Rise up Hong Kong!Build a super wealthy Zhuang family

Chapter 149 Arrangements before product launch

About half an hour later, Zhuang Rongxu and Que Yi came to the research institute together.

Today, Zhuang Rongxu's research institute has expanded several times, but there are hundreds of external technicians, and it already has the framework of a technology giant company.

Of course, the most advanced scientific research equipment has also been introduced at the same time. Zhuang Rongxu will not skimp on this point, because he knows that new products must be developed to allow him to embark on a higher path.

So, in terms of scientific research, he has put down the capital, has the best equipment, and has the highest salary. Even the welfare benefits for scientific researchers are very good, and their income is no less than that of any manager.

He has also gradually improved the placement of these scientific and technical personnel, as well as the company's old employees and managers. He will ask Queyi and the others to come up with a plan to reward tenure-track housing.

At least we need to solve the problem that people like him don't have any difficulties in life, so that things can be done more efficiently.

At the same time, it can be regarded as winning over people's hearts.

Zhuang Rongxu will not make any changes in the scientific research base in the short term. He will build this place into a high-tech research and development base in the future.

As for the lands near the research base, Zhuang Rongxu is also asking Queyi to arrange for people to negotiate acquisitions or land-for-land negotiations.

He needs enough protection here. In the future, not only will there be employee dormitories here, but it will even be built into a security base. Anyone who wants to enter must go through layers of electronic equipment systems.

After all, this will be his core base in the future, and the protective equipment must be sufficient.

"The boss is welcome to come and inspect the work."

"Long time no see, everyone." Zhuang Rongxu greeted Hu Yi and the others one by one as soon as he got off the car.

Indeed, he hasn't been here for several months. If it weren't for the development of color TV, Zhuang Rongxu might not have come here.

It's no wonder that he doesn't know anything about these research and development matters. His coming here will only delay their working time, so he doesn't bother to come over.

Anyway, Hu Yi and the others are managing the research base, so Zhuang Rongxu doesn't have to worry about any problems. After all, these people are die-hard loyal to him.

"Thank you, boss, I'm thinking about you. Everything is fine with us." Hu Yi responded with a happy smile.

"Come on, show me your results." Zhuang Rongxu strode in.

In fact, after he returned to this era, although he rarely watched TV, there was a 19-inch retro TV set in the living room at home. He himself was very unhappy when he saw it.

So now that the large-screen color TV he independently developed has been released, he must be happy.

Currently in 1980, the largest color TV screen in the world is only 19 inches.

Therefore, his company has developed a color TV with the largest screen of 29 inches this time. In addition, it has a full-color image display and is also supported by snowflake elimination technology. He believes that this TV will definitely be popular when it is launched.

"Boss, please."

Soon Zhuang Rongxu followed Hu Yi and the others to the laboratory. There were three TVs inside. He saw the exquisite appearance of the TVs at a glance and he nodded with satisfaction.

The TVs developed by his company are definitely not as old-fashioned as the TVs in this world. The appearance alone is enough to kill all TV manufacturers.

"It's very good, the appearance is very good. How many inches are these three models?" Zhuang Rongxu asked, nodding.

"The smallest one is 21 inches, the middle one is 25 inches, and the largest one is 29 inches."

"Currently, due to some limitations, we can only develop the largest screen, which is 29 inches. But don't worry, boss, I will continue to upgrade the screen and technology to make our color TVs the industry leader." Husan said confidently. Zhuang Rongxu reported.

"Well, I believe you, but don't you plan to produce sizes below 21 inches?" Zhuang Rongxu asked.

"Boss, do you mean we can also produce small-screen color TVs?" Hu San asked in confusion.

"Of course, although large-screen color TVs will be loved by more people, don't forget that in this era there are still many people who are very poor, or they are not willing to spend more money to buy expensive large-screen TVs. Therefore, we need to prepare TVs with small screen sizes that customers can choose based on price.”

Now Hu Yi understood what Zhuang Rongxu meant.

"I understand, boss, don't worry, I will arrange the production of small-screen TVs. You can experience these TVs first."

"Okay, let's open it and take a look."

After the TV was turned on, a colorful picture was displayed. Zhuang Rongxu was very satisfied when he first saw the picture.Compared with the color TVs currently on the market, his TV set has a huge advantage.

"Very good. Snowflake technology controls it very well, and there is no problem with the color. It's just a pity that the screen still looks a bit small. Let's develop a TV with a larger screen as soon as possible, and even a more refined appearance."

"Of course, the technology must be excellent and the product quality must be good, so that the brand can survive for a long time and be recognized by customers."

"Don't worry, boss, I won't let you down." Hu San responded immediately.

"Okay, let's change the meeting to a big meeting. Immediately notify the heads of each department to come back for the meeting. I need the color TV to go on sale as soon as possible. All arrangements must be made today." Zhuang Rongxu looked at the bird and said.

"Okay boss, I'll arrange it right away."

Then Que Yi looked at An Ran and said, "You go and notify the people in each department, and I will arrange the materials needed for the meeting. The meeting is scheduled to start in one hour, and no one is allowed to be absent."

"Okay general manager, I'll notify you right away."

An hour passed quickly, and the conference room of Dingsheng Company was filled with heads of departments.

Now Dingsheng Company has moved its office to the Hutchison Building. The 5th to 10th floors are all owned by Dingsheng Company. Compared with the space rented before, it is now much more atmospheric.

The talent reserve in each department is also very sufficient, which can also be described as a large number of talents. There are also many new employees in each department, and the whole company is full of vitality.

"Everyone, the sales of Walkman products have been booming for some time. Although the reputation of Walkman products has been established now, and our products have many overseas distribution agents, it is impossible for the company to continue to develop and move forward. Relying on the support of a single product, we must continue to innovate to stand firm.”

"Therefore, after continuous research and development by the R&D department day and night, a product that I personally value has been successfully developed. This product needs to be already on the market, but a product that is better than ours is better than any other product on the market. Much better.”

"Therefore, this product will also be a good product for our company to continue to expand its brand influence and enable the company to achieve greater development."

"Let me give you a basic idea. Before this product is launched, all departments should be prepared to work overtime, especially the production department, marketing department, sales department, publicity department, planning department, etc. These departments All colleagues will stop taking vacations for a period of time."

"Except for emergencies and sick days, of course."

"Everyone should first learn about our product information. Chief Engineer Hu Yi will introduce it to you."

"Hello colleagues, my name is Hu Yi, and I am the executive chief engineer and director of the institute. I am very happy to introduce to you the latest products developed by our company." Hu Yi made the opening remarks naturally.

Although he has been in this world for a short time, he rarely leaves the institute, so he does not know the other department heads of the company at all.

Normally, we communicate directly with Queyi and the others for work docking and reporting, so there are very few people who have met or know him. Except for the head of the factory and sales department, no one else has met him.

"TV set?"

"Our new product is a television?"

All the management in the conference room were a little confused after the staff uncovered the TV that had just been covered by a cloth.

Because TVs are already very common on the market, their first subconscious thought is that TV products are so important to the chairman.

At first, they all thought that the company had developed a new product like a Walkman, which was a unique business that had never appeared on the market.

After all, only good products from independent businesses can arouse the interest of consumers and achieve explosive sales. Just like the Walkman, sales of tens of millions per day, and sales in one region alone can reach hundreds of millions a month. The amount comes out.

This gives them something to look forward to.

But when they saw that the new product was actually a television, they were indeed a little disappointed.

Because TV sets are not fully available on the market, but at least families who can afford them have bought them, and those who haven’t bought them are almost those who don’t have the money to buy them.

What’s the point of such a product?
Almost all department heads in the conference room were in the same situation, with disappointed looks.

"Why, don't you watch the TV?" How could Zhuang Rongxu not see their situation?

"Chairman, TV sets have been on the market for so many years. Even if our products are better than the brands on the market, after all, every household that can afford a TV now has them. Therefore, after our products are launched, people who want to copy them will I think it’s impossible to hear the myth.”

"Yes, Chairman, it's not that I don't like the company's TV sets, but the market is full."

"I think so too. If the TV is put on sale, I suggest that there is no need to launch an S-class publicity plan. After all, the publicity costs are too huge." The person in charge of the publicity department responded.

Zhuang Rongxu became serious when he heard the words: "I hope everyone will not have this kind of thinking in the future. Have you understood the company's products? Why do you make decisions without understanding the situation? This is a very fatal problem. I don't want to see it again. There will be a next time.”

"Let's start the introduction. After the introduction, I will personally host the meeting. I will teach you a lesson today." Zhuang Rongxu said with a hint of anger on his face.

He is indeed very dissatisfied with the attitude of this group of management. At the same time, it is very bad for them to have this idea. The product has not been launched, and they have lost confidence as the company's promoters. Then how will they complete the subsequent work.

The person promoting the product has no confidence in the product either.

"I believe everyone should know what product this is. Yes, it is a TV." "But there is still a big gap between the TVs developed by our company and the TVs on the market. Now you can see the company's TV for the first time. What’s the difference between the TV set and the ones outside?”

"The marketing department is the department that has the most external dealings with the company. Let's talk about the person in charge." Zhuang Rongxu looked at the newly promoted marketing manager and asked.

Now Zhuang Rongxu in these departments has asked the managers who came out of the space to cultivate good talents and then let them take over. Originally, Zhuang Rongxu planned to arrange for Queyi and the others to go out to explore the market outside Xiangjiang.

Unexpectedly, two months later, on the night when his Shengshi Group went public, Space sent him four or ten different race managers from different regions, which slightly disrupted his plan, but it had little impact.

The role of Queyi and others cannot be kept in these positions for a long time. They can just coordinate the general direction of the company's development.

Therefore, he added positions such as executive president, executive general manager, executive director, etc., allowing them to work together to manage the entire company.

And he can be a hands-off shopkeeper.

At this time, the marketing manager who was called by Zhuang Rongxu kept staring at the TV.

"Chairman, apart from the fact that the TV we developed is larger and more refined in appearance, I don't see any difference?" the marketing manager responded cautiously.

The higher you sit, the more worried you are about making mistakes and getting fired.

In this era, no one wants to be fired because of being able to sit in the position of manager.

Not to mention that the benefits in Dingsheng Company are so good, of course he is scared, and if he loses his job at this time, let alone whether he can find a job in the same position after leaving Dingsheng, he would not even dare to find a satisfactory job. ensure.

In the 80s, what Xiangjiang lacked most was talent, but what it lacked was opportunity.

No one who works in Dingsheng Company, including those who clean the house, does not want to lose their job. That is because the benefits Dingsheng Company provides to its employees are so good that even foreign companies cannot compare with them.

Moreover, in this era of Xiangjiang, being fired by your boss is a matter of just one sentence, but there is no department to protect your rights, and the contract does not protect your rights or anything.

Even if there is a board of directors, whether your boss or boss wants to fire you is just a matter of words.There is no need to apply at all or you have to make a mistake and do something detrimental to the interests of the company before you can be fired.

"Yes, congratulations on your correct answer. This is one of the advantages of the TV we developed."

"Our company's TVs have the advantage of being the largest screen in the world, which can give people a more visually comfortable viewing experience."

"In addition, the exquisite appearance is also a major advantage. Who doesn't want everything in the home to be beautiful and elegant? It can earn face even if guests come over."

"There are also technical issues that have been changed. Now you can compare them. The two TVs are playing the same channel at the same time. In comparison, there are those problems."

Zhuang Rongxu asked his staff to compare the TVs developed by his company with other brands.

The moment the two TVs are turned on and the pictures are displayed, the effect is very obvious. Good or bad can be seen with the naked eye, and there is even no comparison at all.

I believe older people know that no matter whether the TV sets produced by various brands in the 80s or 90s, whether they are color TVs or black and white TVs, there will be a lot of splashes.

Of course, the biggest impact of this problem is that poor signal causes splashes to appear.

But this problem can be solved using technology, that is, only the TV needs to have a signal source to solve this problem, and then the problem of a large amount of water splashing due to the influence of the signal can be solved.

And his color TV has this technology.

Of course, there are many types of signal sources, including wireless and wired. In this era, they are all cable TV. Although TVB has begun to reform wireless, it has not yet spread throughout Hong Kong.

It will be at least until the 90s to complete the popularization in Hong Kong, which is still early. Therefore, Zhuang Rongxu will not apply all the signal source technologies at once. What he needs is to upgrade step by step in a steady stream.

In this way, its TV sets can have different new technologies and new functions from generation to generation, and continue to be the industry leader.

Comparing the two TV screens, the management in the conference room gradually became shocked.

There is no harm without comparison.

After comparing the two, everyone realized that his company's TV pictures were so clear.

This made all the management change their minds about not being optimistic about TV sales.

"Chairman, I'm sorry. I apologize to you for questioning the company's TV products just now. Once this TV is launched, I believe it will definitely attract countless consumers."

The sales manager was the first to stand up and express his opinion. As the head of the sales department, he had seen countless products. Therefore, after seeing the advantages of his company's TVs, he already had a firm commitment in his heart.

"Tell me, what is the biggest advantage of our TVs? As a sales manager, what is your evaluation of the company's TVs?" Zhuang Rongxu continued to ask him.

"Chairman, our company's TVs have many advantages. You just said that we have the advantage of having the largest screen, which is unique in the world in a short period of time. Although the advantage of exquisite appearance is not big, it is the love of beauty. Everyone has it, so that can be considered an advantage.”

"In addition, what I am most optimistic about is the TV picture. Compared with other brands, our company's TVs are so clear. This technology is our biggest selling point, which is enough to attract customers."

"In addition, if I read it correctly, our TV sets must also use different technologies for color. I found that when the screen of our TV changes, it is the same as reality, with thousands of colors, while other brands Although the TV pictures also have colors, it always feels like they are just the same colors going around."

"If I were to give an evaluation, then I would say that our company's TVs are currently unparalleled and cannot be surpassed by any brand."

After hearing this, Zhuang Rongxu nodded with great satisfaction and clapped gently with both hands.

He was very satisfied with the new sales manager in front of him. At least his vision was very accurate. He could see color problems that he didn't mention from the picture. This proved that he was very good.

"You are very observant. Sit down."

"He is right. Color is also a major technological breakthrough for us. It can be said that all color TVs on the market are not true color TVs because they only have three-color bases, blue, red and green. Therefore, when you usually watch Nothing can be seen, but once there is a comparison, the problem will be very obvious.”

"Our TV uses full-color phantom, which will display all the colors in the film accurately. This is our advantage."

"With the advantage of the world's largest screen, the advantage of enhanced picture clarity, and the advantage of color technology, etc., I would like to ask you, do you have the confidence to do a good job with such a TV? As popular as the Walkman?" Zhuang Rongxu suddenly roared very loudly as he spoke.

"Yes, we are confident..."

The management responded loudly, and even the employees in the office area outside could hear it.

"That's good, let's arrange the work now." Zhuang Rongxu looked at Queyi and left it to her to arrange the sale of the TV.

"OK, after your meeting with the marketing department, immediately contact the agents and joint venture partners we are cooperating with, but do not introduce our new products on the phone. I want them to see the real thing with their own eyes, so be sure to ask their person in charge to come to the company. One trip.”

"Yes, President."

"The sales department will immediately arrange for changes in the sales points of the Walkman, and be ready to put TVs on the shelves at any time. In addition, the same goes for department stores, and they are ready to make room for them to be put on the shelves."

"In addition, you should cooperate with the publicity department during this period to come up with a perfect publicity plan for me as soon as possible. In addition, the spokesperson also needs to be selected and confirmed as soon as possible for advertising shooting."

"Yes! President."

"The announcement department, after confirming the publicity plan, you need to arrange people to conduct on-site activities as soon as possible. Just now, the chairman said that other brands are playing and comparing with our brand. This method is very good. You can organize a live event for public display."

"Yes, President."

"Administration and Post-production Department, you two departments will fully cooperate with each department. If you need personnel, go and help."

"As for the technical department, you should arrange personnel to conduct product knowledge training for all front-line sales staff in all stores as soon as possible. They must be the most professional sales staff. I don't want to see sales staff in the store who know nothing about their products. If such a situation arises, I will never be lenient and will clear it all."

"Don't worry, CEO, I will communicate with the sales manager to arrange time for training."

"Okay, you can discuss it yourself."

"In the factory department, you should arrange for people to go to the research institute as soon as possible to learn about the production and assembly of various parts of the new product. Do this in advance, mass produce it as soon as possible, and get the product on the shelves as soon as possible."

"Okay CEO, I will."

"Okay, one last question. I need to warn you about everything in today's meeting. I don't want anyone to make a stupid choice, let alone do things that harm the company's interests for the sake of profit. Just take care of yourself."

"Chairman, do you have anything else to add?" Que Yi looked at Zhuang Rongxu and asked.

"No more, let's adjourn the meeting."

"Queyi, you guys come to my office, An Ran, you can come too." Zhuang Rongxu said.

Then Queyi and the others followed Zhuang Rongxu.

This time, Zhuang Rongxu is considering whether to put the products on the shelves simultaneously in the regions where his company is involved?

He considered that if these markets were gradually opened, a lot of time would be wasted, and once his TV was released, major TV manufacturers would definitely learn from it and conduct research and development, leaving him little time.

It would not take long for other companies to develop a product like his, half a year at most, but large groups like Sony and Toshiba would probably be able to successfully replicate it in a few months.

Therefore, he planned to take one step at a time, occupy the market as soon as possible, eat enough meat first, and leave soup for them to drink.

(End of this chapter)