Super Copy of Great Power Technology

Chapter 172 Procurement Problems

"Let the deputy manager keep an eye on the packaging and shipping side. You should go home and sleep honestly. I don't want my general to fall ill at work one day, and others will poke my spine and scold me." Qiao Papi. Okay, it’s decided, now let’s have a meeting.”

The meeting officially started, and everyone immediately became serious and sat upright, waiting for Qiao Ruida to start the topic of today's meeting.

Qiao Ruida cleared her throat and said: "Today is an impromptu meeting, with only managers from various departments participating. First of all, I would like to inform everyone of the good news. Last night, after our Ruida first-generation smartphone was officially launched for sale, after seven After hours of sales, all 20 mobile phones were sold out at three o'clock in the morning."

"Wow, wow, wow, wow". There were only a dozen people at the meeting, but it created the momentum of hundreds of people, and the applause was enthusiastic and lasting.

When the applause subsided, Qiao Ruida continued to speak: "These 20 mobile phones were originally planned to be sold within a week, but now they are sold out in just one night. This is something I did not expect. From the sales last night Judging from the situation, there is a huge gap in domestic smartphones, and our Reda generation mobile phones are in serious short supply. The current situation is that all mobile phones in stock have been sold out, and there is a serious shortage of production capacity, which cannot keep up with the sales speed. Everyone said How to solve the production capacity problem.”

Xiao Jingsheng, manager of the R&D department, said: "I remember that our Reda generation mobile phone currently has two manufacturers, one is the Reda Electronics Factory invested by the boss in his hometown, and the other is the Fangqi Electronics Foundry in the south. Now there is In order to deal with the situation of booming sales and insufficient production capacity, it would be enough for these two factories to invest more workers and production lines and increase some production capacity."

Deputy General Manager Liu Jiayu nodded in agreement: "Yes, this is a solution. I don't know the situation of Fangqi Electronics, but I still know a little about the situation of Ruida Electronics Factory. In the middle of this month, they have a group of new workers who have completed training and started Entering the production stage, the production capacity of Ruida Electronics Factory can at least double by then, which can solve many problems for us."

Qiao Ruida also nodded and said: "This solution is good. After the meeting, Manager Liu will contact the heads of these two companies and ask them how much production capacity they can increase. In addition, I think it is just to let the existing foundries Increasing production capacity is not enough. It is best to find two more foundries. Now our Ruida first-generation mobile phone has just been released. Consumers who bought the mobile phone have not yet received the mobile phone. There are no evaluation articles on the Internet. They just look at the appearance and appearance of the mobile phone. Parameters, there are so many people placing orders. When the first batch of users get the mobile phones and use feedback and evaluation articles come out, more consumers will join the rush to buy mobile phones. Our mobile phone production capacity must at least be within the existing It will take a tenfold improvement on the basic level. I don’t want to give up a huge market to our friends.”

"Ten times the production capacity? Then we can only find some large electronics foundries, such as Foxconn, BYD, Pegatron, Flextronics, etc. Only they are large enough and have enough workers to undertake such a large order. ." Shu Yutong from the sales department said.

At this point in the discussion, Qiao Ruida directly stated his decision, "Forget it about Foxconn. Their reputation is not good. I don't want to cooperate with their company. Let's contact BYD and Pegatron and ask them if they can take on this part of the production order. The purchasing department must also do a good job in purchasing chips and electronic components, so as to avoid a situation where the production capacity is available but the supply of raw materials is not available.”

Gong Kexin, the manager of the purchasing department, hesitated and said: "Other components and chips are easy to talk about. Those dealers and agents have sufficient stocks and stable prices. We can buy whatever they want. Qualcomm's processors and baseband chips are probably a bit troublesome. Last time When we placed the purchase order, we had a collision with several domestic mobile phone manufacturers. Several companies robbed Qualcomm of its limited inventory, and our company only grabbed more than 20 sets of chips. I heard from Qualcomm’s agent that the next batch of goods will be It won’t be available until two months later, and the price will be increased by [-]%.”

After hearing the news, all the executives at the scene were furious.

"What, the price has increased by 20%, why don't they grab it? Our Reda mobile phone follows the path of small profits but quick turnover. The profit margin is already relatively low, only about 10%. Now the processor and baseband chips are even higher. If the price increases, then how can we make money? We can’t make money at a loss.” ˆ ˆ ˆ “Using Qualcomm’s chips requires two fees, one for buying the chip and one for the patent fee. The two together account for at least the entire One-third of the cost of the machine. Now they are going to raise the price significantly. Are they trying to force us, the complete machine manufacturers, to death?"

"Even if the price doesn't increase, the delivery time is too late. By next month, the day lilies will be cold."

"Then can't we purchase mobile phone chips from other companies? With so many companies producing chips around the world, Qualcomm can't be the only one that can provide mobile phone processors, right?"

"If it's a feature phone processor and 2G baseband chip, there are many manufacturers that can provide it. If it's a smartphone processor and 3G baseband chip, you can only choose Qualcomm's products."

"This is the horror of monopoly. Qualcomm is the only one that can provide complete smartphone solutions on the market now. No matter how expensive they sell it, as long as you want to make a smartphone, you can only buy it from them. That's right. This is why they can raise prices unscrupulously.”

"The core technology and key components are all in the hands of others. This is really frustrating. In the next six months, our colleagues in the R&D department must work hard to develop our own mobile phone main control chip and baseband chip to break through Monopoly is the only way to control pricing power.”

"Mr. Qiao has already made a research and development plan for related chips, and we have been working hard, but the technical difficulty is not that great, and there are a lot of patent restrictions. In short, it's hard, hard, hard!"

"Let me tell you, Qualcomm is a patent troll. They have registered a lot of patents on 3G communication technology, forming an almost comprehensive patent barrier. No matter which company wants to develop its own baseband chip, You can't avoid their patents. Once you use Qualcomm's patents, you have to pay them patent fees. This fee is no lower than purchasing their baseband chips. This is also the famous Apple company, which has to purchase their mobile phone basebands. The reason is the chip. At least in the 3G communication era, there is basically no hope of bypassing Qualcomm’s patent wall.”

When everyone's emotions were almost vented, Qiao Ruida said: "Our purchasing department will just do the purchasing of other chips and electronic components first. The purchasing of processors and baseband chips will be handed over to Shengshi Foreign Trade Company."

(End of this chapter)