This director needs to apologize

Chapter 278 The man in the trap watches the movie

"Mulan" was officially released, and all publicity and distribution work was immediately launched in full swing.

Three years have passed, and Bojue's publicity team has been thoroughly experienced and has mastered all three skills.

The first is the number of "want to see" on the ticket booking platform. With the official announcement of the release date, there has been a wave of explosive growth, exceeding the five million mark in one fell swoop.

This is a pre-sale box office of up to 2.5 million (let’s blow it out first), a figure that most movies cannot reach during the entire release period, and it was achieved with such ease.

The appeal of Chen Yiming's three words is evident.

Next is the "large-scale" screening ten days in advance. The ticket sales rate on that day reached 100%, and it was gone in seconds!

It's comparable to a concert by a top-notch singer.

In fact, it is not that the tickets were sold out on the day they were released. Two years later, the garbage backend of the ticket booking platform still cannot handle Chen Yiming's traffic. Various error reports and page crashes occur one after another. However, now the website has learned how to deal with complaints. When a bug occurs, it only crashes the backend but not the frontend, and at most gives netizens a "sold out" reminder.

However, after the fate of Lao Jia's trolls added fuel to the flames, this forced wave of "sold out" turned into positive marketing, further attracting the attention of movie fans.

Finally, there is a leap-forward high-density release of posters and trailers, with a three-pronged approach in theaters, landmarks, and online. The information terminal has penetrated into fifth-tier cities, and even Chen Yiming's hometown has the shadow of "Mulan".

Of course, Chen Yiming had to stand at the front desk to support the occasion. The interview invitation in his hand was more than a foot long. He worked hard to reduce the frequency of interviews from once a day to three times a week.

Unfortunately, the tone of the promotion was so high, but after the release, due to the excessive disparity in word-of-mouth, all the previous marketing turned into a backlash.

The same is true for today's "Mulan". The appetite of movie fans has been whetted, and the whole country is full of expectations. At this moment, mediocrity is a sin, and excellence is just unsatisfactory. Only by achieving the look and feel of "1951" can it be considered as not a failure.

But who let it be released after "The Wandering Earth" by the genius of the generation? It is a perfect adaptation and there is no harm without comparison.

Not only will his reputation be ruined, but he will also have to apologize to the people of the country if he interrupts the "rising" momentum of the Chinese film industry.

In the past, whether it was "1951" or "Pandora", they were all squeezed out of the schedule, and the conversion rate of moviegoers to regular movie fans was not ideal.

However, we know our own business. In terms of quality, "Mulan" may not be considered to be superior to its peers. It may have a breakthrough compared to domestic costume blockbusters. However, just looking at the number of special effects shots, we know that it is not comparable to Hollywood epics.

If you continue to apply for an extension key, "Pandora"'s 15 billion record is not impossible to challenge.

To put it simply, many people failed to stabilize their movie-watching habits after going to the cinema for the first time, and then turned a blind eye to the movie news.

Just like "The Cannon" in the previous life, as a domestic science fiction film, it is not really a bad film. To be fair, it still has a passing grade.

This time, people in the industry have to believe that the spring of the Chinese film market has really come.

Under such circumstances, it is difficult to predict how popular "Mulan" will be after the Spring Festival release. Many experts are optimistic that Chen Yiming will break the record of "Pandora", and some people dare to call it 20 billion seriously.

He still feels that the tone should not be too high during the pre-heating period. Besides, the movie has not been released yet, and there really isn’t much to talk about. When it comes to the road show, it can only be ignored. Isn’t it embarrassing?

In fact, the large-scale publicity campaign of "Mulan" cannot cover up the popularity of "It's Not Easy". The release period has entered the key extension period, and the film is still gaining momentum.

"Blood Drops" in the same period also performed well. The cast led by Hang Xiaoming also had a box office of over 3 million, which shows that the film market is really booming.

12 billion doesn't seem to be its end point yet. It still managed to gross over million in the sixth week of its release, ranking first on the weekly charts for consecutive years.

This time "It's Not Easy" is finally different. "Twelve Zodiacs", which was released a week apart, has a box office of over 8 million, breaking Wu Lianjing's career record. He was obviously taken away.

Chen Yiming couldn't help but feel nervous. With such high expectations, once the reputation collapsed, the consequences would be disastrous.

If Chinese audiences don't take off the filter of domestic themes, then "Mulan" will still have the power to fight. But once it is taken up by those who admire Hollywood's visual effects technology, Chen Yiming's prestige will still not be able to withstand criticism.

Chen Yiming could only keep busy with meetings and schedules with an uneasy mood.

On January 1, Chen Yiming was equipped with a three-piece set of hat, mask and sunglasses, and COS became the "man in the set" and came to the Magic City International Vientiane Cinema. At 31:7 p.m., there will be a screening of "Mulan".

In fact, it was available at the screening in the afternoon, and there were sporadic reviews online. The reviews were very good.

But Chen Yiming decided to get in close contact with the fans and collect real audience feedback.

Chen Yiming arrived relatively late, and the screening room with more than a hundred people was almost full.

There were noisy voices in front of and behind, and those who were willing to take the trouble to buy tickets for the screening were either Chen Yiming's "Mingjiao followers" or senior movie enthusiasts, so everyone was discussing with great interest.

"I have really been waiting for this movie for a long time. It took nearly two years from the time the news was revealed to the time it was released. I'm tired of waiting."

"Slow work leads to careful work, the leader will definitely not let us down."

"Two years is definitely a fast time for a costume war movie. I would rather take it a little slower and strive for perfection, so as not to avoid those scumbags who are nitpicking."

"Why do you need to be as knowledgeable as your husband? The public's eyes are sharp."

"What kind of Mulan will Chen Yiming make? Looking at the trailer, there are many big scenes. Yu Nan will do the riding battle himself."

"Isn't that right? I have been practicing riding for more than half a year. Sister Nan who rushes into battle is really cool."

"I'm not worried about the war drama. Chen Yiming has a criminal record. Literary drama is the big problem. For such an old story, it's not easy at all to tell something new without causing resentment."

After the lengthy pre-screening advertisement, the dragon logo finally appeared on the screen. The producer's logos appeared one after another, and Bo Jue was still the last one responsible for the finishing touches.

This is the first time that Chen Yiming has seen the complete Platinum Jue animation logo on the screen. The radiant platinum golden lines transformed into a squirrel running out of the afterimage. Finally, at the bottom right of the screen, he suddenly braked and fell to the ground. The freeze-frame was A film icon.

Then the lens was pulled to enlarge the depth of field, revealing the four large platinum characters of Platinum Media.

This edition was redesigned and produced. "Love Letter" failed to catch up, while "Mulan" took the top prize.

The movie begins with the usual white characters on a black background, and it is the seven characters of the fourth year of Zhenguan, Emperor Taizong of the Tang Dynasty. Fans who have a little knowledge of history immediately have questions, and there are some whispers in the screening hall.

The black characters disappeared, and the white background turned into a vast white mist. A slight gasp came from the stereo in the theater, gradually getting closer and faster, until Wu Jun suddenly stood up, revealing his resolute profile in the white mist.

The next moment, with Wu Jun as the center, the depth of field zooms out, and a long row of elite soldiers appears, with their heads and tails hidden in the white mist. The walls, lights and fighting of the distant camp can be vaguely seen on the side.

What followed was a silent and tacit attack on the camp, and a fierce and violent small team fight. The Khan fled in confusion, and the Wu army was in hot pursuit. In the end, the Wu army stretched their bows and nocked arrows, and shot an arrow from the Khan who was hidden in the white mist.

The angle of view follows the flying arrow as it enters the transition scene. After cutting the shot, it is nailed to the wall of a carriage with a "snatching" sound.

In the carriage, the maid screamed in panic, but Tao Yixi, who looked like a little adult, remained calm and composed.

The driver outside shouted loudly, "Miss, the carriage is too heavy and you will be overtaken sooner or later. You go into the woods quickly and I will lure the Turks away."

The carriage turned and rushed into the woods shrouded in morning mist, leaving Tao Yixi and the maid neighing away.

Tao Yixi told the maid to hide outside the woods and wait for the guards, while he walked deeper into the woods.

(End of this chapter)