You are worth tens of billions before you come to the system?

Chapter 22 Naming of LPL events

Early the next morning, Lin Zitai called Wang Sichao, and the two made an appointment to meet at a coffee shop in Lujiazui.

The company's funds are limited, so promotion fees must be spent wisely, considering that the product audience is young people who often stay up late.

Lin Zitai thought of the new e-sports that had emerged in recent years. He heard that it was very popular, and sometimes he could always see it on the headlines, such as pig-dog battles, annual Spring Festival Gala and other topics.

He didn't know much about this industry, so he contacted Wang Sichao.

Xiao Wang established a gaming club a few years ago, and this industry has only been around for a few years, so he can be considered a senior practitioner in the e-sports industry.

Not long after, Wang Sichao received the news and hurried over, learned of Lin Zitai's intentions, and told what he knew.

“The most popular e-sports project nowadays is undoubtedly the professional competitive league of LPL League of Legends.”

Wang Sichao was worried that Lin Zitai would not understand, so he explained specifically: "Glory of Kings can also be said to be a mobile game of League of Legends."

Lin Zitai is a weirdo. Although he is a young man, it is normal for him to have never heard of the game League of Legends. It is necessary to explain to him how to play the game.

"There are 14 teams in the First Division, but only two clubs are profitable, and the income of the entire league is also very low. It is mainly because Goose Factory wants to expand the influence of the game."

"Just like this year, the Coca-Cola Group only spent 1500 million to win the exclusive naming rights for the entire league for the whole year."

"1500?"

Lin Zitai frowned,
This price is not too high, but too low.

The naming fee for the whole year is 1500 million. At the beginning of the year, Jiaduobao spent 2.5 million to win the exclusive title of The Voice.

Cheap goods are not good, expensive goods are expensive.

Although it is not absolutely applicable, at least it is rarely wrong.

Wang Sichao kept smiling bitterly: "Zitai, 1500 million is already a lot. We must consider that this is an emerging industry."

He felt that Lin Zitai was pretending, but there was no evidence and he could not refute it. After all, the Prince Group easily invested hundreds of millions, and investments of more than one billion were common. 1500 million was indeed pitifully small.

Lin Zitai asked again: "Who is the person in charge of the league."

"Jin Yibo, CEO of Tengjing Sports."

"Do you have his contact information?"

"Yes, I'll send it to you."

Lin Zitai dialed Jin Yibo's phone number directly in front of Wang Sichao: "Hello, Mr. Jin, I'm Lin Zitai."

"Yes. Lin Zitai from the Prince Group, I am a little interested in your professional league. Would it be convenient for us to meet and discuss it in detail?"

"Do you have time now? Okay, I'm at the COCO Cafe in Lujiazui Supermarket Plaza. Come over."

Seeing Lin Zitai end the call, Wang Sichao looked out the window while drinking coffee and asked casually: "Zitai, why are you suddenly interested in the e-sports league?"

Lin Zitai didn't hide it: "Recently, the company has developed a new drink and plans to put it on the market to test the reaction."

"Drinks?"

Wang Sichao's eyes suddenly widened, and he had an inexplicable feeling as if he was seeing white-collar elites from a city going to the countryside to farm the fields.

Just one failure cannot cover up Lin Zitai's brilliant achievements in the past.

With a return rate of more than 300% in one year, and an investment amount of more than [-] billion, countless wealthy people across the country are watching, waiting for him to launch a fund project again.

However, Lin Zitai suddenly started to engage in fast-moving consumer goods. Isn't this a waste of his talent in the financial industry?
Wang Sichao once thought that he hadn't woken up yet, or that he was having too much fun with one dragon and two phoenixes last night, which led to auditory hallucinations.

Lin Zitai smiled: "It's weird?"

Wang Sichao smiled bitterly and confirmed that he had no auditory hallucinations: "It's a bit strange. What type of drink is it?"

"A functional drink with effects similar to Red Bull."

"..."

Wang Sichao was at a loss for words and didn't know what to say. It was similar to Red Bull, and there was no way for him to make money.

Over the years, Dongpeng has been able to steal a piece of the pie from Red Bull’s market by relying on large quantities and sufficient control.

However, he also found it strange that Lin Zitai didn't even look down on the live broadcast industry at the beginning, and even mocked him for his small scale, which was a disgrace to Lao Wang, so why did he suddenly enter FMCG.

After all, the only domestic leader in this industry is the Wahaha Group, with a market value of only RMB 600 to [-] billion. When did Lin Zitai’s business become so small?

If something goes wrong, there must be a demon!

Wang Sichao asked: "Does the company still have enough funds?"

Lin Zitai smiled: "What? Do you want to buy a stake?" "That's not what I meant."

Wang Sichao laughed a few times and hurriedly explained that he knew that Lin Zitai valued the company's shares very much, just like an old stubborn in the feudal era, and would not allow anyone to get involved.

Lin Zitai still had a smile on his face, paused and replied: "Actually, it's okay."

Wang Sichao was astonished: "Is it possible?"

"Of course there can be. But not now."

Lin Zitai has been reflecting on why the Prince Group went bankrupt because of a failed investment.

Finally, I came to the conclusion that this situation was inseparable from his personality. He regarded the shares as too important. In fact, it was okay to take out the shares.

Those who have gained the Tao will get many help, while those who have lost the Tao will have little help. People with different Tao will not work together, as long as the control of the company is in their hands.

Wang Sichao asked: "How long will it take?"

"The time has not come yet, don't be impatient."

Lin Zitai received a call from Jin Yibo, saw him waving outside the window, and replied: "I see you, come in."

"Mr. Jin, you are really young and promising."

In his early 30s, he served as the person in charge of Tengjing Sports, which is enough to be called a young talent.

"Mr. Lin, thank you very much."

Jin Yibo had a strange look on his face. After all, in front of Lin Zitai, who dared to claim to be young and promising?

"any drinks?"

"Let's have a latte."

"Row."

Lin Zitai handed the menu to the coffee shop waiter and said straight to the point: "Mr. Jin, I am very interested in your LPL league. Can you tell me about it?"

Jin Yibo sat upright: "Mr. Lin, I don't know where you want to start to understand?"

"It doesn't matter, you speak and I listen."

Lin Zitai's attitude was very casual, and Jin Yibo didn't think there was anything wrong.

Perhaps their entire industry is just a small business in Lin Zitai's eyes. After all, the total scale is less than 30 billion.

If he could attract Lin Zitai to join, it would definitely further expand the alliance's influence. So when he received the call, he immediately canceled all meetings and hurried over to meet Lin Zitai.

"Our league is divided into two seasons: spring and summer, and we also host two world-class super leagues every year."

"The summer season has just concluded recently. During the spring and summer seasons, according to statistics, the total number of online viewers reached 3.5 million, and the total viewing time reached 13.6 billion hours."

"In the Jakarta Asian Games that ended last month, e-sports was included in the exhibition competition. We are also trying our best to enter the main competition next time. This also shows that e-sports is slowly being accepted by all walks of life..."

Lin Zitai listened and looked through the information.

The qualifying rounds for the Discovery World Championship begin today, while the group stage begins on the 11th and will last until November 3 to determine the overall champion.

The event has been held for eight years, and the LPL division has yet to win a championship. However, this year is hailed as the most promising year to win.

Because there is a team called RNG, which is preparing for the World Championship for the Grand Slam throughout the year.

Lin Zitai raised his eyes and looked at Jin Yibo: "Can it be operated?"

The division has not won a championship in seven years, and the all-China class is aiming for the Grand Slam. If it successfully wins the championship, it will definitely be full of gimmicks.

With a good follow-up marketing campaign, it is very likely to become popular, thus expanding the influence of e-sports.

Jin Yibo smiled bitterly and shook his head: "You can't control the outcome. The most you can do is draw lots in the group."

He also knew what it meant for RNG to win the championship, but there were too many eyes staring at him and he couldn't operate.

Unlike traditional sports, e-sports can arrange black whistles and fake matches. Once the code is changed, it will affect the whole body and very likely lead to the collapse of the entire game.

The players are all passionate young people, and their biggest opponent is the Korean team. This year’s World Championship will be held in South Korea.

South Korea regards e-sports as a pillar economic industry, and it is even more difficult to bribe them.

　I once heard that monthly tickets are the light of great gods.

　　I seem to have it now.
　　
　
(End of this chapter)