Shenhao started as a military training anchor

Chapter 798 Mr. Huo plays a capital game with no solution!
"Operation Beheading".

What Holly wants to kill is Grab CEO Chen Bingyao’s idea of ​​counterattack.

As long as the transportation capacity is sufficient, Chen Bingyao's experience model will be completely ineffective.

The heads of the four major car companies present looked at Holly in unison, and were full of interest in Holly's "decapitation operation."

"Mr. Huo, please clarify."

"Mr. Huo is so lucky to take us to have a sip of soup."

Holly smiled: "Easu is preparing to launch a free car purchase program for the Southeast Asian market.

People who want to join Yisu as an online ride-hailing driver can pick up a car from several major car companies for free. "

Free car purchase plan?

The president of Toyota Southeast Asia frowned slightly: "Mr. Huo, are you referring to zero down payment or interest-free loan?"

Holly shook his head: "None of them!"

Holly said bluntly: "Yisu advances the down payment of the car for the driver, but this money is provided by several of your car companies.

Holly will not only allow drivers in Southeast Asia who join Yisu to own cars, but also enjoy interest-free benefits.

The finance company not only earns you a lease fee, but also earns a high interest fee on the ownership change.

Even if Toyota has deep pockets, it would still require approval from Japan's headquarters if it spends such a large amount of cash.

At the same time, it also expanded its transportation capacity to counter Grab’s counterattack.

As for interest-free loans, this is a cooperation between you and the bank, and I am not involved. "

Holly said bluntly: "Toyota's sales in Thailand last year were 26, in Indonesia were 32, in Malaysia were 18, and including other countries and regions, Toyota's sales in Southeast Asia last year were about 108 million.

As for interest-free loans, that's a trick between car dealers and banks.

As for who will pay the money, of course it is not Yi Su.

It's equivalent to picking up a car for zero yuan, operating at no cost, and the driver can just make money slowly.

According to my analysis of the market, in the next quarter, Yisu will have more than 200,000 online ride-hailing drivers in Singapore, Jakarta, Bandung, and Kuala Lumpur.

Zero down payment does not belong to a car purchase contract, but is essentially a financial lease. Before the balance is paid, the ownership of the car does not belong to the car owner, but to the financial company.

There is no doubt that Toyota must come up with billions or even tens of billions of cash to pay for the down payment of the car.

Sales in the first quarter of this year dropped significantly, and it can be expected that Toyota's sales in the Southeast Asian market will fall below one million this year.

Incomes such as financial service fees, bank loan rebates, insurance company rebates, preferential interest rate fluctuations, etc. can all be used to cover the installment interest.

The presidents of several major car companies frowned at the same time and looked at each other.

Isn't this a waste of money?
Daqing Yisu didn't pay a penny, so he handed the car to the driver and asked the driver to work for Yisu to make money.

The president of Toyota Southeast Asia said: "Mr. Huo, what can we gain by joining your plan?"

Without enough leverage, Toyota's board of directors would not be able to accept Hawley's plan.

Easy Travel is expanding rapidly.

If we count the sinking markets of Singapore, Malaysia, and Indonesia, Yisu’s online ride-hailing drivers in these three countries will reach 500,000 by the end of the year.

If the entire Southeast Asian market is included, the number of visitors can easily exceed one million.

This is a car sales market worth hundreds of billions. Is Toyota not interested? "

The Toyota president was stunned for a moment and fell into thinking.

Holly looked at the other three car companies: "As Southeast Asian countries gradually cancel tariffs on China's new energy vehicles, BYD doesn't want to expand its ambitions in Southeast Asia?
The sales of Kia and Hyundai are only one-fifth of Toyota. If you don’t want the opportunity given to you, is it because you don’t pay attention to Southeast Asia, a region with a population of 6.2 million?
Whether it is because the headquarters doesn't pay attention to it or because you two presidents don't pay attention to it, I won't jump to conclusions. "

At the dinner table, the presidents of the four car companies were silent.

Millions of sales and a market of hundreds of billions are so tempting.

They only need to make a down payment for Yisu drivers, and sales may double.

Seeing that the four of them were still thinking, Holly said bluntly, "In addition to your four car companies, I am also planning to contact Ford and Mitsubishi, so I don't have much time for you.

You can make the decision and we will sign the contract directly.

You can't make the decision, so hurry up and report it to the group's board of directors.

If your delay affects Yisu's advantage in the market, then I'm sorry, everyone, and will not cooperate in the future. "

President of BYD Southeast Asia: "Mr. Huo, as I just said, Mr. Wang has asked me to closely cooperate with Mr. Huo."

Holly nodded and looked at the other three.

President of Toyota Southeast Asia: "Mr. Huo, give me a few days and I will report it to the board of directors in writing."

Holly said: "I'll give you a week." Toyota couldn't refuse. In addition to sales, Toyota also invested in Yisu in Yisu's new round of financing.

The reason why Toyota accepted investment is because it is Grab’s major shareholder.

Akio Toyoda guessed what Holly wanted to do.

Therefore, we will invest in Yisu in its new round of financing.

When Hawley proposes to acquire Grab, Toyota will be able to play the role of matchmaker.

After the two companies completed the merger, the market value soared, and the premium for Toyota's shares was very ideal.

This is a sure-fire investment.

Akio Toyoda and Holly coincidentally.

Although Hyundai and Kia operate independently, they both belong to the Hyundai-Kia Motors Group and are born from the same mother.

The two sons have not behaved well outside. Now that the opportunity has come, how could a mother say no?
To a certain extent, the four car companies have tied their interests together by choosing to sit at Holly's dinner tonight.

It's just a matter of procedure.

Holly raised his glass and said: "Looking forward to cooperating with your company."

The four presidents toasted Holly and thanked him for the opportunity.

……

In mid-April, the number of registered users of the Easy Travel Southeast Asia APP exceeded 1500 million, and the number of daily active users reached million. The shortcomings of insufficient transportation capacity were revealed.

But it's not that obvious.

At this time, Chen Bingyao seemed to see an opportunity, and commanded Grab to start a counterattack at the temporary headquarters he established.

Take the initiative to start a price war to seize the market.

Motorcycles, Southeast Asia’s characteristic means of transportation, have once again become Grab’s main transportation force.

"Mr. Huo, Grab started the subsidy war first, and then increased subsidies based on the original user pricing model.", the general manager of Southeast Asia Yisu reported on the work.

Holly took a look and smiled. Just as he guessed, Chen Bingyao's trick was an improvement of the experience mode.

Let the user input the ideal taxi price, and then use the dispatching system to provide the user with vehicles with a small price difference, and Grab will subsidize the excess.

It seems very humane and has great discounts, but it actually takes advantage of the user's consumer psychology and makes the user feel that the money is worth spending.

Is this also called a subsidy war?

Compared with the subsidy war in the Chinese market, it is just like playing, a small fight.

Holly said: "Have you signed contracts with several car companies?"

"Signed, it has been sent to each branch.", the general manager said.

Holly stood up and said: "Start the beheading plan and launch the sales plan to join Yisu for zero-yuan car purchases.

Next, I will let Chen Bingyao experience what a subsidy war is? "

"Okay, Mr. Huo, I'll go to the meeting right away to make arrangements.", the general manager responded and exited the president's office.

Then Holly made a phone call back to China.

At the global headquarters of Jiangcheng Yisu, CEO Zhao Dong received a call from Huo Li, "Mr. Huo, please give me your instructions."

Holly: "Organize a technical team of 100 people to go to Singapore to support Southeast Asia."

"I'll make arrangements right away." Zhao Dong said.

There is no shortage of funds and sufficient transportation capacity. The next thing to fight for is the platform service capabilities.

When the subsidy war starts, the platform server cannot crash.

Holly stood in front of the floor-to-ceiling window with a cup of coffee, looking at the Grab headquarters opposite and smiling.

Chen Bingyao, let me first show you how Brother Huo fights the subsidy war.

Let you see how Brother Huo plays the capital game.

One link after another.

For Chen Bingyao, this is an unsolvable problem.

Facing Hawley's beheading, Chen Bingyao must fight to the death. He only thinks about Hawley's rival trying to seize the Southeast Asian market, but he doesn't know that Hawley's real purpose is to acquire Grab.

The capital game that has been prepared for more than half a year is about to break out.

(End of this chapter)