The world's richest man started by developing gutter oil

Although domestic automobile brands have been mentally prepared for the launch of new cars by Deep Blue, the prices of foreign automobiles will drop as a result.

However, the extent of BMW's adjustment this time exceeded their expectations. They did not expect that BMW's price adjustment would be so drastic. The price was reduced by more than 100,000 RMB, making it cheaper than domestic cars.

BMW's reduction in price was so big that even BYD's Wang Chuanfu and Geely's Li Shufu felt it was a bit too much to bear.

2 p.m.

Deep Blue Industrial Park Deep Blue Group.

Shen Chengjun brought a man in his 50s with a chubby and blessed face to Han Chen's office.

"Mr. Han, this is Hu Mao, President of the China Association of Automobile Manufacturers and Chairman of SAIC Group," Shen Chengjun introduced.

Basically all domestic automobile-related companies have joined this association, except Shenlan Group. As for why Hu Mao came this time, Han Chen has already guessed it.

Most likely, the launch of the Dark Blue Coupe 2014 has had a huge impact on the entire corporate industry.

When Deep Blue only had the GLS2013, the GLS2014 was priced very high, which had little impact on the entire industry.

However, the emergence of Coupe2014 has made the entire industry a little overwhelmed, and Hu Mao had to visit Han Chen on behalf of the entire corporate industry.

"Hello, Mr. Han." Hu Mao greeted with a smile.

"Hello, Mr. Hu. Let's sit over there and chat." Han Chen said, waving his hand towards the tea table.

"Then we won't be polite." Hu Mao said with a smile.

Then the two of them followed Han Chen to the tea table and sat down. After Han Chen sat down, he immediately made tea.

"Mr. Hu, I don't like beating around the bush. Just say whatever you want to say. If I can accept it, then we can continue talking. If I can't accept it, then there is no need for us to talk anymore. After all, Deep Blue Group has not violated any laws, and everything is operated in accordance with normal business practices." Han Chen asked with a smile.

Hu Mao didn't expect that Han Chen would give him a warning as soon as he sat down, and Han Chen's meaning was also very straightforward.

I don't care whether you represent SAIC or the Automobile Association. Everything Shenlan does is legal and in compliance with regulations. Your Automobile Association has no control over Shenlan. If your conditions are acceptable to me, then there is a possibility for us to continue the talks. If I cannot accept them, then there is no need to talk.

"Mr. Han, I am here on behalf of the Automobile Association. The Coupe 2014 that your company just launched is excellent, but there are some problems with the pricing of the Coupe 2014. This pricing has affected the entire industry. We hope that your company can increase the price.

I don't know if Mr. Han has received the news. BMW has reduced the price of the 1 Series to 10.8 yuan. This price is cheaper than many domestic cars. The survival space of domestic cars has been severely squeezed. If this continues, many companies will go bankrupt, and I don't know how many people will lose their jobs by then.

I hope Mr. Han can consider the overall situation and appropriately raise the price of the Coupe 2014." Hu Mao said frankly.

"Mr. Hu, even if BMW reduces the price of the 1 Series to 10, it still has a profit of 3 to 5. You should know that the manufacturing cost of domestic cars is cheaper than that of BMW. If BMW can survive, why can't domestic cars survive? Deep Blue Automobile is also a car manufacturer and is very familiar with the cost of cars.

I don't believe you when you tell me that Coupe2014 will cause many automobile companies to go bankrupt. The emergence of Coupe2014 will only make you earn a little less.

I am not afraid to tell you that even if the price of the 2014 Coupe is only RMB 19.8, Deep Blue Automobile still makes more than 50% profit from it. What you should not do is to ask me to raise the price of the car.

What you should do is to optimize your own industry, reduce costs, increase efficiency and provide customers with high-quality and low-cost products.

Don’t tell me that the manufacturing cost is high and the price can’t be lowered any further. If the manufacturing cost is high, then we have to find ways to reduce the cost.

Your manufacturing cost is not as high as our Deep Blue Auto. The labor cost paid by Deep Blue is several times that of yours. Each of your workers only earns a few thousand yuan a month, while each of our workers earns more than ten thousand yuan a month. At the end of the year, we receive bonuses for 13 months.

If a company cannot survive, the first thing it should think about is its own problems, instead of coming here to tell me that Deep Blue has affected them.

If you keep thinking like this, you will be eliminated by the market sooner or later. Why can foreign car companies adapt to the market at the first opportunity, but you can't?

Perhaps you will say that the brand effect and value of those foreign brands are there, and our domestic brands cannot compete with those foreign brands. Isn’t our Shenlan Group a domestic brand of China?

If domestic automobile brands do not even have this much confidence, if they do not even have this much national confidence, then it is only a matter of time before these brands go bankrupt.

You should think more about why Deep Blue has been recognized by domestic and foreign consumers. The reason why Deep Blue has been recognized is that Deep Blue's technology is strong enough and Deep Blue is willing to invest a lot of money in product research and development.

If you think that R&D requires too much investment, DeepBlue can sell you some finished accessories, such as 48V high-voltage platform, fast charging kit, three-electric system, operating system and battery.

You can buy these things and redesign them to produce an electric car.

If you want to survive, you must have your own core technology. This is what Deep Blue Group has experienced before. TSMC stopped manufacturing for us, and chip manufacturers stopped supplying chips to us.

DeepBlue Electronics had to suspend production for nearly a year due to lack of chips. In order to survive, we invested all our profits into research and development.

Your living environment is much better than ours now. If you don’t have the technology, you can buy parts from us first, and you can still make money after a little operation. If you want to gain more competitiveness in the market, you can only invest most of your profits in research and development.

If you only want to make money and don't want to do research and development, then just buy the parts from us. You can still live a comfortable life with a little operation." Han Chen said.

Han Chen didn't want to waste time talking to him so he said everything he should and shouldn't say.

It is impossible to raise the price of Shenlan Automobile. If you only want to make money and don't want to engage in research and development, then buy the parts from Shenlan. If you want to make money, then spend more money on research and development.

Han Chen's words silenced Hu Mao, who was sitting opposite him. Han Chen finished speaking all at once, and he even predicted what he was going to say.

To put it in a simpler and more crude way, Deep Blue Group will not buy their account, but Deep Blue can provide some parts for manufacturing trams for them to produce trams. As for the rest, there is no need to talk to them so much.

"Mr. Han, I understand." Hu Mao said after taking a deep breath.

"Deep Blue has already promoted the Chinese brand. You shouldn't just focus on the Chinese market. The market outside of China is still very broad. As for how to operate it, it depends on your respective decisions." Han Chen said as he poured Hu Mao a cup of freshly brewed tea.

"Mr. Han is more insightful. We have been living too comfortably and have forgotten how to develop the company." Hu Mao sighed. "Mr. Hu, you are too kind." Han Chen smiled.

"Mr. Han, hydrogen-powered vehicles and electric vehicles are both new energy vehicles. Why did Deep Blue Group choose the electric vehicle track?" Hu Mao asked curiously.

"Because 90% of hydrogen energy vehicle patents are in the hands of Toyota, researching hydrogen energy is not just working for Toyota. In addition, there are many other problems with hydrogen energy, such as the safety of hydrogen energy, the transportation and storage of hydrogen energy, and the cost of hydrogen energy manufacturing.

If electricity is used directly, these problems do not exist at all, and there is no need to repeatedly invest in anything. The national grid has already solved the problem of power transmission. The only problem with electric vehicles is the battery problem. After the battery is scrapped, it will cause pollution to the environment.

We thought about this issue when we were making electric cars, so when we started researching electric cars, we were already studying how to recycle batteries.

At present, we have been able to recycle 63% of the materials. With the advancement of technology, I believe that recycling more than 90% will not be a problem, and % recycling may not be a problem in the future. "Han Chen said.

Hu Mao was surprised when he heard Han Chen's words. He didn't expect that Han Chen had thought about all the problems.

Originally, he was thinking about whether he should follow Toyota's footsteps and develop hydrogen energy to overtake Deep Blue.

But after hearing Han Chen's words, he was a little shaken. Just as Han Chen had just said to him, 90% of the patents were in the hands of Toyota, and if he wanted to develop hydrogen, he had to depend on Toyota's mood.

It would be better to give up hydrogen and join the electric vehicle race.

If Deep Blue can completely solve the problem of battery recycling, then there will be no problems with electric vehicles, and electric vehicles will become products without any flaws.

If they follow Toyota's footsteps to develop hydrogen energy, they will also have to solve various problems with hydrogen energy. Transportation and storage alone will require a huge investment, and hydrogen energy requires a complete industrial chain to support it.

The State Grid has already solved the problem of power transmission for electric vehicles, so there is no need to create a complete industrial chain to support it.

Of course, establishing a new industrial chain is not without benefits. It can create new jobs and significantly increase the country's GDP.

In the end, Hu Mao chatted with Han Chen for nearly 2 hours before leaving the Shenlan Industrial Park. Hu Mao also got some of the answers he wanted from Han Chen, and Hu Mao also understood how China's automobile industry should develop in the future.

After sending Hu Mao away, Shen Chengjun returned to Han Chen's office again.

"Brother, the higher-ups have approved your desalination plant, but they hope you can move the factory to Hong Kong Island," said Shen Chengjun.

"Brother Shen, people in Hong Kong Island are unwilling to use desalinated water. Besides, if we open a business in Hong Kong Island, we need the consent of the Hong Kong Island government, right?" Han Chen asked after pouring tea for Shen Chengjun.

"This matter was decided by our superiors. I don't know the specific reasons. Of course, it is not mandatory. It depends on your personal wishes. After all, the cost of building a factory in Hong Kong Island is higher." Shen Chengjun said, pointing to the ceiling.

"The first 12 cubic meters of water use in Hong Kong Island is free. If I build a factory there, the first 12 cubic meters of water will not be provided for free, right?" Han Chen asked after taking a sip of the teacup.

"The Hong Kong government will purchase water from you based on actual water consumption, so you don't have to worry about the first 12 cubic meters of water being free," said Shen Chengjun.

"Has the higher-ups arranged where to build it?" Han Chen asked.

"You need to send someone to Hong Kong Island to communicate with them on this matter. You can let your people contact this person. This person is the deputy director of the Water Supplies Department." Shen Chengjun said as he took out a piece of paper from his pocket and put it on the table.

"Okay, I'll arrange for someone to go there later." Han Chen said.

After explaining the situation, Shen Chengjun chatted with Han Chen for about half an hour before leaving.

at the same time.

Shenzhen Deep Blue Experience Store welcomed a large number of customers, most of whom came to experience Coupe2014.

After a while of waiting, Zhuo Rixing finally sat in the driving seat of Coupe2014. Although the basic version of Coupe2014 uses fabric seats, these fabric seats do not give people a cheap feeling due to design reasons.

The salesman from Shenlan Store introduced Zhuo Rixing the startup and operation methods of Coupe2014.

Although the Coupe2014 is an electric car, its starting and operation methods are no different from those of ordinary fuel vehicles.

Coupe2014 did not incorporate many innovative elements into its operation like the new energy cars of later generations.

After all, most car owners are used to driving fuel vehicles. If they suddenly change their driving conditions, they may easily cause a traffic accident if they are not careful. Therefore, Coupe2014 is designed completely according to fuel vehicles.

"Can the Coupe 2014 really achieve 3.2- km/h in seconds?" Zhuo Rixing asked the salesperson sitting in the passenger seat.

"Yes, but for the sake of driving safety we have made certain restrictions. Sir, you should have felt it when you stepped on the accelerator. There is no delay in the acceleration of electric vehicles. The sudden acceleration can easily make people panic, and if you are not careful, it will cause inevitable traffic accidents.

If you want to experience 3.2-km/h in seconds, you need to manually turn it on in the system. We do this for the safety of the car owner. Also, it is not allowed to be turned on during the test drive." Salesman Song Qingfeng replied.

This 100-kilometer acceleration limit was proposed by Han Chen. Han Chen remembered that in his previous life, many drivers of a certain brand of electric cars lost their concentration due to accelerating too fast, which led to traffic accidents during the test drive. This was extremely irresponsible to consumers.

If no one died but someone did, Shenlan would have to take responsibility. If such a thing really happened, it would be a loss. Han Chen didn't want such a thing to happen again. If such a thing really happened, Shenlan would be the one who suffered in the end.

"If you don't turn it on, how do I know if you can really reach 3.2- km/h in seconds?" Zhuo Rixing asked with a frown.

"Sir, we do this for the safety of the passengers. Not everyone can handle such a high horsepower. I don't know if you have seen Initial D. There is a saying in Initial D that the car is more powerful than the person and it is easy to get into an accident if you can't control it.

If you really want to try it, you can wait until your car arrives, find a dedicated track or a place with few people to try it. If you have any problems when testing with the test drive car, we will be responsible for it.

Most people have no idea about 3.2 seconds to 3.2 kilometers per hour. In fact, seconds to kilometers per hour is faster than they think, especially the acceleration speed of trams is even more terrifying.

Before the new car was launched on the market, the company asked us salesmen to experience the feeling of accelerating from 0 to 100 km/h.

After experiencing it, I realized how terrifying it is to accelerate from 3.2- km/h in seconds. If you are not careful, you may cause a traffic accident. "Song Qingfeng said. (End of this chapter)