This top guy only treats celebrities as his job

Chapter 348: What does Lin Xing know about publicity? (Please subscribe)

To put it bluntly, Lin Xing has always believed that audiences are consumers, so as consumers they naturally have the right to comment on movies.

Just like when you go to a restaurant to eat, don’t we have the right to comment on whether the food in this restaurant is delicious? ?

What's more important is that Lin Xing always feels that if you open your mouth or shut up in a movie, it is the so-called audience threshold, and then when you rush to the street, it means that the audience does not understand the appreciation. Who do you think the audience is provoking? ?
It is precisely because of this that Lin Xing feels that he can come to support "Why Should We Live"? He even thinks that the movie "Why Should We Live" is not a bad movie, but can only be regarded as a slightly slower-paced literary film. Gao Linxing didn't dare to guess, but he would never say that there was a threshold for watching the movie, and he would even take the initiative to block some viewers out.

Lin Xing disagreed with this.

So Lin Xing directly said at the end: "I think there is no threshold for watching this movie. It is normal for the audience to like it or not. I recommend watching "Why Live" to everyone, but the type of this movie is a bit different. It’s clear, and literature and comedy are slightly opposed to each other. I even feel that the comedy effect is somewhat weakened..."

Listening to Lin Xing's words, many people at the scene were a little confused.

Is this a real mess? ?
Even Ning Ping himself was a little surprised. He didn't actually know much about Lin Xing before. Moreover, when he auditioned for the role of Lin Xing, Ning Ping felt that Lin Xing was no different from other people, and his acting skills were different. , Ning Ping really appreciates Lin Xing because of Lin Xing's explanation of Zhao Xiaodao.

As for acting skills, Ning Ping never cared. In other words, for directors, if a good director doesn't know how to train actors, then he is not a good director.

Of course, there are some actors you can't train. You are like Yang Tian. Lin Xing always feels that her acting skills are almost finalized like Tang Yishan's. What's more important is that Yang Tian has heard too many good things. At this time, , how could she change herself so easily? ?
Because of this, Lin Xing actually advised Yang Tian not to do that drama at the beginning.

"That's right, hahaha, I'm drunk too. Who dares to believe it? Damn Lin Xing ruined the place."

……

I'm afraid many people in the outside world think that Lin Xing is pretending, and even think that Lin Xing is manipulating his character. But there is a saying that Wei Fei has collaborated with Lin Xing in almost three or four movies. The "Portrait of a Murderer" was Wei Fei's work. Fei collaborated with Lin Xing for the first time, and then "Death Knell" was filmed. During the filming of "Death Knell", he also filmed "The Hidden Lurker", not to mention that Wei Fei directly became the producer of "Killing Arden".

Just like Lin Xing said about Liang Yi's acting skills in the movie "Why Live", this role is completely divorced from the image of the character Chen Xueli. Lin Xing even thinks that this is Liang Yi's best performance, so Only then would he honestly state that Liang Yi had broken into the useless track.

As for An Yifeng, although she felt that she knew Lin Xing very well, she had to think that Lin Xing was still very brave at this moment.

You think it is useless, even if you are a domineering president, even if you are the so-called royal sister, it is of no use.

And there are so many media on site, especially since this is almost a live broadcast.

But Yang Tian has inexplicable self-confidence. Basically, he has the advantage. How could I lose? ?
But it’s the same as with movies, in that you still have to leave it to the audience to judge.

"Does this count as Lin Xing's face-saving input?? Does he have a grudge against the director??"

As a result, Lin Xing spoke for the audience on the one hand. He believed that the audience has the right to evaluate. Even if a movie has a so-called threshold for viewing, it is not the fault of the audience, but the movie is actively abandoning the audience.

Lin Xing can only be considered fair about the movie.

Can't call it a bad review.

Ultimately it’s up to the audience to judge.

But for premieres, fair reviews often mean bad reviews.

At first, when Lin Xing praised Liang Yi, everyone thought that Lin Xing didn't think he had anything bad to say. What's the difference between this and other people? ? ?

In the past few years, Ning Ping was known for his daring speech, but in the past few years, he has also become a bit more tactful, because everyone in this circle knows each other, and you can't be alone no matter what.

Brushing reviews is just a form of covering one's mouth.

This is the sincere Lin Xing.

After all, directors of literary and artistic films have always been very capable of training. Just like Ning Ping trains actors, he will make the actors not recognize him in the end. Zhen Zhuang is similar, but he cannot exploit actors like Ning Ping. After all, every director’s training method is different.

Not only that, Lin Xing thinks that this movie is of a typical genre and it is not clear, and the sensationalism and laughter are not concentrated, and the pace is slow. This is the shortcoming of the movie, and Lin Xing thinks that this movie may make the audience Reasons for not liking it.

Correct.

Of course, this is still inseparable from Zhen Zhuang's ability.

Some people like to use 'strong' ones, while others like to use 'lubricating' ones.

After all, Wei Fei has really known Lin Xing for a long time, and Lin Xing has also put forward different opinions on other movies before.

To this end, Lin Xing talked about some aspects of this film.

But as I said just now, director ability is one thing, but it does not mean that the director can tell a good story.

"Holy shit, who else would dare to say that Lin Xing is dressed up in the future? You fucking put it on at the premiere and let me see it."

When everyone thinks that this movie has a so-called threshold for viewing, Lin Xing said that it is not that the audience has a threshold, but that your movie may be too trashy for the audience to like.

Some people may think that Lin Xing cannot survive in this circle, but one thing is that it is precisely because of Lin Xing's character that he can stand out.

"What the fuck, I thought Lin Xing was a domestic entertainer before. At that time, many people said that Lin Xing was pretending to be a fake, but now what I want to say is, who the hell dares to pretend??"

In such a scene where everyone was invited to attend the premiere, basically everyone gave this movie a high rating. However, under such a situation, Lin Xing was almost the only one with a bad reputation. Comment.

At the beginning, many people in the live broadcast room thought this was fucking meaningless. Did everyone think it was just another fucking groupie?

There is no sand in my eyes.

Among them, Wei Fei has really been in contact with Lin Xing for a longer time, so she knows Lin Xing's character and knows that this is not Lin Xing's pretense, but Lin Xing's true nature.

Acting skills may not be felt by many audiences. It is like the so-called level of acting skills from 0 to 100, but these audiences can still see whether your actor is good or not.

"Happy, others: I think there is a threshold for watching this movie. Lin Xing: I think this movie may be too trashy so the audience won't like it."

Exactly like this, when Ning Ping listened to Lin Xing explain the shortcomings of the movie "Why Live" in detail, Ning Ping truly admired Lin Xing.

If there was anyone present who was not surprised, it was Wei Fei.

Who is fair?
Who is so superior? ?
It's so obvious.

Even when Lin Xing was promoting the movie on Weibo, he didn't just give positive reviews; he just spoke the truth.

Until Lin Xing started to talk about evaluation.

Many people called it crazy in the live broadcast room.

Crazy screen swiping.

In fact, the host Zhao Fang was a little confused at this time. She often interviewed Lin Xing, and she also knew Lin Xing's character, but she did not expect that Lin Xing would directly mention the shortcomings of this movie.

Zhen Zhuang was a little surprised at first, but then he laughed: "Thank you Lin Xing for your opinion. I will try to correct these in the next movie."

The premiere will proceed as usual.

After Lin Xing sat down, An Yifeng turned around and covered her mouth in a low voice: "Aren't you afraid that Zhen Zhuang will be angry??

"If he is really angry, then I will not come next time, but if the movie is good, it is good, and if it is not, it is bad."

Lin Xing shook his head and said: "I just hope that the premiere can be restored to the standard that a premiere should be, instead of everyone just talking about it."

This is Lin Xing's true words. He always feels that he is still responsible for the audience, and you cannot blindly overdraw the audience's trust.

Just look at how many people don’t believe in celebrities’ group recommendations.

Audiences are not fools, and they will not pay for celebrities’ false propaganda.

What's more, Lin Xing really told Zhen Zhuang about this when he came. He might not just say good things at the premiere. Zhen Zhuang said it didn't matter, and their publicity department will also promote it in the future. of.

After the premiere, Zhen Zhuang even took a group photo with Lin Xing. At the same time, Zhen Zhuang said jokingly: "Yesterday you told me that you wouldn't just say yes. I thought you were being modest, but it turned out What you said to me at the premiere just now surprised me."

"Director Zhen, I'm not criticizing you. On the contrary, I think the movie you directed was quite successful, and you directed Lao Liang very well..."

Lin Xing hurriedly explained: "It's just that I think the movie does have some problems, and I think the premiere has just begun. If we directly say that there is a threshold for watching the movie, it will inevitably cause some audiences to rebel, and even make them Reject this movie..."

Upon hearing this, Zhen Zhuang was really stunned.

You must know that the original publicity strategy of Wang Ning was to let ordinary viewers directly come in through the viewing threshold. This is a publicity method, but now Lin Xing has mentioned another publicity method.

"Axing, do you really think there is something wrong with our publicity??"

Zhen Zhuang asked with a slight frown.

"I dare not say this. After all, I am not a professional publicist. I just feel that no matter from which aspect, the current promotion of "Why Live" seems to have no point. I was embarrassed to say it at the premiere just now. "

Lin Xing said to Zhen Zhuang: "I think if literary and artistic films want to win box office, they should not educate the audience. Not only literary and artistic films, but any film should not try to educate the audience, nor should it look down on the audience..."

Lin Xing said these words rather tactfully.

He was just suggesting, and it was Zhen Zhuang's decision as to what to do.

But one thing is that you should never antagonize the audience at any time.

Lin Xing feels that every director of artistic films should know this.

"Okay, I'll discuss it with Xuanfa right now."

I have to say that Zhen Zhuang is quite good. He knows what is bad in his movies, so he can really listen to opinions. But what Zhen Zhuang is really worried about now is what Lin Xing said about his publicity strategy.

You must know that the next "Why Live" is completely prepared to copy "Killing Aden".

There is a more critical point, that is, "Why Live" is not just trying to win over 100 million, it also wants to exceed the box office of the movie "Killing Arden".

Because for Wang Ning, Meng Yan's promotion and distribution is a piece of cake, not to mention that they are trying to cross the river with "Killing Arden", so there is no reason why the box office cannot surpass this one.

So when Zhen Zhuang hurriedly went to Wang Ning to talk about this matter, Wang Ning became happy: "Director Zhen, what does Lin Xing know about publicity?" ? Does he think publicity is about gaining audience approval? ? '

Originally Zhen Zhuang wanted to say something more, but Wang Ning continued: "What Lin Xing said at the premiere was quite good. I think with his words like this, the movie can directly arouse the audience's curiosity. Even if some people think this movie is good, but Lin Xing thinks it's not good, then we can completely become polarized, and then some people will definitely want to go to the cinema to watch it..."

Although Zhen Zhuang didn't know why he felt that there was something wrong with what Wang Ning said, he still chose to believe Wang Ning.

After all, professional matters should be left to professionals.

Wang Ning said with a smile: "This time, on the one hand, we have increased the cost of publicity and distribution, and on the other hand, we will also conduct road shows next to Wheel and Axle. We have learned that we are not willing to invest in the publicity and distribution of "Killing Arden". Just inviting some meaningless people to participate in the road show distracts from the original focus of the movie, while we directly invite artists and stars to do it..."

I have to say that Wang Ning seemed to be speaking eloquently, but Zhen Zhuang was still a little worried: "But what if the real success of "Killing Ading" is the meaningless ones..."

"Haha, Director Zhen, we have done market research, don't worry."

Wang Ning said you can rest assured, not to mention that "Why Live" is also promoted and distributed by Bohai Tianji Film and Television. Basically, with the strong theater chain and the right time, location, and people for this movie, Wang Ning It seems that this one is absolutely very stable.

the other side.

The "Death Knell" team had a dinner party.

Naturally, it was Liang Yi who invited him. Let’s not talk about Lin Xing for now. Wei Fei, An Yifeng, and Ren Shuai would definitely not come if they didn’t look at Liang Yi’s face.

"Axing, do you think there is something wrong with our announcement?"

At the dinner table, Liang Yi couldn't help but ask Lin Xing.

When they just talked about Xuan Fa, Liang Yi also heard that Zhen Zhuang had called Wang Ning. It was said that actors generally have no direct influence on Xuan Fa, and often actors often cannot decide anything.

Of course, some actors may not be able to do anything beneficial to the promotion, but when they go crazy, then the promotion department basically wants to jump into the river.

Not only actors, but also some directors don’t care about Xuan Fa’s life or death.

So what Xuanfa fears most is that the main creator goes crazy, but at the same time, sometimes the main creator is really speechless towards Xuanfa, or some Xuanfa are just bad teammates.

For Liang Yi, he truly felt that "Why Live" was filmed by him wholeheartedly, and he also took it seriously, otherwise Liang Yi would not have used his personal connections to invite so many people to watch the movie.

He was really not angry at Lin Xing's suggestion. Liang Yi even felt that Lin Xing was not trying to ruin things, because the two of them had said the same thing before when they discussed it in Venice.

Movies often need to be discussed.

But regarding the box office, Liang Yi is really envious of "Killing Arden". He even thinks that the movie "Why Live" can have 5000 million, because even if it only has 5000 million, this literary film can be considered quite successful. .

Because of this, after the premiere, Liang Yi couldn't help but want to ask Lin Xing about the announcement he mentioned.

Wei Fei said: "Axing, actually, I think the publicity routine for literary and artistic films is right. Just like when we were working on "Killing Arden," we also discussed that if you want to break the circle, you have to first break the circle. It is only right to attract the audience, or even to lead the masses from the niche..."

"That's true, but you can't be complacent about being a minority, or even proud of being a minority..."

Lin Xing shook his head and said: "The audience can be like this, and even the audience can think that artistic films are awesome, and think that movies with high box office are actually garbage. There is no problem with these, but you as the creator can't do this. You as the creator are taking the initiative to do this. In abandoning an entire forest to cater to a small audience..."

Another more important point is that Lin Xing always feels that there is no distinction between high and low audiences, just like there is no so-called elegance and vulgarity in art.

However, Lin Xing thinks so, but others here, not even An Yifeng, think so. How can art be without elegance and vulgarity?
And again, leave professional things to professionals.

Lin Xing has no intention of convincing other people. This is not a debate competition. Everyone has their own opinions. It is understandable that everyone has different opinions. It is not as extreme as many social platforms. If you have different opinions, just do it. Kill your whole family.

Everyone seeks common ground while reserving differences.

What's more, Lin Xing didn't feel that what he said was definitely right.

"Look at today's first-day box office results."

Liang Yi said with some anxiety in his heart.

"Do not worry."

An Yifeng is still very optimistic: "On Friday, the film schedule reached 15% again, so the box office cannot be bad."

(End of this chapter)