China Entertainment started from Nortel 2002

Chapter 710 Where there is wind there must be waves

“Is it because there are so many crappy audiences that there are so many crappy movies?”

"If you don't support him, he won't have room to survive, and producers won't make these rubbish movies."

In the past two days, not only did Zhang Yimou's "Shadow" poster appear at the Shanghai Film Festival, but the "old gun" Feng Xiaogang also publicly "fired a shot" at a forum at the Shanghai Film Festival, blaming the audience.

As soon as the harsh and even slightly radical remarks were exposed, they quickly sparked heated discussions online.

"This Feng Dapao is really something. He has drawn all the attention."

Ning Hao couldn't help but laugh after returning from the Shanghai Film Festival.

"Why, you don't want to compete with him on the forum?" Li Mu smiled.

In fact, it is undeniable that in today's film market, phenomena such as fans blindly chasing stars, producers keen on using "fresh meat" to attract attention, and investors striving to pursue the "fan economy" do exist.

Objectively, this has also created a strange phenomenon: the quality is not high, but the box office is high; the film is criticized, but the attendance rate is high.

However, blaming the poor quality of some films on the audience's viewing level is somewhat unfair to Feng Xiaogang as he is sitting on his own position as a director.

"I can't argue with him. He has a lot of things to say, and he can even make crooked ideas sound right."

Ning Hao smiled bitterly and shook his head.

Ning Hao has always focused on the script when making movies. He rarely makes random changes that deviate from the script. He never thinks that the audience is rubbish, so the movies he makes are all for the audience.

Therefore, Ning Hao scoffed at Feng Xiaogang's remarks, which simply put the blame on the consumers and were an excuse for the responsibility that the film producers should bear.

After all, the relationship between the film and the audience is mutually reinforcing. If you unilaterally teach the audience: Don't watch bad movies, bad movies will have no market.

Then, the audience can actually teach people in the film industry a lesson: if you producers make more good films, we won’t have to watch bad films.

"By the way, I'm going to Japan. Do you want to take Xiao Baozi to have a look? Huang Bo chose Yakushima as the filming location. He told me that the scenery there is really nice. We can go there for a trip. Anyway, you won't start filming until next month."

Huang Bo has completed the site selection for his film "A Good Show" and plans to start filming in a low-key manner in the near future. He doesn't even plan to hold a press conference for the launch of the film, which can be said to be a low-key approach to the end.

"Yakushima." Li Mu thought about it, then shook his head, "Forget it, I won't go. You just watch over me. An actor like Huang Bo can probably make a bad movie, but it's still a bit difficult to tell a good story."

It’s not that he lacks time, but he is going to Australia next month, so there is no need to go to Yakushima.

"Okay, anyway, he invited me to go so I can see more. I plan to take my wife and kids on a trip."

Ning Hao waved his hand and left.

As time goes by, the most anticipated movie in June, "Transformers 5: The Last Knight", has finally officially landed in theaters across the country.

It was early in the morning and Li Mu hadn't fallen asleep yet. The main reason was that the little kid was very energetic tonight. Liu Yifei coaxed him to sleep for most of the day but he still couldn't fall asleep. Finally, she was too tired and let Li Mu coax him. After coaxing him for most of the day, he finally closed his curious eyes.

"looking at what?"

Liu Yifei yawned, with a tired look in her eyes, but she still didn't put down the charming cell phone.

"I just went to mtime.com to check the zero-hour data for Transformers 5."

"How much is it?" Liu Yifei asked curiously.

"It's okay. The midnight show took in 3801 million, which is a record for the series." Li Mu said indifferently. This movie can be regarded as a small bonus for the theaters.

It's just that the box office of this midnight show seems to have surpassed the previous "Transformers 4" which set the highest midnight show record in the series in 2014, but you have to know that it has been three years.

It’s different in the past.

Last year, China's number of screens ranked first in the world. Now in 2017, the data of "Transformers 5" is actually a little lower than that of the year.

However, the movie still gave a good answer over the weekend, with box office of 2.89 million on Friday, 3.16 million on Saturday, and 2.2 million on Sunday. It is almost certain to break the billion mark.

It’s just that the major theaters are apparently not satisfied, because they expected this movie to take 25 billion, but this result is even more uncertain than 20 billion.

"Mr. Li, there are rumors that Microfilm Times spent 26 billion to guarantee the release of Transformers 5."

Liu Weijuan and Li Mu couldn't help but mention this when they were reporting on their work.

"Where did the news come from?" Li Mu's eyes lit up.

"It's a rumor in the industry, but we don't know whether it's true or not." Liu Weijuan had no way to judge.

"Okay, I see."

Li Mu stroked his chin. He really couldn't confirm the truth of the news that Transformers 26 had a guaranteed box office of 5 billion, because if Microfilm Times and Paramount didn't disclose this kind of secret information, it would be almost impossible to get the specific data.

But as the saying goes, there is no wind without waves. After a little thought, Li Mu called David directly and asked, "Please check for me whether Paramount's Transformers 5 has signed a guaranteed distribution agreement with the Chinese distributor Microfilm Times, and how much is the amount?"

"OK, boss, wait for my news, I'll find someone." David responded immediately.

To get this kind of information you have to find a broker who specializes in this business. You can still find out if you pay him some money.

In just half a day, David gave a reply.

"Boss, according to the news that we got our money back, your Microfilm Times has indeed signed a guaranteed distribution agreement with Paramount."

David was halfway through his speech when he suddenly made a turn, "However, Micro Film Times is not exclusive. There are several other companies involved behind the scenes. The guaranteed issuance amount is 26 billion. Micro Film Times occupies the leading position in issuance, with a 51% share."

"Oh"

Li Mu was not surprised to hear the share of Weying Times.

After all, companies with money and assets will indeed choose to monopolize the business. However, for a super IP like "Transformers 5", if Weying Times wants to participate in the distribution, it has to consider the actual situation. It is difficult for one company to monopolize the business.

"By the way, Boss, the news also informed us that Microfilm Times also participated in the investment of Transformers 5 and took a 10% share. This investment cost is not low.

Judging from the collapse of reputation of "Transformers 5" in North America, this investment is expected to result in a huge loss.

In fact, I also watched the movie. I felt that Transformers 5 was completely like a Chinese movie. There were advertisements everywhere, all of which were from Chinese companies. I felt like I was watching an advertisement."

David was madly complaining about this rubbish movie. Anyway, North American audiences were not buying it at all. It was released on Wednesday, and the cumulative box office by Sunday was only 6800 million US dollars, which was even lower than the domestic box office in two days.

You have to know that this is a big production with a production cost of up to 2.6 million US dollars.

"It can't be said that this is timely help, it can only be said that this is icing on the cake."

Li Mu muttered to himself, this is simply a bargaining magic weapon that comes right to your doorstep.

You should know that Microfilm Times has joined the guarantee of "Transformers 5". According to its 51% participation share, its investment is about 13.26 billion.

According to the internationally accepted form of box office sharing for imported blockbusters, the revenue sharing ratio among the parties is 35% for the producer, 17% for the distributor, and 48% for the exhibitor.

Currently, the box office share that Hollywood film studios can get in mainland China is 25% of the total box office.

If the box office was higher than 26 billion, everything would be fine. Even at 20 billion, the loss wouldn't be much. But the problem now is that this movie can hardly even reach 20 billion.

You have to know that the previous film had a box office of 20 billion in the Chinese market, but now the sequel is a bit disappointing, which is really surprising.

"Mr. Li, I've also heard this rumor, but not as detailed as yours."

Zheng Zhihao was also overjoyed when he received the news from Li Mu. This was truly a good thing that came to his doorstep.

"You can take advantage of it. In recent years, the guarantee of Micro-film Era has been very frequent. It costs a lot of money, but the effect is not very good."

Li Mu didn't know what Lin Ning was thinking. After getting the "Film Distribution Business License" in 2015, he was so anxious to spend money, investing here and there, but in the end, all the money went to waste, with losses here and there.
"Understood, Mr. Li!"

Zheng Zhihao was suddenly full of confidence.

However, Li Mu was not the only one who knew the news. Tencent naturally knew about it as well. This was a critical moment in the negotiations, and the result would not be good, but would make the situation worse.

"It's more of a failure than a success."

Ma Huateng couldn't help but sigh, this was like handing a knife to the other person to cut his flesh, and he would feel the pain.

The poor performance of "Transformers" is obvious.

According to data from Maoyan Professional Edition, today's screening share is only 61.8%, which is the lowest since its opening. Yesterday's box office share of 77.9% was also the lowest since its opening.

《速度与激情8》上映6天后，其排片占比才跌破65%，而票房占比更是连续5天达到90%。

"Transformers 5", which had a more "relaxed" release schedule, declined faster than "Fast & Furious 8", which means it does not have the potential to exceed 20 billion.

The audience also complained crazily.

"This movie is fucking outrageous. I spent money and watched a bunch of ads for used cars, kitchen utensils, milk, super cars, and robot vacuum cleaners."

"Don't mention it, brother. The ads for a certain dog and a certain second-hand car really made me feel like I was eating Western food and the waiter forced a plate of garlic in front of me. It was so fucking exciting!"

"The quality of Transformers 5 itself is not good. A bad movie with bad product placement is considered a good match."

"."

(End of this chapter)