China Entertainment: Starting from 07 Kuainan

Chapter 179 What is Phenomenal Level? (tactical fallback)

Around 08, ratings statistics were not as convenient as in later generations, especially ratings statistics across the country, which were usually not available in real time.

Usually there will be a slight interval of two or three days. Unlike local stations, the TV station can keep statistics internally.

8 month 28 number.

Nielsen announced the ratings data of "My Love from the Star". As soon as the statistical results came out, it instantly caused an uproar.

The average ratings were 4.37% and the audience share was 15%.

The first broadcast broke four!

On the other hand, on August 8, "Harbin at Night" broadcast by CCTV 25 had a national average ratings of only 4.33% and a viewership share of 13%.

"Harbin at Night" is a spy drama directed by Zhao Baogang and starring Lu Yi, Li Xiaoran, and Zhou Jie.

Famous director + popular niche + CCTV, but the ratings are not as high as local TV dramas?

Is this beaver?

unreasonable!
Before the rise of Internet video platforms, CCTV was the undisputed overlord in the field of TV dramas.

When calculating the annual ratings list, CCTV dramas are usually calculated separately, and local satellite TVs are only compared with local satellite TVs.

Because the crowd covered by CCTV is too scary.

As long as there is a TV at home, whether it is cable TV or satellite TV, you can receive CCTV, and most people are accustomed to watching CCTV.

Except for CCTV, most people watch the satellite TV of their own province, and only a small proportion of them watch satellite TV of other provinces.

Why is Xiangnan Satellite TV the No. [-] local satellite TV?

Many people from other provinces also watch Xiangnan Satellite TV. Among the many satellite TV channels, only Xiangnan Satellite TV can mobilize a large number of people from other provinces to watch.

Therefore, it is the number one local TV station.

At this time, Modu TV's influence was very limited and could not compare with Hunan Satellite TV. After all, Hunan Satellite TV had too many hit programs.

Super Girl, Fast Boy, Happy Camp, and "Tian Tian Shang Shang" which was just launched this month have also attracted a large number of viewers.

What are the top programs on Magic City TV?
Very few.

Come on, Good Man, My Style, My Show, Yang Lan's interview programs and other programs, in terms of national popularity, they are completely inferior to the trump card of Shonan Satellite TV.

The media analyzed and analyzed, and in the end they could only blame Lu Yuan.

It could only be that Lu Yuan was too popular. He was the one who asked the audience to press the remote control and switch to the Magic City Station.

Otherwise, there is no explanation at all!
The first broadcast on satellite TV broke 4. Anyone who knows a little bit about the industry knows that this number is incredible.

Generally, only CCTV dramas can achieve such results. Local TV ratings have exceeded 2, which is already considered a hit drama.

Breaking 3, it is basically locked in the top three in the annual satellite TV ratings list in advance.

Break 4?

I wouldn't even dare to think about that.

There is nothing in the dream.

The phenomenally popular TV series "Soldier Assault" premiered on Shaanxi TV with a ratings of 2.4.

In August 07, the peak ratings of Yanjing Channel's rebroadcast exceeded 8.

When it landed on local stations in other provinces, the ratings were basically between 2-4.

The first two episodes of "Star You" had a ratings of 4.37%.

Premiered on 4.37!

This means that it is entirely possible to break 5 in the future!

The local satellite TV ratings have exceeded 5. It has not happened before. Let alone breaking 5, it has been more than ten percent or tens of percent.

But the ratings statistics at that time were not very scientific and the data were relatively general.

With the entry of ratings statistics agencies such as Nielsen and Sofari into the market, ratings data are becoming more and more scientific.

The national average viewing share is 15%, which means that between 8:26 and 7:9 pm on August 100, among the viewers who turned on the TV across the country, 15 out of every [-] viewers watched "Star You".

As an idol drama, "Star You" has a low chance of being watched by middle-aged and elderly people.

If the middle-aged and elderly people are excluded, the viewership share of "Star You" among young viewers will be even higher.

one third?

Half?

Regarding this data, Nielsen and Sofry have already started to compile statistics.

They make money by selling data. For ordinary TV series, they only count the ratings, and rarely count the ratings share of specific age groups.But "Star You" is different.

There are many people paying attention to this part of the data. As long as the data is released, those investors and brands will not be stingy with the money to buy the data.

Compared with Lu Yuan's commercial value, the money spent on data is just a drop in the bucket.

The popularity of "Star You" not only caused Lu Yuan to once again dominate the major news pages, but also caused Zeng Li's discussion to soar rapidly.

Most of the previous discussions about Zeng Li were based on labels such as Lu Yuan's rumored girlfriend and the king's wife.

But this time, what was being discussed online and offline was her role, her makeup, her style, and herself.

In addition to the male and female protagonists, Li Xiaoran has also been discussed a lot.

She has appeared in CCTV's "Harbin at Night" and "Star You", and her roles are not low.

On this day, Boss Lu’s cell phone turned into a vibrator again.

From morning to night, there is almost no stop. If we are close to each other, we usually call to congratulate each other. If we are not close to each other, we usually send text messages to congratulate.

Those who had or had not crossed paths sent congratulatory messages one after another.

Among all the stakeholders, the happiest ones are not the brand implanters, but Modu TV.

The ratings exceeded 4, and Magic City TV was smiling.

What makes Modu TV even more happy is that "Star You" is broadcast exclusively!

Solo broadcast!

You can only watch the replay on Magic City TV.

With the current ratings, if we take out "Star You" and re-run it during the winter and summer vacations, wouldn't the ratings skyrocket?
8 month 29 number.

Nielsen announced the ratings data for episodes 27-3 of "Star You" on the 4th.

The average ratings were 4.48 and the audience share was 17%.

rise!
It's up again!
Sofry followed closely behind, and although the ratings announced by the two sides were not exactly the same, they were very similar.

Soon, Nelson received bad news.

Sofuri has calculated the viewership share data of different age groups in advance.

Among viewers aged 15-20, the proportion of viewers watching "Star You" is as high as 49%.

Those aged 20-30 account for 37% of the viewership share.

Between 30-40 years old, accounting for 33%
Over 40 years old, the proportion has dropped significantly, only 13%.

The brands that bought the data once again bombarded the external relations department of Xingchen Media with calls.

As of now, Lu Yuan has only four endorsements.

Mengniu - flavored milk.

China Unicom - operator.

Semir - casual clothing.

Anta - sneakers.

Looking at the four endorsements among popular celebrities, it is an incredible thing.

How much money can you make from endorsements?

By taking photos, commercials, and attending a few events, you can earn anywhere from hundreds of thousands to millions or tens of millions a year.

And for celebrities, endorsement is a win-win situation. In addition to the endorsement fee, they can also gain additional exposure.

Among all well-known celebrities, which one does not have ten or eight endorsements?

People like Lu Yuan are simply a rare species.

What makes those brands most coveted is the effectiveness of Lu Yuan's endorsement.

China Unicom's new brand [UP New Force] has greatly increased its market share.

Semir’s sales surged 30% year-on-year during the Spring Festival last year.

Anta, excluding other factors, sales growth is about 10% year-on-year.

Mengniu, the market share of sour yogurt series far exceeds that of other peers.

All four families laughed.

However, Mengniu soon stopped laughing.

(End of this chapter)