Shenhao started as a military training anchor

Streets, communities, stations, commercial plazas... have become the main battlefields of the Yisu Tiger Division.

Led by Yisu's local push force, they recruited part-time workers and college students... to sell on the streets and sweep buildings to sell.

Salesmen wearing Yisu travel uniforms quickly filled the streets of several major cities in Southeast Asia.

At the same time, buses, taxis, restaurants, CBD office building elevator screens... are all covered with advertisements for Easy Travel.

Within a week, the name Yisu was heard in the four major cities of Jakarta, Singapore, Bandung and Kuala Lumpur.

The speed of penetration has caused collective panic among major Internet companies in Southeast Asia.

This kind of blitzkrieg style of play is rare in the Southeast Asian market.

Grab and Gojek clearly feel the terrifying tactics of China’s online ride-hailing giants.

Holly beat like this because he didn't want to give them time to breathe.

The boards of directors of the two companies held strategic meetings overnight to prepare for counterattack.

While Grab and Gojek were still discussing how to respond at the board meeting, Yisu's advertisements were rolled out to the Internet at lightning speed.

What Holly wants is this magical effect.

Active users exceed one million.

Just advertising on social media has cost hundreds of millions.

Then Yisu successively sponsored the Malaysian Badminton League, the Indonesian Sepak Takraw League... and many other popular sports events in Southeast Asia, investing hundreds of millions more.

Hawley personally directs the Southeast Asian ride-hailing war from the office building he purchased.

It reached tens of millions of registered users in half a month.

The number of users of the APP operated by Yisu Southeast Asia is growing at a rate of tens of thousands every day.

Facebook, Titok, Instagram, WhatsApp, Youtube...several social media with tens of millions of active users began to place ads for Easy Travel.

Not enough, far from enough.

Bowery Building, Central Commercial Street, Singapore.

If the number of active users reaches two million, Yisu's shortcomings of insufficient transportation capacity in several major cities will become apparent, and Grab and Gojek will surely seize this opportunity to counterattack.

The indiscriminate bombardment of online advertisements and the penetration of offline promotions have directly disrupted the Southeast Asian online ride-hailing market.

With millions of active users, Yisu can barely guarantee sufficient transportation capacity by relying on the "driver partner model" and "commission lump sum model" implemented in China.

All contracts worth tens of millions are signed.

The term "Easy Speed" has gradually taken root in the minds of citizens in the four major cities.

Holly shook his head slightly: "Knocking on the mountain will shock the tigers. The two tigers have already been alarmed. Next is the time to take action.

Ready to advertise. ”

But it's not enough.

"Mr. Huo, our local promotion force is still expanding rapidly, with a penetration rate of more than 50%.", reported the general manager of Southeast Asia Operations Department.

"I'll do it right away," the general manager responded.

Early efforts fell short.

Simply relying on driver benefits to attract transport capacity is far from enough and too slow. Problems must be solved from upstream transport capacity suppliers.

Holly has set his sights on several car companies with the largest car sales in Southeast Asia.

Toyota, Kia, Hyundai and BYD, the largest domestic new energy exporter.

……

Grab headquarters in Singapore.

Its location is actually two streets away from the Bowery Building where Holly is located.

Holly could even stand in front of the floor-to-ceiling window and see Chen Bingyao's office opposite.

Chen Bingyao is now under great pressure, straining his nerves to calm down the company's senior management and cheer up Grab.

“There is no doubt that Yisu is the strongest opponent we have encountered in the ten years since our establishment.

Holly’s blitzkrieg style has made Yisu Travel a popular travel tool in the Southeast Asian market.

In Singapore alone, EasySpeed ​​has over 200,000 active users and over 3,000 drivers.

We worked hard in Singapore for three months to achieve this figure.

It only took him half a month.

Based on what I know about Holly, this is just the beginning. His goal is most likely to form a team of 10,000 drivers in Singapore within a month.

Our market in Singapore will be squeezed again.

In the major cities of Jakarta, Bandung and Kuala Lumpur, Yisu currently poses a smaller threat to us, but we should not take it lightly. What we need to do next is to stabilize drivers, improve driver welfare, and prevent drivers from changing jobs.

Increase advertising and marketing, and we can’t let Yisu steal the entire screen.

Finally wait for an opportunity to counterattack.

Although the blitz sales are fast, big problems will definitely arise if the transportation capacity cannot keep up.

Once the market reflects the insufficient transportation capacity of Yisu, it will be our opportunity to counterattack.

I decided to set up a temporary strategic headquarters, with myself as the commander, to integrate Grab's strongest resources and coordinate this war. "

Finally, the slogan was shouted passionately: “Since we can drive away Uber, we can also drive away Yisu.

It also lets rivals take a look at Grab’s wealth in Southeast Asia. "

Grab’s senior management is highly motivated and believes that CEO Chen Bingyao can lead them to defeat their opponents again.

……

"Mr. Huo, the opponent has moved.", the Marketing General Manager of Yisu Southeast Asia Operations Department walked into the President's Office to report.

Holly smiled and nodded: "Chen Bingyao has one biggest weakness, do you know what it is?"

The general manager shook his head: "Mr. Huo, please make it clear."

Holly said: “This shortcoming is also obvious among many domestic entrepreneurs.

Trust experience.

Winning more battles will make him feel that his past experience can deal with every opponent.

Even new tactics are improved based on experience.

I guess Chen Bingyao must be waiting for the opportunity to counterattack when our users increase the capacity and run out of capacity.

At that time, he will use his previous down-to-earth model to regain the market.

Yisu is not Uber, let alone Didi.

When the idea of ​​using experience to win came into Chen Bingyao's mind, he had already lost half.

Did the person I asked you to contact contact? "

"Mr. Huo, they all responded and will attend your dinner on time.", the general manager said.

Holly smiled and nodded, "Let these Southeast Asian Internet companies see how I capture the market?"

……

Dinner in Singapore in early April.

The people attending this dinner were the Southeast Asian presidents of several major car companies.

Holly formed this bureau just to extinguish the slightest thought in Chen Bingyao's heart.

President of Toyota Southeast Asia: "Mr. Huo, it's a pleasure to meet you. Thank you for giving us this opportunity to cooperate."

President of Kia Southeast Asia: "It's a great honor to cooperate with Yisu. Mr. Huo, I have admired you for a long time."

President of Hyundai Southeast Asia: "Mr. Huo, I have been seeing you in the news media. Today I see you in person, and I feel a sense of admiration. Please give me your advice."

President of BYD Southeast Asia: "Mr. Huo, Mr. Wang has already asked me to work closely with you."

Holly smiled and nodded, saying, "Sit down, let's eat first."

Holly sat down and said: "Several car companies here are leaders in the Southeast Asian automotive industry, and Toyota entered the Southeast Asian market and established a foothold twenty years ago.

Pay my respects to you. "

He raised his glass and toasted a few glasses of wine.

"Mr. Huo, I respect you."

"Mr. Huo, I can't bear it."

"Thank you Mr. Huo for your trust."

After finishing his drink, Holly said: "The global economic situation continues to decline. The export volume of major car companies has significantly decreased this year, and the Southeast Asian market is an important part of the global market of several car companies.

The headquarters must have put a lot of pressure on several presidents.

Inviting a few people to this meal today is to discuss a win-win project.

Yisu is rapidly penetrating the Southeast Asian market and will soon show insufficient transportation capacity. I would like to invite several car companies to join Yisu's beheading operation.

It can not only ensure that Yisu has sufficient transportation capacity, but also significantly increase the sales of several car companies.

I wonder if you are interested? "

(End of this chapter)