Chapter 400 390: US$5 licensing fee

The news of the discontinuation of production of Deep Blue’s third-generation electronic products quickly became a hot topic and sparked heated discussions among netizens.

"Brothers, Deep Blue's third-generation electronic products have been discontinued. I believe everyone knows what this means."

"It's here, it's here, it's finally here. I've waited for so long, and it's finally here this time."

"I resisted buying other brands of mobile phones just to wait for this day. I hope Deep Blue won't let me down this time. I wonder what kind of high-tech Deep Blue will come up with this time."

"Don't worry, Deep Blue's products will never disappoint you. The only thing that disappoints you is the price. I just don't know what the price will be this time."

"I dare say that the price this time is definitely higher than the last time. The more advanced the technology, the higher the production cost. The new products launched this time are definitely 14 nanometers. There is no such thing as cheap 14 nanometer products. You can see it by looking at the latest mobile phones launched by other brands. This year's mobile phones are much more expensive than last year."

"I just don't know what new features the new Deep Blue phone has?"

"When do you think Deep Blue will launch its fourth generation of electronic products?"

"I personally think it will not be launched until at least October."

"Based on past experience, the Deep Blue should be launched in September. Usually, the Deep Blue is launched one month after it is discontinued."

"I said if Deep Blue didn't come up with new products, I would buy a new OPPO phone. I didn't expect happiness to come so suddenly."

Deep Blue Electronics, Deep Blue Industrial Park.

DEEP BLUE MAGIC EYE TECHNOLOGY LIMITED.

Jiang Xianjun is currently meeting with a middle-aged man in his fifties who looks a bit wretched and wears glasses.

The man's name is Sun Jinbang. On January 2004, 1, he was officially promoted to president of LG Electronics (China) Co., Ltd. and was fully responsible for LG Electronics' business in China.

"Mr. Jiang, I wonder what your company can do to allow us to install the Magic Eye gaming platform outside of China?" Sun Jinbang asked in Chinese with a smile.

Sun Jinbang has been in China for ten years, so it is no surprise that he can speak fluent Chinese.

"Mr. Sun, it is very easy to install the Magic Eye game platform on the Magic Eye mobile phone. Your company just needs to use our operating system. However, I am not responsible for the mobile phone operating system business. If you are willing to use the Deep Blue system, I can help you make an appointment with the relevant person in charge." Jiang Xianjun said.

"Then I'll have to trouble Mr. Jiang." Sun Jinbang said with a smile.

Jiang Xianjun immediately picked up his phone and asked Lu Cailian to come to his office.

Twenty minutes later.

"Mr. Lu, this is Sun Jinbang, CEO of LG Electronics in China, and this is Lu Cailian, vice president of DeepBlue Electronics," Jiang Xianjun introduced.

"Hello, Mr. Lu." Sun Jinbang immediately stood up and greeted with a smile.

"Hello, Mr. Sun." Lu Cailian shook hands with the other party and said with a smile.

"Mr. Lu, LG wants to install the Magic Eye gaming platform outside of China," Jiang Xianjun said.

"Mr. Jiang, our conversation from now on is top secret. If you want to continue talking to me, please sign your name on this confidentiality agreement. Otherwise, we will not be able to continue the negotiations." Lu Cailian said as she put the confidentiality agreement on the table.

Sun Jinbang picked up the confidentiality agreement, took a quick look at it, and then signed it.

"Mr. Lu, Mr. Jiang has just told me that if I want to install the Magic Eye outside of China, I must use your system. I have no problem with this. I just have some questions for Mr. Lu." Sun Jinbang said with a smile.

"I wonder what the problem is?" Lu Cailian asked.

"The first question is whether your company's system is Android? The second question is what are the conditions for using your company's system?" Sun Jinbang asked.

“In fact, the system we use now is not the Android system, but the Pangu system independently developed by our Deep Blue Group. The condition for using the Pangu system is to pay a US$5 usage fee for each device.

In addition, Pangu system is somewhat different from Android system. Pangu system is a closed system, which means we do not provide source code.

But we can put the UI you designed into the Pangu system." Lu Cailian smiled.

"Mr. Sun, OPPO, Vivo and Huawei are also using your company's system, right?" Sun Jinbang asked.

"Yes." Lu Cailian nodded.

After getting Lu Cailian's answer, Sun Jinbang finally verified his guess before coming here. The self-developed system mentioned by OPPO, vivo and Huawei was just a joke.

Deep Blue Group is obviously planning a shocking plan, which will allow Deep Blue's Pangu system to replace Android.

Thinking of this, Sun Jinbang couldn't help but gasp.

However, this is a good opportunity for them to completely surpass Sanxing and become the largest company in South Korea.

"So when we release new products to the public, can we say that they are independently developed?" Sun Jinbang asked.

"Yes, but when we are going to make the Pangu system public, your company can only advertise the use of the Pangu system. This is also one of the conditions for using the Pangu system. Apart from this, this matter must be kept strictly confidential. Once a leak occurs, the cooperation between the two parties will be terminated immediately." Lu Cailian said.

at the same time.

Major mobile phone manufacturers have also received news that DeepBlue has stopped production of its third-generation electronic products.

They knew that the storm would come soon and the launch of Deep Blue's new products would set off a new bloody storm. Some manufacturers decided to reduce production immediately after the meeting. If they did not reduce production, they would most likely face a large amount of inventory stockpiling.

Because no one knows what impact Deep Blue Group’s new products will have on their existing products.

Of course, they are only reducing production of high-end products. Low-end products will definitely not be affected. Deep Blue disdains to produce low-end products.

Jingcheng Rice Company.

CEO's office.

Just now, Rice's Chief Financial Officer Zhuang Weida came to Lei Jun's office with a folder.

"Mr. Lei." Zhuang Weida greeted him and sat down.

"What's the matter?" Lei Jun asked while dealing with the work at hand.

"Mr. Lei, our new generation of products are severely unsalable, and the company has no working capital on its books. We still owe more than 5 million yuan to the distributors, and we have to pay them off by the end of the month. However, there are less than 5 million yuan left in the account in working capital," said Zhuang Weida.

"Can the dealers be delayed a little longer?" Lei Jun asked with a frown.

"Mr. Lei, it may be difficult. You may have to think of a solution." Zhuang Weida replied.

"Okay, I know about this matter, you can go back and do your work first." Lei Bus said. "Okay, Mr. Lei." Zhuang Weida replied.

After Zhuang Weida left, Lei Jun immediately called co-founder and chief strategy officer Wang Chuan to his office.

"Mr. Lei." Wang Chuan greeted after entering the office.

"There is no money left in the company's account. I plan to carry out the first round of financing. You should make some preparations on your side," said Lei Jun.

Since its establishment, no mobile phone of Dami has made money. Not to mention that after deducting various expenses, the company still has to lose money. On average, each Dami mobile phone loses 20 yuan.

I believe that it goes without saying that everyone knows that the early business strategy of the Rice Company was to sell at a loss to accumulate a certain fan base, and then harvest the fans when the fan base was large enough.

"Okay, Mr. Lei, I'll go back and make preparations." Wang Chuan replied.

After Wang Chuan left, Lei Jun rubbed his temples. The sales of Xiaomi phones have been terrible recently. They have lost a lot to vivo and oppo in terms of system. These two brands have surpassed them with their excellent operating systems.

"Deep Blue is about to launch a product. Should we lower the price to clear the inventory?" Lei Jun muttered to himself.

Not just rice.

Lenovo's mobile phone business is also very bad. Their operating system is already very bad, and then vivo and oppo launched new systems, and all the customers were snatched away by the two companies. Liu Chuanzhi is also very troubled by this matter.

Only at this moment did they realize the importance of independent research and development.

September 2014, 9, China time.

The office of the vice president of Shenlan Electronics in Shenlan Industrial Park.

Lu Cailian met with Sundar Pichai, the new president of Google Android, in her office.

"I wonder why Sandal came to China this time?" Lu Cailian asked in Chinese.

The translator brought by Sundar Pichai also translated Lu Cailian's words to her.

"Ms. Lu, the fact that Google banned Deep Blue from using GMS services is actually a misunderstanding. This was entirely Andy Rubin's self-willed behavior. After learning about this, our president, Larry Page, has fired Andy Rubin. Google hopes to reconcile with Deep Blue." Sundar Pichai said.

"But we already have our own DBMS service, so it's impossible for us to use Android's GMS anymore," said Lu Cailian.

"We do not expect your company to continue using GMS services. We hope that your company can lift the restrictions and allow other Android systems to install the Magic Eye gaming platform." Sundar Pichai said with a smile.

"It is not impossible to get the Magic Eye gaming platform back on Android, but Google must pay a $5 usage fee to Deep Blue for each device," said Lu Cailian.

Lu Cailian's words made Sundar Pichai frown. He didn't expect that Deep Blue would charge them installation and usage fees. You know, this money was paid by Google, not the mobile phone manufacturers.

By doing this, Deep Blue has invisibly increased the operating costs of the Android system department.

"Ms. Lu, isn't this price a bit high?" Sundar Pichai asked with a frown.

“You have to pay a price to do something, and this price is not set by me, but by our chairman. If Google cannot accept it, then there is no need to discuss this matter further.

Mr. Sundar, you can go back and discuss it with your president first. I am here to tell you a piece of news that will be announced soon. We will update the Magic Eye game engine in October. The new version of the Magic Eye game engine will make game development much simpler, and the cost of game development will be about 10% lower than it is now.

By then, game manufacturers around the world will abandon existing game engines, and no manufacturer will use other game engines to develop games. "Lu Cailian said.

After listening to the translation, Sundar Pichai looked at Lu Cailian in disbelief.

Why doesn't anyone develop games for Android?

Isn't it because the cost of developing Android games is too high? Even developing small games is more expensive than using Magic Eye. Apart from this, Magic Eye is still a very good sales channel, and no developer can refuse Magic Eye.

If the development cost of the Magic Eye Engine is upgraded to be 50% lower than it is now.

Unless someone subsidizes them, no one will use other game engines to develop games.

This news from Lu Cailian was undoubtedly a bombshell for them.

"Ms. Lu, I need to discuss this matter with the headquarters. How about we make an appointment to meet tomorrow?" Sundar Pichai asked.

"Okay." Lu Cailian nodded.

Nine o'clock in the morning on September 2014, 9, American time.

The President's Office at Google headquarters.

Larry Page had just arrived at the office when he received a call from Sundar Pichai.

"Sundar, have you reached an agreement with Deep Blue?" Larry Page asked after answering the phone.

The reason why Larry Page chose to reconcile with Deep Blue was because Google's growth rate was too slow. To be more precise, the growth rate of GMS users was too slow. Young people would not buy Android phones that did not support Magic Eye.

After some consideration, Larry Page decided to compromise with Deep Blue first. Deep Blue makes high-end mobile phones, which not everyone can afford. There are still many customers in the mid- and low-end markets. Let the number of Android users grow first. If they miss this opportunity for rapid growth, it will become very difficult to snatch customers from Deep Blue.

After they acquire Unreal Engine and develop a new engine, they will then turn against Deep Blue.

I have to say Larry Page's idea is quite nice.

"Boss, the other party agreed to settle with us, but they have a request," said Sundar Pichai.

"What request?" Larry Page asked.

"Once the Magic Eye gaming platform is installed on the Android system, Android must pay them a $5 usage fee," said Sundar Pichai.

"Fuck, they are robbing." Larry Page said angrily.

There are nearly 80 million new Android phones every year. If not every phone is installed with the Magic Eye gaming platform, but even if 4% of the phones are installed with the Magic Eye game, they will have to pay million US dollars to Deep Blue Group.

You have to know that the number of new smartphones is increasing year by year, which means that the money they need to pay is increasing year by year.

Although this amount of money is nothing to Google as a whole, he, like Mr. Steve, does not want to be robbed by Deep Blue. They have always robbed other companies, and no other company has ever robbed them.

"Boss, before I left, they said they will launch a new version of the Magic Eye Engine in October. The new version of the Magic Eye Engine will further reduce the cost of game developers. The new version will reduce the cost of game developers by at least 10%." Sundar Pichai said.

Larry Page frowned again when he heard what Sundar Pichai said.

(End of this chapter)

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