Super Copy of Great Power Technology

Chapter 173 The problem of scalpers

"They have their own channels abroad and can get some cheaper chips. Okay, that's enough about procurement. Let's move on to the next topic. After I came to the company this morning, some employees reported to me , said that during the sales process of Reda mobile phones last night, there were many large orders for dozens of units and hundreds of units, and it was suspected that there were scalpers, Manager Shu, is this true? "

Shu Yutong nodded and said: "During the sales process last night, there were indeed some large orders of dozens and hundreds of units, accounting for about 10% of the total sales. As for whether it was scalpers rushing to buy the goods, it is not clear yet. We The mobile phone products sold in Reda Mall are much cheaper than other stores, and they often hold promotions. In the past, there were some small mobile phone sales stores. We purchased mobile phone products in large quantities in Reda Mall, purchasing dozens or hundreds at a time. This situation often occurs in Taiwan. This time the Ruida first-generation smartphones we developed ourselves were put on sale, and there were also some large-volume orders, and the proportion was much higher than before. I am not sure which mobile phone sales stores these orders were placed by. , or a hoarding scalper.”

"At least some of them are scalpers. On some second-hand platforms, I saw a lot of Reda mobile phones being sold at increased prices. This situation is not good for us at all. When the next batch of Reda mobile phones are put on sale, we will do something Limit it, limit one account to purchase up to three mobile phones at a time, and only place orders three times in a day."

"Okay, Mr. Qiao, I've written it down. By the way, when will our next batch of Reda mobile phones arrive, and how much is the quantity?" As the sales manager, Shu Yutong is most concerned about when the Reda mobile phones will be in stock. There are so many customers waiting to place orders to buy Ruida mobile phones, but there are no products to sell. It is really uncomfortable.

"I have customized one million Ruida first-generation mobile phones from other channels. They will be put into storage tomorrow, which will be enough for you to sell for a few days." In order to meet the needs of consumers and seize more market share, Qiao Ruida decided to Turn on the golden finger once and copy a batch of Reda mobile phones. Regardless of the fact that the price of the first-generation Ruida mobile phone is more than 10 yuan, in fact, most of the components are purchased from outside, the production cost is very high, and the overall profit margin is very low, only about 15%-[-]%, minus For some channel costs and after-sales costs, the actual profit margin is even lower. According to this profit margin, no matter how many mobile phones are sold, you will not make much money. In order to make more money and complete the next upgrade of Goldfinger earlier, Qiao Ruida must copy more finished mobile phones or core chips to lower the overall cost and increase profit margins.

Hearing the news, Shu Yutong, who was originally listless, immediately became energetic and said excitedly: "Really, that's great. With these 100 million Ruida mobile phones, I won't worry about running out of 618. I want to work hard Make a plan and try to sell all these mobile phones during the 618 promotion period."

Qiao Ruida nodded in agreement and said: "Well, this 618 promotion requires careful planning, and the publicity department must also take action to increase the promotion of our Ruida Mall and strive to increase the number of registered users and sales. , both made breakthroughs. By the way, there is one more thing I want to tell you. Morris, the CEO of Shengshi Foreign Trade, called me two days ago and said that he wanted to invest in establishing a large-scale wafer foundry in mainland China. He asked us Ruida Technology is not interested. Do we want to invest in the shares together? I would like to ask everyone’s opinion, should we contribute this money?”

"Investing in establishing a wafer foundry will cost a lot of money. It will cost at least tens of billions to start. Does Shengshi Foreign Trade Company really have that strength?" Liu Jiayu raised her question. She used to be engaged in home appliances and was interested in chips. The things are unclear. But after Liu Jiayu joined Ruida Technology Company, as Qiao Ruida continued to struggle in the field of chip design, Liu Jiayu also learned some information about chips. He knew that wafer foundries are chip manufacturers, which are technology-intensive, talent-intensive, and have high thresholds. , the characteristics of large profits. If you want to invest in building a wafer foundry, technology, talent, and capital are all indispensable.

"Don't worry about money. Shengshi Foreign Trade is still very powerful. It's not a problem to spend [-] to [-] billion at a time. Even if they don't have enough money, don't we still have our Ruida Technology? We have a lot of money in our accounts now. "

With the advent of the smartphone era, Ruida Mall is becoming more and more popular, and the sales of mobile phones of various brands are also getting higher and higher. As a transfer station for Qiao Ruida's copied items, Shengshi Foreign Trade Company has accumulated too much wealth, and the amount has reached As much as 500 billion. With so much money, except for a small part invested in the stock market, most of the rest is left in the bank account to earn interest. This is simply a huge waste. How to invest this money has always been a question that Qiao Ruida has been thinking about. At this point in 11, investing in real estate may be a good target. You can basically buy real estate in the four major first-tier cities with your eyes closed and you will not lose money. However, investing in real estate is too low-tech and inconsistent with Qiao Ruida’s philosophy of serving the country through science and technology. In addition to investing in real estate, what other industries can make money? Investing in car manufacturing, investing in the sharing economy, or investing in currency speculation.

Qiao Ruida thought for a while and decided to invest in building a wafer foundry. The reason is also very simple. Chip production is the major studied at Qiao Ruida University. The so-called practice rather than raw is the only way to do business. Moreover, establishing a wafer foundry can also maximize the advantages of Golden Finger. Any chip production equipment with restricted procurement, such as photolithography machines, etching machines, high-end photoresists, etc., can be copied. solve. This will not only significantly reduce the investment cost of wafer foundries, but also break the technology monopoly and allow the chips designed by Reda Technology to use the most advanced process technology in advance, paving the way for the further development of Reda mobile phones.

At this time, Finance Department Manager Shen Baiwei said: "Our company does have tens of billions of funds in its account, which can be withdrawn at any time for investment."

Xiao Jingsheng, the manager of the R&D department, also spoke at this time: "I support the investment and construction of wafer foundries with both hands. You may not know that the profit margin of wafer foundries is very high, and the raw material used in the production of wafer foundries is quartz. Silicon, to put it bluntly, is sand. You can imagine that the sand everywhere can be turned into priceless chips after a series of processes. The profit from this is not too high. It is not an exaggeration to say that it is like turning stone into gold. . As long as we can ensure that the technological level of wafer processing is always in the first echelon in the world, it will be no problem to achieve a profit margin of more than 40%."

(End of this chapter)