The world's richest man started by developing gutter oil

"Mr. Huang, how about you try to produce 100,000 units first? I'll give you the guarantee of these 100,000 units. If we can't sell them, we'll buy them at the market price." Accountant Jia said after thinking about it.

"Mr. Jia, since you, LeTV, are willing to take care of everything, then our cooperation is finalized. I will send someone over to discuss the details later," Huang Hongsheng said.

"Mr. Huang, no problem." Accountant Jia said.

"Okay, it's nothing, I won't disturb you." Huang Hongsheng said.

After the two parties hung up the phone, Accountant Jia showed a satisfied smile. This was the fifth TV manufacturer that had been negotiated, and Skyworth had the worst brand among all manufacturers.

Before Skyworth, he had already negotiated cooperation with four major brands: SONY, Shanxing, Philips and Sharp.

Of course, the reason why these manufacturers are willing to cooperate with LeTV is precisely because LeTV guarantees the cooperative products. Otherwise, these manufacturers would not be willing to cooperate with LeTV at all, even if LeTV is willing to give them advertising shares.

There is no way anyone can make LeTV's content really bad. 90% of the content on LeTV is not what customers want to see.

September 2011, 4, China time.

Bin City, Sichuan Province.

In an office of a certain building.

In the office, the gray plasterboard used for decoration complements the wooden flooring on the ground.

Around several high-top tables, various high-quality teapots are arranged in an orderly manner. Lingnan Dahongpao, Yunnan Dayi Pu'er, Sichuan Emei Peak... all show their own style.

Outside the window, there are lush green branches and leaves, and the flower pots placed against the wall are planted with lucky bamboo, orchids and clivia.

The sun shines into the room through the curtains, shining gently on every face.

On the wall of the office, there are some artifacts passed down from the Tujia village to worship ancestors, such as brass spoons, copper tripods, copper basins, etc. Each item shines with a shimmering light, as if telling its own long history. .

At this time, Yin Zhengyong and a few friends were tasting the fragrant tea.

At this moment, there was a knock on the office door. After Yin Zhengyong responded, the other party opened the door and walked in. What they saw was a young-looking girl.

"Uncle, there is something I want to report to you." Shi Chunli said.

"Tell me what you want. These are your uncles and uncles. There's nothing bad to say to others." Yin Zhengyong said.

"Deep Blue Electronics has lowered the retail price of mobile phones except Deep Blue MAX. The new price will be announced in a week. They asked us to report the existing inventory for price guarantee. In addition, they will launch a new Deep Blue model at the end of July. For mobile phones, they asked us to plan our purchases to avoid overstocking.

Their self-operated specialty stores have begun to reduce their inventory. Do you think we should reduce our order quantity this month? Shi Chunli asked.

"Even at this price, the supply of Deep Blue mobile phones exceeds demand. After the price is reduced, we will definitely sell more. I will double the order quantity this month." Yin Zhengyong said.

"Uncle, their next generation of new mobile phones is more powerful than this generation, and the price is no different from this generation. If we purchase too much and cannot sell it, we will liquidate at a loss. Do you want to think about this again? For a moment?" Shi Chunli asked.

"It's not like we still have three months to launch new products. Let's reduce the purchase volume next month. This time we should take advantage of their price cuts to sell more." Yin Zhengyong said.

"Okay, uncle, I'll go out and get busy first." Shi Chunli nodded.

The originally quiet conference room returned to its original bustle after Shi Chunli left.

"Old Yin, this time I really let you pick it up." His friend Lu Xinjiang sitting next to him said with a smile.

Lu Xinjiang and Yin Zhengyong also work as mobile phone agents, but they are agents of the Coolpad brand. Coolpad was doing well when it first came out. Since mobile phones entered the chaos, their lives have not been as good as before.

Coolpad can be said to be one of the earlier manufacturers to launch smartphones. Unfortunately, Coolpad’s smartphones are not very good.

Lu Xinjiang can be said to be very envious of Yin Zhengyong. In the past, Gionee only had one product: mobile phones. Now Gionee also has computers in addition to mobile phones. With the diversity of products and the recognition of consumers, Yin Zhengyong can be said to be making a lot of money.

"I am not a blind cat who has encountered a dead mouse. If DeepBlue hadn't suddenly acquired Gionee, my current life would not be much better." Yin Zhengyong said with a smile.

"The price reduction of DeepBlue mobile phones is going to push us to the end. I won't continue to brag to you here. I have to go back and arrange my work. Otherwise, I will have a lot of inventory this month." Lu Xinjiang said with a smile. .

"Okay, you can go back and do your work first, but you have to keep this matter secret and don't let anyone else know about it. I signed a confidentiality agreement." Yin Zhengyong said with a smile.

"Okay, I got it." Lu Xinjiang smiled.

If it were anyone else, Yin Zhengyong would definitely not let the other party know about this matter. Although the two of them were working as mobile phone agents and could be regarded as half enemies, they had a lifelong friendship after growing up together.

Besides, both Yin Zhengyong and Lu Xinjiang knew that the market was so big that they could not handle it alone. They knew that mutual support was the way to survive.

September 2011, 4, China time.

The sudden price cut of Deep Blue mobile phones caught all mobile phone manufacturers off guard.

No. 283, Wusha Bubugao Avenue, Chang'an Town, Guangdong.

Hu Baishan came to Shen Wei's office as soon as he learned about the price reduction of DeepBlue mobile phones.

"Mr. Shen, something bad has happened." Hu Baishan said anxiously.

"What happened?" Shen Wei asked confused.

“深蓝手机除了深蓝MAX以外全线降价了，深蓝1SE下调到799软妹币，深蓝1S下调到899软妹币，深蓝1手机更是下调到1999软妹币。”胡柏山说道。

随着深蓝手机销量增加再加上深蓝手机金立手机的工厂，深蓝手机的成本也是获得大幅度的下降，深蓝1SE成本从629下降到573，深蓝1S的成本也是从788下降到现在的693块，深蓝1手机更是从1000出头下降到890多块。

Even if Deep Blue Electronics significantly reduces the price of Deep Blue mobile phones, Deep Blue Mobile phones still have very huge profits.

"Shenlan is trying to push us to death." Shen Wei said with a tremor in his heart.

At this moment, Shen Wei had the word "uncomfortable" written directly on his face. In order to win this chaotic war, they spent a lot of money on advertising, so the cost also skyrocketed.

After dividing the advertising costs evenly, the manufacturing cost of their cheapest smartphone reaches about 760 yuan.

If calculated based on the current selling price of 899, they can still earn twenty or thirty yuan per mobile phone. If they sell one phone for 799, they will lose at least 50 yuan.

"Mr. Shen, what should we do next?" Hu Baishan asked.

"Let's lower the price of the benchmark product to the same price as Deep Blue, and inform the production department to start reducing production from now on. In the second half of the year, we will focus on high-end products." Shen Wei said.

"Okay, Mr. Shen." Hu Baishan replied. In addition to vivo, OPPO, BBK, Coolpad, Lenovo, Tianyu, ZTE, Changhong, HTC, Oaks, Rice, Nicai and other manufacturers were all caught off guard by the price adjustment of Deep Blue Electronics.

After receiving the news, everyone adjusted the prices of benchmark products in order to reduce losses.

Faced with this situation, major manufacturers are also in trouble.

Beijing LeTV.

Zhou Yujun, operations director of LeTV, hurried to Accounting Jia’s office after receiving a message.

"Yu Jun, what happened?" Accountant Jia asked.

"Mr. Jia, Deep Blue Film and Television is promoting all Deep Blue smart TVs. From today to three months before August 8st, anyone who purchases a Deep Blue smart TV will receive a one-year super membership as a gift." Zhou Yujun said.

"This damn Deep Blue Film and Television, if it doesn't work, it has to be done at this time." Accountant Jia was furious when he heard what the other party said.

He has just negotiated with the major brands to get the bottom line. Once Deep Blue TV launches promotions, it will definitely affect the sales of major brands of TVs, and then these inventories will become their backlog.

Just for this round of bargaining agreements, he used 50 billion soft sister coins as deposits for major manufacturers.

This amount alone consumes one-third of their funds on hand.

"Mr. Jia, what should we do next?" Zhou Yujun asked.

"Let me think about it carefully," Accountant Jia replied.

At this moment, a knock on the door came from the office.

"Come in." Accountant Jia said after hearing the knock on the door.

At this time, a woman in her thirties wearing a small suit opened the door and walked in. The woman was Tang Sisi, the recently appointed copyright manager of LeTV.

"What's wrong with Sisi?" Accountant Jia asked angrily.

"Mr. Jia, Deep Blue Film and Television has increased its investment in copyright acquisition. Today, several media companies called. They said that Deep Blue has raised the price of copyright and asked us if we want to increase the price. If not, they will sell the copyright. To Deep Blue.

The price of these copyrights has already reached our limit. If we increase the price, it will hit the bottom line of our operation. Do you think we should increase the price here? "Tang Sisi asked.

"Plus, film and television copyrights are our foundation. Without copyrights we are nothing." Accountant Jia said through gritted teeth.

The film and television content of LeTV is already several levels lower than that of Deep Blue Film and Television. If they do not compete with Deep Blue Film and Television for film and television rights, there will be no content for users to see which users will use LeTV.

Even if he loses money, he still wants to snatch more copyrights from Deep Blue Films and get them back.

Office of the President of Shenlan Group in Nantian Pioneer Park.

In the office, Han Chen was looking at the car factory planning drawings sent by Yang Yicheng.

The car factory and Shenlan Community started construction in early March. The drawings of Shenlan Community were sent to Han Chen as early as the end of February. Han Chen felt good about Qianda Group's real estate planning.

The drawing in Han Chen's hand was the drawing of the entire automated assembly line. After reading the drawing, Han Chen put it away. He picked up the assembly line manual on the table. After checking it, Han Chen found that the whole process was not perfect enough.

"Lao Yang, I think your management system is still a little bit behind. The detailed management of the supply chain is not adequate. You need to digitally count the parts used for each position.

For example, do workers in the final assembly need to use screws and nuts when installing various accessories?

If you can record the number of nuts used by workers in the system.

Then can the supply department determine through data how many vehicles workers will use up after installing them? Can the logistics department replenish spare parts to workers in advance under system warning?

In this way, workers don’t have to wait for the logistics department to replenish accessories before continuing to work. Then, will workers’ work efficiency be improved by this detail? " Han Chen asked.

At this time, Yang Yicheng also used pen and paper to record Han Chen's opinions in a notebook.

"Yes, Mr. Han." Yang Yicheng nodded.

"In order to ensure that the quality of each car is exactly the same, even the number of turns of the screws is recorded, so that every link of car manufacturing is digitized. Don't be afraid to spend money as long as the details are in place. You can go back and follow up with the following people We will hold a meeting to discuss it and add every link to me.

When every link is digitized, we will all know which screws are not tightened properly, including the vehicle test data. After digitization, quality control work will become very easy.

These data can also be used as a reference when we improve the production process in the future. "Han Chen said.

After listening to Han Chen's opinions, Yang Yicheng admired Han Chen even more.

If a screw is not tightened in place, it is very likely that the screw will cause problems with the car. In order to control the quality of the car, the car manufacturer needs to arrange a large number of workers to inspect the car.

In all his years in the industry, he had never thought of digitally recording the number of turns of a screw.

Once they implement this function in the inspection process, they can save a lot of manpower to inspect the vehicle.

As for how to record it, it was up to him and the people below. Han Chen had already told them the general direction.

"Aristotle once proposed a theory called first principles. When you go back, you and your team will read this book. This book will be of great help to your entire team." Han Chen said.

"Okay, Mr. Han," he replied.

"Does Max, the man who builds electric cars in the United States, know?" Han Chen asked.

"I know." Yang Yicheng nodded.

"In early 2002, Max went to Russia again. This time, Max's main purpose was to buy two Dnepr launch vehicles, which are modified old ballistic missiles.

But the more he negotiated with people, the more expensive they sold it. In the end, he thought he had negotiated and paid US$1800 million for two Dnepr rockets, but then the other party said no, it would be US$1800 million each.

When Max was angry about the outrageous price offered by the big hairy man, he began to think from first principles, go deep into basic physics situations, and build a model of a rocket launch in his mind step by step. He therefore developed a concept called the "Idiot Index," which calculates how much more a finished product costs than its base materials.

If a product has a high "idiot index", then its cost can be significantly reduced by planning and designing more efficient manufacturing techniques.

The "idiot index" of the rocket is so high that Musk began to calculate the cost of carbon fiber, metal, fuel and other materials: using current manufacturing methods, the cost of the finished product is at least 50 times more than the cost of the materials.

You can bring this concept into the car manufacturing process. This concept can greatly reduce our overall cost. "Han Chen said. (End of chapter)