You are worth tens of billions before you come to the system?

Chapter 23 Cutting off Coca-Cola
"Mr. Jin, I want the exclusive naming rights for the World Championship."

The group knockout rounds start on the [-]th and will be held at the Busan Convention and Exhibition Center. The time is a bit tight, but it should be possible in time.

Jin Yibo was stunned, with a hint of bitterness on his lips: "Mr. Lin, you might as well consider next year. This year, the entire league has been exclusively named by Coca-Cola."

"The liquidated damages of 1500 million are only 500 million at most. I will help you pay this money, and I will give you another 1000 million as long as the naming rights of the World Championships in the next month."

Lin Zitai didn't want to wait until next year's spring game, so he could only cut off Coca-Cola and let the other party sponsor the title for two seasons, and still earn 500 million in liquidated damages.

It's October now, and it's the end of the year for companies and various events. Even if you have money, it's difficult to find suitable promotions.

If it happens to coincide with the League of Legends World Championship, you can’t miss it, and once word gets out about Coca-Cola’s naming rights, it can also be regarded as a marketing tool.

The new brand cuts off the world's giants and is full of gimmicks.

Jin Yibo looked troubled. He had long heard that Lin Zitai acted domineeringly, and he finally saw it today.

The compensation plan proposed by Lin Zitai is reasonable, but this will inevitably offend the Coke Group.

After all, the other party is a world-class fast-moving consumer goods giant. In the first year of cooperation with them, the naming rights were snatched away. It is absolutely impossible to cooperate with them in the future.

But Lin Zitai is not an unknown person. In the first half of the year, he often appeared in domestic headlines and even global headlines.

It is unprecedented and unprecedented for a businessman to be targeted by a national leader. He is destined to be remembered forever.

Jin Yibo asked: "What product do you want to promote?"

Lin Zitai replied: "A functional drink."

"Drinks?"

Jin Yibo opened his eyes wide, with the same expression as Wang Sichao just now: "Can you give us some time to think about it?"

He also suddenly understood why Lin Zitai's attitude was so determined.

After all, Coca-Cola has been outclassed by similar competitors. First of all, people will be curious, who has the courage to challenge the FMCG giant?

Secondly, they will find out that it is Lin Zitai, a former financial giant whose group went bankrupt and started FMCG?

What will this drink taste like?
This wave of marketing only cost 3000 million, which is definitely not a loss.

Lin Zitai raised the corners of his mouth and chuckled: "I will acquire another club next year and join the LPL division.

Mr. Jin, do you still need to think about it now? "

He had just looked through the information and combined it with Wang Sichao to reveal some internal conditions in the competition area.

Although the actual number of people following LPL events is not as exaggerated as Jin Yibo’s claim of 7000 million young people, there is still a minimum of 2000 million.

2000 million young people are all potential customers of the Mojin drink. If you spend [-] to [-] million to buy a game club and advertise in the LPL competition area for a long time, this deal can be done.

Jin Yibo's eyes widened, feeling as if a pie suddenly fell from the sky: "Mr. Lin, are you serious?"

Lin Zitai's fans are basically young people. If he joins the LPL competition, it will be easier than hiring any top-notch endorsement.

This is not a one-plus-one arithmetic problem, but a wonderful chemical reaction that will be beneficial to the entire division.

Lin Zitai smiled lightly: "Mr. Jin, do you think I'm joking?"

"No way." Jin Yibo sneered and no longer hesitated: "Mr. Lin, everything will be done as you say."

Then he looked at Lin Zitai eagerly. Now that the general direction of cooperation has been finalized, the details should be discussed next.

Such as product pictures, introduction to drinking functions, and subsequent promotion benefits. Time was tight, and they also needed to change the team uniforms and re-shoot the promotional video for the team's expedition.

Lin Zitai took a sip of coffee and said calmly: "Mr. Jin, I'm sorry that these are not available at the moment. They are still in production. I will let my colleagues hand it over to you when the time comes."

"Cough cough~"

Wang Sichao, who was paddling on the side, couldn't hold back any longer. A few drops of coffee dripped down the corner of his mouth, and he quickly wiped it with a tissue: "You can continue chatting and don't worry about me."

He could only give a thumbs up in his heart. Lin Zitai was worthy of being Lin Zitai. He was really efficient at work and planned to start marketing without anything.

Jin Yibo laughed a few times to ease the embarrassment: "Mr. Lin, the group knockout starts on the [-]th, is there still enough time?"

Today is the [-]st, and there are still seven days left. At least one day must be reserved for them to prepare, so there are only six days in reality.

It happened to be the National Day holiday recently, and trying to accomplish so many things in six days made me feel numb just thinking about it.

"It should be fine."

Lin Zitai called Liu Xiaojun to inquire about the progress of the factory's acquisition and asked him to discuss the details of cooperation with Jin Yibo.

Coca-Cola will pay all liquidated damages, 50% of the brand naming fee will be paid first, and the remaining 50% will be settled after the World Championship.After the money is given, it is their business whether they can complete these things within the specified time, and Tengjing has no loss.

With Lin Zitai's arrangement, Jin Yibo had nothing to say. He just sympathized with Vice President Liu, whom he had never met before. It would be a lot of pressure to deal with such a boss.

Time was running out, so Jin Yibo did not stay long. He said goodbye and planned to return to the company to deal with the breach of contract first.

"Mr. Jin, walk slowly, I won't see you off."

Lin Zitai glanced at Wang Sichao: "If you have something to say, just say it. Don't hesitate."

Wang Sichao smiled and became more and more curious: "What kind of drink can give you such confidence?"

"Want to try it out?"

Wang Sichao nodded hurriedly, and Lin Zitai called Ye Xiyue and asked her to help get something from the bedroom.

While waiting, Wang Sichao said with a smile: "Actually, my club's team has also entered the World Championship this time."

"Panda has no money, and it has nothing to do with me now. Are you interested in naming it again?"

He has always trusted Lin Zitai's vision. Last year, Prince Group's sale of Panda Interactive's shares also reminded him.

In September of the same year, Wang Sichao followed Lin Zitai's footsteps, cashed out most of his shares at a high level, and changed his legal person information.

Facts have proved that Lin Zitai's vision is indeed good. Goose Factory entered the market with a big deal, controlling Huya and investing in Douyu. It is quite the Qin State's courage to sweep through all the wastelands and swallow up the world.

Live broadcast platforms such as Longzhu, Quanmin, and Zhanqi all died without a fight, including his Panda Interactive.

"Team IG? Eighteen consecutive wins and overall runner-up?"

Lin Zitai looked through the information and found that the team formed by Wang Sichao had good results, but it did not have the BUFF of the All-China Class.

Wang Sichao coughed violently: "Why do you always speak so directly? Although the results are not ideal, the advantage is that the price is cheap. Once you win the championship, you will make a profit."

"The package fee for this year's World Championship and the naming rights for next year's spring and summer seasons is 1000 million? Is that interesting?"

Lin Zitai was surprised: "You lack this little money?"

"There is no shortage, but it is also good for the club to be self-financing."

In the past, the club's largest title sponsor was Panda, but now that Panda has collapsed, the title sponsor's seat has been vacant.

It's good to make a little bit, not to mention being able to get closer to Lin Zitai. No matter how you calculate this deal, you won't suffer a loss.

"Okay, let's go sign the contract together later. I also want to stop by and take a look at the factory."

Not long after, Ye Xiyue brought a few glass bottles and wore sandals, dressed like a little girl at home.

She smiled politely at Wang Sichao and asked in a low voice, "Do you want to have dinner at home at noon?"

"I guess not, you can just eat it yourself."

Lin Zitai saw that Ye Xiyue was very uncomfortable and said with a smile: "It's nothing, just go back first."

"Mmmmm~"

Ye Xiyue lowered her head and trotted home.

"Is this the 'magic power' you're talking about?"

Wang Sichao only stared at the glass bottle from beginning to end. It wasn't that Ye Xiyue didn't look good, but that it was too good-looking and it would be impolite to look at it for too long.

The transparent glass bottle contains a light yellow liquid, and there is no trademark introduction. It is worse than the Sanwu products on the street.

Lin Zitai waved to the waiter and asked them to bring some ice cubes: "It will taste better if you add some ice cubes."

Wang Sichao shook the water glass and smelled it. There was a light fruity aroma: "Not pumped up?"

Lin Zitai said: "Not yet, but when mass production occurs in the future, we will inflate it to avoid damage during transportation."

The transparent glass bottle is only a temporary container. The finished product packaging of 'Magic' will be made of tinplate, with the final capacity determined to be 300 ml, similar to the enhanced version of Red Bull in a blue can.

There are generally two common materials for beverage cans, one is aluminum and the other is iron. Aluminum is cheaper, but iron is thicker and can highlight the luster of the metal.

For example, Coke and Sprite cans are made of aluminum, while Red Bull cans are made of iron.

The drink Mojin is aimed at Red Bull. Everything will be on par with Red Bull, or even better than what they do.

(End of this chapter)