international relations, if you want to strengthen international cooperation between companies, you can't touch other people's bottom lines.

At the same time, as the most powerful film producer in the country, Holly also began to appear in the vision of the presidents of the eight major Hollywood film companies.

If you want to come to China to share the largest film market cake in the future, you must pay homage to Holly.

Holly also didn't expect that the fastest response would be to Disney movies. David Green, the newly appointed president, took advantage of this trip to Asia to fly to Jiangcheng to meet with Holly for a visit and study.

Among the eight major Hollywood film companies, only Disney Films has not been acquired. The other film companies have basically changed owners, and some have even been reorganized several times.

Disney movies are backed by parent company Disney, a trillion-dollar group, and are very powerful. When the previous president was there, he successively acquired many companies such as Marvel, enriching Disney's movie IP.

Marvel works produced by Disney Movies once accounted for 22% of the box office in the Chinese film market.

But it has become increasingly difficult in recent years.

David Green, who just took office, personally brought his team to China for exchanges and studies, and he probably felt a sense of crisis.

When he comes to Jiangcheng as a guest, whether he is an enemy or a friend, Holly will treat him with courtesy.

As for commercial wars, it is more respectable to compete in the mall.

He received the Disney film team at the Qihang Media headquarters.

Take them to visit Qihang Media’s achievements in the field of film production.

In a few years, Qihang Media has become a giant in the domestic film industry, relying on its strong financial resources.

David Green, the president of Disney Films, followed Hawley on the tour and had a profound understanding of the film company’s terrifying financial resources.

Although the valuation of Qihang Media is less than one-tenth of the Disney Group, in the field of film and television production, the annual investment amount is no less than Disney.

The annual film investment amount of a Chinese film company is comparable to that of the eight major Hollywood film companies.

This has never happened before.

There is no doubt that the company's founder, Hawley, is a cash player with deep pockets.

After the visit, both parties sat down in the conference room to discuss and communicate.

David said bluntly: "Mr. Huo, I heard about the Hollywood movie that was removed from the shelves during National Day, and I feel sorry for them.

They did not understand the Chinese market clearly and were a little blind and arrogant.

This is the most taboo issue in international cooperation. "

Holly smiled lightly and said, "You've done your best to keep yourselves clean."

That movie was indeed not produced by Disney and had nothing to do with them.

But the previous events of "Doctor Strange" were forgotten so quickly?

David Green frowned slightly, understanding the meaning of Holly's words, spreading his hands and smiling, "Mr. Huo, on behalf of Disney Movies, I would like to apologize to you and all the fans in China.

I hope we can look forward to the future of Sino-US film cultural exchanges together. "

Holly said: "President David, Qihang Media welcomes every sincere partner to communicate and discuss the development of the global film market.

Hollywood movies are the benchmark for the world's film industry, and there are many things worth learning from.

As a producer, I also look forward to international cooperation to produce more sophisticated films and serve movie fans around the world.

However, the prerequisite for cooperation is respecting the culture and national conditions of each country. "

David nodded repeatedly: "Yes, Mr. Huo, I very much agree with your point of view. China has the best movie market and movie fans. What we should do is serve them well."

Holly continued: "I know that you European and American businessmen like to mingle with politicians. This is your culture and I won't make any comments.

If it is to pursue certain interests and become a tool of politicians, I am really sorry, but I will not allow you to enter the Chinese market.

Fans across the country would not agree either.

This is a kind reminder. "

David's face gradually became serious. He didn't expect Holly to speak so bluntly in front of him.

This is an issue that a global film company needs to reflect on deeply.

The Chinese market is now introducing fewer and fewer Hollywood films, and even the popular IPs are not satisfactory at the box office. There is even a special protection month for domestic films. For six to seven months, foreign films are basically not introduced.

This is inseparable from the frequent accidents in Hollywood movies.

David Green has just taken over as president of Disney Films. If he wants to achieve results, the fastest and most efficient way is to open up the Chinese film market again.

Build trust among Chinese movie fans.

With an annual box office of 70 to 80 billion yuan, no film company is greedy for it.

The premise is that you have to follow other people's rules.

Now Holly is telling him the rules.

"Mr. Huo may have some misunderstandings about Disney. If Mr. Huo is willing to give us a chance to cooperate, I believe I will change Mr. Huo's misunderstanding about Disney." David said.

Holly smiled and said, "I hope so."

David answered: "Come here today. I would also like to ask Mr. Huo what he thinks of Disney movies?"

Did he come here to seek advice from Brother Huo after repeated encounters?
"President David, before you, President Bailey spent fifteen years doing the same thing, remake!

Relying on the two major animation IPs of Disney and Marvel, you continue to remake live-action movies. To be honest, you seriously lack originality.

Not just Disney Studios, but now the entire Hollywood production industry is in the same predicament.

When the gap in the film industry is gradually narrowed, the so-called special effects, fighting, and heroic plots become less important.

At least in the market, moviegoers are now more inclined to pay for good stories. "

Holly hit the nail on the head.

Going back ten or twenty years, Hollywood's production standards were quite high, and there was a huge gap in the country. A 3D film could take away billions of box office in the country.

The shocking scene makes people talk about it.

However, as the gap between the two countries' film industries narrows, the advantages of Hollywood production have turned into disadvantages. The output of cookie-cutter plots and values ​​makes it difficult for domestic movie fans to pay for them.

Even if you are a loyal Marvel fan, your favorability will gradually decrease.

David Green nodded: "Mr. Huo is indeed the producer who knows Chinese movies best. Thank you for pointing out our shortcomings."

Holly smiled and said: "Disney movies can rely on their own IP for a lifetime, but they will never achieve the same success as before.

President David, I have a final message for you. Cultural exchange is not about forcing the export of one’s own culture.

This approach does more harm than good. "

He stood up and extended his hand to David Green: "You are very welcome to visit Qihang Media."

"OK!" David stood up with a smile and reached out to Holly, "Mr. Huo, I was deeply inspired by the conversation with you today. I think I need to have an in-depth chat with my boss after I go back."

Holly nodded: "Dinner and accommodation have been arranged for you, please do as you please!"

"Thank you, Mr. Huo, and you are welcome to come to Hollywood." David Green finally said a word in Chinese to thank Huo Li.

(End of this chapter)