Military Industry of Great Powers: Build the Strongest Flanker.

Chapter 212 One word determines the life and death of Samsung

"Zhongxun wants to develop DRAM business?"

Fei Dewen expressed his surprise at the first time. He said: "Mr. Zhao, this is not a good idea. Motorola has decided to disband the DRAM business unit. This business has only brought losses to Motorola, not profits. I suggest CITIC Don’t go in either, DRAM is already controlled by the Japanese, we can’t compete with them!”

"..."

Zhao Guoqing asked: “Didn’t the United States impose retaliatory punitive tariffs on Japanese semiconductors?”

Fei Dewen shook his head and said: "Mr. Zhao, I don't know about other Japanese chips, but their DRAM tariffs have been lifted. Congress just lifted the ban last month. It was also because of this bill that Motorola decided to dissolve the DRAM division. After all, Intel We decided not to do the DRAM business three years ago, but we are still too late..."

"Uh...why, why did Congress lift the ban on Japanese DRAM chips!"

Fei Dewen said: "It is HP and Compaq. The tariffs have increased the price of DRAM chips for them, and their products have lost their theory. It was they who lobbied Congress to lift the ban. Now in the entire United States, only Micron is producing DRAM chips. …”

Zhao Guoqing nodded, understanding. During the communication with Fei Dewen, I learned that DRAM chips have been around for 40 years, and the basic patents have long expired. The current patents are for various manufacturers to achieve high-capacity storage, and the implementation methods are different.

Compared with its Japanese counterparts, Motorola's technology can only barely keep up. They can produce the current mainstream flash memory chips with a capacity of 1 megabyte.

Zhao Guoqing asked: "Is Motorola willing to sell the DRAM division? Including all patents that have not expired!"

Because of Zhongxun Technology's generosity, the atmosphere at the scene was very good. Fei Dewen reciprocated the favor and said: "Mr. Zhao, there are more than 300 people in the DRAM division. If Motorola wants to disband them, it will cost tens of millions of dollars. If Zhongxun Technology If Zhongxun is willing to accept these people, I think the board of directors will be very happy, and they might even give Zhongxun money!"

As for Zhao Guoqing's DRAM patent, which seems to be of some use, it is useless in the eyes of Motorola. It is not needed by peers and is not wanted by laymen. It can only rot at home and is basically useless.

Zhao Guoqing stood up and said to Fei Dewen: "China Communications can immediately launch an offer to Motorola. I will explain this matter to President Tommy!"

"I still want to thank you and convey Mr. President's greetings. Zhongxun is Motorola's best friend!"

……

In 1987, Li Jianxi took over Samsung. He immediately raised the newly established mobile phone department to the same level as DRAM memory.

In 1988, Samsung's first mobile phone SFLH-100 was launched. It was mainly sold to internal users. The quality was very rubbish and only 2000 units were sold. Until now, it has launched four mobile phones, each of which has poor quality. The total sales volume is less than five Chibu.

Samsung has hit the dark arts of radio frequency engineering head-on.

Major early manufacturing and design issues created considerable skepticism among consumers.

The gold standard for quality and mobile phone design at the time was Motorola, which accounted for half of the Korean mobile phone market.

Samsung's market share in South Korea is only one percent.

In terms of technology, Samsung, like most companies that have plunged into the semiconductor industry, relies on reverse engineering. Replication is an easier, but still challenging, task.

Being able to create a complex transmitting and receiving device, such as an analog 1G AMPS phone, is another story, especially with the application of miniaturization technology.

The biggest problem facing Samsung, however, is serious design flaws.

"Mr. Zhao, I heard that it was normal for a Samsung employee to see another hiker making a call on a Motorola mobile phone while hiking in the mountains. However, the Samsung mobile phone carried by this employee had no signal at the same location. "

Zhao Guoqing nodded. It was very good that Zhongxun Commerce Department found so much information in such a short period of time. Zhao Guoqing also believed that Li Jianxi came for mobile phones. The key is what are the conditions for Samsung's cooperation and whether they are enough for him. Heartbeat conditions.

"Mr. Zhao, the technology department believes that their R&D engineers did not take into account a radio frequency effect called multipath. To solve this problem, we need to redesign the mobile phone antenna, improve the physical connection between the antenna and the circuit board, and enhance the signal. The ability to identify..."

Zhao Guoqing looked at Ding Dayang, deputy manager of the Ministry of Commerce, and said: "To make a long story short, let's not talk about technical matters!"

"...That's gone!"

"..."

Zhao Guoqing said: "Let Li Jianxi come over!"

Ding Dayang said: "Mr. Zhao, President Li has been waiting for a long time. Do you want to invite him in person?"

"Need not!"

Zhao Guoqing shook his head. The stick is full of cheap bones. The more polite you are to him, the more he will bite your nose and face. If you treat him like a dog... Well, Zhao Guoqing shook his head. He still won't insult the dog...

"Bring him here directly! Ask Li Jianxi if he can speak English. If he can, just bring him here alone, and there will be no need for a translator..."

"it is good……"

... The Zhongxun waiting hall covers an area of ​​more than 200 square meters. Thirty-six sofas of various sizes are arranged in a ring. There is a coffee table in front of the sofa. The service staff adds tea and water from time to time...

There were quite a few Samsung delegation members, twenty-six of them. The one facing the door was Li Jianxi. At this time, his face was not very good. The president was unhappy, and the entire team was shrouded in gloom.

At this time, Li Jianxi's heart felt like several stones were weighing on him.

The difficulties in Samsung's mobile phone business and growing concerns about Samsung's consumer electronics business have left Lee Kun-hee tossing and turning.

Six months ago, in Los Angeles, Lee Kun-hee saw the miserable state of Samsung products on the back shelves of an electronics retailer.

Not only were no one buying them, but they were piled together with the garbage. Li Jianxi pretended to be onlookers and asked the salesperson at the retail store how Samsung's products were.

The answer he got was difficult for Li Jianxi to accept. He was not satisfied with the reputation of a "copycat" supplier.

He thought a lot...

"The strategy of low cost, mass production and reverse engineering gave Samsung success in the 20s and 70s."

"But it limited Samsung's global competitiveness in the 90s. Developing Asian countries were becoming lower-cost producers of electronic products."

Lee Kun-hee takes a closer look at Japan's response to the situation and observes the shift in consumer electronics from analog to digital technology.

Mobile phones have become extremely typical in this transformation.

Li Jianxi didn’t understand why Zhongxun, which was born out of nowhere, could stand out and lead the entire world in digital communications.

Although the media reported that Motorola led the development of WCDMA, Li Jianxi had different opinions.

If Motorola dominates WCDMA, why did CITIC launch their mobile phones, while Motorola has not launched a digital mobile phone yet.

Looking further forward, Zhongcom is at its peak in analog communications when it debuts. It is compatible with both modes, which is simply unimaginable.

Li Jianxi felt a sense of urgency, so he came...

……

"Mr. Zhao!"

"President Li!"

The two people looked at each other and felt that the other was terrifyingly young.

Li Jianxi inherited the family business, and Zhao Guoqing, according to the information Li Jianxi found out, started from scratch!

"I didn't expect Mr. Zhao to be so young. He is truly a hero from a young age!"

Zhao Guoqing smiled: "I have heard a lot of flattery. President Li, you don't have to be like this. Just get to the point intuitively!"

"..."

Direct enough!

Li Jianxi's opening remarks, which he had been preparing for a long time, were disrupted. In fact, he originally hoped to have a translator as a cover, but now he is the only one speaking in English.

I don’t like to praise, but I still need praise!

Li Jianxi said: "Mr. Zhao, Zhongxun is very strong in mobile communication technology. If you want to enter the Korean market, Samsung will be your best partner. Samsung also has strong technical reserves in the semiconductor industry, and we I have been in the mobile communications industry for four years..."

Just one who is very skilled? You should leave half of your praise behind!

Four years into it? It has only been two or three years since Zhongxun entered the market, but your Samsung is very powerful and has strong technology?

Flattery makes people angry.

People who don’t understand think that Samsung’s desire to cooperate with Zhongxun is a charity!

But thinking about Bangzi's virtues, Zhao Guoqing smiled and said that he was indeed a great person!

Zhao Guoqing said: "How does President Li want to cooperate?"

Li Jianxi took a long breath and expressed what he had been thinking for a long time.

"Mr. Zhao, we hope to establish a joint venture with Zhongcom. Zhongcom will transfer WCDMA digital mobile phone technology to Samsung, and Zhongcom will gain access to the Korean market, just like Volkswagen entered China..."

"..."

　Guys, I recommend this book. It’s a new book by the great historical figure Da Luoluo. It’s a veteran historical author. All the books are excellent.

　　

　

(End of this chapter)