This director needs to apologize

Chapter 357 It’s better to brag seriously than to shoot seriously
In fact, Chen Yiming felt in his heart that there was really no need for the big bosses of the film bureau to hold so-called ventilation meetings. Nothing could be changed at all, and it was easy to be misled by these company bosses who were just talking about things.

I really want to understand the industry situation, so I call the hard-working grassroots film reviewers from the film bureau, and then pull up the box office data from the special office and compare them, and it will be immediately clear where the changes and trends are.

Whether it is looking for industry experts or conducting audience surveys, these are all subjective and personal opinions, and it is difficult to accurately reflect the overall situation of the industry. The film bureau is the gatekeeper of the industry, and the first-hand data is all here, so why bother asking outsiders.

Unless today's meeting is just to show his attitude towards the top and go through a formal process, but Chen Yiming thought something was wrong. If that was the case, why did the bureau chief put himself on the stage? He thought he had made great achievements in the past few years. Not guilty!

Since ancient times, literati have looked down upon each other. Putting Chen Yiming on a pedestal can only stimulate those who actually make movies and create. Now the people sitting under the rostrum are all businessmen, and the situation is not right. For these bosses, real money is what they care about, and everything about face and face is just a cloud.

Chen Yiming was suspicious in his heart and had to deal with a series of "questions" on his lips.

The bureau chief said it was an exchange between people on and off the stage, but after Mr. Ma finished his initial remarks, it was the big guys on the rostrum who asked questions one after another.

After Ye Jingyi asked a question, she continued to ask, "Xiao Chen, you just said that the underlying logic is changing. Can you elaborate on the specific changes? I'm very interested."

When Chen Yiming heard this, he wanted to slap himself in the mouth to make you talk faster.

In fact, he himself heard about this at a dinner party in his previous life. Even if he didn't study it further after hearing it, he was just a street director at the time. He only needed to make a statement at the dinner table without proof, and it would be of no use to prove it. What?

He is not a beast, and he has no ambition or need to speak out.

So he nodded slightly to Ms. Ye, then faced the audience and said, "I just made a big statement. In fact, there is no underlying logic. It is just a few predictions about the development of the industry in the next few years.

Therefore, I am very sensitive to the entry of real estate and Internet capital, because these two industries are more slippery, not only forming strict contracts and systems, but also surpassing the film industry in terms of techniques.

As a result, I didn't stop talking today and said that Tu Lupi had tricked me.

Now he is lucky enough to have squeezed into the 5% team in the industry, and has personally made some "forward-looking innovations". If the practice is in place, it will trigger some thinking in theory, which makes him feel like what he heard earlier There is some truth in theism, but he has not thought systematically about the specific truth.

The bosses are definitely better than me when it comes to capital operations. If I make any mistakes or omissions, please forgive me.

The same is true even for independent films. Isn't there an iron rule in the director's world that those who make films with their own money are bad.

So my positioning of filmmakers is very clear. We are all about technology, including all the bosses. This positioning is a bit like a popular phenomenon nowadays, which is called management leading the company's operations with a small shareholding.

I saw a lot of people in the audience looking sad, which shows that this is not an isolated phenomenon. Most film companies started out like this.

After thinking about it for a while, Chen Yiming felt that it would be okay to chat for a few words. After all, he was not a real boss, and he was more or less a technical person, so he naturally had a certain amount of confidence when it came to politics.

Although it is only one-third, it has almost exhausted Platinum Jue's cash flow. Before the investment is recovered, the team is doing voluntary labor from top to bottom, and even wages cannot be paid.

I am generally pessimistic about the future prospects of filmmakers, because in the film industry, there is no guarantee of the independence of management. Legally, institutionally, and even consciously, it is all unclear.

Think about it, in the process of making movies, do you often encounter unreasonable demands from employers? Do you often intervene passively or proactively in filming and post-production? How much of this is a compromise to the market, and how much of it is a compromise to the market? How much is a compromise with capital?

Even if it develops and grows, the project operation still follows this path. For example, when we were filming "Mulan", Platinum Jue's cash flow was already very healthy. For an investment of 100 to 200 million, only one-third of its own capital was invested. one.

When I first filmed "Holiday in the Magic City", the project investment was roughly divided into three parts, one-third was the cultural special funds of the relevant departments, one-third was the investment of Ma Dong, and the remaining one-third was Platinum Jue raises its own funds.

What I am saying here seems a bit awkward, because I am rarely disturbed by external factors, and the films that come out are basically the embodiment of my inner thoughts, but because of this, I will pay more attention to my own privileges. maintenance.

In the past, we could rely on our so-called professionalism to resist foreign capital. After all, the industry was half-dead at that time, and most of the people with spare money were coal bosses. Their intervention was just to stuff actresses into the crew. There is no need to question the aesthetic vision of the coal bosses. , the vases we bring into the group may be more beautiful than the ones we find ourselves.

But there won’t be such good days in the future. Whether you are engaged in real estate or playing on the Internet, we all have professional think tank teams and detailed data backends. Technically, they are far superior to those of us who make decisions based on our brains. Their PPTs are all better. More beautiful than us.

Compared with coal bosses, they give more and demand more. Before taking money, ask yourself, can we afford it?

The coal boss’s money is his own, but the money of these two people is in escrow. If the movie loses money or makes less money, we can be responsible for the self-invested part, but can they be responsible?
I think many colleagues have the answer in their hearts. They cannot bear this responsibility. Even if they take responsibility under certain circumstances, it is just part of the routine. Losing money in the early stage is to make big profits in the later stage.

What will they do in order not to lose money or to make more money?
I think one of the ways is to focus on making blockbuster movies. On the one hand, this is the commercial need to pursue big numbers and big revenue. On the other hand, it is easy to fish in troubled waters when the plate is big.

Let me first state that the following are just my personal predictions from a purely technical perspective and do not represent any value tendency.

I just said that the country is not technically prepared to deal with massive large-scale productions. In fact, the same is true in the system. For example, at the regulatory level, there is a lack of response to extreme situations.

For example, now that theaters across the country are connected to the Internet, box office theft or fraud has indeed been controlled, but what if I buy it openly?
Since the first week's box office is very critical to the entire trend, well, let's just spend money directly on the theaters. Anyway, the expenses are marketing expenses, and the reach rate spent on publicity is a mystery. Directly call the theaters to top the first week's box office by 1 2 million 3 million, wouldn’t it be simpler?
Is it illegal? There seems to be no problem, because they really spent money.

When the entire upstream and downstream integration is completed in the not-too-distant future, it will be even more convenient. Theater chains, ticketing companies, and cinemas are all part of the same family that exchange shares with each other. Buying box office is a matter of making an account with your left hand and your right hand.

If there is a listed company behind it, then ask Qin Shihuang to touch the switch, and you will win. A box office hit is a major benefit, and a 3.5-point increase in the stock price represents a change in market value of hundreds of millions or more. Is this rate of return comparable to that of a movie? "

After Chen Yiming gave the example, Qin Shihuang was stunned and everyone in the conference room was stunned.

The gentle smiles on the faces of the big guys on the rostrum were all gone. The records were being recorded, the mind was wandering, and Ms. Ye who was asking questions no longer looked calm and leisurely. Her whole body was visibly cold.

Chen Yiming was even curious as to which department this untitled eldest sister belonged to. She was so powerful.

The whispers of the bosses in the audience were no longer just a few flies, but a bunch of flies, and the order in the venue could hardly be maintained.

Mr. Ma and Mr. Han, who were sitting next to each other in the front row, did not speak. Instead, they looked at each other and exchanged complicated smiles with unknown meaning.

The bureau chief coughed a few times, suppressed the noise in the conference room, then turned to look at Chen Yiming and said, "More on, aren't we going to make some predictions? This is the first point. Since we have discussed it, let's discuss it thoroughly. "

When the bosses in the audience looked at Chen Yiming, they no longer had the schadenfreude they had before. Lifting the lid is never a good job, even if what Chen Yiming is lifting is the future.

The boss had his destiny, so Chen Yiming continued without fear.

“The premise of my prediction is that the industry is moving upwards and the market and demand are expanding. This must be a consensus shared by everyone.

The box office of a single film will definitely continue to rise. Han Sanye said 30 billion, I said 50 billion. The number itself does not mean anything, but what needs to be paid to achieve this number is very necessary to analyze.

Let me ask a question first, which one is more important, production or publicity?

I asked and answered myself, it must be production, where should the budget be allocated, and setting aside 30% of the publicity fee is already too generous. As far as I know, many projects do not have a publicity budget at all, and there are many people who are looking for money when the time comes. example.

But this is not the case for real estate and Internet capital. These two industries have always focused on marketing. It is not an exaggeration to say that they are marketing companies.

Once the world of production and marketing is reversed, and 30% of the budget is spent on production and 70% of the budget is spent on marketing, it is very likely that the final box office will increase in a short period of time.

This seems to go against the grain of filmmaking, but it is very likely to happen in the future.

Objectively speaking, audience demand is expanding, and the number of movie-goers is growing. When fixed movie-watching behavior becomes the norm at the macro level, whoever has a loud voice and spends money will be able to attract more viewers into the theater, which forces the film producers to not Do not continue to increase marketing budget.

Subjectively, the two major investors have the will to decide how to spend their investment, and they also have the technical ability to track and monitor marketing expenditures. Compared with the highly random production process, marketing expenditures are more transparent and predictable.

If this continues, the entire industry will soon discover that serious filming is worse than serious broadcasting. Audiences who have developed the habit of watching movies are like fish in a fish pond. Once they are fattened, they can be fished out and served on the table. Audiences of both bad and good movies must Watch it, otherwise you wouldn’t have to watch it. "

(End of this chapter)