China Entertainment: Starting from 07 Kuainan

Chapter 130 Crazy brand owner (please subscribe)

Lu Yuan's new song landed on the Billboard Hot [-] singles chart, and the media was definitely the first to take action.

Followed closely by the brand side.

As of now, Lu Yuan only has two endorsements, one is China Unicom’s [UP New Force] and the other is Mengniu Sour Yogurt.

The two brands were all smiles.

For a price of 700 million for two years (Mengniu paid 100 million more in copyright fees), he signed a pop king in the Chinese music scene.

Now, Lu Yuan has entered the international market, and his first shot has been very loud.

It debuted on the Billboard Hot [-] singles chart in its first week. Maybe Lu Yuan can become an 'International Little King' and an 'Internationally Famous Singer'.

If that's the case, they're making a lot of money.

The endorsement fees of well-known European and American singers are at least several million, and the unit is US Tole.

500 million RMB, 500 million Taole. Once the unit of measurement is changed, the price difference will be seven times.

Although Lu Yuan has not reached that level yet, looking at those media reports, Lu Yuan's landing on the bulletin board is a breakthrough of 0!
Although there are rumors that Chen Baiqiang also appeared on the Billboard chart in his early years, not to mention that the song "Tell Me What Can I Do" is a chorus song.

Chorus singer Christelle Gale was a hit in the 70s and one of the most well-known female country singers in the 70s and 80s.

Simply referring to this song, it is doubtful whether it will be on the B chart.

According to Billboard historical chart data, Style has a total of 12 songs on the B chart HOT100, but among the 12 songs, there is no such song as "Tell Me What Can I Do".

(The source on Wiki is provided by Chen Boqiang Records)

Another female singer, COCO, released her single "Just No Other Way" in 1999, which entered the Billboard Dance Chart, peaking at No. 49.

Therefore, Boss Lu has landed on the Billboard Hot 100 and can be said to be No. 1 in the Chinese music scene!
ten o'clock in the morning.

"Mr. Yuan, this is the latest quotation from the brand this morning."

The female assistant ran into the office happily and handed a printed chart to the desk.

"Well, let me take a look first. You can go out first."

Yuan Tao waved his hand and then opened the quotation. When he saw the quotation on the first page, his pupils shrank suddenly.

Fantasy Westward Journey endorsement, quoted price is 1300 million/two years.

Zhengtu Games endorsement, quoted price 800 million/year.

Dungeon and Fighter endorsement, quoted price is 1800 million/two years.

……

……

Seeing the long list of game endorsement quotes, Yuan Tao covered his chest.

Heartache!
One company even quoted 1000 million per year, but Lu Yuan had mentioned one thing long ago that he would not accept game endorsements.

Huayi Music has also mentioned this matter to those game companies, but whether they believe it or not is beyond their control.

From the perspective of a game company, this reply is roughly equivalent to 'adding money'.

Therefore, the endorsement quotations of game companies in this round have obviously increased a lot. Tengxun is the most outrageous, with an offer of 900 million a year.

However, they also have conditions and want to customize an advertising promotion song.

such a pity.

pity.

Just as Yuan Tao sighed, the mobile phone on the table suddenly rang. When he lowered his head, he saw that it was the call from Wang Qindai, chairman of Hurray Century.

"Wang Dong."

"Mr. Yuan, I think it's time to put the contract change you proposed before on the agenda."

Previously, Yuan Tao had applied to the head office Huayou to adjust Lu Yuan's share terms, but Hurray never agreed.

Hurray has not been having a good time recently.

As expected, the merger plan of Hurray Century and Enlight Media is likely to be aborted because the differences between the two parties are quite big.

Enlight Media expects to become an entertainment media company, while Huayou expects to be a third-party content channel provider.

The strategic goals of both sides are almost completely opposite.

Although this news has not been announced to the public yet, as a senior executive of Hurray Century Yifang, Yuan Tao knows the inside story.

"Director Wang, what do you think is a suitable share ratio?"

Wang Qindai pondered for a moment and said, "Well, according to the third year of the contract, an additional [-]% will be given to Lu Yuan."

"Eight-two?"

Yuan Tao asked in an uncertain tone.Previously, he proposed Qi San Kai, Lu Yuan Qi and Huayi Music Three.

Unexpectedly, Huayou's determination was much greater than he imagined.

"Well, eighty-two!"

When Wang Qindai made this decision, he also struggled. With Lu Yuan's current commercial value, a [-]% ratio would involve at least tens of millions of shares.

But for the sake of the company's overall strategy, Wang Qindai was still willing to make concessions.

Lu Yuan is their most important artist under Hurray!
none of them!

Just today, their stock price of Hurray Century rose a little. Although it only rose less than 2 points, this incident happened almost at the same time as Lu Yuan's new song was released on the bulletin board.

Is there any connection between the two?

No one can tell.

"it is good."

Although Yuan Tao felt a little distressed, he still followed the instructions.

"I will prepare a new contract later and contact Lu Yuan to sign it."

"Well, do it as soon as possible."

"By the way, Lao Yuan, if possible, try to sign a long-term contract with Lu Yuan. It can be three or five years. If necessary, the share ratio can be reduced to the lowest."

"91 is not impossible!"

"Okay, Mr. Wang, I understand."

Afterwards, the two exchanged details of the contract and the bottom line.

After hanging up the phone, Yuan Tao patted his cheek.

At [-], the company's revenue has indeed dropped a lot, but from another perspective, it is worth keeping Lu Yuan in the company.

With Lu Yuan in charge, Huayi Music has the confidence to shout the slogan "No. [-] record company in the mainland".

No loss!

No loss!

Immediately, Yuan Tao picked up the endorsement quotation again. He did not continue to read the first page. Lu Yuan would not accept game endorsements anyway.

Instead of looking at offers that you can’t get, it’s better to look at more realistic ones.

The quotes on the second page are basically fast moving consumer goods.

Endorsement for the entire line of Uni-President instant noodles, RMB 700/year.

Endorsement for all Master Kong instant noodles series, 1500 million/two years.

Endorsement of Crest toothpaste series, 1000 million/two years
Qingyang men’s endorsement, 1500 million/two years
Pepsi-Cola Greater China endorsement, 1600 million/two years (customized advertising song)

Nongfu Spring mineral water, 1200 million/two years
Xiangpiaopiao milk tea, 1400 million/two years (customized advertising song)

……

Page [-], consumer goods

Volkswagen Skoda quotation: 1000 million/two years
BMW Brilliance’s quote: 1200 million/two years
Semir’s endorsement quotation for all series: 1000 million/year

Adidas sports shoes endorsement in Greater China: 500 million/year

Anta sports shoe endorsement: 650 million/year

Burberry’s endorsement quotation in Greater China is: 700 million/year, and it provides a full range of clothing, bags, accessories, customized dresses, etc.

Longines Watch Greater China Image Ambassador: 600 million/year

Endorsement for the entire N series of Nokia mobile phones: RMB 700 million/year

SAIC-GM Buick quotation: 1200 million/two years
……

As he flipped through the pages, Yuan Tao's lips grew wider and wider. Every brand in this quotation was a high-quality endorsement.

About half an hour ago, Yuan Tao picked up the phone again and dialed Lu Yuan's number.

beep!
beep!
"Hello, Brother Tao?"

Hearing this familiar voice, Yuan Tao grinned.

"Xiaoyuan, I have good news for you. After consultations between the company and Hurray, we agreed that it is time to change the contract."

"Starting from this year, the share ratio of the contract will be adjusted to [-], [-], and [-] for the company."

(End of this chapter)