China Entertainment started from Nortel 2002

Chapter 855: 9800 meters? High altitude? Premiere?

This year's Venice Film Festival has finally opened.

As the world's first international film festival, the Venice Film Festival, known as the "Father of International Film Festivals", naturally has films from all over the world gathered here.

For Chinese people, this Venice Film Festival is particularly worthy of attention.

Because this year at the Venice Film Festival, we finally don’t have to be spectators. A total of 6 Chinese-language films entered the Venice Film Festival to compete on the same stage.

Compared to the 2018 Venice Film Festival, where there was not a single Chinese film in the main competition unit, the disparity in the number of nominees between the two festivals gives people a sense of joy like a long-awaited rain.

There are two films in the main competition unit alone, "Lanxin Theater" directed by Lou Ye, whose heroine won the Best Actress Award at the Venice Film Festival at the age of 26, became the president of the Berlin Film Festival at the age of 33, and was the first Chinese female artist to appear on the cover of "Time" magazine, Gong Li.

The second one is Yang Fan’s “No. 7 Jiyuantai”, the only animated film and also a rare authentic Hong Kong work in recent years.

The rest are in the Horizon Unit, VR Competition Unit, Special Screening Unit, etc.

"Teacher, congratulations on your film. I hope it can win the Venice Golden Lion."

Li Mu also called to congratulate on the day of the premiere of "Jiyuantai No. 7".

“It’s not that easy.”

Tian Zhuangzhuang smiled and said, "By the way, when is the premiere of The Captain? I haven't watched your movie for a long time. I didn't have time to watch The Wandering Earth last time."

"Tentatively scheduled for the 27th, teacher. This premiere is very special. You won't get airsick, will you?" Li Mu asked jokingly.

"I get airsick, which makes filming a lot more troublesome. A film may have at least four or five transitions, or as many as a dozen."

Tian Zhuangzhuang smiled, and after hearing what Li Mu said, he also had a guess.

"Why? Are you planning to premiere the movie in the Oriental Movie Metropolis, on your simulator, or at the airport?"

"We plan to hold this premiere on a plane flying at an altitude of 10,000 meters." Li Mu was not worried that Tian Zhuangzhuang would tell others, and besides, the event would have been publicized after the Civil Aviation Administration responded.

You should know that there are only more than 20 days left until the National Day Golden Week, and the films that will be released during the National Day have also entered the promotional sprint stage, and are all doing their best.

"The Captain" naturally cannot lag behind.

Hearing Li Mu's words, Tian Zhuangzhuang's eyes lit up. After thinking for a moment, he exclaimed, "I have to say, your idea is very good. We old people can't keep up with your thinking."

"It is becoming increasingly difficult to promote movies and TV shows nowadays. If you want to be remembered by the audience in the vast wave of movies and TV shows, you have to make some waves."

Li Mu also felt deeply about this because he had experienced it.

From the earliest conventional hotel-style press conferences to today's increasingly "immersive" gameplay that focuses more on creativity and audience experience, offline activities such as movie-related premieres and press conferences have been trying to keep up with the trend of the times.

After Li Mu finished talking to Tian Zhuangzhuang, Liu Yifei, who was standing beside him, couldn't wait to pull Li Mu aside to ask him questions.

"The Captain is going to have its premiere at an altitude of 10,000 meters?"

"Yeah, what's the matter?" Li Mu saw Liu Yifei's shocked expression and couldn't help but think of the netizens wiping their eyes after the message was sent out.

"No, I just don't quite understand it. I can understand the words, but I'm confused when I put them together." Liu Yifei said slowly, then turned around and asked, "Have you decided?"

"It has been tentatively decided, but we still have to wait for the assistance from the Civil Aviation Administration. After all, without them, this activity will not work."

"Then I want to go too. I want to experience it. This is the first time in Chinese film history that a film premieres mid-flight."

Liu Yifei was immediately filled with interest.

"It is the first time in Chinese film history. If it is the first time in the world to show a movie in flight, it can be traced back to April 1925, 4, which created a precedent in aviation history over the English Channel.

Passengers on an Imperial Airways flight from London to continental Europe became the first air travelers to see a movie on board.
But if we are just talking about the premiere, if The Captain is successful, it can be said to be the world's first premiere held on an airplane."

As Li Mu spoke, he became a little excited. After all, this first achievement was still very exciting.

Two days later, there was still no news from the Civil Aviation Administration, and Li Mu was not in a hurry to call and inquire. There was no need to rush. If it couldn't be accomplished, it wouldn't be accomplished just because of his inquiry.

However, Li Mu didn't have to wait long. On the third day, he received a call from Dong Zhiyi.

"Director Dong, is this good news?"

"Director Li, good news, indeed good news." Dong Zhiyi said with a cheerful smile.

"We held three consecutive meetings for your plan this time. In fact, we had a result on the first day, but in order to ensure that there were no problems, we studied it for another two days. This time we can finally finalize it. Sichuan Airlines has selected flight 27U3 on the 8803th.
This is also a historic event for our civil aviation, and it is extremely meaningful!"

"Okay then. I'll have someone arrange it." Li Mu was excited when he heard the good news from Dong Zhiyi. This matter was 90% settled.

The last ten percent depends on God's will, because if there is extreme weather on the day when flying from the capital to Chongqing, we cannot force the takeoff, which is an unpredictable risk.

Although we can make a rough estimate through weather.

Li Mu also quickly passed the news back to Mengying Media. The promotional materials were ready and waiting to be sent out.

Mengying Media’s official website also quickly updated an announcement.

The title is: This premiere is definitely high! The Captain held its premiere at 9800 meters. As the key for major media to capture news, the announcement column of Mengying Media is naturally the key among the keys. Sometimes the news source here is the fastest and most accurate, after all, it is the official Mengying Media.

Sina Entertainment is no exception. After the message popped up on the software, the person in charge of this work quickly clicked to jump to the announcement on Mengying Media’s official website.

"What?" The media person was a little stunned.

"9800 meters? High in the air? Holding a premiere?"

He recognized several words in the title, but there was no picture in his mind.

Then he looked at the content below.

"After many consultations and arrangements, the premiere of The Captain, which will be screened during the National Day celebration, was held on flight 9U27 from Beijing to Chongqing on September 3.
Necessary Note: This activity will be completed under the guidance and advice of relevant institutions and professionals in a process that complies with safety regulations.
"I rely on!"

After reading the report, he couldn't help but shout two words.

"what happened?"

"It seems to be the news from Mengying Media, right? I haven't read it yet. Have you?"

When the other colleagues heard the voice, they all looked over.

"I suggest you go and have a look. This is a really cool operation. It's really cool."

"Really or not, I'll go take a look."

After a burst of keyboard sounds, several people burst out with exclamations of surprise and shock at the same time.

"Hurry up, write the article and send it out, this wave of traffic is huge."

"To be honest, I want to know how netizens react to this news. Let's go and participate in the lucky draw. If we win, we can experience the premiere in the sky. How long will we be able to brag about it?"

"."

At this time, not only Sina Entertainment, but also several other media websites and self-media also got the news.

Suddenly, news of the premiere in the air was everywhere.

"The first '10,000-meter-high premiere' in history, The Captain's operation is amazing!"

“The movie launch conference was really amazing!”

“Shocking! The Captain is planning to hold its premiere at an altitude of 10,000 meters!”

"."

Various titles emerged in a short period of time, and some self-media even hurriedly prepared video scripts, intending to grab a wave of traffic on video platforms such as Douyin.

Just like that, the term "The Captain's Air Premiere" has soared into the top ten in Weibo's hot searches.

"A unique and novel premiere! To be honest, I watched it several times and wiped my eyes to make sure the content was correct before I dared to post a comment."

"My brain didn't believe my eyes at first, but I have to say, this premiere is pretty special. I won't say anything else, I just hope I can win!"

"What a creative idea! You really know how to have fun!"

"Groundbreaking, the first time in history"

“Is it so powerful now?”

“This is really heavenly!”

"."

The netizens on Weibo were also amazed by the amazing operation of "The Captain". Many viewers in the comment section felt that this kind of novel premiere should be planned more times!
The news became more and more popular as it spread, and it soon spread throughout the industry.

"Oh my god, Director Li is going to be crazy."

Huang Jianxin was still working on the follow-up work for "My Motherland and Me". After all, it was only a few days away from the release. He was unable to react to the news for a while, and finally said slowly.

"It seems like we can't sit idle anymore. Let's throw out some important news. Director Huang, can we also learn how Mengying Media promotes?"

Fu Ruoqing feels that "My People, My Country" also needs to increase its traffic and exposure. The operation of "The Captain" has sparked heated discussions both inside and outside the industry, and his side seems to be a little slow to warm up.

"Mr. Fu, I don't know much about this either. We need to ask the publicity department to plan it."

Huang Jianxin smiled and said that he would not rashly suggest any promotional methods as it was not within his scope of responsibility.

Moreover, the publicity department of Mengying Media has always been an object of imitation in the industry. It will be difficult for "My Motherland and I" to surpass it in this regard.

"Forget it, let's just stick to our plan. Let's release Faye Wong's blockbuster news as originally planned."

(End of this chapter)