The world's richest man started by developing gutter oil

"I wonder what Mr. Yu is doing when he comes to Deep Blue this time?" Han Chen asked.

"This time I came here to obtain several technology licenses from Deep Blue. The first technology is the Starlink patented technology, the second is the Listening patented technology, and the third is the radio frequency patented technology code-named CN5565844." Yu Dalong said bluntly. road.

"Starlink only authorizes the receiving end technology, but not the routing transmitting end technology. If Huawei wants to produce routers, it can only purchase routing chips from us. Our licensing fee is a single chip for each receiving end chip and listening technology. 5 US dollars, and the transmitter chip price is 27.8 US dollars.

For the radio frequency patented technology of CN5565844, we charge 60% of 3% of the related product revenue as a patent fee.

We can accept soft sister currency settlement. "Han Chen said.

"Mr. Han, do we still need to discuss the price?" Yu Dalong said after pondering.

Because the price offered by Han Chen is too high. If a device uses WIFI and Bluetooth at the same time, they will have to pay DeepBlue a patent fee of US$10. US$10 is equivalent to 68 soft sister coins, which does not seem like much. It is also very scary when the number is large.

In addition, the patent fee for CN5565844 is not cheap for them.

华威在基站方面的营收大概在100亿美刀这样，100亿的60%那就是60亿美刀，60亿美刀的3%就是1.8亿，换算成软妹币相当于12亿软妹币。

"Mr. Yu, this price is already very cheap. Our R&D costs are quite high. Your company is also a R&D company, so you should know how high the R&D costs are." Han Chen smiled.

"Okay, let's make the deal at this price." Yu Dalong said after thinking.

There is nothing they can do about the technology patents in the hands of Deep Blue Group. Besides, Deep Blue Group is a domestic enterprise in China, so it is not a problem for Deep Blue to make money. After all, research and development also requires costs.

"Mr. Yu, don't think that the patent fee for CN5565844 technology is expensive. We have signed a restriction agreement with Qualcomm. Although we will not be restricted when we license it to domestic companies, we cannot license this technology to other foreign companies. of.

In other words, so far, only you and Qualcomm can use this technology in the world. I don’t know whether ZTE will come to us to buy technology in the future. "Han Chen said after pouring tea for Yu Dalong again.

"Why did Mr. Han sign such an agreement with Qualcomm?" Yu Dalong asked curiously.

"In fact, we signed a patent exchange agreement with Qualcomm. They use the CN5565844 patent for free, and we use their mobile phone patents for free. This means that we do not have to pay patent fees to produce mobile phones, but this transaction is limited to our own brands. ." Han Chen replied.

"Mr. Han plans to produce mobile phones?" Yu Dalong asked after picking up the tea cup and taking a sip.

"Yeah." Han Chen nodded.

"Mr. Han wants to produce smartphones, right?" Yu Dalong asked after putting down his tea cup.

"Yes." Han Chen replied.

"Mr. Han is very optimistic about the smartphone market?" Yu Dalong asked again.

“The emergence of 4G networks allows people to access the Internet anytime and anywhere. Smartphones will not only replace existing feature phones, but they will also replace computers and become a necessity in people’s lives in the next ten years.

Mr. Yu should have conducted an investigation on Deep Blue Group before coming here, and he should have seen that our business is developed around smartphones. "Han Chen said.

"Smartphones are not as easy to build as Mr. Han imagined. The response to the U8220 we released last year was mediocre." Yu Dalong shook his head helplessly.

"Maybe." Han Chen smiled.

At this time, except for fruits, everyone is trying to cross the river with stones, so Yu Dalong thinks that smartphones are difficult to make. In Han Chen's opinion, as long as the CPU and system problems are solved, making mobile phones is not as difficult as they imagined. .

The reason why U8220 has received so many responses is because they haven't realized what kind of smartphones customers want.

Smartphones are not something that just because you make them, customers will buy them.

"Then I'm here to wish President Han success." Yu Dalong said with a smile.

The two chatted for nearly half an hour before Yu Dalong left. As for signing the contract, Han Chen left it to Chang Huazhang.

After sending Yu Dalong away, Han Chen called Xiang Tao and Zheng Wenbin to his office. After entering the office, the two said hello and consciously came to sit down at the tea table.

"Zheng Wenbin, I think you are still confused about how to develop cloud servers, right?" Han Chen said after pouring tea for the two of them.

"I checked a lot of information during this period and got a little clue, but it was not enough to build a cloud service." Zheng Wenbin replied.

"I called you two here today to set the tone for you two. This project is a key project of Deep Blue Security. Xiang Tao, you must cooperate well with Zheng Wenbin." Han Chen said.

"Okay, Mr. Han." Xiang Tao nodded.

"The mainstream cloud servers on the market are now dominated by Intel, but doing so will be restricted by Intel, so I plan to find another way to provide cloud services, but finding another way is a very troublesome thing. Whether it can succeed depends on you Zheng Wenbin Ability is no longer enough.

What I am talking about is to use the ARM platform as a server. I will let Deep Blue Semiconductor develop a dedicated CPU. This means that you need to form a team to develop the corresponding system. Of course, I am not asking you to develop the system from scratch. Use Linux to develop a system suitable for servers.

Of course, in addition to the system, corresponding supporting software must also be developed, otherwise we will roll out the server and others will not be able to use it.

As for how many people are needed, you can decide by yourself. If you need to recruit people, just contact Deep Blue Direct Recruitment. As for the funds, you don’t have to worry about it. I have only one requirement for you, and that is that this project must be online within three years. . "Han Chen said.

"Mr. Han, I will fully cooperate with Zheng Wenbin." Xiang Tao replied.

If he doesn't have to worry about funds, there will be no pressure on his side. The one who really has to bear the pressure is Zheng Wenbin, who is in charge of research and development.

"Mr. Han, promise to complete the task within three years." Zheng Wenbin replied.

"Don't put too much pressure on me. After all, you can do a lot in three years. I believe you can complete this task. If there are not enough manpower, you can recruit me as hard as you can. If a thousand people are not enough, then you can recruit two thousand." People come back. If two thousand people are not enough, then you can recruit three thousand people. As long as money can solve the problem, it is not a problem." Han Chen said with relief.

"Mr. Han, you know me. The higher the difficulty, the more I like it." Zheng Wenbin said with a smile.

"As long as you are confident that you can complete the task." Han Chen nodded with satisfaction.

Then Han Chen sent the two of them back, and asked Xiang Tao to come over to set a tone for him, telling him to fully cooperate with Zheng Wenbin to complete the project, mainly because Zheng Wenbin's main focus was research and development, and he had to have someone to back him up. Hands cooperate with him.

If Xiang Tao does not cooperate with the cloud server project, the progress will be very slow. Not long after the two left, the door light on the table came on.

The visitors were Lu Cailian, general manager of Deep Blue Computer Technology Company, and Luo Jianqiu, design director. After seeing the door light go out, they walked into Han Chen's office carrying three cardboard boxes.

"Mr. Han." Lu Cailian greeted Luo Jianqiu.

Then the two of them put the cartons in their hands on the ground, while Luo Jianqiu opened the cartons and placed the products inside on the table.

"Mr. Han, this is our trial production engineering prototype. Please see if it meets your requirements." Lu Cailian said.

A cylindrical host, a 15-inch LCD all-in-one computer, and a very thin and light notebook.

"Because the shape of our host is round, we call it the dark blue garden. The garden uses a Core 870 CPU and an H57 motherboard. It has two built-in 2GB memories in dual-channel mode, paired with NVIDIA 4GB video memory. GT2ti has a built-in Seagate 750GB SATA hard drive, the memory can be expanded up to 500GB, the hard drive can be expanded by another, and it has a built-in 32W Delta power supply.

In addition to the external interface surfboard interface, it is equipped with other required interfaces, built-in star network card and listening Bluetooth chip, and the body shell is made of aluminum alloy.

We will use the best parts for all parts according to your requirements.

If calculated based on the price of 5789 sets, the production cost of a single set is yuan. " Luo Jianqiu introduced.

"What is the market price of a computer like this if assembled using DIY methods?" Han Chen stood up and picked up the trash can to check its appearance and asked.

"If you use DIY to assemble such a computer, even if it is from the cheapest brand, it will cost 6400 yuan." Lu Cailian replied.

"The price of this console is set at 5999. Our offline brand awareness is average, so we focus on online sales in the early stage. Regarding online sales, you can go to Deep Blue Medical to consult Mr. Kong. Their products are sold online. good.

Their store on Moubao has reached the crown level, and the store rating on Goudong Mall has reached 5 points. Let’s try it first to see how the market responds. If the market response is not very satisfactory, we will turn the ship around and see what happens. to operate. "Han Chen said after putting down the trash can.

Han Chen is very confident in Deep Blue's famous brand, but whether consumers will buy it is another matter. This is also the reason why Han Chen does not have much confidence. If the market response of these three products is not good, Han Chen I can only turn around and make DIY products.

"Okay, Mr. Han." Lu Cailian nodded.

Then Han Chen looked at the all-in-one machine aside, and Luo Jianqiu immediately introduced it.

"This all-in-one machine uses an LG 2.15-inch 16:9 LCD screen with a resolution of 1080P. The CPU uses a Core I3 530. The motherboard uses an H55 chip, built-in 8GB memory, and a Seagate 2.5-inch 500GB SATA hard drive. In order to control The GTS450 graphics card is used to generate heat.

The external interfaces are only USB interface and surfboard interface, with built-in Star Network card and Listening Bluetooth chip. The power supply adopts Delta 300W power supply. Since the all-in-one machine body is made of aluminum alloy casting, this all-in-one machine does not support hardware upgrades.

If calculated based on the price of 3475 sets, the production cost of a single set is yuan. " Luo Jianqiu introduced.

From the front, the all-in-one machine adopts a boxy design. The corners are curved to prevent injuries. The back of the machine adopts a big-bellied curved design similar to that of a fruit. This machine looks like a machine without a chin. Fruit all-in-one computer.

"Is there any problem with heat dissipation?" Han Chen asked.

"Mr. Han, you can open the left and right sides of the host. We use a pure copper inner tube ventilation and heat dissipation design. Even when fully loaded, the temperature will not exceed 60 degrees." Luo Jianqiu said.

Han Chen didn't quite understand the pure copper inner tube ventilation and heat dissipation design that Luo Jianqiu mentioned, but after Luo Jianqiu's introduction, he finally understood what was going on.

They installed 4 copper tubes on the CPU and graphics card. These copper tubes are hollow copper tubes. They welded the copper tubes to the chips of the CPU and graphics card. In the middle of the copper tubes is a high-speed silent fan. These copper tubes are connected to the all-in-one machine. There are two air outlets, the fan draws air from one outlet and discharges air from the other outlet.

I have to say that this design is really unique.

"The price of this all-in-one machine will be set at 3699. In the early stage, we only need the market not to make profits. In the early stage, we only need the market not to make profits. It doesn't matter even if the company loses a little money. If our sales can reach another level, our manufacturing costs will It should still be able to go down, right?" Han Chen asked.

"If our sales can reach 20, we should be able to drop another four percentage points." Luo Jianqiu replied.

"Let's open the market first and then talk about it," Han Chen said.

Then Han Chen pressed the switch on the laptop, and the laptop's screen lit up after a second.

"Our notebook uses an LG 13.3-inch LCD screen with a resolution of 1280X768. The CPU uses an Intel Core SL8400 processor. The graphics card uses the motherboard chip's own graphics card. It has built-in 8GB of single-channel memory and 500GB. of hard drive.

The keyboard uses Yuxinda's chocolate keyboard. The external interfaces only retain 2 USB and 2 surfboards. The 2 surfboards can be converted to USB. The body adopts an aluminum alloy integrated die-cast design and has a built-in Star Network card and a Bluetooth chip. , we will be equipped with a Bluetooth wireless mouse.

If calculated based on the price of 2874 sets, the production cost of a single set is yuan. "Luo Jianqiu introduced.

"The price of this laptop will be set at 2999 yuan. Mr. Lu, do you know that there is a model in marketing strategy called hunger marketing?" Han Chen put down the laptop and looked at Lu Cailian and asked.

""Hunger marketing" is applied to the commercial promotion of goods or services. It refers to the fact that product providers intentionally reduce production in order to regulate supply and demand, create the "illusion" that supply exceeds demand, maintain product image, and maintain higher selling prices and profits. An efficient marketing strategy." Lu Cailian said without thinking.

"When you go back, immediately prepare for the press conference, adjust the press conference time to before the product is launched, use hunger marketing to market these three products, and pre-sell our three products to consumers, and the deposit does not need to be much. One hundred yuan is enough, and if the market response is good, you can also increase production capacity.

In addition, the pricing I just mentioned is not absolute. You can raise the retail price appropriately. For example, the price of this notebook can be raised to 3199, and the pre-ordered customer can reduce it by 100 to 3099.

Is there a price difference of 3099 yuan between 2999 and ? You can use this yuan price difference to buy gifts, but the quality of the gifts must be guaranteed.

Customers who pre-order can receive a discount of RMB 100, plus a laptop bag, screen wipes, etc. will be given to them as gifts.

In short, it is to create a phenomenon for customers to make pre-ordered purchases very affordable. You have been doing sales for so many years and you don’t need me to teach you this kind of routine. "Han Chen said.

At first, the two of them thought Han Chen was a good person when they heard Han Chen's pricing. Unexpectedly, Han Chen turned around and taught them how to use routines to sell.

"I understand, Mr. Han." Lu Cailian replied.

"Our computers are not equipped with systems. If we install systems directly for customers, Microsoft may sue us. Please contact Microsoft and purchase a batch of systems from them. If the quantity is large, the price should not exceed 100 yuan. Just treat the system as a gift to customers," Han Chen said.

"Okay, Mr. Han." Lu Cailian replied.

"The rest is up to you. Once you have determined the time, let me know. Mr. Lu will host the press conference. We will hold press conferences frequently in the future, so you have to get used to it." Han Chen said . (End of chapter)