China Entertainment started from Nortel 2002

Chapter 681 Being summoned for a talk?
“You come up with a solution.”

Li Mu roughly understood it. Douban’s issues should naturally be handled by Douban. Now the problem of ratings by professional film critics on Maoyan needs to be solved.

Although this article is purely for the sake of making trouble.

"Mr. Li, Mr. Wang, the solution is actually very simple. We just need to technically hide the entry for professional film critics' ratings.

We have done a tracking analysis and found that the current audience is actually not very interested in professional ratings and they hardly click on them when buying tickets. They only click on audience ratings.”

Zheng Zhihao has obviously thought of a plan. After all, Maoyan is a professional scoring matter, so he can just hide it.

"Okay, let's follow this plan first." Li Mu nodded. After the meeting, Li Mu made a special call to Wang Changtian.

"Mr. Wang, please ask for some news. After all, it's not convenient for me to go to India." Li Mu said with a smile. Wang Changtian, who was a journalist, is a professional in the field of news.

"There are some clues. It's almost certain what was said in the meeting just now. It seems that in order to get money, the newcomer Yu Yongfu is not a person who plays by the usual tricks."

"I'll wait for your news, Mr. Wang."

Li Mu smiled faintly, hung up the phone, and then prepared for the afternoon shoot.

However, what Li Mu did not expect was that, for a time, the film industry was flooded with this article questioning the credibility of Douban ratings and Maoyan professional ratings.

Rumors immediately spread. 36Kr reported that Douban and Maoyan had been summoned by the Film Bureau for low ratings, and Maoyan's 69 professional film critics had received a notice that the entrance for professional film reviews would be adjusted.

For a time, the "being summoned for a talk" incident caused a stir in the film industry.

Also, because Maoyan did remove the critics' ratings, the outside world has more faith in the interview.

But Douban’s situation is obviously more serious at the moment.

Because in various articles, opinions such as "Douban slandered domestic films and maliciously gave bad reviews to "The Ferryman" and "The Great Wall""; "Observer.com commented that Douban's foreign films are higher than domestic ones, which is a manifestation of worshipping foreign things" have also caused a lot of controversy.

And more people also spoke out: Douban is strong, obviously supporting Douban.

Now even Liu Yifei was worried.

I called several times, but because Li Mu was still on the set, he never answered.

After I finished filming, I saw several missed calls.

"Has he been summoned for a talk?" Liu Yifei asked.

"Where did you get the news? When was he interviewed?"

Li Mu was confused.

“On the Internet, there are many reports saying that Douban and Maoyan were summoned for talks. Didn’t you also lower the professional ratings of Maoyan?”

Liu Yifei imitated what was said in the reports and spoke in an orderly and logical manner.

"That's not true, but I didn't know it would spread like this in an instant." Li Mu couldn't help but sigh, this is how the rumor spread.

"Let's talk later. I need to talk to the bureau first."

We have to talk to the Film Bureau to clarify this. Moreover, although it is not feasible to directly question the Film Bureau in this article of "China Film News", after all, it is only the supervisor, the host is the China Film Art Research Center.

But the attitude can still be improved.

"Director Zhang, if you don't show up, the people in charge of Maoyan and Douban might be summoned tomorrow."

Li Mu joked.

"Director Li, don't worry. We have already had a meeting this afternoon. We really didn't expect the rumor to spread so quickly. We would like to apologize to both of you for the failure of the review of this article."

Zhang Hongsen did not put on airs. After all, the increase in the film's performance this year still depended on Li Mu.

“Maoyan does not need to hide professional film reviews. It should increase the sample size, expand coverage, and improve participation on the existing basis, so that professional reviews can be more open and more convincing.”

"We'll see how to adjust this product later!"

Li Mu felt that if professional film reviews continued to have scores, there would always be film producers finding fault with them, so he decided to try a different approach.

Not long after Li Mu and Zhang Hongsen had a phone call, Zhang Hongsen did not refute the rumor first. Instead, the People's Daily official account published a comment first titled "Chinese films should have the capacity to accommodate "one star"."

"Recognizing that the audience has the right to 'vote with their feet' means recognizing the audience's right to 'rate with stars'. This is a choice.

As many people have seen, on some platforms where netizens and audiences rate movies, there are also marketing behaviors of brushing bad reviews or brushing good reviews, but as long as the platform is large enough and open enough, it can accommodate and even settle these impurities. "

"In the final analysis, producing works that can stand the test of time, spread widely, and last forever may be a much more important issue." Almost at the same time, Zhang Hongsen, director of the Film Bureau, forwarded a related article to refute the rumor:

"This article over-speculates on the facts. The Film Bureau has never had any contact with Douban, nor does it know anyone at Douban. 'Creation and criticism are two sides of the same coin'. The progress of the film industry requires a realistic evaluation system.

If you try to reject criticism, you are not a true filmmaker; and if criticism is divorced from facts, it will be difficult for it to be effective.
Today, I had a discussion with Li Mu, the head of Maoyan, on the topic of 'professional ratings'. The consensus is that we should increase the sample size, expand coverage, and improve participation on the existing basis to make professional evaluations more open and convincing.

Throughout the day, all parties debated endlessly on social media about whether the Douban and Maoyan ratings are fair, whether there is malicious rating manipulation, and whether film critics and audiences can give bad reviews to domestic films.

The rumors of being "summoned for talks" also made some film critics begin to worry about whether their freedom to review movies would be restricted in the future. However, it all seems to be a false alarm.

At this point, opinions were unified and public opinion completely calmed down.

However, for some reason, perhaps it was the "Douban Maoyan criticism" incident, which had fermented and aroused a "rebellious" mentality among film critics and some viewers.

On Douban and Maoyan, the scores of several movies mentioned by China Film News as being "maliciously low-scored", including The Great Wall, The Ferryman, and Railroad Tigers, continue to decline.

The head of Alibaba Pictures, the producer of "The Ferryman", said in an interview with the media at this time that their attitude towards film reviews is to welcome any criticism and praise, respect the right to dislike, and also respect the freedom to say it is bad. The market's choice is the market and the market has the final say.

"I feel like this is what Alibaba Pictures did, and no one seems to know it. Tao Piaopiao now has almost the same market share as Maoyan. It's definitely a fight for the top spot."

Shu Chang now turns into Sherlock Holmes, and everything has a traceable path.

"Don't talk nonsense, just talk here." Liu Yifei said lightly.

"I know, but I don't think your Li Mu will let it go like this."

"."

“We advocate the market because it can give us more choices.

How people evaluate a movie, whether to watch it or not, is their own right. Douban's evaluation system may have some shortcomings, so we need to improve it.

But Douban and Maoyan are obviously still very good. Welcome everyone to buy tickets and experience them, and rate them. @杨勃! "

After the storm subsided, Li Mu also formally expressed his opinion on the matter, and also brought Douban CEO Yang Bo into the discussion.

"Thank you, Mr. Li. Let's encourage each other and make progress together to contribute to the Chinese film industry. I will also follow Mr. Li's example and advertise. Welcome everyone to buy tickets and experience, and give ratings!"

The two also interacted on Weibo.

"Okay, Mr. Li, I'll go to Maoyan to buy the tickets now!"

"Understood, Mr. Yang, I'll go to Douban to rate it now."

Netizens followed suit and started posting comments below, and the controversy suddenly turned into a bustling scene of ticket buying and rating.

It seems that Maoyan’s advertising this time was very beautiful.

At the same time, Zhang Qiang shook his head.

Alibaba Pictures’ radical move this time obviously didn’t work, but now he is no longer the CEO, and his boss is Yu Yongfu, chairman of the board of directors of Alibaba Pictures.

Ever since Yu Yongfu sent the email "Ali Pictures Acceleration: Business Acceleration, Organizational Upgrade" to all employees of Alibaba Pictures, various behaviors have become much more radical.

But the effect is indeed there.

For example, it is only a matter of time before Tao Piaopiao surpasses Maoyan.

In order to achieve the performance of "The Ferryman", the last film of Alibaba Pictures at the end of the year, and to establish the film review system of Tao Piaopiao, not only this trick was used, but Maoyan was also involved. In Zhang Qiang's opinion, this was not a good move.

At this point, although the matter has come to an end, it has not completely ended and the afterglow is still there.

The famous film critic and columnist of Tencent Dajia directly responded with the title "Douban and film critics can't destroy Chinese films, only bad films can."

Apparently Tencent and film critics have also taken action.

After more than a week, Li Mu finally finished filming the India scenes of "Dying to Survive".

"I can finally leave this place. I couldn't resist my curiosity a few days ago and ate some snacks. I had diarrhea for two days."

"You are so brave. I didn't try it because it made me sick!"

"."

Everyone in the crew was very happy. The filming in India this time was really not so pleasant, mainly because this country really can't eat much.

Fortunately, the crew hired a Chinese restaurant to prepare the food.
(End of this chapter)