China Entertainment: Starting from 07 Kuainan

Chapter 131 Two endorsements (please subscribe)

"Eight two?"

Hearing this number, Lu Yuan was surprised, but also reasonable.

Based on his status, the ratio of [-] to [-] is indeed a little bit excessive. No one except him would have imagined that his status would rise so quickly.

If Huayi Music wants to take a wider path and change its revenue sharing, it is very reasonable.

"Brother Tao, if you open [-], there should be conditions, right?"

Yuan Tao laughed twice: "There are no conditions, but Director Wang from Huayou gave me an instruction. If you are willing to renew the three-year contract, the share ratio can be divided into nine and one."

"You are nine, we are one."

"Also, in the future, the company will pay for your album production costs. Of course, the copyright will still belong to you."

"Three years?" Lu Yuan asked directly: "Is it three years plus the contract? Or does it start from this year?"

"We respect your opinion."

If you look at Yuan Tao's perspective, he would definitely prefer the original contract + three years, that is, signing for five or six years, but this time is the same as that time.

Now, as long as Lu Yuan expresses his willingness to change jobs, Universal and Warner will wave their money and take the initiative to pay liquidated damages without him having to pay for it himself.

To take a step back, Lu Yuan couldn't afford it himself.

Facing Lu Yuan, Huayi Music almost lost its bargaining power.

"Three years, starting from this year?"

Lu Yuan did not reject the contract directly. He was quite happy during his cooperation with Huayi Music, and there was nothing dirty between the two parties.

Hurray also treated him well. There was basically no fraud in the revenue from ring tones. Even if there was some moisture, it wouldn't be too much.

In addition, Hurray also helped a lot with the filming of "Star You".

When doing things, you can never do it too well.

Sign a 91-dollar contract, and after three years, both parties can get together and part ways.

"can."

Hearing this answer, although Yuan Tao was a little disappointed, it was within their expectations.

Xiaoyuan, after all, is still nostalgic.

Even if Lu Yuan is unwilling to renew his contract three years later, Yuan Tao will not have any complaints.

"when are you free?"

"The company can sign contracts at any time. By the way, many brands have re-quoted today. I will send you a quotation for the endorsement later."

Lu Yuandao: "No need to send me the quotation, Brother Tao. I will come to the company to sign the contract later. I will arrive around [-] o'clock and we will talk later."

"Ok, I will wait for you."

After hanging up the phone, Lu Yuan leaned over and kissed his girlfriend.

"I'm going to the company later. I won't be back for lunch at noon. If it's at night, it depends on the situation. If the rehearsal ends early, I'll give you a call."

"Well, you go."

Zeng Li smiled softly. She was not a particularly clingy character. Besides, it was self-evident how important the Spring Festival Gala rehearsal was.

About half an hour later, Lu Yuan arrived at Huayi Music Headquarters.

"Brother Yuan, congratulations!"

"Brother Yuan, hello!"

"Brother Yuan, you're awesome!"

Along the way, everyone who met him greeted him enthusiastically, with a touch of respect in their intimacy.

Facing everyone's greetings, Lu Yuan treated everyone equally and responded with a smile.

After a while, he arrived in front of Yuan Tao's office.

"Brother Yuan, are you here?"

When the female assistant saw Lu Yuan's figure, she quickly stood up from her desk, and then led him into the general manager's office.

"Xiaoyuan, are you here?"

Entering the office, Yuan Tao was stunned for a moment, and then said dumbly.

"You should have told me in advance."

Lu Yuan smiled and shook his head: "We are all acquaintances, there is no need to engage in such scenes."

"Haha."

Hearing this, Yuan Tao felt warm in his heart, stood up and said, "Sit down for a while, and I'll make you a pot of tea. The Wuyishan Dahongpao was given to me some time ago, it's top quality!"

Here, Yuan Tao had just made tea, and over there, the legal department sent over the new contract. "Xiaoyuan, this is a new contract. The company's internal process has been completed. As long as you sign it, it will take effect immediately."

"it is good."

Lu Yuan flipped through it a few times, then put the contract aside.

Although he believed that Huayi Music would not play tricks, he still had to let the legal department go through it first.

The process cannot be messed up.

On the other side, seeing that Lu Yuan did not sign the contract on the spot, Yuan Tao did not look dissatisfied.

There is nothing wrong with being cautious about business contracts.

If Lu Yuan signed the contract after a few flips, Yuan Tao would be surprised.

"This is the endorsement quote."

Immediately afterwards, Yuan Tao picked up another document and handed it over.

"Brother Tao, wait a moment, I'll take a look first."

When Lu Yuan saw the game endorsement on the first page, he turned to the second page without even looking at it.

He doesn’t endorse games, not because he looks down on the game industry.

On the contrary, he attaches great importance to the gaming industry. In the second half of this year or next year, his Morningside Fund will invest in several gaming companies.

He doesn't accept game endorsements just because he doesn't want to give any bad guidance.

Among his fan base, many fans are students, and not everyone among them likes to play games.

If fans who don’t play games get involved because of his endorsement, and it affects their studies or their lives, the impact will always be bad.

Lu Yuan may not be able to behave well when it comes to women, but apart from his personal life, positive energy is a must!

After a while, Lu Yuan put down the water-based pen and pushed the quotation back again.

"Brother Tao, just accept these two endorsements."

"it is good."

Yuan Tao nodded, but when he saw the two brands picked out by Lu Yuan, he couldn't help but be surprised.

Semir and Anta?
Isn't this a bit too hasty?
Although Semir's price is 1000 million per year, which is very sincere, Semir's brand influence is really low.

As for Anta, its price is neither the highest nor the most influential brand.

What's more, there is a 'chain of contempt' for endorsing brands in the industry, and international brands are definitely better than domestic brands.

There is also a "chain of contempt" among international brands. The top luxury brands have the most reputation. There are many overt and covert battles between actresses who endorse luxury goods.

After a long while, Yuan Tao asked in a tentative tone.

"Xiao Yuan, are you sure you only accept these two endorsements?"

Seeing Yuan Tao's confused look, Lu Yuan smiled and explained.

"Brother Tao, after joining the WTO, the country has opened up. Facing those foreign brands, domestic brands like Anta and Semir, it is actually quite difficult."

"Xiaoyuan, you're interested!"

Hearing this explanation, Yuan Tao looked startled, and then gave a hearty thumbs up.

"In the future, I will also learn more from you!"

Lu Yuan said dumbly: "Brother Tao, don't think too highly of me. If I were really short of money, I would definitely pick something with a higher price."

This was also what Lu Yuan was thinking.

He can choose endorsements at will, mainly because he is not so short of money or celebrity status, and does not need to use endorsements to improve his celebrity status.

Therefore, for domestic brands, if you can help, it is a big help.

After joining the WTO, Uniqlo entered China in 05, ZARA entered China in 06, and H&M also followed up the Chinese market in 07.

Coincidentally, these three brands are all in the casual clothing category, although the average sales of these three brands are only about 20% of Semir's.

However, Semir has more than 100 stores across the country, and these three foreign brands, combined together, do not have more than [-] stores in total.

Among the three foreign brands, Semir accounted for 0.7% of its stores, but sold nearly 20% of its sales.

This shows how much impact foreign brands have on domestic brands.

In the end, Lu Yuan chose Anta and Semir because of their good reputation and brand vitality.

Ten years later, Anta once became the number one sports brand in China.

Although Semir's performance is slightly worse, in 2020, Semir is also the runner-up in market share of domestic clothing brands.

In 20, the top three apparel brands in terms of market share were Uniqlo, Semir, and Anta.

(End of this chapter)