China Entertainment started from Nortel 2002

Chapter 203 Movie watching event
"Awesome! China saves the world this time!"

"It's recorded in history, immersive and super shocking!"

"Isn't this movie a blast? I'm going to eat shit!"

"If the audience outside knew this, they would be extremely envious! 3Dimax, I am one of the first in the country!"

Following Li Mu's speech, the audience came to their senses and gave warm applause and response.

The atmosphere in the venue reached a climax.

"Underestimated, our theater chain may not be able to make a lot of money now." Ye Zhu and the others grinned wildly.

"Hahaha, there's no room for hesitation now. Even if my theater shows other movies, no one will watch them."

"That's for sure!"

"."

At this time, the audience and reporters were extremely excited. After watching the movie, I believe no one would calm down.

This will be a milestone turning point for the film, and will also be the beginning of the Chinese film circle's exploration and creation of IMAX 3D.

And if previous disaster movies only destroyed a city, "2012" showed the world how to destroy a planet.

This unparalleled sense of shock cannot be given by other 2D disaster movies. In the end, I had to experience it myself in 3D.

After Feng Xiaogang watched it, certain scenes from the movie were still deeply imprinted in his mind.

"Should my special effects be made into 3D or a 2Dimax version?" Feng Xiaogang had some thoughts. The visual and sound effects in "2012" completely shocked him.

Reporters are still closely surrounding Li Mu and the creative team. There is no doubt that "2012" will be the only hot spot in the recent period.

At this moment, outside the premiere, the movie halls of major theaters were crowded with people.

They are all waiting for the first screening.

The viewing of the premiere has ended, and the phenomenon of person-to-person transmission has begun. The unanimous praise and the shocking feeling of 3Dimax have spread to everywhere through the Internet.

However, 3D movie tickets in major theaters have already been cleared.

"There are too many rich people now. IMAX tickets costing an average of 120-150 each have been sold until next week." The ticket sales clerk couldn't help but sigh.

"2012" 3Dimax is priced at 120 yuan, with some sessions ranging from 150 to 200. If you have a student ID, you can get a discount, which is also a preferential policy.

The 3D ticket price is about 70~80 yuan.

College students are the most active group of people when it comes to movies about this new technology.

The theater was full of young college lovers.

It was the first time for the conductor to see the lively atmosphere.

Currently, all available tickets for the IMAX 3D version have been sold out.

Movie fans have already been exchanging information in online forums. Some people say that it would look unprofessional to show surprise when seeing rows of the word "full" on the box office notice.

In the premiere hall, everyone laughed.

Because a reporter asked whether "2012" could break the box office record of "Your Name".

As soon as this was said, not only did the audience laugh, but the reporter who asked the question also reacted and scratched his head to show embarrassment.

The premiere is over, and the remaining time is for "2012" to be officially released in front of the global audience.

An audience member who walked out of the cinema looked at the imperial capital at night and couldn't help but take a deep breath: "Seeing that everything is fine, I feel at ease!"

The rest of the people passing by couldn't help but laugh.

The imperial capital at night and the world under the apocalypse just now seemed to be unreal.

"Director Li, what a pity." Jiang Wen shook his head regretfully before leaving, "If it could be changed as I said, this movie would definitely win an award."

"Director Jiang, what do you say?" Li Mu smiled. He knew the elements in the movie very well, but he still wanted to see where Jiang Wen's problem was.

"The movie touches on issues such as the value and equality of life, so we should delve into it. What kind of people are eligible to be rescued? Is there a difference between superior and inferior life? If there are differences in genes, who has the right to compare and screen? ?Should we choose the smarter one or the kinder one? Is human nature good or evil? Should it be praised or condemned? It's a pity that the movie only touches on all these issues!"

Zhang Yimou and Brother Chen Kai also gathered around and listened to Jiang Wen's talk.

Brother Chen Kai seems to be deeply touched: "What Lao Jiang said still makes sense. The movie still wanders around in ethical attitudes, is inconsistent, shows cruelty but is not cruel to the end, and praises human love but seems so weak. Is the Ark Plan cruel or cruel? Rational? Is the hero kind or selfish? The movie doesn’t think deeply about it.”

"According to your in-depth research, this movie can't be played in five hours. Where is the box office?"

After listening to this, Zhang Yimou was a little speechless. These two literary and artistic people started to play with human nature again, and began to mix their own private things crazily.

Li Mu said with a smile: "Hahaha, this is a commercial film, as long as it is humane and the plot is delicate and touching, otherwise this film will have to become an art film!"

"I have to say, this movie is really enjoyable to watch." Jiang Wen nodded. Although he didn't delve into human nature, the commercial nature of this movie exceeded the standard.

Audiences at the premiere expressed their opinions on various forums, and reporters and film critics rushed back to write reports.

"Viewing Report of "2012": It can only be admired and difficult to surpass in a short period of time!"

""2012" movie viewing report: enough to subvert the concept of movie viewing!"

""2012", your first 3Dimax movie ticket in your life!"

"China became the savior hero in "2012"! Shocking 3Dimax, this trip is well worth it!"

News reports and film critics are writing about their various feelings after watching the movie, all of which attract people who have not watched the movie.

In particular, audiences without 3Dimax cinemas have begun traveling across cities to watch movies.

"Where are the 3D tickets? Please tell me, little brother!"

"Don't beg, I can't even buy it myself!"

"Damn it, I bought it from a scalper. It's more than three times more expensive!"

"."

Early the next morning, Cao Guowei looked at the "2012" news posts all over the screen and beat his chest again.

"Speed ​​up the progress and go online quickly!" Cao Guowei urged the technical manager responsible for Weibo's progress. This wave of traffic happened to be missed, which was so annoying.

You must know that he paid 10% of the equity. If this can be launched in advance, this wave of traffic will give Weibo a strong foundation.

Not to mention the subsequent arrival of many celebrity actors.

"Okay, Mr. Cao!"

The technical manager did not dare to say no in front of Cao Guowei, but the product R&D personnel were already working overtime. As a leader, he could only bear the pressure from above.

"Okay, let's get out."

Cao Guowei also knew that this crudely launched product had serious problems, so he waved his hand and let him go to work.

In Liu Yifei's villa, Shu Chang and Liu Yifei looked at the "2012" reports on the major portal websites.

"Sissi, this movie is really going to explode! There's even a group involved." Shu Chang couldn't help but exclaimed.

Shu Chang saw similar "group" posts on Tieba from time to time. Because only some cities have IMAX theaters, these cities suddenly became popular, and audiences from nearby cities formed "groups" to come to watch the movie.

"It's really hard to get a ticket this time." Han Sanping looked at reports from various places and realized that as soon as IMAX releases tickets, they will be gone immediately.

Li Mu also asked theaters to put up notices when purchasing 3D tickets that people with heart disease, asthma, etc. are not suitable to watch the 3D version.

This billboard makes more people yearn for the 3D version of "2012".Magic City and Hepingying Film are one of the theaters in the Yangtze River Delta region where you can watch the IMAX 3D version of "2012". They purchased new IMAX equipment some time ago and deployed it just in time for the release of "2012".

"Manager, the new theater Imax is completely finished and will be available for sale tomorrow."

"Okay, sales will start at 8.30 tomorrow!"

People inside and outside the industry are very anxious now. People inside the industry want to see where the box office will go, and people outside the industry want to see this 3Dimax movie.

Due to the influence of a large number of fan comments and film reviews, now movie fans will not watch the 3D version if they can watch it in 2D, and they will not watch the 3D version if they can watch IMAX 3D. This has become the ticket purchasing guideline for most die-hard fans.

Only movie fans in third- and fourth-tier cities are in tears, and not everyone has the conditions to watch it across cities.

"Damn, the theaters here are a bunch of rubbish. Not to mention Imax, there aren't even a few 3D theaters!"

"I agree. When I see those bullies on the Internet showing off their movie tickets, I want to go along the Internet cable and beat them up!"

"."

Compared to the anxiety outside, Li Mu is much calmer here.

Everything that needs to be done has been done, and the rest of the time depends on the audience. The first-day box office will not be released until tomorrow, and the domestic ones will be faster, and the beautiful ones will be a few hours later.

Squatting on the ground, teasing Little Chengzi's chubby body.

Xiao Chengzi knew Li Mu, and he came over to rub his pants affectionately. Li Mu weighed Xiao Chengzi's body twice, and flipped it over with a little fiddling.

Little Chengzi let out a soft cry, climbed up with his fat body and walked around between Li Mu's feet. Then, not knowing if he was hungry, he began to walk towards the cat's food bowl with his short legs.

"Grow some food, you and your "mom" both have a physique that makes you fat as soon as you eat!" Li Mu grabbed him back and said quietly.

Liu Yifei was at the side, her ears moved slightly, as if she heard Li Mu's muttering.

Suddenly he walked in front of Li Mu angrily: "How fat am I? You actually compare me with Little Chengzi!"

"Misheard."

"I must have heard you right, please tell me!"

"Not really!"

Li Mu would never admit that he said this to his death. Calling a woman fat is a taboo.

"You must have said it, please tell me quickly"

Shu Chang watched the two people bickering and felt a wave of dog food coming from the air.

Compared with Li Mu's comfort at home, Liu Weijuan encountered difficulties as soon as she entered the company.

"Mr. Liu, everyone in the company wants to see the Imax version of Mr. Li's "2012"." Lu Yu immediately stepped forward and communicated with Liu Weijuan.

No wonder when I stepped into the company, I felt like there were countless pairs of longing eyes staring at me, Liu Weijuan said with a wry smile.

It's hard to buy Imax tickets now, so people from Mengying Company naturally turned to the leaders above for help. After all, they are also a company in the industry.

Liu Weijuan thought for a moment: "Let's do this. All the tickets for the past few days have been sold out. In the next few days, the company will get some internal tickets from each show, and everyone can watch it in batches, okay."

At this time, there is a movie-going craze. If you give all the IMAX tickets in a theater to your employees at once, you will definitely be scolded by the audience, but you can still choose a little bit.

"Thank you company, thank you Mr. Liu!"

Suddenly there was a burst of cheers from the people below.

"I can show off to my classmates." Many people took out their mobile phones to show off to others. Now that they can get Imax tickets, they are really capable.

"Okay, everyone, let's work hard!" Liu Weijuan smiled, and after returning to the office, she sent the matter to Li Mu.

However, such small things, whether it is Li Mu or Liu Weijuan, regard it as a benefit for the company's employees. After all, it is their own movie.

On July 7.29th, the first thing to wait for is not the box office on the premiere day, but the "Spring Festival ticket buying wave".

Heping Film's newly opened Imax theater released tickets, and crazy movie fans even rushed to the theater at 8 or 30 in the morning to queue up. At 500:[-] this morning, there were more than [-] people queuing up, and Heping Film's staff also went out to maintain order. Some smart moviegoers even brought their own small benches to relieve themselves of the fatigue of queuing.

Reporters at the scene saw that the long queues for buying tickets spread to Hankou Road and Fuzhou Road.

This incident has become the headlines of major portals.

Starting today, Heping Film and Television can purchase tickets for the IMAX 3D version of "2012" from Thursday to Sunday. Crazy movie fans are eager to grab the tickets. Their enthusiasm is almost the same as buying train tickets during the Spring Festival.

Heping Film has stipulated that each queuing audience is limited to purchasing 6 tickets, but starting from tomorrow, they can only purchase 4 tickets.

The reporter interviewed several people, all of whom came to line up early in the morning. Not only did this incident not dampen the enthusiasm for buying tickets, but it actually made more and more people buy tickets.

But they are all Imax cinemas. After all, the number of them in China is indeed too small and the supply exceeds the demand.

David also called. There is also a similar wave of 3D ticket purchases in the United States. The film was shown on about 3452 screens in 5000 theaters in North America, of which 2038 screens in about 3129 theaters showed the 3D version, including 179 IMAX version.

After a while, the domestic single-day box office of "2012" was released.

More than 6300 million on the first day.

The record of "Your Name" has been improved again by more than 1500 million, and this number is only on working days.

"This movie is worse than a money grab!" Many people in the industry yelled.

"Don't be jealous, you can do it if you spend $2.5 million to make it."

"Then I might not be able to do it."

Li Mu didn't react much when he saw the first-day box office. There were still too few domestic screens, and there were even fewer Imax and 3D theaters. Otherwise, it wouldn't be difficult to break the [-] million mark on the first day.

The box office of more than 6300 million yuan is mostly due to the premium of 3D movie tickets.

However, the advantage of using 3D production is that it is non-replicable and has the best viewing effect on the big screen.

When shooting a gun version in a theater, there will be ghosting and it will be impossible to watch it. The equipment for piracy of the original version is expensive, and today's pirates are still reluctant to buy it.

Therefore, "2012" has an anti-theft function. It is estimated that this movie will be released for more than 2 months before it completely exhausts its potential.

Audiences who did not buy 3D movie tickets at the beginning and were forced to watch the 2D version will most likely buy 3D tickets later.

And many qualified audiences will wait for the release of tickets in 3D theaters. There are many such people.

It can be said that the stamina of "2012" is the real highlight of this 3D movie and the key to winning the box office.

This was the case with "Avatar" in the previous life. It was released for nearly three months before it completely exhausted its box office potential.

A few hours later, the first-day box office in North America was finally released, and this is the big one.

"Boss, more than 4300 million US dollars on the first day!" David called.

Li Mu's eyes lit up and he was a little happy: "Pretty good results!"

"Boss, I thought you would be disappointed?"

"There is nothing to be disappointed about. The premiere is not on a weekend, and I guessed right that North American audiences are looking forward to the 3D version of "2012"!"

Now everyone knows that the best effects are in 3D theaters, and the audience will naturally not be too interested in the 2D version. However, the current 3D theaters in North America have not reached their peak, and the number of screens is not enough.

"Boss, you are right, it is true. According to the currently known data, after the first day of release, the number of 2D moviegoers gradually decreased in the second half of the day, while the occupancy rate of 3D theaters has been full, Warner said According to the forecast, the average daily box office is expected to remain within a range for a long time."

David was very excited when he said this.

Although the first-day box office performance of "2012" was not as good as that of "The Dark Knight" and "Transformers 2," the most important thing for a movie to achieve outstanding results is its stamina, and "2012" undoubtedly fits the bill. of this condition.

(End of this chapter)