China Entertainment started from Nortel 2002

Chapter 718 Crazy withdrawal

"Wang Baoqiang's divorce case has made new progress. Song Zhe is involved in a criminal case and has been taken into custody by the police!"

"The top spot in the market has been taking turns, with Tao Piaopiao taking over from Maoyan to take the top spot during the summer vacation.

According to a research report by BDR, Tao Piao Piao ranked first in the industry with a market share of 22.9% in the second quarter, followed by Maoyan Movie and Weying Times with 22.5% and 18.8% respectively.
Yu Yongfu, chairman of Alibaba Pictures, said that the funds in Alibaba Pictures' account are still in the tens of billions, and there is still no upper limit on future investment in Tao Piaopiao.

For Tao Piaopiao, the combination of Maoyan and Weying may have a certain impact on its business."

After the Wang Baoqiang incident, Song Zhe and Ma Rong disappeared for a while. A few days ago, the media captured Song Zhe's latest situation.

A few days ago, Song Zhe and his mother went to a community to look at a luxury house, and then went to his ex-wife Yang Hui's residence to take away personal belongings. A few days later, he appeared in another luxury house to supervise the workers' renovation. During this period, he received a phone call and was smiling.

However, in just a few days, the world changed. This gratifying move won the cheers of countless netizens.

"Finally caught this bastard."

"Yes, Baoqiang can finally rest in peace."

"Get lost, he's not dead yet."

"."

Compared with things like Maoyan and Taopiaopiao, celebrity gossip is more worthy of netizens' attention.

But for the industry, this is a signal, especially Yu Yongfu's words. Some people who are sensitive to information, combined with the news of the merger of Maoyan and Weying that have been circulating in recent days, it is not difficult to think that this thing is likely to come true.

Once the two merge, the future landscape will be a two-way competition, and it is estimated that this will not change in the short term.

At present, traditional film distribution is declining, while online distribution is becoming more and more powerful. Tao Piaopiao, Maoyan, and Weying have all become investors. After the three become two, future films will inevitably have to make a choice:

Online, should we cooperate with Maoyan Microfilm or Tao Piaopiao?
"Director Li, you must come on the day the news is announced. Even after the merger, we will still be the majority shareholder."

Wang Changtian is in high spirits these days.

After the merger, Maoyan will be one of the only two options for online distribution, which will definitely have an explosive impact on the industry.

Moreover, for Guangxian, this is an important way to supplement the middle and lower reaches.

"Of course, don't worry, we have arranged everything. Even if it's an epic movie, we will be there."

On such an important day, how could Li Mu, the major shareholder, not be present?

"Alas, the total domestic box office is less than 500 billion yuan, and the market size of the film industry is only about billion yuan. It feels like Maoyan's current market value is about to reach its ceiling."

Wang Changtian now has a happy worry. He is happy because he has made a lot of money from this investment, but he is worried because it seems that the ceiling is about to be reached.

After all, the actual market value is now 135 billion.

"Mr. Wang, do you think such a small cake will attract Alibaba and Tencent to compete for the market share?" Li Mu said with a faint smile.

"Apart from the entire entertainment industry behind Alibaba Pictures, what Alibaba wants to do is to use cinemas as a base point, connect to consumers' data and behaviors in Taobao and Alipay, and empty consumers' pockets inside and outside the cinema.

It's not just about buying a movie ticket. There's a lot of room for imagination behind this, and that's the meaning of them spending money, not just for movie tickets.

For Maoyan, the same is true for the larger imagination space, rather than a single film industry. Therefore, whether it can have a linkage effect in the entire Tencent Interactive Entertainment sector is our next focus.
Besides, a market value of 10 billion is not low. "

"I am obsessed with appearances, I am obsessed with appearances"

Wang Changtian felt that he was beginning to lose his composure when faced with hundreds of billions of wealth.

"."

At the same time, Shanghai Film Academy finally welcomed its first year of enrollment in acting, film and television photography and production.

As the vice president, Tian Zhuangzhuang was naturally also the spokesperson for the day.

“Today’s meeting is the most beautiful encounter in the best field in the world!”

“There is a big river in front of every freshman. The college is like a boat. Only by studying with your heart can you reach the other side of art in four years.”

But when the freshmen asked:

"Dean Tian, ​​who do you think is the best student in your life?"

Tian Zhuangzhuang smiled and said without any hesitation:
"Li Mu, he is the student I am most proud of in my life. I also hope that one day you will be able to surpass him and make your alma mater proud of you."

"Tian Yuan, your high hopes may be difficult to achieve."

After Tian Zhuangzhuang finished his speech, Executive Dean He Xiaoqing couldn't help but sigh.

“We have to set a goal for the freshmen.”

"Hahaha, this goal is a bit ambitious!"

"Difficult! Suspenseful!"

The heads of various departments shook their heads. Although they wanted to, it was too difficult. Even the Beijing Film Academy was not sure it could produce a second one.

"."

This simple sentence was captured on the same day and posted online, sparking heated discussion.

"Director Tian Zhuangzhuang said at the Shanghai Film Academy freshman meeting that Li Mu is the student he is most proud of in his life." "Director Tian Zhuangzhuang wished the freshmen at the Shanghai Film Academy freshman meeting that they can surpass Li Mu one day!"

"."

"It's normal to be proud, but I think it's probably just a beautiful dream for them to surpass Li Mu."

"That's right. I've thought about it for a long time, but I can't think of anyone who can stand shoulder to shoulder with Li Mu in the future. I'm afraid half of them will laugh secretly."

"Don't even mention half, say one third."

"."

At the same time, Liu Yifei smiled as she read the comments praising Li Mu on the Internet. She loved reading these.

"Do you want to give Teacher Tian a call?"

Liu Yifei suggested.

Li Mu didn't understand: "Why would you call him?"

"Of course it's a greeting. Besides, didn't Teacher Tian praise you today?"

"I had expected this."

"Just keep being conceited." Liu Yifei smiled and continued to browse the comments section.

However, Li Mu still followed Liu Yifei's advice and called Tian Zhuangzhuang to express his greetings.

As for this matter, neither of them talked about it.

As the various issues surrounding the merger are gradually resolved, the noise in the market is gradually increasing.

Some people have begun to analyze why Microfilm Era was merged.

After all, before the era of micro-film, the "three more" pan-entertainment practice plan with IP as the core has always been implemented: multi-text development of IP, multi-scene promotion and marketing, and multi-business model monetization matrix.

This multi-wheel drive of movies, performances, and sports to achieve evolutionary upgrades from the entrance to the platform and then to the entire ecological closed loop seems to be very feasible.

However, the biggest problem in the micro-film era lies in the word "too much". They bit off more than they could chew. The financial pressure brought by radical ticket subsidies, guaranteed releases and various investments in pan-entertainment made micro-film fall into the pit they dug.

And it takes a huge amount of capital to fill the hole.
At this critical juncture, Tao Piao Piao caught up, making Tencent feel threatened, and Maoyan also took action, causing Weiying Times to be forced to take a beating.
It has to be said that these analyses are really plausible. Li Mu couldn't help but praise that there are indeed experts on the Internet.

These statements are pretty much the same as the reality, with only a few details left.

During the filming of Aquaman, Li Mu caught up on some of the progress in preparation for his return to China.

The domestic film and television industry is still in the midst of a fierce battle between two military blockbusters, which has forced Dapeng's new film "Sewing Machine Band" to be moved up to September 9, intending to release it two days earlier to avoid the most intense October 29st.

This year's National Day also saw a rare 8-day long holiday, as the Mid-Autumn Festival fell on October 10, and the two periods were combined into one, which also led to a more concentrated number of films competing for the National Day period.

However, as "Psychological Crime: City of Light" announced that it failed to pass the censorship and withdrew from this year's National Day schedule, "Girlfriends 2: The Unparalleled" also quietly escaped. Together with "The Legend of Exorcism" which was previously replaced by "Chasing the Dragon", the "National Day schedule" that was said to be the most crowded in history was suddenly reduced to 12 films.

At this time, Feng Xiaogang's "Youth", which was originally scheduled to be released during the National Day, also announced through the official Weibo of the film in the early morning that "Youth", which was originally scheduled to be released on September 9, was officially withdrawn from the National Day schedule, and the release date will be announced at a later date.

The news made people think a lot.

"Director Feng probably didn't think that he couldn't compete during the release period and pulled the film out. According to the data on Maoyan, the pre-sale box office of Youth in the first two days of its release was only 226 million, and the screening schedule was only about 10%."

"It's possible. After all, Mengying Media's new film is included in the schedule, and Dapeng's "Sewing Machine Band" has received almost unanimous praise since the roadshow began!"

"Not really. Feng Xiaogang is one of the most famous directors in China. If Li Mu and Zhang Yimou were in the schedule, that would make sense. But for Wu Jing and Li Chen, I don't think that's the reason."

"."

Early in the morning, there was a lot of discussion online about the withdrawal of "Youth". As far as the withdrawal was concerned, netizens were not buying it.

Many people speculated that the movie's pre-sales were poor and the withdrawal was just a concession. There were also a series of rumors such as hype.

"Damn it, I, Feng Xiaogang, look like someone who can't stand losing." Feng Xiaogang cursed after seeing the comments online.

"Come on, why bother with those trolls online? Just tell the truth at the press conference tonight."

Wang Zhonglei said speechlessly, "Let's think about how to change it."

Huayi lost 20 million due to the withdrawal of the film, but they were not so angry. Why would this little steel cannon be so angry because of his remarks?

If you are so awesome, why don’t you compete with the General Administration?

"If it is really withdrawn, then Wolf Warrior 2 will have no competitors, right?"

Liu Yifei was surprised to find that, looking back, only a few films were left during the National Day holiday.

As for "Sky Hunter", Liu Yifei knew that Li Mu never took this movie seriously.

"Wu Jing's luck is really good. They all ran away one by one!"

Li Mu couldn't help but laugh, it was just such a coincidence.

(End of this chapter)