China Entertainment started from Nortel 2002

Chapter 712: Entering Douyin, gossip

"You mean to let all your artists join TikTok."

Liu Yifei just heard the news from Li Mu.

"Yes, not only them, I also plan to push Huang Bo and Xu Zheng to sign the entry conditions with Douyin."

Li Mu was planning to poach the most vocal person from Kuaishou to his competitor.

In the original version of Kuaishou, Huang Bo is one of the most vocal people on Kuaishou and is also its spokesperson.

But since Li Mu has invested in Douyin, it is natural for him to put his resources into Douyin, which is in line with the principle of maximizing profits.

Moreover, in the early days, celebrities who entered Douyin could also receive traffic support, which was a once-in-a-lifetime opportunity and a win-win situation.

“I also plan to put the film and television marketing content of major crews on it.”

Li Mu has already thought it through and decided to take the lead before the film and television industry fully utilizes the Douyin marketing platform.

"Then I want to go too. I heard that this short video is very interesting." Liu Yifei immediately raised her hands to participate.

"Okay, okay, I've already predicted it for you."

"."

The next day, at the Propaganda Department meeting, Li Mu was giving instructions on the stage.

"The era of short videos has arrived. In addition to Weibo and other platforms, Douyin will become the focus of future promotions. This time we will start with "Blade Master 2" and make a plan within this week."

As a propaganda tool in the new era, Mengying Media naturally cannot lag behind others. If it is one step faster, it will be faster step by step. Li Mu understands this principle.

“By the way, I think the publicity department can be further subdivided into a short video publicity department, recruiting some talents who are good at short video operation and editing, preferably those who have used Douyin and Kuaishou before.”

After the meeting, Li Mu thought about it and decided that he had to continue to expand the staff in this area. After all, a good cook cannot cook without rice.

"Okay, Mr. Li, I'll communicate with the HR and publicity department right away."

Liu Weijuan nodded, and then called the heads of the two departments for further communication.

In just one week, people who use Douyin have discovered that there is an official Douyin account for "Assassins 2". The content posted on it are all some interesting stories on the set and some trailer revelations, and the content is relatively down-to-earth and friendly.

"Interesting. The crew account of "Blade Master 2" seems pretty good. Please post more. I'm following you."

"It's so rare. These set contents are so rare to see. They are so real!"

"The props and costumes for "Blade Master 2" were made like this. They are so exquisite. It feels like the crew put a lot of effort into it. I've watched this movie. I hope it will be released soon."

"."

The publicity department also found that the publicity effect was very good, mainly because the video was vivid and interesting, and many people watched it.

"Wow, the number of fans is increasing so fast."

“There are a lot of comments, and it seems like everyone is saying they want to go and see it.”

"Mr. Li said that you should reply more often and don't be idle."

The publicity department started to get busy.

As for the entry, Li Mu took the lead in throwing a big bomb to Douyin, with Liu Yifei appearing first.

"Hey, this is my little Orange. Isn't she cute?"

The figure in the video is Xiao Chengzi. Liu Yifei is holding up her mobile phone and filming while chasing Xiao Chengzi.

Little Orange was a little confused when he saw the four-legged beast chasing him with something in its hand. It didn't stop. Then Liu Yifei kept chasing it. Then there was a cat running in the yard and Liu Yifei chasing it from behind.

As soon as the video came out, many people wiped their eyes.

"real or fake?"

"It feels like a real person. Damn, Liu Yifei is also on TikTok?"

“Wow, explosion!”

"."

I have to say that Liu Yifei is so attractive that in just a short while, the number of fans has skyrocketed and cannot be stopped at all, and the number of comments is growing crazily.

Douyin was immediately aware of this abnormal data.

Zhang Nan also specifically verified whether this account was his own, to avoid any misunderstandings in the end.

After receiving Li Mu's affirmative reply, Zhang Nan immediately ordered:

"Quick, give traffic recommendation and identity verification, and mark me as the TikTok spokesperson."

Originally, Zhang Nan suggested at the dinner table a few days ago to officially send a message like: Hello, I am xxx, officially joining the Douyin platform and becoming the image spokesperson, etc.

However, Li Mu thought about it and felt that the effect would be better than just opening it blindly, which would be more realistic and down-to-earth. There was no need to do this.

Look, everyone who saw this video spread it around like it was a lottery draw, one person told ten people, ten people told a hundred people. It’s much better than this official way of speaking.

“Ah, many people asked me on Weibo if I was using TikTok and if this account was mine.”

Liu Yifei read the comments with a smile on her face, finding them very interesting. She then posted a post on Weibo:

"Me and my cat, hehe!"

"Damn, it turns out to be true. I'll go back and pay attention to it."

"I guessed it was true. Ah, the cat is so cute and the person is so beautiful."

"Little Orange, the cat lives up to its name"

The topic is still very popular on Weibo. In a short while, Liu Yifei’s joining Douyin became a hot topic.

However, Cao Guowei was a little depressed at this time. Does this count as attracting traffic to his own platform, and he is also a shareholder. The birth of Douyin has already made Weibo feel a sense of crisis, and it seems that the path it is taking is somewhat similar, which makes Cao Guowei have doubts.

“Weibo should also develop more new features.”

At this moment, Cao Guowei still wants to make improvements on Weibo. He just uploaded a 15-minute long video a few days ago and it was banned. He hopes to follow the path of Douyin.

"The martial arts style pictures I took a few days ago are out. Do you want to see them?"

Liu Yifei suddenly waved her cell phone in front of Li Mu.

This set of photos needs Liu Yifei's approval before it can be released, which also confirms again that the photo retouching has been completed.

"Oh?"

Li Mu was also very curious. He hadn't seen any martial arts photos of Liu Yifei for a long time.

In the picture, Liu Yifei holds a sword in one hand, with her hair tied in a high ponytail. The black ribbon on her hair flutters in the wind. She is dressed in black and her sword-like eyebrows show her chivalrous demeanor.

I have to say, this is really pleasing to the eyes.

"Not bad, the photo is good."

Li Mu nodded repeatedly. There was indeed nothing wrong with this set of photos.

"I think so too. It's really beautiful." Liu Yifei said proudly while lying down, holding up her phone.

Just when "Knife of the Assassin 2" was about to premiere, rumors of a merger between Maoyan and Weying suddenly emerged.

"Have you heard? Weiying is going to merge with Maoyan."

In the film and television industry, "rumors" always spread quickly.

“Recently, there was news that Didu Microfilm Times Technology Co., Ltd. and Maoyan Culture Media Co., Ltd. are in negotiations to advance the merger of the two parties.

In this regard, Weiying told the reporter of Securities Daily that this rumor is not credible. However, an insider close to Maoyan revealed that the two sides are indeed in contact, but the conditions for public disclosure are not yet mature.

"A shocking change, Weying and Maoyan are about to merge, and the ticketing platform landscape will be reshuffled!"

"."

“We still have to merge.”

At this time, Tao Piaopiao’s senior executives were verifying whether the merger had come to an end, and everyone was discussing it.

"It doesn't matter. Tao Piao Piao is not afraid of competition. We can just fight again after the merger."

Yu Yongfu said calmly that now that Tao Piaopiao has taken the number one spot, he is full of confidence.

At the same time, Lin Ning from Microfilm Times closed his eyes and leaned back in his office chair.

These next one or two months may be his last time working here.

We are now in the second week of July.

Two new movies, "The Monkey King" and "The Guardian", were released.

The former was adapted from Jin Hezai's novel of the same name. The classic line - I want the day when I can no longer cover my eyes - has attracted countless fans. However, when it came to the movie, it was filmed in a somewhat awkward way and became a simple slogan-like propaganda.

The final Douban score was only 5.5 points, but the box office was still pretty good, exceeding million for three consecutive days.

On the contrary, the most popular domestic animated film in the industry, "Big Guardian", which advocates "violent aesthetics", has a very good reputation. The animation itself is very bold and imaginative. Its Douban score has reached 8.2 points, but the highest average daily box office is only 1000 million.

This really dealt a heavy blow to the animation industry.

Wang Changtian was also confused by the box office, and even complained on Weibo:

"'I am pain, pain is me.' I went to sleep unwillingly. I thought, if I can't surpass others, I'll just strike back tomorrow."

This sentence obviously expresses dissatisfaction with the poor box office performance of "The Guardian".

After all, it has such a good reputation, yet it still lost to "The Legend of Sun Wukong" which has such a bad reputation.

"What a shame about this animation, Mr. Wang. It's actually quite good."

Liu Yifei said regretfully that she and Li Mu also went to see it and the quality was very good.

“It’s all propaganda.”

Li Mu shook his head. Wang Changtian’s publicity this time was a misstep.

From the early stages of the film's promotion, Guangguang voluntarily rated itself as PG-13. Even in subsequent promotions, especially after the preview, the PG-13 positioning began to get out of control.

Many reports have written that it is not an exaggeration to classify this movie as restricted, and many people have directly labeled it as an "adult animation."

However, judging from the content of the film, this was a very responsible move, but Light also paid a certain price for it.

While constantly emphasizing that "The Guardian" is not suitable for children to watch, it has also caused a psychological barrier for some viewers. At a time when many people only regard movies as a form of entertainment, emphasizing the restricted level and depth will only make many people stay away from "The Guardian".

"Mr. Wang, rest assured, Mengying Media will schedule enough screenings for "The Great Guardian" in the near future."

The next day, Li Mu looked at Wang Changtian's depressed expression in the Cat's Eye Building and couldn't help but pat him on the shoulder to comfort him.

"Thank you, Director Li."

Wang Changtian also came to his senses.

"By the way, how much did it cost to produce "The Great Guardian"? " Li Mu asked casually.

"Less than 20 million."

"Boss Wang, why don't I take back the filming schedule? You can make money, let alone make a profit."

(End of this chapter)