China Entertainment started from Nortel 2002

Chapter 854 An Unprecedented Feat

"Huh? Are you planning to invite a popular celebrity to do the promotion?"

After the discussion on "Changjin Lake", Li Mu was surprised when he heard Huang Jianxin talk about the next publicity strategy for "My Motherland and Me".

"Yes, it was Mr. Fu who made the decision. He said he was going to invite some stars that young people like. After all, as you know, the name and subject matter of our movie are not very attractive to young audiences."

Huang Jianxin was only the general producer of "My Motherland and Me" and was not responsible for its promotion. He just knew about this incident and said it out immediately.

"I think Mr. Fu's decision is a good one. Indeed, young people are the main consumer group now. Attracting them to the cinema will guarantee the box office. Otherwise, it will be difficult to rely on people in their thirties and forties."

Yu Dong has obviously done some research on this. After all, box office revenue is a production company’s performance guarantee and also its bottom line for survival.

If there are frequent losses, with a loss of several million, tens of millions or even hundreds of millions, no one can bear it if the amount increases.

Li Mu nodded, "That's true, who are you planning to invite?"

"We just asked Wu Yifan, Xiao Zhan, and Cai Xukun to help sing and show our support." Huang Jianxin said indifferently. He didn't feel anything at all about inviting these people.

After all, the producer and distributor are there, and everyone has to give them face, no matter how big a star they are, even Jackie Chan is no exception, because this is a mission.

Upon hearing this, Li Mu couldn't help but sigh that the people selected by this publicity are really good at choosing. Even if Xiao Zhan is eliminated, one of the remaining two will go in and step on the sewing machine.

Another reason is that after he became the first NBA New Year ambassador in January, netizens found videos of Cai Xukun when he was an idol trainee.

In the MV: he is wearing overalls, jumping and rapping, and playing with a basketball, dribbling between his legs and passing the basketball back and forth between his arms.

He even performed his classic move "Tie Shan Kao", which means leaning his body with his back facing you, half squatting and sticking his body out to rush towards you.

What’s even more interesting is that: when I sang the unclear lyrics, people couldn’t understand what I was saying, but the pronunciation of the line “Just because you’re too beautiful” was clear to everyone, so netizens teased me as “J You’re Too Beautiful” Kun, or J Kun for short.

"Hey, Director Huang, why don't you suggest changing the group of people? We don't have to have these few people."

Li Mu didn't know what to say and could only give a suggestion.

"Why, Director Li, you don't think highly of them?"

"I can only say that their looks and dress are a bit feminine. For a theme like "My Motherland and I", it would be better to invite someone with a more masculine temperament to sing. There is no need to invite these people."

Li Mu said after thinking for a moment.

"Yeah, that makes sense. Looking at it this way, it's indeed a bit ill-considered."

After hearing Li Mu's suggestions and explanations, Huang Jianxin paused for a moment, obviously thinking about it seriously in his mind.

"Okay, I'll talk to Director Fu and we can change some people if necessary."

Li Mu nodded when he heard this. He had made the suggestion. It would be best if they could change it, but if they didn't, it would just be a small episode.

After the meeting, Huang Jianxin naturally had to deal with the matters of "My Motherland and I", after all, the premiere was not far away.

"Oh, was it Director Li who suggested this?"

After Fu Ruoqing heard Huang Jianxin mention Li Mu's little suggestion, he couldn't help but ask back. After getting Huang Jianxin's affirmation, he thought about it for a moment.

If anyone else said it, it would naturally have no effect, after all, the gap in status and position is too big.

But Li Mu said that it was somewhat different.

"You know what, I think Director Li's considerations are reasonable. I forgot about this for a moment," Fu Ruoqing said with a smile after thinking about it.

"I saw some hot memes about Cai Xukun on the Internet. What was it called?"

Fu Ruoqing waved his fingers in the air, but he couldn't remember clearly. Finally, he gave up and said, "Let's ask the person in charge to draw up a list again and try to choose more masculine ones. This is a tribute film, so it should be like this."

At this time, Li Mu naturally didn't know that his little suggestion would eventually change the original candidate, because he was still listening to the premiere promotion plan of "The Captain".

Because at this time the propaganda department came up with an extremely bold and innovative idea.

"Holding the premiere at an altitude of 10,000 meters?" Li Mu, sitting in the main seat, couldn't help but repeat it.

"Yes, Mr. Li, we have checked the information. Throughout the history of Chinese film, there have been movie premieres in various venues, such as hotels, theaters, schools, and even cruise ships, but it has never happened on a civil aviation flight at an altitude of 10,000 meters.

Moreover, our "The Captain" fits this characteristic very well, and it is also a movie premiere that creates a sense of "immersive experience" for the audience.

And let the creators and real participants return to the plane and experience the journey, so that they can better understand the difficulties of pilots. It can be said that it is both a publicity gimmick and of great significance. "

After hearing the propaganda director's remarks, Li Mu nodded repeatedly.

I have to say, this is a great idea.

In fact, the earliest domestic film premiere can be traced back to the release of Zhang Yimou's "Hero", and the development of offline film-related activities such as premieres is precisely in response to the development of domestic commercial blockbusters. On December 2002, 12, "Hero" held its world premiere at the Great Hall of the People.

At that time, hundreds of actors dressed as Qin soldiers shouted "Big Wind" on the spot, which was magnificent and brought the concept of premiere into the domestic film market.

Gao Jun, the director of the BJ New Cinema Line at the time, once said in an interview, “The reason why there are large-scale gala premieres like Hero is because Chinese blockbusters have truly arrived.”

Since then, after years of development, the premieres and press conferences of domestic films have developed Chinese characteristics and are often confused with each other.

Generally speaking, it is a common practice to hold such events in hotels, some public resource venues (such as the Bird's Nest, the Water Cube), or school auditoriums.

On this basis, what is slightly special is that it is enriched in content and form.

For example, for "My Motherland and I", Li Mu knew that it had chosen the National Library to hold a full-lineup ceremony, and also planned to hold a ceremony to donate the "My Motherland and I" video collection to the National Library.

"Please elaborate on this in more detail."

“In our plan, the invited media reporters, industry professionals and audiences all took a flight from BJ to Chongqing and started the premiere at an altitude of 10,000 meters.

The leading actors cooperated in distributing meals to the passengers, such as preparing Sichuan Airlines' specialty food "Laoganma", so that ordinary audiences could also participate and have close contact with the main creators.

Finally, we participated in the following special event of “Praise Role Models and Salute Heroes” at Jiefangbei Square.”

After the publicity director finished speaking, he waited for Li Mu to make the final decision with expectant eyes.

After all, organizing a beautiful and unique film event is a challenge and an achievement for the marketing team.

And the most important link here is the Civil Aviation Administration. If the Civil Aviation Administration can be persuaded to cooperate, then there will be no problem. Obviously, this requires Li Mu to discuss it.

"Okay, very interesting and creative." After listening to it, Li Mu slowly applauded and praised.

For a moment, everyone in the Propaganda Department cheered.

"I'll go talk to the Civil Aviation Administration, it should be no problem, send me the plan.
If this is a complete success, you will have made great contributions and all of you will receive bonuses."

Li Mu smiled and said, when it comes to motivating employees, money is the fastest, most direct and most popular way.

Look, some people have already started shouting things like “The boss is awesome” and so on.

After receiving the plan, Li Mu quickly called Dong Zhiyi of the Civil Aviation Administration.

"Director Dong, I have something to discuss with you." After a few pleasantries, Li Mu got down to business.

"Director Li, is our movie in trouble? Is it serious?" Dong Zhiyi subconsciously thought that something went wrong with the movie.

After all, the Minghang Bureau is paying close attention to this movie, and it has even been included in the category of a tribute film. If something goes wrong, it will be difficult to explain to the higher authorities.

"Oh, it's not a problem." Li Mu laughed, "It's like this, our publicity department has come up with a plan, which I think is very innovative and also very suitable for the theme of the movie.

"The Captain" is adapted from the May 5 incident last year when a Sichuan Airlines flight made an emergency landing in Chengdu. It is not only closely related to the sky and airplanes, but also closely related to civil aviation and ordinary passengers.

Many of the film's audiences have taken an airplane before, so the publicity department plans to have "The Captain" approach the passengers at an altitude of 10,000 meters, which is actually approaching the audience and holding an unprecedented premiere on the plane.

It is also the first time in Chinese film history that the premiere was held at an altitude of 10,000 meters.

This is also the first time, and we hope to use this method to praise and commemorate this miracle that belongs to the Chinese people."

Li Mu also laid some groundwork, mainly to expand the meaning and pattern, so that it would appear grand, rather than being limited to what the propaganda department said.

"Okay, that's a good plan."

After listening to what Li Mu said, Dong Zhiyi immediately reacted and realized that this plan was absolutely good, not only for the movie, but also for the Civil Aviation Administration, it was of great publicity significance.

Because the premiere was held on a civil aviation flight at an altitude of 10,000 meters, this is definitely the first time to "take the lead", and it is no exaggeration to say that it is a groundbreaking feat.

This will be an event recorded in the history of the Civil Aviation Administration.

"Well, Director Li, please send me the plan as soon as possible. I will organize a meeting to discuss it tomorrow so that it can be finalized as soon as possible."

Dong Zhiyi did not delay either. After all, it was already September. It would be too late to delay any further. It was best to make plans as early as possible.

"Okay, I'll send it to your email." Li Mu also sent it quickly.

After receiving the email, Dong Zhiyi immediately glanced through it, nodded repeatedly, and then called the staff.

"Director Dong!"

"Well, let's add a meeting tomorrow."

(End of this chapter)