This director needs to apologize

Chapter 277: Being tricked

No one expected that a small-budget comedy would suddenly become the biggest dark horse in the Lunar New Year festival, setting off an unprecedented box office surge.

There was no warning in advance.

After all, the person who controls the investment and handles the publicity is Wang Yibai, the king of the imperial circle. He is famously not connected to the Internet and has always scorned the Internet-related bells and whistles "invented" by Chen Yiming.

"It's Not Easy" had very few screenings, and the pre-sale box office was negligible, so it was released directly without any hesitation.

And later it was revealed that the director Xu Feng had to push the release date against all opinions, and he did not hesitate to "offend" Wang Yibai. After all, Boss Yang's "Blood Drops" was also published by Dawang, so raising the release date was tantamount to self-defense. Massacre.

However, "It's Not Easy" became an instant hit, causing the entire circle to be overwhelmed and overwhelmed.

With a box office of 2.4 million in its first week, Wu Lianjing's "Zodiac" topped the box office next week.

You must know that the average film schedule of "Taiwan Is Not Easy" is less than 20%, which is a full 50% lower than that of "Twelve Zodiac Signs".

Everyone in the industry knew that the momentum could not be stopped, and another "1951" was about to happen.

Have you ever said this?

The time interval had been so long that Chen Yiming had already forgotten all about that street interview. After being reminded by a call from Cheng Yu, Chen Yiming could not remember exactly what he had said.

After all, "Mulan" has been unable to win the Dragon Award, which is a bit strange. Chen Yiming feels that it is better to keep a low profile in the near future.

Before the release of "Holiday in the Magic City", when Chen Yiming went to see "Red Cliff on Guandu", he met Cheng Yu who was staying at the cinema and was interviewed by him as the general manager of Platinum Media.

As for Xu Feng, the old father in "Tough Times", and Chen Yiming, the object of praise, they are just tool men.

Chen Yiming chatted with Cheng Yu for a few words on the phone, but in the end he declined the interview.

The key is that the box-office miracle of "It's Not Easy" also benefited from Chen Yiming's advanced development of movie-watching groups. Wang Yibai's military medals should be half of those of "The Demon Shadow".

At that time, Chen Yiming made an assertion that it would definitely be a domestic comedy movie that would open up the box office ceiling in China.

If you say so, then that's it.

Cheng Yu from the "Modu Evening News" was the first to call and arrange an interview. When Chen Yiming asked, he found out that it was because of a certain "divine prophecy" he had made.

Even Chen Yiming, who was watching the whole process, got angry.

Cheng Yu took Chen Yiming's few words on the phone and eloquently wrote a long article of more than 2,000 words, which took up a whole page with pictures and text, fully demonstrating the skills of hydrology and Chen Yiming's three-character brand name. .

This shows what?

It shows that the film market has entered a rapid upward trend, and the spring for filmmakers is here!

There is only one core argument. Chen Yiming has outstanding vision and "predicted" the outbreak of the Huaguo Film Market three years ago.

Well, in fact, behind this news, the media in the Magic Circle disgusted Wang Yibai, a talker in the Imperial Circle.

However, "1951" cannot be copied. It belongs to the 10 billion that was barely scraped together by many "auspicious things" such as kicking out Hollywood, marketing combinations, an unprecedented one shot, and universal celebration of the th anniversary.

The current "Taiwan Is Not Easy" is a domestic comedy. The quality may be good, but it is certainly not a once-in-a-decade film.

Even without Wang Yibai's vigorous efforts, entertainment journalists and experts have become generally high-spirited, and various interpretations and analysis articles have flooded in like a tidal wave.

Of course, strictly speaking, Xu Feng is not innocent. He is an out-and-out graduate of the Magic City, a member of the Magic Circle with a well-established background. But you actually turned to your arch-rival Wang Yibai?

Lu Fengxian's proper behavior must be spurned by "Modu Evening News"!

After Cheng Yu's news was released, it was immediately widely reprinted, and Chen Yiming's rare interviews began to be deeply explored and extended by many media.

Those who were friendly would symbolically call Chen Yiming to get the source of the information, while those who were not friendly would simply make it up as "industry insiders." Chen Yiming has indeed mentioned more than once that domestic comedies are most likely to open up the box office ceiling. Anyway, he thinks that it is unlikely to make comedies, so this is naturally the safest way to say it.

The result turned out to be a prophecy, which coincided with the outbreak of "It's Not Easy". The limelight even overshadowed Xu Feng, the main protagonist of the crazy road show.

This wave of unexpected high-intensity exposure also brought about a side effect.

That is the "fish that slipped through the net" that failed to squeeze into the Lunar New Year stall, and they have a tacit agreement to either upgrade or withdraw from the stall. Anyway, they will never get into the Spring Festival stall.

New Year's Day is a three-day holiday, which is not a good schedule, but it is better than being on the same Spring Festival schedule as "Mulan" and being swept away by a big wave with uncertainty about life and death.

By Christmas Eve, "It's Not Easy" has been in full release for two weeks, and the box office has exceeded 6 million. It is predicted that the box office has already passed the 10 billion mark.

However, things are so weird. "Mulan", which has been unable to get the Dragon Award, is still a nuclear bomb on the launcher.

Many films would rather move their schedules to the New Year's Day slot and try to catch up to the typhoon tail of "It's Not Easy" than avoid the Spring Festival stall of "Mulan."

People also have theoretical basis. After the film market is affected by the heat, there will be a certain lag effect. After a month of Spring Festival holiday, there will naturally be a strong peak.

Generally speaking, the peak of the second round will be lower than that of the first round, but who makes Chen Yiming not take the ordinary path? The ferocity of "1951" during its release is still fresh in everyone's memory.

Amidst all the turmoil, the New Year's Day holiday passed by leisurely, and the title of "Mulan" finally came belatedly.

Second Master Ma made a special call to Chen Yiming, "concerned" about Mulan's publicity work, and casually left a sentence before hanging up.

"It's a formal procedure, don't think too much about it."

Chen Yiming half understood what he heard. Not long after pressing the call, Da Zhuang also called.

"Yiming, you know, the dragon mark has come down and it will be released on the first day of the new year."

"The second uncle just informed me."

"This time we were tricked by someone, probably that fat guy Wang Yibai. Sooner or later I will take revenge."

"How do you say this? The second uncle told me not to think too much, saying that the process was normal."

"I'm always afraid of getting into trouble. Who wants to go through the normal process these days? Which of your previous two movies was not an expedited green channel?"

"Weren't there special circumstances in those two times? One was for the Expo and the other was for the 70th National Day celebration. The level of support from above must have been different. I thought that this two-month review did not seem to be deliberately blocking us. ?”

"Oh, those slippery guys in the bureau must be stuck in the stipulated time to pass the trial, how could we get a handle on them.

It's a pity that with such a good Lunar New Year schedule, "Mulan" will definitely sell better than "It's Not Easy". "

After hearing this, Chen Yiming quickly poured cold water on Da Zhuang, "That's not necessarily true. Let me tell you, it might be a blessing in disguise. It's unreasonable for a comedy to explode."

Da Zhuang seemed to feel guilty for not being able to pass the "Light Speed" review for "Mulan" this time, "Master Zhu, I was negligent this time, and I promise not to do the same again. "Mulan" had to be released during the Spring Festival, and you are having a bad year again. "

Chen Yiming didn't care. When he traveled back in time in his previous life, the Chinese New Year was already a boring process. The Spring Festival Gala was completely noisy and the dumplings were no longer as fragrant as before.

Moreover, he had just returned home not long ago. Chen Ma should still be in the cooling-off period of "annoying her son" skills, so it wouldn't be a big problem if she didn't go home during the New Year.

(End of this chapter)