China Entertainment: Starting from 07 Kuainan

Chapter 556 Lu Yuan Economics - Caixin Headlines

[The 80,000-person stadium opened five games in a row, and every venue was full! Lu Yuan sets another record! 】

【Five nights of partying! Travelers tour ignited Shanghai and set off a music craze! 】

[Lu Yuan’s concert blew up the audience! Many fans were so excited that they fell into coma. Medical staff on site provided emergency assistance to ensure that the concert was successfully completed! 】

[Full of passion, Lu Yuan’s five concerts ignited the performance market! 】

[Music feast, five performances in a row, showcasing the passion of youth! 】

[Full power, Travelers World Tour creates a prosperous music era! 】

[Shocking audio-visual experience, Lu Yuan held five concerts in a row, and fans enjoyed the carnival! 】

……

Since May, the "Traveler" tour has continued to dominate the front pages of major media. Compared with the last "On the Road" tour, the "Traveler" tour has played more shows.

The venue is also bigger.

Each event is a venue with at least 35000 people, and there are often two events in a row, mobilizing more than 10 people.

Traveler tours not only drive the performance market, but also the local tourism market.

After all, now it is the Internet to grab tickets, and many ticket buyers are other fans in the province, and there are also fans from out of town who have traveled thousands of miles to the scene.

Generally speaking, the first two people to rush to the scene start.

When people arrive at the venue, they always want to eat, drink and have a good time. Many people will also walk around and buy something after watching the concert.

Take the Magic City concert as an example. Five consecutive concerts attracted more than 25 people, excluding a small number of fans who attended five consecutive concerts.

The number of visitors is at least around 24.

Ticket sales alone amounted to 2 million. If consumption driven by fans in surrounding cities is included, the five concerts will stimulate a consumer market of at least 10 billion.

And this is just a rough estimate.

A week after the Magic City concert ended, Caixin published a headline report.

[A city earns an extra 100 million yuan a day. How much money does Lu Yuan’s concert attract? 】

[Singer Lu Yuan’s five-day concert in Magic City brought tourism revenue to XH District comparable to the Dragon Boat Festival and May Day holidays, with average daily tourism revenue exceeding 1.5 million yuan]

[The Travelers tour continues to be popular, with strong supply and demand, and tickets are hard to come by. Fans who have not been able to get tickets will even rush around the performance venue just to experience the atmosphere of the concert.

How much does a large-scale concert boost the economy of the host city?

Take Traveler Magic City Station as an example. According to a Caixin reporter's investigation, the five-day concert from August 8 to 12 brought at least 16 million yuan in tourism revenue to XH District.

The daily average is 1.6 million yuan, which is 1.5 times the tourism revenue during the Dragon Boat Festival in XH District, and even exceeds the tourism revenue during the May Day holiday.

……

It is reported that the passenger flow of hotels and restaurants around the concert venue has surged by 323%, and it is difficult to find a hotel room. Compared with the off-season, the price of hotel rooms has generally increased by 223%, and the passenger flow of restaurants has increased by 198% year-on-year.

……

According to predictions from the well-known market research organization Tersien, this round of Travelers tour will bring more than 50 billion yuan in economic income to China.

The global tour may bring in economic income of up to 30 billion US dollars.

Many well-known overseas media also published special reports to follow up on the travelers' tour. 】

As the leader of domestic financial media, Caixin immediately caused ripples after its in-depth investigative report was published.

Especially those areas with relatively underdeveloped economies.

To be fair, Modu officials really don’t think highly of an income of 10 billion yuan.

With a GDP of only one billion, any piece of land sold would cost more than that.

The fact that the Magic City officials are willing to make great efforts to support the concert is more due to cultural considerations. After all, they are children from their own city who have gone abroad.

And it has extensive international influence. Economic income is just incidental.

But not every city in the country is a magical city. In some areas where land finance is not so developed, this amount of money is quite a lot.

The key is that this is just one person!

If we host dozens of events a year, how much revenue will we receive?
For a time, people all over the country were moved by the news.

[Traveler] will definitely be late for the tour. After all, the itinerary has been decided long ago and all the tickets that should be sold have been sold.

However, Lu Yuan is not the only singer in the Chinese music scene. Others may not have as much appeal as Lu Yuan, but they can still make a considerable amount of income.

In the following period, the performance market suddenly exploded.

In addition to singers, organizers of various music festivals also received part of the dividends, and organizers of music festivals such as Midi and Strawberry received a lot of invitations.

Students from major music music majors, including those in the second and third tiers, also received invitations from various organizers.

If one person doesn’t have enough appeal, that’s okay!
Can we have a platter?
In the 90s, mainland singers basically performed as a group. There was no way, the performance market at that time was indeed not very active.

Ordinary people don't have much money. Tickets for Zhao Chuan's concert in Yanjing were only 5 yuan.

When most Hong Kong and Taiwan singers come to the mainland, they basically do a platter.

As for singers who hold solo concerts, it is not easy to sell their tickets. Only about 3% of them are purchased on the real market.

The remaining 70% are packaged by various units and transferred to individuals in the form of internal increases (welfare).

What singers earn is not ticket money, but appearance fees.

In the early 90s, Liu Dehua's appearance fee was 80, Zhang Xue's 75, Li Min's 65, and Aaron Kwok's 63, five to ten times that of mainland singers.

Guaranteed harvest despite drought and flood.

Regardless of whether the tickets are sold or not, they can get the money.

The practice of the 90s continues to this day, with most singers unable to get a share of concert box office revenue.

Only a few singers such as Lu Yuan, Milk Cha Lun, and Zhang Xueyou can participate in the sharing.

Moreover, they are not directly involved, but indirectly through the establishment of companies.

First set up a performance company, and then establish a new company jointly with the organizer. After the profits are obtained, the profits will be divided according to the proportion.

Lu Yuan can probably get 30% of the income. The reason why it is so small is mainly because of the crackdown on scalpers.

The ticket market has guide prices.

If the pricing is strictly based on the guide price, many concerts will lose money. Therefore, scalping is never a technical problem.

It's a market issue.

While Lu Yuan was cracking down on scalpers, it also affected the organizer's income, so he made appropriate profit concessions.

After all, he is not alone.

There is also a large family of artists under his command.

Keep a thin line as a person so that we can meet each other easily in the future. He alone cannot fight against an entire industry.

What's more.

Lu Yuan's original intention of holding concerts was not to earn money from domestic fans. The income from overseas concerts is several times that of domestic ones.

Earning that money gave him peace of mind.

As for the domestic performance market, he can't control it for the time being.

In another ten years, when the company under his name has become the leader of performers, he will then be reorganized.

What kind of big pendulum can you try?
Block it directly!

(End of this chapter)