China Entertainment started from Nortel 2002

Chapter 711 Star-Making Platform
Imported films made a lot of money in the first half of the year, but this pace may slow down in July when the summer season arrives.

Blockbuster films such as "Spider-Man: Homecoming", "Rise of the Planet of the Apes", and "Dunkirk" that were scheduled to be released in North American theaters in July were collectively "absent".

Judging from the information released by major film companies, the animated film "Despicable Me 3" jointly produced by Universal Pictures and Illumination Entertainment of the United States is likely to become the only Hollywood co-production imported film in July, and will be released in mainland theaters on July 7.

This is naturally good news for the long-awaited domestic films. Many producers are celebrating and preparing to fight in the summer vacation season.

A large number of Chinese-language film IPs followed and took this opportunity to schedule release dates in July.

The genres are richer than in previous years. Although there are no sure-fire hits, fans' expectations for films such as "The Monkey King", "Knife of the Assassin 2", and "The Founding of an Army" are not low.

"Director Lu, the publicity department thinks that "Blade Master 2" can take this opportunity to hold a media event to build up its reputation."

When Li Mu arrived at Mengying Media in the afternoon, he happened to see Lu Yang communicating with Liu Weijuan about the matters concerning "The Blade of the Assassin 2".

This movie, which was released on July 7, is currently the highlight of Mengying Media's first half of the year.

"Okay, Mr. Liu, just set the time and place and let me know."

Lu Yang had no objection to this. When he saw Li Mu coming, he hurried over with a smile.

"Brother, did you get it?"

"You ask even though you already know the answer!" Li Mu glanced at him unhappily.

"We have cooperated with Huace. If we want to make this movie well, the investment will not be low and the production cycle will not be short. We must be prepared for a long battle."

“How much is the budget?”

Lu Yang was indeed a little excited. A big production is one of the director's dreams. Who doesn't want to spend a lot of money on the production just to build the world of his imagination?

"The estimated production cost is 3-4 million, which is about right. That means a billion box office payback period. How about it? A big production, right?"

Li Mu patted Lu Yang on the shoulder. This director whom he had brought from Beijing Film Academy in the early 2000s was now capable of standing on his own.

Although he is not very productive, he is still a well-known director in the industry.

"Big production, big production, thank you, brother!"

Lu Yang responded immediately.

Few directors in the industry can enjoy such a production worth hundreds of millions of dollars.

If it weren't for Mengying Media, even if he could revise the script, he would have to seek investment from each company and attach a lot of conditions.

"Okay, let's get it done. We'll have them file the project and finalize it later."

Li Mu smiled and didn't care.

It will take several years for this film to be fully realized.

Just when Lu Yang wanted to discuss with Li Mu, Liu Weijuan suddenly knocked on the door and walked in.

"Brother, I'll get busy first." Lu Yang thought about it and decided to tinker with "Blade Identity 2" first. After all, "Assassination of Novelist" still has a long way to go.

Li Mu nodded, and then Liu Weijuan spoke:
"Mr. Li, ByteDance has sent you a message, hoping that you will attend the next meeting. They said that there will be major strategic adjustments."

"okay, I get it."

Li Mu recalled the time now, it was already July, and he estimated that Douyin’s “star” strategy was about to be launched.

This time, they probably need the entertainment resources that Mengying Media promised when they invested.

The name "Tik Tok" has now officially entered the public eye in the first quarter, thanks to the exposure of crosstalk actor Yue Yunpeng on his personal Weibo.

Obviously, the time for leapfrog development has begun to mature, and ByteDance is ready to make a big move.

When Li Mu returned home from the company, he saw Liu Yifei playing with the little bun in the yard.

At this time, the setting sun was shining in the west, and the bright red glow shone on the profiles of Liu Yifei and Xiao Baozi, like a beautiful and gentle painting.

At this time, Liu Yifei was wearing a yellow dress, and the little bun seemed to be wearing a dress printed out from a template, but the pattern was small and a little cute.

Her cute eyelashes seemed to tremble up and down twice when she saw Li Mu, and then a look of joy appeared on her face.

"Dad is back. Do you like him?"

Liu Yifei pointed at Li Mu who was walking into the courtyard.

"Porridge!" The little bun staggered towards Li Mu's direction.

"Huh? My daughter is hungry? Want to eat?"

When Li Mu heard these two words, he subconsciously thought that the little bun was waiting for him to eat.

“No, she said she liked it.”

"Praise = like?" Li Mu smiled, bent down, picked up the little bun and held it high.

"She only understands these few syllables now. No matter how you say it, it's a little off. That's normal."

Liu Yifei looked at the little bun smiling on Li Mu's shoulder and couldn't help but smile happily. Then she seemed to think of something and said:

"By the way, I have a job the day after tomorrow. I've accepted a group photo shoot for a magazine cover. It's said to be in the style of ancient heroes."

"Oh, that's great. I haven't seen you wearing ancient costumes for a long time. Do you need me to go with you?"

"No need, just go with me, Changchang, and I'll show you when the filming is done." Liu Yifei smiled and stood up.

In the afterglow of the setting sun, Li Mu seemed to see the appearance of the girl of more than ten years ago in the moment of intersecting light, but now under the bright smile, there was a little more maternal tenderness and a little more elegant intellect.

It has to be said that the Korean entertainment industry has many and strict rules and regulations.

Even for couples like Song Joong-ki and Song Hye-kyo, their marriage news was still announced by their agency.

This news really made the fans of these two people crazy, and it also became a hot search in China.

The male and female CP composition of "Descendants of the Sun" made the CP fans feel like it was the New Year. Even if Li Mu didn't pay much attention these days, he could see comments like this.

Even when Li Mu attended ByteDance's meeting, he cited this case.

"Star effect", "traffic" and other words are constantly mentioned.

“On TikTok, celebrities can interact with each other, celebrities and their fans, and celebrities and ordinary users and co-create content.

This is like a huge video circle of friends without boundaries but able to connect at any time. It is established in the public domain and completely breaks the limitations of the original private domain traffic of the circle of friends.

The social life and lives of celebrities are more realistically and vividly presented to fans and users. Fans and ordinary users have established a new star-fan relationship with celebrities, creating a sense of interaction as if they have a celebrity circle of friends and can communicate with them at any time."

The main focus of today's meeting is to assume that the chemical reaction will occur if the traffic of these stars is imported into Douyin.

Just like when Weibo invited celebrities from the entertainment industry to join its platform, this method is the most direct and effective, and Douyin has also taken this step.

What's more direct is that because Tik Tok is in video form, it is more concrete than pictures and text.

Tik Tok’s president, Zhang Nan, also spoke on stage about Tik Tok’s “celebrity endorsement strategy”.

“Mr. Li, the only thing that TikTok needs to take off is the entertainment resources of Mengying Media.”

Zhang Yiming sat in the chairman's seat and whispered to Li Mu.

Douyin’s current foundation is sufficient, but it is not without competitors. Kuaishou is also ready to go.

Tik Tok has officially launched its celebrity endorsement strategy, so naturally it has to play corresponding cards.

And because of Mengying Media, Douyin can be said to be in a safe position.

"Of course, this is a condition written into the agreement."

Li Mu did not hesitate. Even though he knew nothing, seeing ByteDance's current growth rate, he would definitely do his best to help.

"Mr. Li's investment vision is really unique in the entertainment industry."

Zhang Yiming couldn't help but sigh as he looked at Li Mu in front of him.

It is no secret that Li Mu holds shares in Weibo, and overseas, he also knows more or less about the distribution of Li Mu's shares. If all of this is true, I am afraid that Li Mu's name will have to be added to the top investment circle today.

"No, no, we have to thank Mr. Zhang for giving us a small share."

"It's just a matter of each taking what they need," Zhang Yiming waved his hand, and then asked curiously, "Mr. Li, in your opinion, what kind of platform will Douyin be?"

"Mr. Zhang, you are making things difficult for me. You are much more professional than me when it comes to the Internet. I am just a half-baked investor at best."

"Mr. Li, you can hide this from others, but if you are not professional, then those professional Internet investors can jump off the building."

Zhang Yiming obviously does not want to miss this opportunity. It may be a good thing for Douyin to listen to the opinions of someone who has excellent investment vision and is not in the Internet circle.

"Then I will just share my humble opinion. If I am wrong, please correct me, Mr. Zhang." Li Mu cupped his hands.

“I feel that TikTok will become a super star-making platform.”

"Oh, Mr. Li, what do you mean?"

Zhang Yiming's eyes lit up, not because this sentence was novel, but because this was the current development direction of Douyin.

“It’s very simple. On TikTok, an account has hundreds of thousands of fans. They can interact across the screen, have a strong sense of participation, have fun, express themselves, and perform a feast for thousands of people. The comments are funny and scripted. The comments may be more interesting than the video.

You have to know that those who had such traffic before were all celebrities. Now you don’t need to have another identity. You can become famous by relying on your looks, and you can have the same traffic as celebrities in the past by relying on your versatility, imagination, and other means. If this is not a star-making platform, what is it?”

"Great! Mr. Li even said that he is not an expert in the Internet. This is really misleading."

Zhang Yiming couldn't help but applaud, "I'll host you later, let's have a meal together and discuss this."

"Okay, let's do as Mr. Zhang said." Li Mu did not spoil the fun and agreed directly.

This meal could be considered as an exchange. After the meal, Li Mu drove away first. At this time, Zhang Nan was on his way back to ByteDance with Zhang Yiming.

"If Mr. Li from Mengying Media comes to the Internet, I'm afraid he will be another disaster."

Zhang Nan was also present at the dinner just now and couldn't help but sigh.

"Indeed, it's a pity to be a director." Zhang Yiming nodded.

"Boss Zhang, in other words, it's a pity for the film and television industry that Boss Li is coming to the Internet. We will have fewer good movies to watch."

"Too."

"."

(End of this chapter)