This top guy only treats celebrities as his job

Chapter 349 There is only one loser (please vote for me)
Box office is often a kind of metaphysics, and sometimes even after a movie becomes a hit, no one from the director to the actors knows how it became a hit, let alone everyone on the outside.

Because everyone will only look back at the cause from the result. As long as you succeed, everything you do seems to be right.

Just like "Killing Arden", the box office that everyone sees is only the roadshow bonus. Many people even think that this movie is the reason for marketing.

According to Wang Ning of Bohai Film and Television, the greater reason for the success of "Killing Arden" is marketing, the marketing of Lin Xing's acting skills, the marketing of smoking, the marketing of experiencing life and the marketing of road shows.

This kind of marketing is actually completely replicable.

People who often do publicity and distribution know that the last thing they fear when doing publicity and distribution is controversy, and they are also the least afraid of polarized controversy.

Because only in this way can there be discussion.

Just like the issue of "There are thresholds for viewing literary and artistic films" caused discussion today after the premiere of "Why Live", Wang Ning even deliberately let public opinion stir up the situation.

In Wang Ning's view, the more intense the hype, the higher the box office will be.

What's more, more and more promotion companies now regard movies as commodities. They carry out various packaging, as long as they can sell the products and get the audience to pay.

"If nothing else, I just think that the box office is already on the verge of hitting the streets."

After the box office of "Why Live" was released on the first day, various media also reported on it.

1050 million.

Compared with the first-day box office of the movie "Killing Arden", the first-day box office of "Why Live" was more than twice that of "Killing Arden".

……

This is also one of the reasons why more and more publicity and distribution companies are turning to short videos, because the publicity and distribution of short videos is quite fierce.

Everyone has the same idea on this point.

The principles are almost the same.

It's very simple, in one sentence: "I am a professional, so you just listen to me."

Whether a movie is good or bad has nothing to do with anything else.

Many times, what bothers people in charge of publicity and development like Wang Ning the most, or what they fear the most, is Lin Xing, who doesn't understand publicity and development but still dictates.

"Now it seems that only Lin Xing is the most realistic. I think Lin Xing is absolutely right when he talks about the shortcomings of this movie."

According to Wang Ning's optimistic estimate, the entire first half of November will be dominated by "Why Live".

"What do you think? The mediocre look of this movie is really like a glass of boiled water."

……

"Although the box office of "Why Live" exceeded 10 million on the first day, with the film schedule like this, isn't the box office a bit too miserable??"

Firstly, "Killing Arden" was released on a Monday working day, so the box office was not likely to be high. Secondly, although "Killing Arden" had 10 films scheduled for the first day, there were not many films scheduled for prime time.

But it’s not a comparison.

But Wang Ning feels that this is the most advantageous and the best way to break the circle.

Therefore, if you only compare based on the first-day box office, then "Killing Arden" will definitely lose, but the real loser is "Why Live".

If a literary film wants to achieve high box office, it must break through the circle.

This is still a conservative estimate.

Even if you do marketing, if your movie is not good, it will be of no use to trick the audience into going to the cinema.

In the past, Lin Xing did not like the so-called star group effect of "Killing Arden". This kind of explosive scene promotion is actually not a good thing.

With 15 films scheduled for the first day and a large number of films scheduled for prime locations, the box office on the first day exceeded 1000 million. This is really a bit beyond everyone's expectations.

Wang Ning was quite polite to Zhen Zhuang, but he almost put aside Zhen Zhuang's worries.

In the early morning, the box office of "Why Live" was updated on the first day.

"Yes, this movie does have a viewing threshold. This viewing threshold means that those who have high pursuit of movies should not watch it. Really, I felt sleepy in the cinema."

"I was drunk too. I thought it had to reach more than 1500 million. Look at Zhou Wei."

Under such a situation, Wang Ning almost launched a viral promotion for the movie "Killing Arden".

Therefore, Wang Ning truly felt that this time the promotion of "Why Live" was quite successful, and he also truly felt that Lin Xing knew how to promote the game? ?

"I want to say that at the premiere, so many directors and actors praised "Why Live", did they even lose face? Are you saying that the audience doesn't know how to appreciate it? Are you talking nonsense? At this pace, I almost watched it in the cinema Go to sleep."

Everyone was unexpected for this result, but for the comments on Douban, they didn't seem to be surprised.

And now that the first-day box office has come out, this can almost prove that Wang Ning simply messed up.

And when the promotion of "Why Live" was so fierce, many promotions even praised this movie to the sky.

After all, the current National Day blockbusters don’t have much potential, and there have been no blockbusters released recently.

Next, the premiere of "Why Live" on the first day is basically over. Tomorrow, Saturday and Sunday, there will be a road show in the imperial capital and the magical capital, in order to grab a wave of box office on the weekend.

……

He even artificially divides the audience, and things like viewing thresholds are a big publicity.

"Fuck, why is it so little??"

As long as the box office on the first day does not exceed the box office, the film schedule on Saturdays and Sundays will further increase, and the three-day box office may even reach 6000 million by then.

Xuanfa messed up from the beginning.

Lin Xing did not watch the early morning. He received a call from Wei Fei the next day.

"A Xing, you have seen the box office of "Why Live"?"

Wei Fei asked Lin Xing.

Lin Xing nodded slightly: "I just woke up and saw the discussion on the hot search."

"I originally thought that with such a schedule, especially with so many prime-time movies scheduled, the box office of "Why Live" would have to have a guaranteed minimum of 20 million, but I didn't expect..."

Wei Fei sighed and said: "At the box office, let alone increasing the number of films this Saturday and Sunday, I think they may drop the number of films..."

"That's true, but it is Friday after all. It depends on whether the box office can be stable on Saturday and Sunday..."

Lin Xing nodded slightly and said, he chatted a few more words with Wei Fei.

At the same time, Liang Yi looked at the box office of "Why Live" and felt a little confused.

Not only was he confused, but the other actors also felt a little confused at this time.

Today's road show looks crucial.

What's the problem? ?

Wang Ning didn't sleep all night after the box office came out last night. How could he have imagined that the box office of "Why Live" would be so great? ?

But fortunately, it's Friday. As long as the box office can pick up a little bit on Saturday and Sunday, then everything will be done in time. But it turns out that literary films cannot create miracles every time.

On Saturday, when the film schedule dropped to 10%, the single-day box office of "Why Live" was only 520 million.

On Sunday, the film schedule remained unchanged, and then the single-day box office of "Why Live" dropped to 400 million.

On Monday, the single-day box office of "Why Live" was only 150 million.

Within 4 days of its release, "Why Live" exceeded million.

This box office is actually considered acceptable for a literary and artistic film. After all, many literary and artistic films do not even reach 1000 million at the box office.

But "Why Live" has to compete with "Killing Arden", and the marketing expenses are even three times or more than that of "Killing Arden".

With the money-burning publicity and distribution expenses, how can you make up for such a box office? ? ?
The creator of this movie is actually very satisfied.

Liang Yi was overthinking it.

From the beginning, he thought that the box office of "Why Live" would be good if it had a box office of 20 to 30 million, but because of "Killing Arden", he suddenly had greater expectations.

However, after the box office of "Why Live" was released on the first day, Liang Yi himself had already adjusted.

It doesn’t count as a big hit.

Not to mention Zhen Zhuang, you must know that Bohai Film and Television is still very confident in this movie. They directly released it with a guaranteed minimum of 8000 million.

In other words, there is only one biggest loser in this matter, and that is Bohai Film and Television.

Wang Ning originally released two of Diane's films at a guaranteed minimum, but then all of them were sold out.

When Diane approached Wang Ning immediately with her third movie "Killing Arden", Wang Ning refused.

Then Wang Ning felt that since he missed "Killing Aden", he couldn't miss "Why Live" no matter what.

So he quickly reached a cooperation with Zhen Zhuang Studio and released "Why Live" with a guarantee of 8000 million.

The result can be imagined.

This guaranteed issuance has resulted in a huge loss.

At present, 'Taotao.com''s box office forecast for "Why Live" is less than 3000 million, which means that almost 5000 million is a premium.

In addition, the movie "Why Live" cost more than 30 million yuan to promote and market, as well as various miscellaneous expenses and so on.

This movie directly caused Wang Ning's performance to directly reach the first loss in 2025.

Not saved.

When there is no improvement in the box office on Saturday and Sunday, the movie is considered hopeless.

The main creators of "Why Live" are almost not planning to go on the road show anymore. With the current box office, there is no point in going on the road show anymore.

Two days later, "Why Live" officially ended its road show.

"Brother Xing, you are still right."

Today, Liang Yi got together with Lin Xing again.

This week, Lin Xing has been reading the script at home. He has finished reading the script of "Sunspot" completely.

And this week, there have finally been more voices questioning Lin Xing.

Liang Yi didn't see it because he was on the road show all the time. He only saw it when the road show ended today.

At first, Liang Yi was quite jealous that Lin Xing could participate in a movie like "Sunspot", but as the news came out, it turned out that Lin Xing was going to play a gay.

At this time, many people on the Internet thought that Lin Xing was attracting attention? ?
After all, in many cases if you want to win awards for literary and artistic films, you have to be different. It is even easier to win awards for playing a same-sex character.

Whether it’s a gay man or a lesbian, many actors in this category are more likely to win awards.

However, most people did not dare to go too far.

Because just the day before yesterday, Lu Lu, who often blackmailed Lin Xing, wrote a handwritten apology letter on his personal Weibo account and hoped to be forgiven by Lin Xing.

After all, the movie "Killing Arden" has ended, and there won't be much change at the box office. In this case, electronic pets can also be killed.

In fact, Lin Xing Studio had already started suing Lu Lu almost before "Killing Arden" was released.

This Lu is a heavy hitter on the route, but he is a coward offline. Previously, Lin Xing Studio sued him with little real harm, but this time he is slandering and spreading rumors. If it is serious, he can even be punished. He sent it in.

So he gave in at the speed of light.

Some people said that it was no wonder that Lu Lu remained silent during this period. You must know that he is a die-hard Lin Hei.

I was accused of co-authoring it.

Of course, this is just a small episode, and most people don't care.

Weibo is like a gust of wind. Basically, a person of great influence almost falls and is quickly forgotten by everyone.

Even like Wu Yao, who else remembers him in the past two years? ? ?
Everyone will only talk about Lin Xing occasionally when talking about him. He is now considered a negative card.

As for people like Qi Shuai who broke down his house and went whoring, who else remembers them? ?

The audience's memory is often only a few seconds.

So what can really be remembered by everyone will always be your works. You are like another Chen Zhou who visited prostitutes. Many viewers still remember him.

The reason is very simple, because he has works.

In Liang Yi's view, Lin Xing has produced a lot of works in the past two years, and there is no need for him to do such radical things just to win awards.

So Liang Yi was a little puzzled: "Brother Xing, do you really want to play this kind of role???"

Lin Xing smiled and said: "Even you have heard of it??"

"Of course, basically everyone knows it now. I have been running road shows recently and didn't pay much attention to it, but yesterday I was informed by everyone..."

Liang Yi turned to Lin Xing and said, "Brother Xing, your current works already have a good reputation, so why do you need to play such a controversial role?"

There is another thing that Liang Yi did not say, that is, no matter from which aspect, Lin Xing's behavior seems to be doing a lot of harm and no good.

Homosexual themes can win awards, but they will also make you less popular, and your reputation may even suffer a collapse.

Even now, many male artists go to the Internet to gain traffic. Many of them shoot same-sex or even pornographic films because they no longer have much traffic or fame.

But not Lin Xing.

Lin Xing had just filmed Xie Qiang's final film "Never Stop". Under such circumstances, he had to play such a same-sex character.

Just to win the prize? ? ?

……

……

(End of this chapter)