In this life, we don’t even talk about love dogs.

Chapter 628: Are You Full? Takeaway

"A virtual character is used as the spokesperson?"

Everyone didn't quite understand what Ye Ge said.

It’s not that they don’t know what a “virtual character” is.

All of them have downloaded Bilibili on their mobile phones.

After all, Bilibili can be said to be the largest video website in China now. It is very popular and contains all kinds of knowledge and hot news. Those of us who run businesses must keep up with the times.

And Bilibili is a window for us to better understand the outside world.

Even many of the members of the board of directors have subscribed to membership on Bilibili.

So we also know that Er'er Niang and San'san Niang on Bilibili are all virtual characters, and Bilibili has never invited any celebrity to endorse it.

Now, many people think of Bilibili when they see these two people.

Even on Bilibili’s online store, dolls of the two virtual characters, 22 Niang and 33 Niang, are selling very well, which is equivalent to users spending money to buy your trademark.

The operation and endorsement of virtual characters on Bilibili has become a very successful business case.

But the problem is that Bilibili is originally a two-dimensional platform.

It is actually very normal for a two-dimensional video platform to use two-dimensional characters as spokespersons, and it is also in line with the style of such a website.

But can Ruixing Coffee do the same?
“I know what everyone is wondering.”

Ye Ge said.

“Let me first tell you my opinion. First of all, when you choose a spokesperson, you don’t know what scandals the other party has, nor do you know what weird things the other party has done. After all, everyone in the Chinese entertainment industry knows about it.

But virtual characters don't need to consider this.

In the past, we needed Teacher Mu Yue to bring popularity because Teacher Mu Yue’s fans are very loyal and our discounts are quite large.

So generally speaking, when it comes to the first brand endorsed by Teacher Mu Yue, people are more accepting of it.

When people are more accepting of it, buying a drink is very affordable and tastes very good, naturally more and more people will buy it.

But we don’t need any star effect now.

If they like the drinks we make, they will naturally like them. Moreover, the target group of people we target at Ruixing Coffee are mostly adults. Adults are very busy and don’t have much time to chase stars.

Even when facing young people, the fan effect they can bring to us is very limited. Compared with our total sales, the sales brought by the fan effect are basically negligible. Even if something happens to this star, we will be in great trouble.

The benefits and risks are totally disproportionate.

Of course, this doesn’t mean that we should print cartoon characters on cups, which is indeed not appropriate.

When people are having a business meeting, the table is filled with milk tea in the shape of cartoon characters, which is indeed quite incongruous.

What we need to do is not to put our virtual characters into every product, but to make each cup have its own style, whatever is appropriate.

But the embodiment of our corporate image can be a little girl with deer horns wearing an OL uniform.

Do you understand what I mean?"

After Ye Ge finished speaking, he glanced at everyone.

Everyone naturally knew what Ye Ge meant.

In fact, what Ye Ge said is "weak endorsement". A company cannot be without its own iconic things.

A trademark or a mascot can represent a company.

When others see this trademark or mascot, they will naturally think of this company.

This creates a very good publicity effect and can even narrow the distance between customers and businesses.

Luckin Coffee does target a lot of business people.

However, the company’s mascot may not appear on ordinary products, but it can appear in advertisements, and there is absolutely no problem with that.

“I think what Mr. Ye said makes sense. We don’t need to find a spokesperson right now. With the reputation of our Ruixing coffee, people who like to drink it will naturally buy it.

If no one likes to drink it, it’s useless no matter who endorses it.

We don't need to make money from those star-chasers.

This kind of money is unstable, and if something goes wrong, we are likely to be implicated."

After everyone was silent for a while, Yuan Mei spoke up, supporting Ye Ge.

"I also think what Mr. Ye said makes sense." Another board member expressed his opinion.

"I agree with Mr. Ye."

"Then let's design a virtual character. I think weak endorsement is also good. To be honest, I really don't like products endorsed by celebrities. I always feel like I bought this product because of this celebrity."

"Okay, that's decided. Xiaoya, your product department will communicate with Bilibili and ask their art department to help us design it." Yuan Mei made the final decision.

"Okay." The woman, whose full name is Wang Jingya, nodded and wrote it down.

"There is one more thing I want to discuss with you all. You should all know about takeout, right?" Yuan Mei asked.

"Mr. Yuan, I think you are talking about that food delivery app?" someone asked.

"Yes." Yuan Mei nodded. "Recently, the person in charge of Baoleme Takeaway found me and hoped that we could join the Baoleme Takeaway platform. They also said that they are spending money to expand the market in order to promote Baoleme Takeaway. There will be great discounts for users. The discount money will be subsidized by Baoleme Takeaway. We will get as much as we sell. Not only will we not lose a penny, but it will also bring a great increase in our sales."

"But don't we have our own food delivery software?" Qin Wen, director of the marketing department, frowned.

And their own food delivery software is quite easy to use.

From time to time, I also use the Luckin Coffee app to order drinks.

"It would be great if we could have another platform to sell our products. I think Baoleme will become a large food delivery platform in the future. If we join, we can also save a lot of labor costs for food delivery."

“So we don’t need to open our own food delivery platform anymore?”

"this."

For a moment, people in the conference room started talking.

After everyone discussed for a while, Yuan Mei looked at Ye Ge and said, "Boss Ye, what do you think?"

As Yuan Mei's words spread, everyone stopped discussing and looked at Ye Ge, waiting for his answer.

"I think so." Ye Ge thought for a while, "We should join the Baoleme food delivery platform. This is understandable, but we have to keep our own food delivery platform as well."

(End of this chapter)