The world's richest man started by developing gutter oil

Chapter 337 Chapter 327: Cut the price in half

at the same time.

Office on the top floor of an antique church-style building at 16 1733th Street in Philadelphia, Pennsylvania.

Wilmer Wassev sent Siegel Brand the latest news from the Deep Blue Group. Siegel Brand frowned when he saw that the booking volume of Deep Blue cars reached 3.

根据统计2012年50万到100万的汽车一共销售出去30多万辆,今年初到现在50万到100万汽车一共销售出去23万辆,深蓝汽车在短短一天时间里预定量达到3万辆。

From the above data, it can be seen that Deep Blue Automobile is already an unstoppable trend.

"Wilmer, hasn't the foundry stopped manufacturing chips for Deep Blue? Why do they still have chips that can be used in their cars?" Siegel Brand said after putting down the report in his hand.

"Boss, according to our investigation, these chips were produced before we took action. There must be a lot of chips in stock at Deep Blue. Maybe Deep Blue had already expected that we would take action against them, so they completely cut off the supply of chips. chip stocking before," said Wilmer Wassev.

"According to your estimation, how many chips do they have on hand that can be used to build cars?" Siegel Brand asked.

"According to the data we have now, they can build at least five million cars. Automotive chips are not as fast as electronic product chips. These chips can support their use for at least 3-5 years." Wilmer Wassef replied.

"Wilmer, what do you think is our success rate if we continue to suppress other industries under the Deep Blue Group?" Siegel Brand asked after picking up the cigar on the table and taking a puff.

"Judging from the current situation, it is impossible for us to completely kill Deep Blue. Except for the field of chip manufacturing, they are in a leading position in other fields. In some fields, they are even at the leading position. We want to completely kill Deep Blue. Deep Blue requires at least US$3000 billion.

Even if we win, we won't get much benefit, and if the suppression is strong enough, it will cause certain risks. China will definitely investigate us by then. "Wilmer Wassev replied.

"Let the think tank adjust its existing strategy, reduce the intensity of suppressing the Deep Blue Group, and allow Deep Blue's competitors to perform normally. Since expenditures and returns cannot be directly proportional, there is no need for us to invest so many resources." Siegel Brand passed After thinking about it he said.

There is no way that Deep Blue Group is a Chinese company, not an American company. Deep Blue's companies are already deeply rooted in China. Spending money on Deep Blue is not worth the loss. Now the most profitable highland of mobile phones has been taken back by fruits. They There is no need to spend a lot of resources to suppress Deep Blue.

"Okay, boss." Wilmer Wassev replied.

German BMW headquarters.

CEO's office.

At this moment, Harold Krueger is checking the report sent by the person in charge of the China region.

He was surprised when he saw the parameters and functions of the Deep Blue car. He did not expect that a Chinese automobile company could build such a car. The most important thing was that some of the technologies used by Deep Blue were more advanced than theirs.

When he saw that the booking volume of Deep Blue Auto GLS2013 reached 3, he felt bad.

You must know that BMW's SUVs ranging from RMB 50 to RMB 100 million can only sell more than 7 units a year in China.

Deep Blue's reservations reached 3 in less than a day, which means that Deep Blue has taken away at least a quarter of their market. This price is their most profitable price. If they don't adjust the cars at this price, maybe they will Lost more than half of the market.

Although the dark blue GLS2013 model is an SUV, its comfort is no worse than the BMW 530. The comfort of the dark blue GLS2013 is even better than the BMW 530, and even surpasses the BMW 750.

The most frightening thing is that Deep Blue Auto's daily production capacity has reached 5000 units, and the sales volume of cars between 50 and 100 million is very small. In addition, Deep Blue Auto has no production capacity restrictions.

The threat posed by Deep Blue Cars has far exceeded the threat posed to them by Mercedes-Benz and Audi.

"Eliza, please notify all the company's vice presidents to come to conference room 1 for a meeting in half an hour." Harold Krueger picked up the desk phone and called his secretary.

"Okay, Boss." Secretary Elisa replied.

After half an hour.

The vice presidents of BMW's various departments came to the No. 1 conference room on the roof of the headquarters one by one.

"Just yesterday, China's Deep Blue Group launched an SUV fuel vehicle. I wonder how many of you here know about this?" Harold Kruger asked.

Several vice presidents looked at each other after hearing Harold's inquiry. They had no idea about the launch of SUVs by the Deep Blue Group. In their opinion, the Chinese could not build any good cars at all.

"Boss, are you talking about Deep Blue GLS2013?" Tupac Sanborn, vice president of Asia affairs, asked.

"Yes, what do you think of the Deep Blue GLS 2013?" Harold Kruger asked.

"Boss, although the dark blue GLS 2013 is a strong rival to the X5, Prices of related products will also be adjusted in the near future," Tupac Sanborn said.

Everyone present was even more confused when they heard Tupac Sanborn. When did they need to be so cautious about Chinese car companies.

"Isn't it just that a Chinese company has launched an SUV? Is it necessary to adjust the prices of four flagship products?" asked Omahi Luce, vice president in charge of Europe and the United States.

"Omasi, if you knew what kind of SUV the Deep Blue GLS 2013 is, I believe you would not say such ignorant words. In addition to the power system, the Deep Blue GLS 2013 has surpassed our X6 in all aspects of its parameters, and its technology The content far exceeds our X7, and the comfort and safety far exceed 750.

China, with its small population and large population, has far less power requirements than our European and American counterparts, which means that users are likely to ignore the power parameters. This means that the Deep Blue GLS2013 will be our strong rival in the price range of 50-100 million soft girls. Tupac Sanborn said coldly.

Everyone present also gasped after hearing Harold Kruger's answer.

"Harold is right. Deep Blue GLS 2013 has many technologies that we don't have. They are way ahead of us in terms of details. The number of reservations for Deep Blue GLS 2013 reached 12 in just 3 hours. I know that the price of Deep Blue GLS2013 is 68 soft sister coins.

一辆68万8的SUV在12小时里预定量达到3万,你们敢想象深蓝GLS2013有多受欢迎吗?如果我们不及时调整这些车型的价格,那么这些车型销量将会变得十分惨淡。”哈罗尔德·科鲁格叹了口气无奈的说道。

Even if BBA launches a new car, it is impossible for them to pre-order 3 units in just 3 hours.

What's more, this is a car worth 70 soft sister coins. The dark blue GLS2013 has broken their perception.

"Is there anything special about Deep Blue GLS2013?" Ivica Malfoy, the vice president in charge of European and American operations, asked curiously.

"I'd better show you the video of the Deep Blue GLS2013 conference." Harold Kruger said.

2 hours later.

Everyone in the conference room fell into silence after watching the Deep Blue GLS2013 press conference. Self-developed suspension technology, electronic management of the whole vehicle, refrigerator, color TV and massage chair, they all have these functions and it's okay to say.

But it has a super powerful car central control, privacy shield, HUD, and ultra-high-strength all-aluminum integrated body.

What the hell are these things?

"Boss, although Deep Blue Group is just a car company that has just been established for less than three years, they have done a better job in details than the three of us, and some of their technologies are far ahead of ours by several generations. I think we need to Adjust the prices in China, and I believe Audi and Mercedes-Benz will make corresponding adjustments, otherwise our sales in China will become very bleak," said Ivica Malfoy.

"How much lower do you think is appropriate?" Harold Krueger asked.

"The X series needs to be cut in half at least, the price of the 5 series needs to be cut by at least 30%, and the price of the 7 series needs to be cut by at least 40%." Ivica Malfoy said.

After hearing Ivica Malfoy's offer, everyone in the room gasped.

If they adjust according to this strategy, they will lose at least about 80% of their profits, which means that their performance this year will be very ugly.

But who will buy their luxury cars if they don’t cut them in half?
就拿2013款的宝马X5来说,低配版X5指导价是90万,高配版的更是高达100万。

Apart from the power system, how can the X5 compare with the Deep Blue GLS2013? Even if they cut the price to 45, no one may buy it.

至于宝马5系的价格是44到52万,买得起这个价格的车不差这么一点钱,这些客户有50%概率会选择GLS2013。

Unless they raise the price of the 5 Series to 30-40, they can hope to get these customers to choose them.

"However, I think we should observe it first before making adjustments. At the very least, we must confirm the popularity of the Deep Blue GLS2013. In addition, I suggest purchasing a few Deep Blue GLS2013 units from China and doing research." Tupac Sanborn said .

"Then do what Tupac said, but make the plan first, and make adjustments as soon as it is confirmed." Harold Krueger said.

"Okay, boss." Everyone present responded in unison.

at the same time.

Senior executives from two manufacturers, Audi and Mercedes-Benz, were also meeting.

They came to the same conclusion as Mercedes-Benz. They must lower the prices of relevant models. However, they did not rush to adjust the prices. Instead, they first looked at the sales volume and reputation of the GLS2013. If the sales volume and reputation of the GLS2013 were not good, then they did not need to adjust it. The price is up.

September 2013, 6, China time.

Office of the President of Deep Blue Group.

After Han Chen came to the company, he checked the sales of GLS2013. From last night to now, the sales volume of GLS2013 is still more than 3. After all, there are not many people who can afford a car at this price, and it is impossible for these people to go out in the middle of the night. Go snap up a car like this.

Users who should place an order have basically already placed an order. Those who have not placed an order are basically in a wait-and-see state. Those who have not placed an order are basically waiting for word-of-mouth to come out, or the advertising has not reached them. These people don’t know yet. The existence of GLS2013.

After turning off the browser, Han Chen began to plan for the next generation of chips and next generation electronic products.

The next generation of chips, whether for PCs or mobile phones, must all use chiplet packaging technology. Low-end products adopt integrated integration solutions. GPUs must integrate graphics inside. In order to facilitate memory expansion, only external solutions can be used.

The other is to have the R&D department develop 3D memory to eliminate mechanical hard drives as quickly as possible.

In terms of products, PC products have one more workstation than the previous generation product line. To be precise, they should be ultra-high-performance computers. As the level of integration increases, all-in-one computers and notebooks are designed to be thin and light.

The mobile phone products continue the previous generation product line and launch three products: medium, high and low, focusing on thinness and lightness, long battery life and powerful camera capabilities.

However, thinness, long battery life and photography are not the core of next-generation products. The real core of next-generation products is the addition of AI functions.

"Pa~ta"

At this moment, Kong Huimin opened the office door and walked in.

"Honey, why did you call me here?" Kong Huimin asked after sitting opposite Han Chen.

"I need Deep Blue Electronics to negotiate cooperation with domestic home appliance manufacturers." After speaking, Han Chen picked up a document on the table and handed it to Kong Huimin.

The cover of the document had the words "Deep Blue Smart Home Ecosystem" written on it. Kong Huimin read the document carefully after taking it.

"Ask the core management to negotiate with major manufacturers and ask them to sign confidentiality agreements before negotiating. Ecosystem matters must be kept strictly confidential. If large home appliance manufacturers are unwilling to cooperate, then we will cooperate with some second-tier products.

As long as their products are good, Deep Blue Capital can invest in them, let them grow bigger and stronger with Deep Blue, and help them sell through Deep Blue channels. All they have to do is make the product good. "Han Chen said.

The cooperation method between home appliance manufacturers and Deep Blue Group is very simple. They only need to add Deep Blue's program-controlled chips to their home appliances. Deep Blue will launch voice smart speaker products next year.

By then, the entire Chinese household appliances will enter the truly intelligent era.

"Husband, what is the artificial intelligence mentioned in this document?" Kong Huimin asked curiously.

"Even if you see the kind of artificial intelligence in science fiction movies, this artificial intelligence is not as retarded as Siri. The related products will be launched in July or August next year, and it is expected to be officially operational by the end of next year. This thing is relatively complicated and not three-dimensional." It can be explained clearly in two sentences, and you will know it when our artificial intelligence is implemented." Han Chen said.

Sora is a pure multimodal hybrid model that supports text, voice, and images. If these modalities are separated separately, each modality can be a powerful artificial intelligence.

The voice assistant only needs to separate the voice modes in Sora.

"Husband, our products won't be launched until next year, so we don't need to talk to them so early, right?" Kong Huimin said.

"Some people who think too highly of themselves may not necessarily be willing to cooperate with us. If the negotiation doesn't work out, you have enough time to find other manufacturers," Han Chen said.

"I understand, I will arrange it." Kong Huimin said. (End of chapter)

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