China Entertainment: Starting from 07 Kuainan

Chapter 180 Out of stock, all out of stock
As the plot progresses, the ratings of "Star You" have been soaring.

Magic City TV has already begun preparations for a celebration banquet. Originally, the normal price of advertising space in Magic City TV’s prime theater was 5 for 2 seconds, 10 for 3.3 seconds, and 15 for 4.4 seconds.

The premiere of "Star You" on local stations broke the record, directly causing the price of advertising space to nearly double.

5秒3.5万，10秒5.5万，15秒7.8万。

That's all, it depends on relationships.

"Star You" has a total of 29 episodes, 2 episodes per day, and can be broadcast for a total of 15 days. The opening and ending of each episode, plus the intermission advertising space, were all sold before the broadcast.

Advertising revenue was 1.08 million, an average of 720 million per day.

According to the contract, Star Media can get 20% of the share and receive 2160 million yuan.

150万单集*29集=4350万+2160万=6510万

In other words, as of now, the price of a single episode of "Star You" is as high as 224 million. If this amount is exposed, it will inevitably cause a major earthquake in the industry.

Others charge hundreds of thousands or millions for a single episode, which is a sky-high price. However, "Star You" more than doubled the price.

However, neither Shanghai TV nor Xingchen Media will expose it.

Making a fortune in silence is the last word.

Although Modu Satellite TV paid a high purchase price, "Star You" is completely worth the price. On August 8, the national average ratings of the 31th episode of "Star You" were as high as 12%.

Breaking five is just around the corner!
Magic City TV also broke out of the entertainment industry with "Star You".

9 month 1 number.

Magic City TV officially announced that it will work with Xingchen Media to create a national talent show - "The Voice"!
Anyone aged from 60 to [-] years old, regardless of age or sex, can sign up to participate.

Lu Yuan will work with three mentors to create tailor-made singles for the champion, runner-up, and third runner-up, and will personally serve as the album producer.

A new competition system, heavyweight judges and guests, foster original new forces in the Chinese music scene, and return music to its essence!

In May next year, the national audition will be launched!
As soon as the news came out, it immediately caused a storm in the music circle.

Especially those dreamers who are determined to join the music industry have called Shanghai TV to inquire about the specific details of "The Voice".

However, Modu TV did not reply directly.

Good cards cannot be played all at once.

Only by revealing part of the inside story every once in a while can we maintain long-term popularity. After all, there is still nearly a year until the audition starts.

Magic City Satellite TV swept away the decline, and Hunan Satellite TV felt a strong crisis.

"The Voice" and "Girls" collide, it is clear that they are competing in the ring.

For a while, Long Danni was criticized a few times by his superiors. So far, Long Danni has not been able to take the position of general manager of Tianyu Media.

Although she was still the chief director of "Happy Girl", Long Danni was not a fool. According to the ambiguous attitude of the leader, one thing was made clear.

Next year, if "The Voice" wins "The Voice," you'll be on top.

lost?

It would be good if he was not sent down.

Some people are happy and some are sad. The huge pressure faced by Long Danni has not affected the popularity of "Star You" at all.

Recently, the merchants of a certain treasure have almost grinned.

The sales boom of [Professor Lu’s same style] and Zeng Yiyi’s same style in April has struck again, with stronger momentum and more sales.

How can the purchasing power of this magical city be compared to that of the whole country?
At the same time, Dior and Burberry counters in major first-tier cities across the country also experienced a wave of rush buying.

Although there is no particularly obvious logo in the TV series, there are many netizens with great powers among the millions of netizens.

Not to mention the clothes of the male and female protagonists, even the small accessories worn by the male and female protagonists were taken out.

In 08, China's economy had begun to take off, and there were many rich people all over the country who had money but didn't know how to spend it.

"China Business News" in the Shanghai metropolitan area reported news that two days ago, the Dior counter in Xintiandi welcomed a wealthy customer.This eldest lady came to Demodu from Inner Mongolia. As soon as she entered the store, without saying anything, she directly asked if she had the same style as Zeng Yiyi.

As soon as I heard about it, I immediately bought two sets of each. Later, I spent millions and almost bought out the inventory of the same size in the counter.

After buying the same style as Zeng Yiyi, the eldest sister showed up at the Burberry counter again and once again spent a lot of money to buy a bunch of Professor Lu's same style.

The news spread among the local cabinet sisters and cabinet brothers in Shanghai.

Spending 200 million a day is rare in luxury stores, but it will not trigger large-scale discussions.

The key is that this sister bought clothes, clothes.

I didn’t buy any bags or accessories.

The large-scale shopping spree triggered by "Star You" also gave Dior the idea of ​​inviting Zeng Li to serve as its brand ambassador.

Spokespersons for luxury brands are divided into three categories: brand spokesperson, image ambassador, and brand friend.

When brands cooperate with celebrities, big-name luxury goods usually start with close friends of the brand. The cooperation lasts for a period of time, and then gradually escalates as the celebrity's exposure and influence increase.

With the popularity of "Star You", Dior is ready to skip the brand friend.

As for Burberry?
Their pursuit of Lu Yuan has never stopped, and the latest offer has been raised to 300 million per year.

Unit: pound

Scope: Brand spokesperson in Asia Pacific region

According to the latest exchange rate, the equivalent of RMB is approximately 3567 million per year.

(PS: 300 million pounds is based on endorsement quotes from European and American singers, so it’s not too outrageous)

Looking at Asia, this endorsement price is already at the ceiling level. Dayao’s endorsement of Apple Computer is only US$300 million per year.

Liu Feiren’s fee for endorsing [Shanshan] men’s clothing is 1000 million RMB.

Although Lu Yuan is endorsed by Semir clothing, neither Burberry nor Semir will object to him accepting two endorsements.

The two companies are not on the same track.

The audiences of the two brands are completely different.

In addition to the clothes and accessories of the male and female protagonists, the same mobile phones of the male and female protagonists in "Star You" also experienced a sales explosion.

The Nokia E77 mobile phone of the same model as the actor has been sold out in some areas.

The N-95 pink limited edition of the same model as the heroine has been out of stock. Many scalpers have stocked up on the N-95 pink version.

A new pink limited edition N-95 has been priced at 6000+, which is more than 1000 higher than the National Bank's price. The more sinister scalpers even quoted 8000+.

9 month 3 number.

"Star You" has been broadcast for episode 18. The heroine said, "I feel bad, so I want to eat barbecue and drink beer." Just these few minutes of clips directly made the beer + barbecue combination popular.

That night, barbecue restaurants in streets and alleys across the country also received a huge wave of traffic.

Beer + BBQ, let’s go!
BBQ restaurant owners across the country are happy to mention the stock clearance with a smile.

That night, Lu Yuan rarely logged into Xinlang Blog and published a blog post.

[BBQ and beer go together better]

The accompanying picture shows him and Zeng Li having barbecue and drinking beer together.

Immediately afterwards, Huang Xiaomin also joined in the fun and posted a similar blog post.

【cheers!Beer + BBQ, beautiful, beautiful]

[Picture] (pull down to open) [Toast pose]
Then, celebrities from all walks of life followed suit. Hu Ge, Liu Shishi, Yang Mi, and Tang Yan formed a group to release a film, and Su Xin, Wang Yuexing, and Lu Rover appeared in the same frame.

Deng Chao, Xu Zheng, Li Xiaoran, Qiao Zhenyu, Wang Feng, Zhang Liangying, Li Binbin, Hu Jing, etc. also published blog posts one after another.

Beer + BBQ became popular overnight!
(End of this chapter)