This director needs to apologize

Chapter 371 Flying inexplicably
If I use an Internet slang to describe the movie market during the Spring Festival holiday, it would be a mess.

During the Spring Festival in previous years, after the first three days, the overall pattern was basically finalized, and the gap would only get wider in the future. There was almost never a situation where you were chasing after me or catching up from behind.

The initial film scheduling rate is directly related to the first week's box office, and the first week's box office is linked to subsequent film scheduling. Unless there is a rare black swan event, the box office ranking for the same period will most likely be the final answer. .

The main reason is that during the Spring Festival, a large number of general audiences enter the venue, which greatly increases the difficulty of turning around and counterattacking.

Since test screenings and online promotions became popular under the leadership of Chen Yiming, pre-heating marketing has become an important factor in the arrangement of theaters, and the huge amount of promotions suitable for blockbusters has further reduced the volume of small and medium-cost films, leading to an increasingly obvious polarization. .

It is worth mentioning that the professional screening theaters that once occupied an important position in the industry have finally collapsed after a few years of "popularity". Distribution companies have been doing various tricks to ensure the release of films. Theaters said that there are no longer enough fools in the company. After using it, the elders should accept the magical power.

At the same time, due to the large-scale entry of Internet capital, data analysis methods have also been introduced. In this case, compared with the subjective evaluations of film selection managers and expert fans, it is obvious that the amount of real money invested by the publisher is higher. Very convincing.

One consequence of this is that the voice of professional film critics and senior movie fans is being rapidly diluted. The correlation between broad bean scores and box office is getting worse and worse. The ratings of popular movies in recent years are basically below 7 points. "N billion masterpieces" with a score of about 5 points are also common.

Since it is difficult to earn points on Broad Bean and the cost of maintaining an account remains high, small and medium-sized film producers cannot afford it. Therefore, some people simply fail and practice magic and embark on the road of reverse marketing.

Anyway, Broad Bean is not the only public opinion platform. The three major ticket booking platforms have already added rating functions. Public discussion areas also include Weibo, Tieba and video websites. If you can’t beat Broad Bean, you will take the battlefield elsewhere. chant.

What people in the industry are paying attention to is the secret war behind the scenes. Da Zhuang can't take it easy this time. He and Lao Niu each lead a team. Today they will be in the imperial capital and tomorrow they will be in the magic capital and Houtian Suicheng. They are flying faster than Chen Yiming who is doing a high-intensity road show. Even harder.

Even if the audience is old, they still have feelings.

According to its results on the first day, it is definitely a big profit. The only difference is between a large cup and a super large cup.

As long as the audience is new, we are not afraid of old routines.

Last year, two Hong Kong films were released during the Spring Festival, one with a ten-digit figure and the other with a big figure, which greatly boosted the once sluggish Hong Kong film industry. This year, they have decisively increased their efforts. The purpose of the three at once to swallow up the market is obvious.

The first 3D magical blockbuster was quite impressive, with sales exceeding 9000 million for two consecutive days, but the increase was not particularly exaggerated, and it dropped back to the million level in the latest day.

I reposted a few fictitious reviews of the Broad Bean God and took charge of verbal criticism, and then the trolls started to criticize each other in a low-threshold community. The scolding battle also attracted attention, and the popularity of the movie naturally increased.

Wang Jing, the director who simply organized the plot, is a veteran and never gets angry with money. He quickly realized the key point, decisively switched to the imaginary enemy, turned his attention away from Bo Jue, and started to focus on the co-production behind him. The film is powerful.

If that's all, that's it. After all, this movie is a typical money-making effort, with the idea of ​​harvesting a wave of emotional box office. The cast looks luxurious, but in fact, the production cost is not high. Whether it can keep up with the marketing expenses is questionable. Hard to say.

As long as the film is not a "two-point masterpiece" like "To the Center of the Earth", a mediocre film with a score of about 5 points can be saved by marketing. After all, the tastes of ordinary audiences are far less sophisticated than those of Broad Beans, and they cannot watch thousands of films. Wu Ge doesn't know, it's not a big sin at all.

Despite the overwhelming advantages in film schedule, casting, promotion, and sound volume, the three Hong Kong blockbusters failed to create a one-hit-kill attitude. The God of Gamblers failed miserably on New Year's Day. The anus was gorgeously fucked by Chen Yiming's drama.

I can't beat Chen Yiming, how can I still beat you, a dead literary youth?
Just a few days have passed, and the five swordsmen have already shown a pattern of one in the front, two in the middle and two in the back. The single-day box office of "The Thirteenth Floor" has steadily increased, climbing from just over 6000 million to 7000 million, and it still ranks in the third place. . The shortcomings in the adaptation of the sequel to Journey to the West are gradually revealed. Although the single-day box office is also rising, the momentum is obviously weak, and it is about to catch up.

This tug-of-war is very popular with the media and the general public. Major online communities are discussing the grand occasion of this Spring Festival. Senior movie fans, celebrity fans, fans of ideal guests, and skewers wearing various vests They all left the field and were so noisy that the sky was dark.

However, Huaguo's version updates have always been at high-speed rail speeds. During the Spring Festival, the market did continue to skyrocket as they expected, but the audience's choice did not go as they expected.

This is also the main reason why Hong Kong blockbusters have continued to dominate the list during the Spring Festival in recent years. After all, the Hong Kong film industry is richer than ever before. It has accumulated a set of mature techniques in the production and distribution of commercial films, plus a large number of Bringing the "middle-aged and elderly" Hong Kong stars who are in a group to the mainland is a dimensionality reduction attack.

It’s not hard work. There’s civilized competition on the table, but behind the scenes there’s swords and blood. At this time, the film schedule is Wu Jue’s internal strength. The five distribution teams all cling to their own jobs and stare eagerly at other companies’ dishes.

Wang Jingfa went crazy to watch all the movies of Diying, but who could stop the big and powerful Demon Shadow Prince?

If he doesn't go to theaters in person to express his sincerity, then don't blame others for reaching out to "The Thirteenth Floor". On the fifth day of the Lunar New Year, Chen Yiming was in Hangzhou. While waiting, he received a call from Da Zhuang. He was talking about nothing else but praising Chen Yiming's "crow's mouth".

He used the attendance data of "The Thirteenth Floor" to find theaters to increase the number of movies. After all, the vacancy rate of Platinum is the lowest among the three movies. It doesn't make sense not to increase the number of movies. Can the theater not make money?
After a round of visits, I found out that they really had no money to make, because the top two paid "protection fees" to the theater to secure the film schedule. During the seven-day holiday, the film schedule rate was locked and only increased but not fell.

Chen Yiming just made a prediction that the film studio would pay the theater chain directly, and now it has come true after more than a month.

Suddenly there are many articles on the Internet analyzing Chen Yiming's box office appeal. It is simply unreasonable that he can still maintain the downward trend of box office despite the debuff of low-ranking films.

However, Chen Yiming knew that he was in trouble, and this wave was not entirely his fault. "The Thirteenth Floor" also received two divine assists.

The first assist came from the relevant departments of Chongqing City. Maybe it was because they were particularly eager to play the cultural and tourism card. The film promotions on Bojue's side had not yet started, but the official promotions on the other side of Chongqing took the lead.

One thing to say, "The Thirteenth Floor" fully showcases the city of Chongqing. It covers almost all the classic attractions in the city, and the 8D magical style is also perfectly portrayed. Chen Yiming signed the contract and really did his job, which is the characteristic of an urban scenery film. It is no less than the original "Holiday in Magic City".

Chongqing City simply took one step and directly replaced the city promotion of Chongqing City on various CCTV channels with movie slices. You must know that CCTV's intermission advertisements during the Spring Festival holiday are not cheap. They are interspersed with weather forecasts and Spring Festival Gala reruns.

So Yucheng, who didn't take the usual path, suddenly became popular. After all, if you don't watch the reruns of the Spring Festival Gala these days, it means you have nothing to watch.

Even "The Thirteenth Floor" also took a sip of hot soup. A large number of viewers who stayed at home and played cards learned about this movie through the advertisement in Yucheng, and gave Bojue, whose voice was suppressed, a big mouthful of milk.

The second assist came from Kung Fu Emperor Wu Lianjing. This connection is very nonsensical and full of humor in the "Internet of Everything" era of mobile Internet.

Lao Wu actually has a tradition of releasing films at the end of the year, and his kung fu comedy route is also particularly suitable for the Spring Festival. He has not been absent during the Spring Festival for the past three years, and the audience is very enthusiastic about it. Each of his films has made a lot of money.

But there was an exception this year. Wu Lianjing adjusted his Spring Festival schedule to the Spring Festival Gala and did not go to the cinema.

The past king of action movies is absent this year, but the response from his colleagues is lagging behind. Although the three Hong Kong blockbusters all have action elements, they are all at a superficial level. Magic and Journey to the West are of the nature of posing and making waves from a distance. God of Gamblers is a fancy dance party.

So the dwarf chose the general, and the incompetence of the friends and businessmen showed up in "The Thirteenth Floor". Although the action scene in the movie is not very long, it is full of freshness and excitement.

Xie Tianfang is a martial arts expert born in Hong Kong City and has the same origin as Wu Lianjing's martial arts team. He also perfectly combines the impact of the movements with the elegance of the leap, and finally presented this game that can be called Classic parkour action scene.

You must know that Wu Lianjing is known as the "originator of parkour". Since the movie, there have been 10-minute highlights of climbing walls, doing somersaults, jumping off buildings and cars, and almost all Chinese people are familiar with his action style.

Now that Wu Lianjing is absent from work, Yucheng Parkour in "The Thirteenth Floor" has successfully succeeded in bringing out the old and bringing forth the new, and to a certain extent, it has played a role of substitution. Naturally, Wu Lianjing's fans are rushing to tell each other.

Some netizens cut out the parkour footage of Wu Yue and Zhou Zhaolong that flashed through the trailer, and posted it online together with similar footage of Wu Lianjing.

This video has a lot of views and many imitators, but it is only spread among the small circle of action movie fans and has not had a particularly big impact.

The counterattack happened on the night of the fifth day of the Lunar New Year. Wu Lianjing retweeted the already low-profile video on Inspur Weibo. Although he only made a thumbs-up gesture, he was discovered by eagle-eyed netizens in an instant and took screenshots to spread it.

The matter suddenly became a big deal. This was equivalent to a double official certification from the action movie emperor and the parkour master. The enthusiasm of movie fans was instantly ignited.

As more stars posted comments under @@, Chongqing Parkour began to rise all the way up the hot search list, becoming a team-building scene for action movie stars.

"The Thirteenth Floor" has thus firmly established itself as an alternative label for Spring Festival action movies, even though the action scenes in the film are less than 10 minutes.

This wave of passive marketing can be written into the textbook of movie promotion. It fully explains what it means that a pig can fly into the sky even if it is sitting in the wind. Platinum Jue just lay down and was carried away, and he flew inexplicably.

(End of this chapter)