This director needs to apologize

Chapter 356 The price/performance ratio is too low

At around 3 o'clock in the afternoon, it was finally the turn of the company in Shanghai. When he heard his name being called, Chen Yiming stood up and walked towards the speaker's seat with his head held high.

He is still not used to this kind of occasion. He feels more awkward and nervous than giving an acceptance speech in Cannes. He has been an ordinary person for his whole life, so there is nothing he can do about it.

When he reached his seat, he turned around and faced the audience. Chen Yiming took a quick glance and lowered his eyes, feeling a little more at ease.

He didn't pick up the manuscript either, and planned to leave after just saying a few words. The momentum of the bosses of the Imperial Circle was still lingering in the conference room just now, and what he said was not in line with the current atmosphere at all, so it was better not to spoil the scenery.

So as soon as he opened his mouth, he tried his best to pile BUFF on himself.

"Hello everyone, my name is Chen Yiming. I would like to take this opportunity to say a few words. These are purely personal opinions. We seek common ground while reserving differences.

As you all know, Platinum Jue is a new company, and I am a new director with little capital, little experience, and poor background. I am talking about our Platinum Jue.

Therefore, we have always adhered to the differentiation strategy, making non-mainstream movies with mainstream themes, or directly making non-mainstream movies. This may seem very risky, but as the industry moves forward, the risks are actually not as big as imagined. .

Because of the lag in film production, the scale of investment was somewhat risky when the project was established. By the time it is released, it will already be a year later. At this time, it will face a newer and larger industry that has grown by 20 to 30 percentage points. market.

But I'm sorry, I don't think so. You are all insiders, so there is no need to hide it. We all know each other well what the core driving force of this wave of growth is.

Chen Yiming suddenly felt dizzy, wondering what the boss was doing, wasn't he being roasted on the fire, worrying or complaining.

With a constipated look on his face, he looked at Mr. Ma who was immersed in writing and drawing. Uncle Ma, Mr. Ma, don’t just look at me, please help me!

Today is the annual briefing meeting, and it is also the Zhuge Liang meeting. Different opinions should be exchanged and collided in order to generate insights. Bosses, do you have any questions to ask Chen Yiming? "

Seeing Chen Yiming shaking his head, the director smiled with squinted eyes and turned to the audience, "There is no predecessor in learning, and the master is the teacher. Xiao Chen is not even thirty years old, but whether it is box office results or artistic achievements, he is Now that the best group in the country has put forward different opinions, we can't rely on our old skills and ignore them.

The next moment Chen Yiming saw Mr. Ma raising his head and raising his hands, he soothed Beng Beng's heartbeat. Uncle Ma was so interesting!
It's a pity that he was happy too early. He heard Mr. Ma say, "I dragged Yiming here, so let me ask one question first. Director Chen, I summarized what you just said. It roughly talks about the situation in recent years. The growth of the industry is due to the contribution of those building houses, the contribution of those engaged in IT, and the contribution of foreign friends, but these people in the audience today have not contributed much, is this what you mean? "

Real estate capital has enlarged the number of theaters and screens, and Internet capital has attracted low-cost users. The two-pronged approach has led to the rapid growth in the past few years.

"Dr. Ma, you misunderstood. What I mean is that compared to the rapid growth of the market, the output of domestic films has lagged behind. It definitely does not mean that there is no effort."

Of course, there are definitely risks in opening up a new track, but Bojue is willing to be the pathfinder. In the future, we will often communicate with each other. Bojue welcomes all like-minded partners. "

Chen Yiming was dumbfounded when he was asked directly. You know how to summarize the central idea, and you are really my uncle.

Therefore, there has been a reverse growth in the proportion of domestic films from the year before last to last year. Obviously, those of us who make movies have fallen behind the market and demand.

Catching up is a logical strategy, but I think it is not just a head-on approach. Localization is not limited to comedies and youth films. In the context of a huge expansion in market demand, only those types and themes that cannot be provided by Hollywood blockbusters can be used. This is something that domestic films should really pay close attention to and invest in.

How much of this is due to us filmmakers themselves? My estimate is rather pessimistic. In terms of attracting audiences, imported Hollywood blockbusters play the main role, while domestic films can only play a supporting role for the time being.

After Chen Yiming finished speaking, he bowed slightly and prepared to leave, but the bureau chief suddenly said to keep him there, "Xiao Chen, don't go down in a hurry. You are so secretive about what you are saying. Do you have any worries?"

It sounds like we should ride on the wind, seize this rapidly growing trend, concentrate our efforts on producing blockbusters, and turn the potential of the market into reality as soon as possible.

Growth itself can solve many problems, and this law also applies in the film field.

Mr. Ma waved his hand to interrupt Chen Yiming's "quibble" and said, "It's rough words but not rough reasoning. I accept your criticism, but you can't just raise problems without mentioning solutions or anything else. You talk about hard work and great achievements." The troika, aren’t you the instigator of the online ticket replenishment? You dug a hole to bury us, and then you said that we were at the bottom of the hole. Isn’t that justified?”

The big bosses who had looked unhappy because of Chen Yiming's speech before listened to Mr. Ma's "questioning" and their moods turned cloudy. Many people even had obvious evil smiles on their faces. Someone will cure you, let you Boy, what the hell!

There were dozens of people in the conference room, all staring at Chen Yiming awkwardly, waiting for his answer. Chen Yiming's scalp exploded. He didn't expect that the killer weapon released a few years ago would turn into a boomerang and pierce his head today.

At the beginning, he didn't think much about it. Anyway, ticket subsidy would be done sooner or later. Why couldn't he just accept it by himself?

Chen Yiming didn't have time to think too much. He organized the thoughts in his mind and replied, "It is true that Bo Jue started the ticket subsidy first, but it cannot be said that Bo Jue dug the hole. These are two different things.

The film industry cannot exist in isolation. It is a rapidly growing field and the entry of foreign capital is inevitable. This is the most basic economic law and is not subject to any individual's will.

Most of the colleagues here agree with the direction of making more blockbuster movies, but big productions require huge investments. Do we have to pay all that money ourselves? Can you afford it? Don’t you still need to get financing?
So the question is, which industry currently has the most capital and can afford it? Isn’t it still real estate and the Internet?
Real estate money belongs to banks, and Internet money belongs to venture capital. They are inherently burdened with the obligation to increase value by outperforming inflation and interest rates, and they don’t feel any pain at all when spending money.

We have already established a foothold in the upstream and downstream of the film industry, how can we continue to let the producers take away the extra box office cake? Then the money burned before was not wasted!

Real estate focuses on the size of the turnover, while the Internet cares about the number of users. The common point is clear. They don’t care about profits at all. With them in the game, ticket reimbursement is a matter of sooner or later, not whether there is a problem.

The underlying logic of the film industry is about to change. Mr. Han just proposed to target a box office of 30 billion for a single film. I think it is a bit conservative, and 50 billion is not impossible.

The question is, under the new business logic of debt-based operations, do we only have the option of betting on large-scale production?
Platinum Jue can run two or three projects with an investment of 5000 million and 2 million box office at the same time, such as "The Usual Suspects". The risk is not high and the profit is not low.

For a project with an investment of 3 million and a box office of 15 billion, such as "Mulan", Platinum Jue can only complete one every two years, and the risks are even different. It is a matter of luck.

Choosing which one to choose or not is not a value judgment, but a factual judgment. "

Chen Yiming outputted the message with a bang, then unscrewed a bottle of mineral water and drank it slowly, waiting for feedback.

The attendees today are either officials or bosses, and economics is a compulsory subject. What Chen Yiming said is not difficult to understand, but they are limited by the inertia of the past industry and have not thought about it from this perspective.

There was a buzz of whispering in the conference room, and it was obvious that everyone was discussing Chen Yiming's "high talk".

A voice came from the rostrum, "Xiao Chen, according to you, don't we stop filming domestic blockbusters?"

Chen Yiming turned around and saw that the person speaking was a middle-aged lady in "standard" official official attire. Her name tag only had the words Ye Jingyi, and she didn't even have a title.

She sat on the outside of Mr. Shen, separated from Chen Yiming by the entire podium. Looking over, she could only see half of his face.

When he first entered the conference room, Chen Yiming was a little strange. Judging from the ranking, he should belong to a certain association, but Chen Yiming had no impression of the name and appearance. Later, after chatting with Brother Niu, he stopped thinking about it.

Suppressing his confusion, Chen Yiming answered the question honestly, "Of course I won't stop filming. Special effects blockbusters are the commanding heights of the industry, and localization is necessary. Third Brother's Bollywood is not limited to musicals.

It’s just that there is no need to swarm at this stage. You should have a certain degree of control. Blockbusters cannot be made by spending money. Equipment, technology, talents, and management must keep up.

The problem is that the existing behind-the-scenes forces in China cannot support the launch of too many large projects at the same time. The support of the film industry is not an assembly line, and it cannot be achieved by throwing money alone. I have talked with Director Xu before. The special effects for his Xianxia blockbusters have to be specially developed and produced. It cannot be done by just picking a special effects studio.

Some people say that we can hire people from overseas as we did in previous years. I have no objection to this, but it is not necessary. Special effects, in my opinion, are like painkillers. If you take too much, you will develop drug resistance.

On the one hand, the progress of technology will become slower and slower, on the other hand, the audience's novelty towards special effects will become less and less, and the popular Hollywood comic-book movies are almost reaching their limits.

The key problem is that our audience has also been washed away by Hollywood blockbusters for many years. They are also resistant to it, and their tolerance is even lower due to cultural barriers.

If you want to earn emotional points by making domestic blockbusters, only a few movies with the most awesome special effects can earn points. Other domestic blockbusters are still cannon fodder. So I think it’s too cost-effective to compete with Hollywood for special effects now. "

(End of this chapter)