China Entertainment started from Nortel 2002

Chapter 204
Global box office data is not out yet.

All major Hollywood film companies have obtained the North American box office data and future trend analysis of "2012", and their eyes are gleaming.

On the one hand, "2012" did not squeeze the living space of 2D movies too much, which made them feel a lot better.

On the other hand, the data clearly tells everyone that 3D movies seem to make money.

At this time, various Hollywood companies are gearing up to launch 45 three-dimensional movies in the next two and a half to three years, and Disney alone will release no less than 10 movies.

Even if it's not 3D, you have to switch to 3D in the later stage, so you can make a lot of money.

No one who knows anything will think that the first-day box office of "2012" was low, because judging from the current reputation and ticket purchases of the movie, this movie will have a lot of box office revenue for a long time.

The happiest person is Fox. After all, "Avatar", which cost a huge amount of money to create, will be released half a year later.

"The 3D era has arrived!"

The global film industry is watching this epoch-making science fiction masterpiece, and the 3D trend has officially begun.

"2012" officially exceeded [-] million in less than two days in China, once again shortening the time it takes for a movie to exceed [-] million.

Audiences who have watched 2D but not 3D are still waiting for their tickets to be released.

Compared with the packed 3D theater, the 2D theater is much deserted. Although it is still crowded, the excitement is not comparable to that.

"Ah Mu, the IMAX film at Guancheng Wanda was burned." After Liu Yifei saw the news, she hurriedly brought it to Li Mu to look at.

A report from the Yangcheng media stated that due to the burnt IMAX film of "2012", many viewers who came to Guancheng Wanda Cinema from Pengcheng and Yangcheng asked for refunds. The theater manager knelt down twice and agreed to refund the tickets and compensate them with 200 yuan. be appeased.

The media also included a "theater statement" at the end of the report.

"Is IMAX film so fragile?" Li Mu couldn't help but muttered. He felt that something was wrong with this report, and if it was damaged, Wanda would have informed him. After all, the daily box office of an IMAX theater is not low now.

Since Dongguan Wanda Cinema has one of the largest IMAX screens in the country and has received a lot of attention, the report quickly spread online.

Li Mu also wanted to call Ye Zhu to ask what was going on, but Wanda had already issued an announcement quickly.

"The screening accident was only caused by unstable external voltage, not film burnt. Moreover, the equipment was repaired at 8:9 that night and normal screening was resumed at [-]:[-].

As for kneeling down, the theater manager told reporters, “If I didn’t kneel down at that time, I wouldn’t have been able to control the situation and there might be safety issues.

The "cinema statement" circulating on the Internet is not an official one from Wanda. Wanda will hold the newspaper and its reporters legally responsible for this. Their behavior has had a negative impact on the brand of Wanda Cinemas. "

This incident is not a big deal, but it was talked about by netizens.

This anecdote has caused many netizens who have only watched 2D movies to join the ranks of buying 3Dimax movie tickets.

Currently, all Imax theaters in theaters are open to the public around the clock except for necessary maintenance and cleaning.

Theater chains with Imax theaters also stole the show this time, attracting many audiences and playing a good role in promoting the brand image of the theater chain.

Now some viewers have begun to criticize theater chains that are reluctant to spend money to build IMAX theaters.

"2012" maintains a box office of more than 5000 million yuan every day. Such a low downward trend makes people in the industry confused.

In the first weekend, it instantly surged back to more than 6000 million.

After 6 days of release, "2012" took in a box office of 3.52 million in its first week, and the 3D theater was full for a long time.

Everyone inside and outside the industry was exclaiming, "The box office gold-eating beast is coming!"

"Are there any pirated resources? Please brothers, I'm poor and look down on you!"

"If you want to see the gun version, go to: XXX.com!"

"There's a ghost!"

"Please ask for one without ghosting!"

"What a fool!" Some film company bosses cursed after seeing the data analysis of "2012".

Previously, because "2012" was scheduled to be released at the end of July, many movies were moved from August to September and adjusted their schedules.

Under normal circumstances, one month is enough. After all, piracy is rampant half a month after a movie is released, and the box office will drop sharply. In one month, the movie's potential in China has basically been exhausted.

The General Administration will naturally release the movie. Generally speaking, the General Administration gives a new movie a release schedule of 20-35 days.

However, it is not limited to this time period.

The length of time after a movie is released is mainly affected by factors such as box office performance, audience response, release schedule, and theater availability.

At present, based on careful analysis of the existing data of "2012", we found that this movie is fundamentally different from other movies. The occupancy rate of 3D theaters has always been high, and the decrease was in 2D theaters.

Moreover, since "2012" cannot be pirated, has great box office potential, and has a good response from the audience, postponement is a high probability.

That is to say, movies will also be rampant in the September schedule, and 9D theaters will become its dedicated theaters. Looking at the current situation, 3D theaters may not be able to release these unknown movies.

After all, no matter what, the 2D version of "2012" is more profitable than these 2D movies. After all, it is a movie with big special effects.

It is impossible for theater chains to abandon the profitable "2012" and increase the scheduling rate of other movies.

"Brother, it's a good thing that "The Wind" won't be released until the end of September, otherwise the losses would have been huge."

Wang Zhonglei is still rejoicing, otherwise with the current trend of "2012", if "The Wind" is not scheduled for the end of September, it is really hard to say whether it can get a good filming rate.

Due to the strong stamina of 3D movies, many domestic film companies have begun to have crooked ideas. Since 3D is so easy to sell and can prevent piracy, they can make a 3D movie to make money.

And the way to save money is to convert to 3D in post-production, which saves money and trouble. Many film companies have this idea.

The 6-day cumulative box office in North America was also released, at US$1.9 million, which made Crystal Pictures and Warner Bros. laugh out loud, and even Fox also laughed along with it.

You must know that "The Dark Knight" exceeded 10 billion US dollars worldwide, with 6700 million US dollars on the first day, and the cumulative box office on the 6th was only 2.2 million US dollars.

However, "2012" only made more than 4300 million US dollars on its first day, and it still accumulated 6 million US dollars in 1.9 days.

This is ridiculously sustainable. Data shows that the occupancy rate of 3D theaters still maintains a high level, with little fluctuation.

As time goes by, the daily box office decline of "2012" is significantly smaller than that of other 2D movies.

If this box office trend continues, it seems that it is only a matter of time before it surpasses "The Dark Knight."

Major theater chains around the world have begun to build new 3D theaters and 3Dimax theaters. This trend is unstoppable. The 3D movie era has arrived early because of "2012".

Cameron is also testing turning "Titanic" into 3D into a three-dimensional movie.

Major companies have turned their masterpieces into 3D, such as "Star Wars" and so on.

Many domestic experts have begun to shout: the first year of 3D movies. "Analysis: From 2D to 3D, there are more than just one dimension!"

"Analysis: 3D movies are just the beginning in Mainland China!"

Various expert analysis reports have been released, and the mainland seems to have entered an era where everyone is calling for 3D movies.

Thanks to Li Mu's early promotion, the number of 3D screens in China has soared from 80 last year to 330, making China the country with the fastest growing number of 3D screens in the world.

Just when the discussion of 3D movies is in full swing, a film called "The Boy with Love", which is claimed to be the first local 3D movie in China, is scheduled to be released on August 8.25.

"Although the movie only has 20 minutes of 3D special effects, it is only inferior to the 2012D effects of "3" in China."

"The choice of a fast girl and a fast boy as the leading role does not see this idol group as a gimmick, but as a test of the waters."

"In order to make the entire film more three-dimensional, the crew spent several months selecting locations. "The suspension bridge should give people a very deep feeling, the church should have a layered feel, and the sea of ​​flowers should make people relaxed and happy. It is very "Three-dimensional"

The director also revealed in the interview the behind-the-scenes 3D technology of "The Boys", "two cameras shoot like human eyes" and "use a formula to calculate the distance between the two cameras."

It certainly looks like that.

The news of "The Boys" spread instantly on the Internet. At this time, movie fans were shocked. There is actually a 3D movie in China?And it happened so suddenly?
"Brothers, are you really fake? Our localized 3D movie?"

"It's still a bit unbelievable!"

"Brothers, you go and see first. When you call, I will be there soon!"

"I haven't bought a 2012D movie ticket for "3" yet. Are you telling me there is another one?"

"."

Li Mu looked at the report in a daze. What was going on? Why hadn't he heard of it in his previous life?

Then Liu Weijuan sent an email, and Li Mu was shocked when he saw the 800 million production cost of "Le Huo Boy" in the email.

"Ah Mu, is it so cheap to make a 3D movie?" Liu Yifei couldn't help but ask after seeing this number.

Didn't "2012" cost US$2.5 million? Even for 20 minutes of 3D footage, it shouldn't be that low.

Li Mu smiled and said: "If the production cost is so cheap, domestic directors have already tried it. In fact, it is not that no one wants to make it. However, the production cost of making a 3D movie will probably double. This director is really talented!"

No wonder the cost was never mentioned during the promotion, and fast men and fast women were hired to shoot it. Is this the first fan film?
Li Mu didn't expect that there would be anyone who could react so quickly. He saw the trend correctly and planned to come to the cinema to grab money.

Li Mu didn't notice it in his previous life, so it can only be said that this movie was a waste. In this life, he still wants to make a fortune during the "2012" schedule. Li Mu can only lament that the other party thinks too much.

If you choose a good time, you may not be able to cheat the box office.

However, it seems that this director is used to taking the wrong approach, so he decided to take advantage of the peak period of "2012" to do this.

After entering August, the Venice Film Festival announced the list of films in the competition section. Asia accounted for five seats, and Li Mu's film "Drive Your Car" was impressively included in the main competition section.

This year's Venice opening ceremony will be later than usual, opening in early September.

Zhang Weiping is probably not willing to be lonely. Seeing that Zhang Yi's "Three Guns" is about to be completed, news immediately spread in the industry: The main part of "Three Guns" has been rough cut. Overseas distributors who have seen it are interested in this. This Chinese thriller that combines the body of the Coen brothers and the soul of Zhang Yimou expresses great surprise.

It immediately brought back a lot of popularity for "Three Guns". Zhang Yimou's first film after the Olympics is still very attractive.

Li Mu was speechless when he saw Zhang Weiping's bragging. Do those overseas publishers really understand Errenzhuan?
After resting for a few days, the first thing Li Mu did when he returned to Mengying was to call Liu Weijuan to make arrangements for the new movie.

"The new movie "Drive Your Car" was submitted to the General Administration for review and applied for a small-scale release in our own theaters for one week in September."

Li Mu specifically ordered.

"Ok."

Liu Weijuan is no longer the novice she was in the industry back then. She also did this in order to qualify for the "Golden Armor" back then.

After settling the company's affairs, Li Mu thought for a while and went directly to China Film. Han Sanping was still in the office happily. The better the box office of "2012" was, the better his mood was.

Although I didn’t invest much, I couldn’t bear the movie’s high box office, and it couldn’t be pirated, so it had great stamina.

On the 8th day after its release, it directly exceeded 4 million in China, once again breaking the record for the fastest breakthrough of 4 million.

"Director Han, Director Li is here." Han Sanping's secretary hurriedly came to inform.

Han Sanping's eyes lit up.

As soon as Li Mu stepped into the office door, Han Sanping's voice came.

"The great hero is here!"

Han Sanping's smile was as bright as a chrysanthemum, and his wrinkles were revealed.

"Director Han, you are in a good mood."

Li Mu didn't need to guess the reason why this person was in such a good mood. The promotion of the 3D cinema was also due to China Film Group. I'm afraid he could write a few thousand words essay when he reported it.

What is forward-looking? This is it!

Han Sanping sat on the sofa, his eyes bright: "Planning to start a new movie? Another 3D one?"

Nowadays, major companies are eager to start 3D production and take advantage of the trend to make a wave of money.

China Film also took advantage of this trend to promote the start of domestic 3D movies.

Li Mu shook his head: "Director Han, you are a little too impatient. You have also seen the situation of "2012". Is it okay to apply for an extension?"

When Han Sanping heard this, he immediately vowed: "It's necessary. You don't have to worry here. China Film will definitely help you apply."

Regarding the postponement of "2012", Li Mu and Han Sanping are actually not worried at all. After all, judging from the movie's stamina, the postponement is a certainty.

However, thinking about "The Founding of the People's Republic of China" that will be released in October, Han Sanping suddenly asked: "There won't be any conflict between "10" and "The Founding of the People's Republic of China", right?"

After all, "The Founding of the People's Republic of China" is an important tribute film, and this film still has political significance.

Li Mu thought about it carefully: "In October, "10" has been released for more than two months, and it will also be screened in 2012D theaters later, so the impact will not be big!"

No matter how strong "2012" is, the box office will be limited two months later. Considering the size of the domestic market today, the National Day schedule can accommodate a few blockbusters.

Han Sanping nodded, but was a little confused: "Just to postpone it?"

If it was a matter of postponement, Li Mu could just make a phone call instead of coming in person.

"It was just incidental."

(End of this chapter)