In this life, we don’t even talk about love dogs.

Chapter 627 Let a virtual character endorse
To be honest, Ye Ge really wanted to make an electric car.

Future Auto and Xiaopeng Auto were both established in 2014, which is the year after next.

Li Xiang Auto was even founded in 2015.

Now is 2012, and domestic electric vehicles are in the starting stage.

If you build your own car, you might be able to get a piece of the pie. At least if you enter the market now, you will definitely have a lot of advantages in the future.

Furthermore, China is now heavily subsidizing new energy vehicles, striving to overtake other countries in the automotive field.

But building a car is definitely not an easy task.

Cars are the crown of industry!
You can't build a car just because you want to.

First, you need a lot of engineers, and second, you need enough funds.

It is actually not very realistic to use the funds of Mihoyo and Bilibili.

Because the funds of Mihoyo and Bilibili are actually quite tight.

If I use a large amount of money to build a car, let’s not talk about whether I can succeed. If something goes wrong with Mihoyo and Bilibili, then everything will be ruined.

So, making cars is too expensive, and it is very easy to go bankrupt while doing it.

Isn’t this how Boss Jia went bankrupt in his previous life?
Originally, Leshi.com was very good, and Leshi mobile phones were also very good. Even the users of Leshi mobile phones were very satisfied with them, with very high praise, and the phones were also very good-looking.

As a result, when they were making cars, they broke their own capital chain.
So Ye Ge felt that even if he wanted to build a car, he would have to cooperate with Xuetang Group.

Then Xuetang Group will take the lead and gather some partners to share the risks.

This matter is still too far away. Let's go talk to Uncle Tang first and then we'll talk about it.

And maybe Mr. Lei would also be interested.

After all, Rice made pretty good cars in the previous life.

But I still feel that it is a little late to enter the market. If it had entered earlier, Dami Auto might have had better development.

Look, after several years of losses, Li Xiang Auto finally turned a profit, didn’t it?

Anyway, if you want to build cars, you can see if you can get in. Even if you do, you will be a partner, not a leader.

The most important thing is to make games and websites by yourself, and then quickly make the stable sound.

Soon, summer vacation arrived in the blink of an eye.

For the junior students, this summer vacation is not so happy.

Because most students will start looking for internships this summer.

Even those who are not looking for a job should prepare for the postgraduate entrance examination.

In short, the vast majority of people have to enter society and consider their own future.

Ruixing Coffee has been selling very well during this semester, completely turning losses into profits, with total net revenue exceeding the 10 billion mark, and the growth rate is very impressive, with no sign of slowing down at all.

Nowadays, Ruixing coffee has become a mid-range product. When you don’t know what to drink, drinking Ruixing coffee is definitely the right choice. The taste of Ruixing coffee is really no worse than Starbucks.

But the price is much cheaper than Starbucks.

Not only white-collar workers like it, students also like it.

Even some elderly people like to drink it, and its popularity has spread across the country. However, Ruixing Coffee's total net income of more than 1 billion yuan is just the beginning.

You know, in the previous life, according to Luckin Coffee’s previous financial report, in the fourth quarter and full-year financial report of 2023, Luckin Coffee’s total net revenue in 2023 was 249.03 billion yuan (approximately 34.5 billion Doraemon), a year-on-year increase of 87.3%, surpassing Starbucks China for the first time in annual sales volume.

In the second quarter of 2024, Ruixing Coffee's total net revenue was 84.03 billion yuan, a year-on-year increase of 35.5%, setting a new record for single-quarter revenue.

As of the first half of 2024, Luckin Coffee's total net revenue reached 146.81 billion yuan, a year-on-year increase of %!
This is absolutely a terrifying statistic in the catering industry.

This also confirms the status of Ruixing Coffee in Chinese restaurants.

In my previous life, Ruixing Coffee was founded in 2017. Now, the Ruixing Coffee I founded was six years earlier than in my previous life, and even took fewer detours. The marketing strategy was directly copied from the models explored by countless companies and Ruixing Coffee.

Ye Ge is fully confident that he can make Ruixing Coffee the number one brand in China's catering industry before 2020.

Although Yuan Mei works at Ruixing Coffee every day and has to look at the financial report every day, when she saw the half-year total financial report, she sat in a daze for a long time.
Just from the dividends for the past six months, I can get at least over 100 million.

How long has it been since I became a billionaire?

Yuan Mei couldn't help but think of the time when Ye Ge asked her to open a coffee shop.

The result is that it turned out like this.

Can he succeed in any business he does?
On July 10, Yuan Mei convened a shareholders' meeting of Ruixing Coffee, gave a summary report on the work in the first half of the year, and proposed at the board meeting that she wanted Ye Ge, Su Yue, and Yuan Guoxue to endorse Ruixing Coffee.

At the shareholders' meeting, many people agreed to the proposal.

But only Ye Ge refused.

Everyone looked at Ye Ge curiously.

If someone else says no, they’ll wonder if there’s something wrong with the other person’s brain.

After all, Ye Ge, Su Yue and Yuan Guoxue were so successful in endorsing Ruixing Coffee, the advertising effect was also very good, and they are all family members, so there is no problem for them to endorse Ruixing Coffee for life.

But this was what Ye Ge opposed, and what Ye Ge did was not wrong from beginning to end.

Since Ye Ge objected, he must have his own reasons.

Otherwise, he would definitely not have brought it up.

You know, Mr. Ye seldom expresses his opinions at meetings, and even rarely attends meetings.

Mr. Ye only speaks when there are some bigger issues.

"Mr. Ye, what do you think?" Yuan Mei asked, feeling somewhat confused.

"People are not saints. There is no one in this world who is liked by everyone. No matter how outstanding you are, you will definitely be hated by someone. This is very normal."

Ye Ge spoke slowly.

“So, it’s impossible for a person to be flawless. If someone is flawless, he is not a person anymore.

We endorsed Ruixing Coffee in the past only because it lacked popularity, but it is different now. The combined fame of the three of us is greater than that of Ruixing Coffee.

Now Ruixing Coffee has become a well-known brand. Ruixing Coffee is now distributed in various provinces across the country, and Ruixing Coffee itself has quite a reputation.

So at this time, we should let a virtual character speak for us.”

(End of this chapter)