This director needs to apologize

Chapter 370: Three against one and was killed in reverse
The box office figures for the Spring Festival midnight show shocked everyone in the industry. The midnight show alone exceeded 3 million. Not surprisingly, after the prime show in the evening, the box office on the first day exceeded million.

This number is a bit too scary. "Mulan" took in 1.1 million yuan on New Year's Day last year, setting a single-day box office record in China. However, other movies in the same period performed generally, and the single-day market was just over 2 million yuan. .

At the end of the year, "Transformers 4" exploded again, pushing China's single-day box office record to 1.6 million. However, Optimus Prime had no rivals in the same period, and the total box office for the whole day was still 2 billion.

Now in the Spring Festival of 2015, five movies have made great efforts together, which directly caused the market to increase by 5% in a single day. This increase exceeded the expectations of everyone in the industry.

Da Zhuang called him gloatingly and said that the big guys in Hong Kong were so sorry that their intestines were green. If they had known that the market was so good, why would they have made three blockbusters to attack Chen Yiming.

If you can beat me, you will be eaten by the three families. If you can't beat me, it will be even more embarrassing. It's really not worth it just to vent your anger.

On the one hand, last year's "Mulan" made an enviable profit during the Spring Festival; on the other hand, Chen Yiming's "box office myth" is really scary. As a result, the people in Hong Kong City worked too hard.

Of course, Chen Yiming had heard of it. He had already planned to "occupy" the Spring Festival slot. Even if the genre film had no advantage in subject matter, he still wanted to take advantage of this pitfall.

No matter what, we must take the first step to secure the bottom line of the Spring Festival drama film, so that the audience has another choice besides the "money-making masterpieces". As long as the quality is maintained and the brand is firmly established, the audience will naturally know who is more worthy. expect.

Seeing that Bojue has established a foothold in the Spring Festival with feature films, discerning people in the industry will naturally follow suit. Under a virtuous circle, it should not be so easy to embark on the path of no return like the previous life of "theme-first marketing is king".

An Yue's 3D Magic has a very lovable CG cute pet, which greatly improved the score. The score exceeded 7 to 7.3, which is a rare high score for a new Hong Kong original film.

Chen Yiming always responded with "explore more possibilities". He explained specifically, "There is a saying in the economics community that when the scale increases to a certain level, quantitative changes lead to qualitative changes, and traditional concepts and laws may become invalid.

So Chen Yiming didn't even say it to Da Zhuang, but kept it in his heart.

That's right, the opening score of "The Thirteenth Floor" was only 7.7, and it couldn't even hold on to 8 points. It was indeed Chen Yiming's "historically low" score.

Taking into account Broad Bean Hollywood's 0.5 Europe 1.0 boundary BUFF, the score of this movie is really not high.

The reporter then asked Chen Yiming whether he was satisfied with the numbers and rankings of the zero-hour show of "The Thirteenth Floor".

Some reporters pointed out the broad bean score of "The Thirteenth Floor", which set the lowest score record among all Chen Yiming's works, and asked him if he sacrificed artistry for commercial interests. The parkour episode was completely incompatible with the theme, especially It seems like it was added deliberately to attract attention.

Since the five movies in the same period have all arranged their preview screenings a week in advance, the screenings are also scheduled to start at about the same time, the afternoon of the first day of the Lunar New Year.

I think this principle also applies to the film field. Our country is too big and there are too many people. When so many people are likely to enter the cinema at the same time, many previous industry consensuses will be broken.

However, this is all Chen Yiming's wishful thinking. In fact, the general trend is difficult to be reversed by the actions of a few people. Even if Chen Yiming is a time traveler, he is just doing his best to live up to his conscience.

God of Gamblers and Journey to the West were two cold dishes that were both lively and lively, but neither was well received by Broad Bean people. One scored 5.8 and the other 6.2, barely passing scores.

I think this year is the starting point for a qualitative change. If you know something about the latest number of theater screens and geographical distribution, then you will be able to understand that the box office figures for the zero o'clock show on New Year's Day are not exaggerated at all.

Just as the Spring Festival crowds will squeeze out normal business trips, the demand of ordinary movie fans will also be negatively affected due to the large number of audiences who do not go to the theater during the Spring Festival. "The Thirteenth Floor" is specifically for them.

The Wenqing adaptation co-produced by Diying and Gaolu scored a score of 7.4. Chen Yiming watched the test screening and felt that the completion was held back. The first half was simply amazing, but it ended in an anticlimax.

The road show in the evening was different from the casual show at midnight. Reporters from all walks of life were present. Sure enough, someone asked about the inappropriate timing of "The Thirteenth Floor" during the Spring Festival.

And I think that the movie-watching tastes of low-frequency viewers who do not often go to movie theaters are not necessarily biased towards special effects blockbusters or family fun. There is always a minimum proportion of people who are willing to try unpopular themes. Under the premise of a huge base, Although the proportion is low, the total amount may still be very alarming. "

What else can he say other than being humble? His film schedule is at the bottom of the list, and Di Ying's films are the worst. If he doesn't keep a low profile, he will be disliked.

Then there is Chen Yiming. If it is true what the reporter said when asking questions, there are many of his fans who have no idea to give high scores without watching the movies. The 7.7 score of "The Thirteenth Floor" is not only Waterloo, it is a tragedy. .

The reporter talked about "fans' spontaneous behavior", but his subtext was actually alluding to Bo Jue's performance. 7.7 is already the result of the navy's "respect", and the real feedback from the audience is even lower.

It’s really hard to argue with this thing. After all, the movie has only been officially released for half a day, and including the test screenings, it has only been shown a thousand times. The number of ratings over 10,000 is definitely fake. But to be fair, Lao Jia really didn't launch the naval army. He originally had this plan, but Chen Yiming stopped him.

Chen Yiming doesn't want to get high scores just for the sake of high scores. Doing so is equivalent to putting himself on a high ground. When the time comes, it will be his own feet that get hit when he is riding a tiger.

If you focus on genre films in the future, gradually lowering scores will be an inevitable result. Self-breakthrough is always the most difficult, and Chen Yiming doesn't think he will be an exception.

The scores of his previous movies were somewhat inflated, due to factors outside the film such as age, awards, and themes. This time, the scores were brought down, which also helped to adjust fans' expectations to within the normal range.

As for where those tens of thousands of people came from, Chen Yiming estimated that Bo Jue's immobility did not mean that his friends and businessmen did not immove. Who knows whether the account that scored it was rated 5 or 1.

It's a pity that he can still only hide these speculations in his heart and can't say a word to the outside world. Now that he has enough rhythm, he can't open a new front.

Chen Yiming thought to himself that he still chose to use the drag-and-drop technique, "Today is the first day. Most of the viewers who scored first were those who had watched the movie years ago. It is true that senior movie fans and fans accounted for a larger proportion. Under the premise of having a preset position, the scores will appear relatively extreme.

I personally fully accept any feedback from the audience, whether they like it or be disappointed, I deserve it.

But it should be noted that in the process of film production, there is no so-called trade-off between commerciality and artistry in my mind. The essence of film is to use images and sounds to tell stories, and my only criterion is interesting.

If there is anything in the movie that really embodies some of my obsessions, it is really the parkour sequence. Ever since I selected Chongqing as the filming location for the movie, I had the idea to shoot a unique scene in this city. As for the idea of ​​the chase scene, I wouldn’t be able to make sense of it until it was filmed. "

After Chen Yiming finished speaking, the reporter was not convinced. He raised his hands and wanted to continue asking, but his voice was interrupted by the warm applause of the audience and he was unable to ask the question at all.

Obviously, Chen Yiming's idea is very popular with the audience.

In the wave of rhythm a year ago, Bojue avoided it under Chen Yiming's instruction. Now that the road show is official, Chen Yiming can no longer think about hiding. The media directly threw those doubts in his face.

Chen Yiming originally wanted to continue to work hard. "The Thirteenth Floor" is different from "Mulan". In terms of subject matter and physique, it is naturally shorter than the three special effects blockbusters, so it can compete with the literary and youth co-productions.

In this case, it would be better for him to brag himself than to be criticized by others. This way, at least his voice will increase, and it will not be like that co-production film, which was directly suppressed by the voices of all parties and the film was not found.

However, there was some news that he couldn't hide even if he wanted to, so he could only share it.

"I have read the report you mentioned, and I will only explain the facts. As for the author's views and opinions, I will not respond. The other party has the freedom to analyze and comment.

First of all, the statement about deletions is not consistent with the facts. Compared with the release version of "The Thirteenth Floor", there are only three adjustments, and the total length does not exceed five minutes. The specific adjustment method is not deletions, but Changed from main film to post-credits Easter egg.

If there are plans to release a director's cut, the length of the film might be about three hours instead of only adding twenty minutes, but I don't have this idea at this stage, and I'm not in the habit of making a director's cut.

Secondly, regarding the overseas distribution rights and adaptation rights of the film, Platinum Jue has selected a partner, and all matters are in progress. Due to the requirements of the partner, it needs to be kept confidential for the time being. However, one thing the previous guess was correct. The partner this time is indeed not Warner. "

The media who came to participate in the road show were all excited. Chen Yiming was slapped in the face. The facts were firmly refuted, so it was naturally difficult for his comments to stand up.

As soon as the box office numbers were released the next day, the question became an industry joke.

Because "The Thirteenth Floor" climbed up the rankings again, with a box office revenue of 6200 million on the first day, which was just a fraction of the new God of Gamblers.

Anyue's 3D Magical Gorgeous missed the top spot by a few million, but the sequel to Journey to the West ranked second with more than 7400 million.

Regarding this phenomenon, there is a highly praised answer that gave a vivid explanation. If three people hit one and one was counter-killed, would they be able to play?
What’s even more funny is that one major animated movie a year has also received more than 5000 million yuan at the box office, narrowly edging out Gaolu’s literary youth.

On the first day of the Huashan sword debate, one of Wujue was taken away by passers-by.

(End of this chapter)