This director needs to apologize

Chapter 360: It’s really hidden
Since Chen Yiming "invented" large-scale test screenings, it has become the standard for Chinese film promotions in the past few years. Any team that is more confident in the quality of its own films will arrange test screenings step by step.

After several years of development, and various gimmicks and tricks taking turns to create a sense of presence, today the screening venue has a set of industry standards generally recognized by officials and practitioners, and it is no longer as messy as it was in the first few years. .

The bosses of the film bureau have done some things, such as cooperating with the radio, television and cultural departments to crack down on piracy, and at the same time issued relevant regulations to limit the number of screenings in test screenings.

Rating websites headed by Broadou have also made corresponding efforts to increase the number of people and IP required to score, which to a certain extent has cracked down on the behavior of controlling reviews at preview screenings.

Of course, there is always a chance to exploit loopholes. For example, the private screening system has become an unspoken rule in the industry. Ever since the two writers and big Vs pioneered the "fan-booked" system, A number of popular actors have followed the trend and making half of the profits in the first week has become a new way of playing popular movies.

Chen Yiming's so-called "lifting the lid off the future" is actually taking the blame for someone else. According to the way popular movies work, the booking of theaters will soon spread to the official release stage. Buying box office and locking the theaters is only one month earlier and two months later. thing.

However, as far as the 2015 Spring Festival is concerned, it is still a situation where five "blockbusters" are competing for internal strength. Basically, except for two cartoons that are the same as the Spring Festival Gala, the rest of the new films have been moved to after the Lantern Festival.

The ones who are struggling are the crews who are working on romance films. This year's Valentine's Day falls on the 4th of the twelfth lunar month, and the Spring Festival will be held four days later. Going forward, there is also the killer weapon of Change , which puts them in a dilemma.

The problem is that everything is so difficult. Those blockbusters during the Spring Festival all chose to be previewed a week in advance, so the two new love movies that had been released were unsurprisingly gray.

No way, there are too many choices for young couples watching movies. Those who are not sensitive to the movie market will choose to rewatch "Transformers 4". Literary young people have a special liking for Gallic blockbusters, and those who like nostalgia have Hong Kong movies to choose from. If nothing else, you can go watch Chen Yiming's new movie.

The only bad thing is that we are both too busy at work. On our only date this month, the other party had to go back to the company to work overtime after watching the movie.

What's more, the young man looks above average in all aspects, and the two of them are from the same family. What kind of bicycle does she need to live with her four-year-old aunt?

In fact, Mitu is quite satisfied with his blind date. He is a motivated worker who lives a down-to-earth life. He is self-disciplined and has a good temper. Mitu has always admired people of his age who can do things that he cannot.

The two seemed to be pushing and shoving, but in fact they were flirting. Mitu was stuffed with a mouthful of dog food, sighed and turned around, choosing to be out of sight and out of mind.

Mitu, who had already stood up, saw that the other party insisted, so she sat down. She had nothing to say and said, "Really? I don't believe it! We have known each other for so long, and I have never heard you mention that I took the initiative to talk about "1951" "

Mitu was sitting in the rest area of ​​the cinema waiting for her blind date to buy popcorn. She turned to look at the two student couples next door who were dressed in pockets. The boy wanted to watch Change 4 because it would be released if he didn't watch it. The girl wanted to watch a Hong Kong blockbuster. Because the doll on the poster is so cute.

Mitu felt touched and funny in his heart. This stick, you just talk about it after doing your homework. How can this teacher praise you for doing your homework?
So she took the initiative to stir up the topic, "Tell me, which movie among them is your favorite and why?"

The thirty-year-old aunt couldn't afford to be hurt. She couldn't remember the last time she saw a movie. What was even more tragic was that she was the only one watching the movie that time, but she remembered it clearly. Sure enough, the happiness was only in the moment. The formula is eternal.

While she was wandering around, her blind date came back with Coca-Cola popcorn. The young man was wearing a programmer suit with a plaid shirt and jeans. He had two big dark circles on his face. He was obviously two years younger than Mitu. He looks like Mitu's eldest brother.

She couldn't bear to think about the past. That movie viewing was the last time the Penguin Group had sex offline. As the leader of the group, she couldn't wait for the last two group members. Thinking about it made her feel like crying without tears. .

The two of them were sitting in the rest area waiting for the movie to be released. Seeing that their blind date frequently looked at their watches, Mitu felt a little unbearable, so he said to him, "How about we watch the 6: show instead? After watching it, you can go and do your work." Yes, Fa Ge’s new movie is also very good.”

The other party thought for a while and replied, "I can't tell you which one I like the most. If I use the number of replays as a criterion, it should be "Love Letter"."

The young man said with a serious face, "So I went back that day and made up for it. Not only the movies directed by Chen Yiming, I also didn't miss any of Bo Jue's movies."

The young man smiled sheepishly, took off his watch and put it in his pocket and replied, "It doesn't matter, I'm also a fan of Chen Yiming. It's rare to bump into a preview screening. It would be a pity not to watch it."

Couples cannot help but fall into the troubles of happiness, which naturally leads to some quarrels and quarrels.

It's rare to reward yourself by watching a movie, but you actually need to do it under the guise of a blind date. Is there anything in the world that is more sad than this?
The only consolation was that she happened to catch up with the preview of her idol Chen Yiming's new film, which reminded her of the happy and carefree days when she first started working. Gone are the days...

Mitu cut off the conversation with a smile, "Is it because An Xixi is in it?"

The young man perfectly avoided the landmines set by Mitu, "That's not true. I like the music in that film very much, and the lines are also very interesting. I like to use it as background music when I work.

The movie lasted for more than an hour and took two classes. It happened to be that after the movie, I started to go about my daily life, so I set it as an alarm clock. "The two of them continued chatting. Mitu regained the pleasure of being a lecturer in the group after a long absence, but the person in front of him was not qualified and always made the topic go in a strange direction.

For example, Mitu said that the theme of "1951" is growth, and the other party nodded repeatedly, and added that Liu Dongjun's growth in the movie was indeed step-by-step. In the early days, he was not even good at throwing grenades. He only dug the earth more professionally. By the end of the film, he was already a proficient eighteenth-century actor. A capable warrior with all kinds of weapons.

Mitu didn't know whether to laugh or cry, and was speechless.

There was no match, and as the time approached 9 o'clock, the performance of "The Thirteenth Floor" finally arrived.

This is also the main reason why Mitu seriously thinks about the future of the two of them. If a man is willing to accommodate you and the time flies when they get along, then marrying will no longer be a matter of compromise, but a matter of heart.

The two of them walked side by side towards the turnstile. Only then did Mitu realize that although it was the last game of the day, there were quite a lot of people waiting for the game.

There was a long queue in front of the turnstile, and by visual inspection there were about a hundred people. Mitu couldn't help but feel proud of his idol. This was called a card, and the preview theater was almost full.

Before the screening, Mitu was lucky enough to watch all the blockbusters that were officially released during the holiday after the new year. What made her a little strange was that the trailer for "The Thirteenth Floor" was included.

After watching it, Mitu couldn't help but sigh that he is indeed his idol. He is still so unique after not seeing him for a long time. Among the five movies, only "The Thirteenth Floor" has a unique style of painting. The other movies have all kinds of special effects and highlights. Of course, Idol is the only movie that has a reputation for being earth-shattering. There are only confusing dialogues throughout the whole process. There is a rare parkour scene, but the glimpse is fleeting and does not quench the thirst at all.

Although Guanzi is selling well, those blockbusters are coming so fast that I wonder if Idol will be too confident this time.

It can only be said that the DNA of career fans is deeply rooted in Mitu's genes. After seeing each other for such a long time, he is still worried about the performance of his idol movie as soon as possible.

After the movie officially started, the few whispers in the screening room quickly disappeared because everyone was immersed in the plot.

Although the number of film viewings has decreased significantly in recent years due to work reasons, Mitu's foundation is still there. She knows very well how difficult it is for a movie to firmly attract the audience from the beginning.

In particular, Chen Yiming's film is a typical drama. So far, it has just been various dialogues between actors walking around. Although the amount of information in it is amazing, it is obviously not enough to keep every audience's attention.

The movie is a typical three-line interspersed narrative. Logically speaking, using multiple lines is more likely to lead to a slow start. Once the audience is distracted, they will never be able to get back. "The Stone", which was known as the ancestor of domestic multi-line narratives, suffered because of this.

But this is not the case in "The Thirteenth Floor". The external characteristics of the three lines are very clear, and Mitu understood it and followed it at once.

The movie started with a refreshing sci-fi futuristic style. The actress Mitu who appeared in the scene was unknown to him, but the future home life from her perspective immediately impressed Mitu.

The fully automatic voice-controlled morning time made Mitu uncontrollably fascinated. Perhaps he was worried that the audience would be overly immersed. The next moment, the heroine's husband's room suddenly brought Mitu's mind back to the ground, letting the audience understand that the background of the movie is just The near future is not that far away from now.

Then the camera followed the heroine's perspective through the community, streets and companies. The novel things along the way made Mitu dizzy. He only wished that the camera would be slower.

The first line freezes at an unexpected behemoth in his office. This dormant-like machine is completely different from the minimalist atmosphere of the opening sequence. Instead, it has a stocky steampunk style with exposed pipelines. The heroine's lines also indicate, This is the heroine using company equipment to do personal work.

The glass screen of the dormant warehouse reflects the street view outside the window, and you can see the iconic suspended overpass, rooftop square and star-catching building. People in the screening hall couldn't suppress their exclaims, "I'm lying on the grass, I am the Great Chongqing City!"

Obviously, Mitu is not the only audience who knows this iconic street scene in Chongqing.

The film seamlessly transitions here, with a ten-second high-altitude aerial shot, leading the audience to overlook the surroundings of the Star-Zhaing Building, and then return to the interior of the office building also located opposite the Star-Zhaing Building. At this time, the interior is already a typical contemporary style, with dialogue. It was also replaced by two men.

"Shen Ming!" A second exclamation erupted in the screening room, and Mitu almost screamed. The good guy was so well hidden. Not only was his face not shown in the trailer, but the news was not even revealed on the Internet.

These days, people who are drunk are afraid of being in a dark alley. Who doesn’t make posters and trailers according to the name of other movies? It’s not uncommon for someone who promised to be a guest star to turn around and find out that he has become a starring role. Chen Yiming is good, there are Boss Shen actually held it tight when he joined.

(End of this chapter)