Shenhao started as a military training anchor

April 20th.

Easy Travel has launched a "zero-yuan car purchase" plan in four major cities in Southeast Asia, where Grab has the highest penetration rate.

Those who intend to join the online ride-hailing industry as a driver can become a full-time driver of Yisu and use Yisu's exclusive discounts to drive a car for zero yuan at the 4S stores of Toyota, Hyundai, Kia and BYD.

30% of the down payment was paid by Yisu in advance, but this money was provided by several major car companies.

Drivers only need to make monthly payments.

The 4S store has also formulated an interest-free loan policy for Yisu drivers.

It is basically a zero-cost operation.

The welfare has just been launched, and the number of online ride-hailing drivers in Jakarta, the capital of Indonesia, has surged.

Within a week, the number of drivers on Yisu Travel exceeded 10,000.

This makes up for the shortcomings of Yisu's lack of transportation capacity in Jakarta.

Faced with the worries and questions of the group's senior management, Chen Bingyao still showed his general style. At this time, if he was in a mess, Grab would be hopeless.

A rough estimate is that it would take 150,000 to 200,000 full-time online ride-hailing drivers to reach saturation.

Jakarta, the capital of Indonesia, is the largest city in Southeast Asia, with a population of tens of millions.

"Mr. Chen, what should we do now? Continue to fight?"

This is Grab’s advantage.

Chen Bingyao said in a deep voice: "Fight! Jakarta is a very important strategic city. If Yisu continues to penetrate, Grab will be unable to make a comeback in Southeast Asia.

He thinks he knows the city of Jakarta very well. It is a famously congested city in the world. It is not enough to solve the transportation capacity problem. It is also necessary to improve transportation efficiency.

Yisu also has a very wide penetration space.

I thought I was waiting for an opportunity to counterattack, but I didn't expect Holly to easily solve the problem of insufficient transportation capacity.

Jakarta must be defended. "

The Jakarta branch began to recruit motorcycle riders frantically in Jakarta, and also deployed motorcycle riders from surrounding areas to support Jakarta.

There is a constant bombardment of sales pitches and advertising in Jakarta.

"Is Holly crazy? Spending money on transportation capacity like this."

The headquarters of Chen Bingyao's temporary organization and the top management of the group panicked.

After the meeting.

"Holly's style of play in Southeast Asia is completely different from that in China. The preparations we made before are useless."

Grab's market in Jakarta was squeezed, and the company's top executives were the most panicked.

"We still underestimated Yisu's strength. We have been fighting with Uber in Southeast Asia for two years, but we still didn't have as much money as Yisu invested in one go."

This is just the beginning.

Even Grab delivery drivers engaged in food delivery business in Jakarta were notified that they can also engage in online ride-hailing business.

The city has been lost, and Grab's attempt to counterattack is basically out of the question.

In this way, Grab has doubled its transportation capacity in Jakarta and solved the congestion problem by using the high mobility of motorcycles.

In addition, in response to the bad mood of most users due to congestion during peak periods, Grab has launched a latecomers' subsidy on the platform.

If you are late for a Grab ride, you can receive a free ride coupon or cash red envelope.

After the two major tactics were announced, Jakarta, the largest city in Southeast Asia, became the main battlefield for Holly and Chen Bingyao.

……

"Finally something new." Holly commented on Chen Bingyao after learning about the situation in Jakarta.

The general manager of Southeast Asia's Yisu Operations Department said: "Mr. Huo, according to the current growth rate of transportation capacity, the number of our full-time drivers in Jakarta will reach 20,000 before the end of the month.

It can barely meet the huge passenger flow demand caused by the subsidy war. "

Holly nodded: "Has the domestic technical team arrived?"

"Flight this afternoon, arriving in Singapore in the evening."

Holly asked: "Book a few tables at the hotel and treat the brothers to a good meal."

The general manager responded and left.

Understand Holly's intention.

This meal is regarded as a reward for the soldiers before going out for battle.

Raffles Hotel in Singapore is the only Platinum Diamond hotel and the most luxurious hotel.

Dinner is booked here tonight.

The board and lodging of the 100-person technical team are also here during this period.

Holly was never stingy with his employees, especially those on the battlefield.

Arrive at the hotel on time in the evening. "Mr. Huo is here."

"Mr. Huo is here."

"Mr. Huo!"

When Holly walked into the banquet hall, more than a hundred people stood up and applauded enthusiastically.

When you want employees to work hard, you have to win over people's hearts.

Liu Qiangdong's "brother tactics" are the most effective.

The main theme is cordial and full of emotions.

Amid warm applause, Holly walked to the center of the banquet hall.

Zhong Yiwen brought a glass of wine over.

Holly raised his glass and said: "Dear Yi Su brothers, thank you for your hard work traveling to Southeast Asia.

Everyone doesn't have to do anything during these two days, just treat it as a trip abroad, have good food and accommodation, and the company will reimburse the expenses. "

The audience burst into warm applause again.

Holly continued: "After resting, we took over Southeast Asia in one fell swoop.

You are all elite soldiers who have fought countless wars with me in China. At the height of the fight with Didi, tens of millions of single-volume dispatches every day did not crash the server.

The Southeast Asian market with millions of orders is beyond your reach.

After conquering Southeast Asia, we will go home together to drink and eat meat.

This year’s year-end bonus is doubled. "

The whole place was boiling.

The last two sentences are sonorous and powerful, and the employees' morale is high.

I will never give up until I win the battle.

……

On May 1st, Southeast Asia ushered in its first tourist season this year.

The subsidy war between Yisu and Grab has begun.

Holly did not engage in Grab's method of using motorcycles to solve the congestion problem. As the largest city in Southeast Asia and the capital of Indonesia, Jakarta will definitely maintain the city's image and strengthen traffic management during the peak tourist season.

Chen Bingyao created a "late condolences subsidy" to appease users.

Holly came directly to provide a "warmth in congestion" service.

During the morning and evening peak periods, if you are unable to arrive on time due to congestion, Yisu will send out cash red envelopes.

If the arrival time exceeds the expected arrival time by more than half an hour, cash red envelopes will be given to passengers based on the unit price.

At the same time, Yisu has also moved its domestic marketing method of free single taxis to Southeast Asia.

Even if you take a taxi for free, the platform will still pay you.

Can you still make money by riding a car?

Do you believe it?
With the double bull support of the "Free Single Taxi" campaign and the "Warmth in Congestion" benefits, Yisu has penetrated the Jakarta market at a terrifying speed.

In mid-May, the number of full-time drivers of Yisu in Jakarta exceeded 40,000, and the number of active users exceeded one million.

The average daily order volume also exceeded one million.

It has surpassed Indonesia’s local Internet giant Gojek and is about to catch up with Grab.

This subsidy approach comes at the cost of burning money.

I spent 200 million in half a month.

On May 1500th Youth Day alone, Yisu burned million in Jakarta.

Of course, it is incomparable with the domestic subsidy war. We fought with Didi for more than 40 days, and the highest cost was 60 to 70 million yuan in one day.

Grab executives were at a loss when they saw Hawley's money-burning tactics.

Hey, I don’t have enough funds and I don’t know how long it will take?
If you don’t follow, the market will continue to be divided up by Yisu.

Under high pressure, Chen Bingyao mobilized the company's cash reserves to continue following up.

After another week of fighting with Holly, he found that Yisu was getting stronger and stronger, and its capacity and users were still growing explosively, while Grab was almost standing still.

The cost of guarding the market is much higher than attacking the market.

Seeing that the company's cash reserves were running low, Chen Bingyao couldn't hold on anymore.

The group's board of directors was held again. This time, several major shareholders and Grab board members were all called to Singapore for the meeting.

SoftBank Group Vice President Misha, Temasek President He Jin, Uber Global Vice President Koslow, Didi CFO Liu Qing, Toyota Investment Ueda Tatsuro, Hillhouse Capital Zhang Lei, and GGV Capital Management Partner Li Hongwei gathered in Singapore to discuss How to deal with Holly.

(End of this chapter)