China Entertainment started from Nortel 2002

Chapter 680 Something Happened to Cat's Eye

"As of 31:12 on the 450st, the mainland movie box office has exceeded the 600 billion mark, exceeding last year's total box office. There is no hope of reaching the billion target this year, and the growth rate is lower than expected."

"Railroad Tigers has grossed over 4 million in eight days, and the billion guaranteed box office of Microfilm is likely to suffer huge losses; The Ferryman has little stamina and is mired in controversy over its reputation, and may eventually lose to Railroad Tigers at the box office."

"The science fiction film "Arrival," produced by Mengying Media and directed by Guo Fan, held its grand premiere yesterday and officially joined the Lunar New Year box office this morning. It has earned over 3000 million yuan so far and is expected to dominate the New Year's Day box office!"

"."

Although "Arrival" is not a big hit, its reputation is quite good at the moment, with a Douban score of 8.0.

"'Arrival' is really good. With Li Mu and Guo Fan, domestic science fiction films are now recognized!"

“The movie Arrival is a little different from what I thought. At the beginning, 12 alien spaceships descended on the earth, which reminded me of Independence Day. The same huge black spaceships spread all over the world overnight. It seemed that in the next second, mankind would face a catastrophe.

But this movie is really 'anti-routine'. Who would have thought that the plot would be about culture rather than battle?"

"It was great, Zhou Xun's acting was really good, it's a pity that she didn't win any award in this year's three major awards, it's really a pity!"

"."

"Sister Xun, look, everyone is praising you."

Liu Yifei was having dinner with Zhou Xun at this time, and Shu Chang was also at the dinner.

"I have to thank Director Li and Director Guo, otherwise I would have gained nothing this year!"

Zhou Xun was obviously very happy too. After all, this year was indeed a year of low productivity, and she was implicated in filming a TV series because the General Administration happened to be criticizing sky-high pay. It was really depressing.

"Come on, eat as much as you want today, I'll pay!"

Zhou Xun said generously, I promised to treat you to dinner when you come back, so I will treat you to dinner.

"Then I won't be polite. I just happen to be taking a break this year, so I don't need to manage my figure." Shu Chang's mouth was already full of food, but he was still trying to swallow it.

"Come on, you two both have great bodies, I'm the only one who doesn't have a good body, what the hell are you doing managing this place?"

Zhou Xun said self-deprecatingly, "People know their own business. Otherwise, why would others be so close to her? It's because she doesn't have enough femininity."

"Come on, Xixi, let me toast you. Fortunately, you reminded me, otherwise I would have fallen into the trap of LeTV and worked for nothing for several years."

Zhou Xun still felt a little scared when he talked about it, "I really don't have a talent for investment. Whatever I invest in, I lose money."

"Sister Xun, didn't you say that you have to attend the film roadshow with Director Guo this afternoon? Drinking won't interfere with your schedule, right?" Liu Yifei pointed at the red wine Zhou Xun was holding.

"I can drink a few glasses, it won't interfere with anything." Zhou Xun waved her hand, "You can do whatever you want."

After saying that, Zhou Xun gulped down half the cup.

Liu Yifei was dumbfounded, this is just a couple of drinks.

"I had lunch with Sister Xun at noon. Arrival has a good reputation and should do well at the box office. When I passed by the cinema, I went to take a look."

When Liu Yifei was having a video call with Li Mu in the evening, she casually mentioned this and then put the little bun in front of the video.

"When can you come back? Daddy is worried because he hasn't seen me for a few days."

"dad."

The little Baozi looked at Li Mu in front of the camera, shouted happily, and jumped twice on the sofa.

"Hey, dear! Dad will be back in three days."

Li Mu smiled and started interacting with the little bun.

Sometimes the significance of technological progress lies in this, shortening the distance between people in communication!
"The box office of Arrival exceeded 7000 million on the first day, and is expected to become the best-selling science fiction masterpiece in 2016!"

"Mengying Media once again made efforts at the end of the Lunar New Year period. "Arrival" broke 70 million on the first day and is expected to lead the New Year's Day period."

"."

The performance of "Arrival" is truly gratifying, but Li Mu didn't feel happy for long because something went wrong on Maoyan's side.

Of course, it’s not just Maoyan, there’s also Douban.

"China Film News" suddenly published a commentary saying that after entering the Internet era, especially the mobile Internet era, a group of websites such as Douban, Maoyan, and Tao Piaopiao have closely connected with the audience, providing them with information on new films, movie-watching guidance, and ticket purchasing services, playing a certain role in promoting the development of the Chinese film market.

However, after the Lunar New Year market arrived at the end of this year, the ratings of the three new films in the main period on Douban and Maoyan platforms were shocking.
As soon as this article was published, it immediately aroused heated discussions among many netizens. Some supported it, while others opposed it. The momentum was huge.

Li Mu had just been having lunch when he received a call from Zheng Zhihao.

"Is there such a thing?"

Li Mu laughed after hearing this, and then he didn't say anything more and directly ordered: "Call everyone and let's have a remote meeting."

While Zheng Zhihao was calling people, Li Mu also took a special look at the article in "China Film News". Just at a glance, he felt that the article was written like an article written by a self-media for traffic, and the content had no logic or basis.

The article cited many anonymous sources to criticize Douban, Maoyan and other rating websites, saying that the scores of Douban's movie rating system were the result of human manipulation. For example, in order to prove that Douban's movie ratings are not fair at all, the article listed the following evidence.

《摆渡人》，竟有40%网友给出1星；电影全国第一场还在放映的时候，豆瓣就出现了1000个1星评分；一些高权限、真实账号的4、5星好评莫名其妙地“被”消失。

However, no full picture was released with any explanation, and it is unknown who the two parties in the conversation were in the WeChat screenshot, as evidence.

For example, the professional critics' ratings on Maoyan are far from the audience's ratings. Maoyan's professional ratings are 4.9 for "The Great Wall", 4.9 for "The Ferryman", and 5.2 for "Railroad Tigers".

Audience ratings: "The Great Wall" 8.4; "The Ferryman" 7.8; "Railroad Tigers" 8.5.

The article intercepted several high-scoring reviews of "The Ferryman" by Maoyan users, and compared them with those of film critics, saying that the (crime) of these film critics who gave "The Ferryman" one star was obvious.

In the end, the two platforms were accused of seriously affecting the development of Chinese films.

"Director Li, have you read the article in China Film News?"

At this time, Xu Zheng walked over holding a lunch box. Obviously everyone knew about the matter, after all, it had become a hot topic on Weibo.

"I saw it, it's quite interesting."

“It feels like someone is deliberately causing trouble.”

Xu Zheng felt that someone was manipulating this matter behind the scenes. After all, there is no smoke without fire. But the facts that were presented were not the case at all.

"Maybe, but the eyes of the masses are sharp." Li Mu also had some guesses in his heart, but he was not sure. However, he did read the comments.

Now, most netizens do not agree with this article. After all, the logic is really wrong.

"According to this logic, Chinese football always disappoints people, and it's all because of the fans who blame the Chinese football team for being stinky?
China's milk powder sales are sluggish, is it because many people buy foreign milk powder?

More and more people are going abroad to study. Is it because they are worshipping foreign things? Or is it because of their own reasons?

"I remember a paragraph in the People's Daily in 2014, 'It is true that the opinions of film critics do not need to reflect the opinions of ordinary audiences, and film critics do not need to reach a unified opinion.

The critics who only have one voice are terrible. "Zero negative reviews" and "zero positive reviews" are not true. There will be people who like and dislike any film.

Why do critics have to give the same ratings as the audience? Even if critics give low ratings, it won't affect the audience. They are not the same rating system, so it's normal for them to have their own opinions. "

"The role of film critics is to make professional comments on movies. When did they have to agree with the audience's tastes? Moreover, the ratings are only for the audience's reference and have no function of hijacking or influencing the audience's choices. How did they become the target of criticism?"

"To be honest, if you have the time to write articles that lack any logic, you might as well supervise the making of better movies!"

Obviously, most netizens don't buy into this operation.

Just then, Zheng Zhihao called and said that the people who were supposed to attend the meeting had arrived.

Li Mu also found a place where no one would disturb him. In the video, Wang Changtian was obviously in his office.

"Director Li, is the filming going smoothly?" Wang Changtian asked with a smile, as if he didn't take the matter seriously.

"Not bad!" Li Mu nodded. "Then let's get started. Tell us about the critics' ratings mentioned in the article."

"Mr. Li, Mr. Wang, the professional rating system established by the film critics of the Maoyan platform is as follows: the professional film critics are all senior people in the industry, and have at least three years of experience in the field of film research and criticism.

However, due to Maoyan’s identity as a ticketing platform, it is inevitable that it will be entangled by the film producers.

So its scoring mechanism is the same as that of ordinary users, without any human intervention.”

"Director Li, do you think it's possible that it was done by The Ferryman?"

After listening to this, Wang Changtian nodded and then started asking questions.

Anyway, we are all family here, with a community of interests, and it is obvious that someone is behind this matter. Apart from Alibaba Pictures, I can't think of anyone else who is specifically targeted, and Maoyan is also included.

If there is some explanation for Douban's malicious score manipulation, then the score of a professional film critic next to the audience score on Maoyan was also written into the article, which is purely looking for trouble.

"There is no evidence, so let's not talk about it for now. The article also says that Douban is swiping comments, but what about Maoyan?"

Li Mu was more concerned about Cat's Eye. Although these problems were just incidental this time, if there were really any problems, he might be in trouble someday.

"Mr. Li, Maoyan's ratings now only count viewers who have purchased tickets. Viewers who have not purchased tickets on Maoyan will not be counted.

If technical means are used, Maoyan can use database collision and zombie computers to overcome the problem. The so-called database collision refers to the account leaked from the social engineering database.

But if this method is used, the cost of a rating is probably higher than the cost of a movie ticket, and Maoyan’s technology will be gradually upgraded.”

Maoyan’s technical director stood up and responded.

"We have also verified on Douban that it is technically possible to post comments using this method, but it costs 3 to 5 yuan to post 3 comments each time, and only % of the comments survive for a day.

That is to say, one effective comment is worth about 100 yuan. And the score I brushed yesterday dropped again today and I had to brush it again. Even if I brushed it for a week, the score barely increased.
So what the article says, for now, cannot be established."

(End of this chapter)